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Top 11 Cost-Effective Ways To Sell Your Products

Top 11 Cost-Effective Ways To Sell Your Products

Whether you run a large ecommerce site or simply sell your merchandise from home, there are a vast variety of options for effectively selling your products online. Alas, some are more costly than others and not everyone has the money to pay for the more upmarket methods, especially if they’re just starting out. Here are some more cost-effective ways you can ensure your products reach the right audience and that you sell your products.

Social Media

  • Promote On Facebook

Chances are you’re already aware of Facebook and know how to use it socially, but have you tried promoting your products on the social media giant?

When you actively promote your merchandise on Facebook by sharing information, connecting with friends or followers and promoting sales and competitions you can persuade your audience to not only look into your store themselves, but also get them to share with their friends, thereby reaching a wider audience.

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  • Share On Twitter

Once you have a foundation of followers and a reasonable knowledge of how to utilize hashtags, you can easily promote your products to your Twitter audience. If they like what you’re selling, chances are they’ll retweet or mention you to their followers and so, much like Facebook, you’ll reach a wider audience. Using Twitter does require time, patience and effort, but once you’ve gotten the ball rolling you’ll soon see the benefits.

  • Pin On Pinterest

Pinterest is a relatively new social platform compared to the others, but it’s extremely popular. You can create themed boards where you can pin images from your website and online store, which others can easily re-pin leading to great exposure. Pinterest is entirely free and incredibly easy to use, so get pinning regularly.

  • Use Daily Deal Sites

There are absolutely loads of daily deal sites across the web, most notably Groupon and Living Social. These sites offer their audience deals on everything from gifts to holidays, as well as local bargains. If you choose to use a daily deals platform you should expect a huge number of sales in a short period of time, and it’s likely that many initial buyers will return if they like your product. However, make sure you have enough to sell before you place the ad, as not fulfilling orders can be bad for your reputation.

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Ecommerce Stores

  • Start A Store On Spaces

Also known as Go Spaces, ecommerce platform Spaces is a relatively new site having been originally thought up back in 2013. You can sell clothing, jewelry, digital downloads such as eBooks, and a whole load of other products on your own customizable store page (or ‘Space’), all for free. There is no limit to the amount of Spaces you can create or products you can sell, and they’ll even take care of all the boring payment stuff behind the scenes.

  • Sell On Shopify

Like Spaces, Shopify is an all-in-one ecommerce platform that allows you to set up your own online store without having to build your own site or pay someone else to do it for you. Your page is easy to build and thoroughly customizable, so you can ensure your brand and page use similar color schemes and create the same atmosphere. Shopify isn’t entirely free, but there are various pricing plans you can choose from and the exposure you’ll receive will probably outweigh the costs.

  • Make It Big On Big Cartel

Big Cartel aims to promote products from clothes designers, jewelry makers, bands and other such creative entrepreneurs. They offer customizable pages and take absolutely no percentage of your sales, making this perhaps the best method for beginners and smaller businesses operating within specific markets.

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Other

  • Sign Up For Google Shopping

If you’re selling online, it’s crucial that you’re listed in Google Shopping search results. To do this, you must first sign up to Google Merchant Center and upload information about your products. After this is completed, your products are likely to appear with relevant search queries, leading to more business and website traffic, especially if your products offer better value than the competition.

  • Make Product Videos

Sites like YouTube have an absolutely massive audience; so tapping into their site will probably get you at the very least a small percentage of their views. Consumers are likely to search for all sorts of media relating to products they wish to invest in these days, as they often don’t have access to the hands-on experience of checking out the product in person before making the purchase. By creating thoroughly planned, informative, good quality videos displaying and explaining your products, those who come across them will be more likely to delve further into discovering the wares you have on offer.

  • Write Reviews

Review sites such as Review Centre and The Best Of can make all the difference, as good reviews will encourage those who would otherwise shy away from the lack of information and personal experience available to them when buying online. Ensure you’re listed on as many review sites as possible so that your customers can share their positive experiences with you and your products. When others see you have happy customers, they’ll most likely want to become one of them too.

