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10 Things You Might Be Doing Wrong In Your CV

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10 Things You Might Be Doing Wrong In Your CV

Above all else, a CV or resume is a serious document. Getting a job is a serious undertaking. And when you submit a CV, recruiters, hiring managers, or other decision-makers assume that you “get” the dos and don’ts for crafting a document that follows certain norms and formats. That said, there are some common things that many candidates do wrong. You can avoid these 10 errors.

1. Too Much Personal Information

Years ago, candidates were expected to supply name, full physical address, and phone number. In many instances, including date of birth, marital status and number of kids was also appropriate. This was because potential employers were looking for stable individuals who were “settled.” Marriage sort of indicated that. This was all before the days of Title IX and other anti-discriminatory laws.

If you include more than name, phone number and email address, you are making a mistake. And never a picture, please. You may have been voted “best looking” way back in high school, but it is totally irrelevant now. Many CV readers will throw out one with a photograph because they don’t want to be accused of making a hiring decision based upon looks.

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2. Irrelevant or Old Employment

The fact that you worked for 3 fast-food restaurants and worked for a lawn care company during your summers of college – not so much. If you want a potential employer to know that you worked your way through college, save it for the interview, if you are asked, and use it as “proof” that you are a motivated person. But on a CV? Never. Do include:

  • Any unrelated work experience that does show development of important “soft skills,” like leadership or supervision
  • Any internships you may have had in college even though they might not directly relate. Internships indicate that you were selected above competitors and that says something.

3. Exaggerating Job Titles or Responsibilities

Waste management sounds far better than janitor, of course. However, you cannot bend the truth here. If you worked in a medical lab as pretty much an assistant without much responsibility, then you can’t embellish that to look like you were doing research – even if it fits nicely with the research position you are seeking now. Eventually, these things get revealed. People in far more responsible positions (CEO of Yahoo) have lied and been caught several years later.

4. Any Instance of Bad Grammar, Spelling or Punctuation

The chance for errors is greater on a CV than a resume, because for certain positions, CV’s are in paragraph form, as opposed to bulleted phrases. When you allow English errors to slip by, here’s what the potential employer is thinking.

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  • You don’t double-check your work
  • You don’t pay attention to detail
  • You are lazy
  • The job is just not that important to you

Better to have an English expert review all of you paperwork, even if you have to pay for it. You cannot rely on basic spell and grammar checks.

5. Hobbies and Activities that are “Fluff” or Political

Being in a bridge club, being a proud member of the NRA, being a deacon at your church, or playing basketball with a group on the weekends are big No-No’s. If you have nothing better to include in this type of a section, leave the entire section out. Do include a section if your activities include such things as the following:

  • Non-political and non-religious charitable work – e.g., Big Brothers & Sisters
  • Board member of a business, educational, charitable, etc. organization

These types of activities demonstrate commitment to your community.

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6. Even a Hint of Negativity toward a Former Position or Boss

Obviously, if you are going to put a “Reasons for Leaving” at the end of each position description, you can’t say, “The job sucked.” You have two options:

  • Don’t put that section in at all – you can cover reasons in an interview, but even then, never speak negatively
  • Find a more positive way to state a reason

7. Design/Formatting Errors

The layout of your CV should follow an acceptable format, and focusing on creative appearance that veers from that format a lot is probably not a good idea. If you want to add some flair, make it tasteful – maybe a gray background with a dark navy print and border. Adding glitz, fancy fonts, and an ornate border will make you the subject of an office joke.

8. Silly or Questionable Email Address

Sparklelady@yahoo.com or Studmuffin@gmail.com are not suitable, and hopefully you know that. The best solution of all is to get a separate email account just for professional purposes – either through your Internet provider or through Gmail. You can keep the old one for friends – problem solved!

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9. Not Using Bold Headings

Your CV will get about 8-10 seconds for its first “read.” The reader is simply scanning down the page looking for some specific items – keywords/keyword phrases, possibly job titles. You want him or her to see those, so they must be in bold and possibly one font size up from the rest of your text. This makes your CV scannable in that 8-10 seconds.

10. Phrasing Errors

The job you seek had a description. If you do not use some of those keywords in your CV, you are missing an opportunity to be singled out. And, as stated above, try to place them in headings in bold.

The other error is to us vague phrases about your skills or strengths – “high level of organization,” “strong work ethic,” “good team member.” These are trite, overused, and, frankly meaningless.

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Featured photo credit: Flazingo Photos via flickr.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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