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Importance of Keeping the Communication Lines Open

Importance of Keeping the Communication Lines Open

Communication has always played a very important role in the way we do business. A steady flow of communication is what powers the stock market, improves upon technology and inventions, helps companies grow, and keeps people connected with one another and with the businesses they work with or choose to purchase goods and services from.

Today’s advanced technology has brought communication to the forefront of the world’s societies like never before, enabling people halfway around the world to communicate with thousands of others within mere seconds. Through social media platforms, VOIP systems, online web conference apps, and other advanced and intuitive communication tools, communication lines can stay open on a consistent basis, ensuring that the flow of information never stops.

So why is it so important that the lines of communication stay open?

As technology changed the way we communicate, so too did our demands for better, faster, easier ways to communicate. We are always striving to improve upon old technologies and develop new ones so as to keep up with those demands, and meet new challenges in the future.

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Today’s consumers rely upon fast, easy-to-access information—they have communicated their needs to businesses, and smart, savvy companies have responded by ensuring that the consumers can easily access information through a variety of means, and most importantly, that someone is ready and able to communicate with the consumer in order to handle any issues and complaints, or just to make the customer feel more connected to the business, subsequently improving the consumer experience.

Communication in the office and beyond

While it is a critical factor to be able to communicate with your customers and clients in a professional manner, it is no less important that interoffice communication is also efficient and open at all times. This is especially true in businesses and industries where many employees are not in one central location yet rely upon information from one another to complete tasks and projects.

Office phone systems are simply not a reliable means of ensuring consistent communication, because if someone is not in the office, then you have to wait until they return, check their voicemail, and find the time to call you back amidst all the other messages they received likewise with email. However, various  web conferencing apps like Cisco WebEx, Uberconference, Go to Meeting  remedy these problems by ensuring that you can contact anyone, anywhere, anytime, so long as they have their laptop or mobile device.

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More than just online communication

Web conference apps offer users more than just a means to communicate online. They can be used to hold seminars, train staff, troubleshoot with clients, and collaborate with team members in various locations. Many web conference apps also have advanced features that further help to improve productivity and efficiency in the workplace, as well as improve marketing efforts, delivering a strong ROI.

Many businesses have already realized the importance of being able to communicate openly and efficiently, and have taken advantage of easy to use yet highly advanced apps that allow managers, business owners, employees, team leaders, clients and customers to easily communicate with one another more openly, more effectively, and more reliably.

It’s cost-effective too

Not only does improving communication, improve the way your company does business, it is also more cost-effective than using other means of communication, such as the traditional business phone system. Additionally, it also eliminates the need for traveling to other locations to attend meetings, wasting time trying to get multiple parties together for a meeting, losing time while waiting for callbacks, and even on material costs for printing and sending documents, since many web conference apps allow you to easily share documents with others.

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Time saved is also money saved, and as productivity improves, it also helps your teams complete tasks on time and on budget. Time is money, and the key to saving both is open and efficient communication.

When you factor in all the different advantages as well as the cost-savings that can be garnered by using new tools of communication and collaboration, it seems a no-brainer. At the very least, it is an efficient means of staying competitive, because you can be assured that other companies will soon be investigating the advantages and benefits of web conference apps, if they aren’t already.

Have you already tried using web conference apps? Which ones have you tried and why? Share your experiences and insight with others. If you haven’t already tried one, take some time to do some research on the various apps that are available, so that you can see firsthand what additional features are available. Then you’ll be able to make an informed decision and choose the app that best suits your needs and company goals.

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Featured photo credit: Creative Company Conference 2011 via Flickr via flickr.com

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Last Updated on December 2, 2018

7 Public Speaking Techniques To Help Connect With Your Audience

7 Public Speaking Techniques To Help Connect With Your Audience

When giving a presentation or speech, you have to engage your audience effectively in order to truly get your point across. Unlike a written editorial or newsletter, your speech is fleeting; once you’ve said everything you set out to say, you don’t get a second chance to have your voice heard in that specific arena.

You need to make sure your audience hangs on to every word you say, from your introduction to your wrap-up. You can do so by:

1. Connecting them with each other

Picture your typical rock concert. What’s the first thing the singer says to the crowd after jumping out on stage? “Hello (insert city name here)!” Just acknowledging that he’s coherent enough to know where he is is enough for the audience to go wild and get into the show.

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It makes each individual feel as if they’re a part of something bigger. The same goes for any public speaking event. When an audience hears, “You’re all here because you care deeply about wildlife preservation,” it gives them a sense that they’re not just there to listen, but they’re there to connect with the like-minded people all around them.

2. Connect with their emotions

Speakers always try to get their audience emotionally involved in whatever topic they’re discussing. There are a variety of ways in which to do this, such as using statistics, stories, pictures or videos that really show the importance of the topic at hand.

For example, showing pictures of the aftermath of an accident related to drunk driving will certainly send a specific message to an audience of teenagers and young adults. While doing so might be emotionally nerve-racking to the crowd, it may be necessary to get your point across and engage them fully.

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3. Keep going back to the beginning

Revisit your theme throughout your presentation. Although you should give your audience the credit they deserve and know that they can follow along, linking back to your initial thesis can act as a subconscious reminder of why what you’re currently telling them is important.

On the other hand, if you simply mention your theme or the point of your speech at the beginning and never mention it again, it gives your audience the impression that it’s not really that important.

4. Link to your audience’s motivation

After you’ve acknowledged your audience’s common interests in being present, discuss their motivation for being there. Be specific. Using the previous example, if your audience clearly cares about wildlife preservation, discuss what can be done to help save endangered species’ from extinction.

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Don’t just give them cold, hard facts; use the facts to make a point that they can use to better themselves or the world in some way.

5. Entertain them

While not all speeches or presentations are meant to be entertaining in a comedic way, audiences will become thoroughly engaged in anecdotes that relate to the overall theme of the speech. We discussed appealing to emotions, and that’s exactly what a speaker sets out to do when he tells a story from his past or that of a well-known historical figure.

Speakers usually tell more than one story in order to show that the first one they told isn’t simply an anomaly, and that whatever outcome they’re attempting to prove will consistently reoccur, given certain circumstances.

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6. Appeal to loyalty

Just like the musician mentioning the town he’s playing in will get the audience ready to rock, speakers need to appeal to their audience’s loyalty to their country, company, product or cause. Show them how important it is that they’re present and listening to your speech by making your words hit home to each individual.

In doing so, the members of your audience will feel as if you’re speaking directly to them while you’re addressing the entire crowd.

7. Tell them the benefits of the presentation

Early on in your presentation, you should tell your audience exactly what they’ll learn, and exactly how they’ll learn it. Don’t expect them to listen if they don’t have clear-cut information to listen for. On the other hand, if they know what to listen for, they’ll be more apt to stay engaged throughout your entire presentation so they don’t miss anything.

Featured photo credit: Flickr via farm4.staticflickr.com

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