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  • Send Emails

Email may be one of the oldest web methods of selling products available, but it’s still incredibly effective. Email accounts are still a hub of information for many of us online as it’s where all of our social media notifications, shopping receipts, newsletters and personal information is sent and stored. So, if someone’s willing to give you their email address, chances are they’re interested in what you’re selling. From then on you can share highlights, news, special offers and sales right to their personal hub.

Featured photo credit: IPhone, Visa, Business via pixabay.com

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Siobhan Harmer

Siobhan is a passionate writer sharing about motivation and happiness tips on Lifehack.

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Last Updated on January 13, 2020

Is It Time for a Career Change? (And How to Make the Change)

Is It Time for a Career Change? (And How to Make the Change)

Are you challenged at work? Do you regret career decisions? Are you happy? If the answer to the questions leads to a negative feeling, it is time to determine next steps.

Many people settle for a career that no longer brings satisfaction. Most will respond by stating, “I am surviving” if a colleague asks them “How’s work?”

Settling for a job to pay bills and maintain a lifestyle is stagnation. You can re-direct the journey of a career with confidence by taking control of future decisions. After all, you deserve to be live a happy life that will offer a work-life balance.

Let’s look at the reasons why you need a career change and how to choose a career for a more fulfilling life.

How to Know if You Need a Career Change?

The challenges of dissatisfaction in a career can have a negative impact on our mental health. As a result, our mental health can lead to the obvious appearance of stress, aging, weight gain and internal health issues.

You deserve a career that will fulfill the inner desire of true happiness. Here are common factors that it is time for you to change your career.

Physical Signs

Are you aging since you started your job? Do you have anxiety? What about work-related injuries?

It feels amazing to receive a pay cheque, but you deserve to work in an environment that brings out the best of you. If the work environment is hazardous, speak to your boss about alternative options.

In the case that colleagues or your boss take advantage of your kindness, feeling the anxiety of fear of losing your job because of a high-stress environment may not be right for you.

Mental Signs

One out of five Americans has mental health issues, according to Mental Health America.[1] In most cases, it is related to stress.

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I remember working at a job in a work environment where harassment was acceptable. I had to walk on eggshells to avoid crossing the line with colleagues. My friends started to notice the difference in that I seemed out of character. It was then that I knew that changing a career to freelancing was the right decision.

Here is a list of mental signs of workplace unhappiness:

  • The tension in your neck
  • Difficulties with sleeping
  • Unable to concentrate
  • High anxiety
  • Depression

If you start to feel your self-esteem is diminishing, it is time to consider if working in a high-stress industry is for you. The truth is, this negative energy will be transferred to people in your life like friends and family.

Are You Sure You’re Not Changing for the Wrong Reason?

Most people that feel they need a career are frustrated with their situation at work. Do you really understand your current situation at work?

The reason it is important to think about the work situation is some people decide to change career for factors that are insignificant. Factors that can potentially change if the person works in a different department or new organization.

Here is a list of unimportant factors to think about before you decide to make the transition:

Desire for an Increase of Salary

The desire for a higher income can persuade some to believe they are in the wrong career. The issue with this is more money requires more time in the office or taking on several positions at a time.

At times, pursuing a high-income role can be the complete opposite of what one is expected. It is what happens when a colleague leaves a company to a new one and returns several years later.

Overnight Decision

Let’s face it. We make overnight decisions when stressed out or disappointed with situations at work. The problem with a quick decision is the negative and positive points is overlooked.

Rejected for a Promotion

I have heard stories of managers that applied ten times for a position throughout a 5-year period. Yes, it sounds to be a lengthy process, but at times, a promotion requires time. Avoid changing a career if you do not see the results of a promotion currently.

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Bored at Work

Think deeply about this point. If you work a job that is repetitive, it is normal to feel bored. You can spice it up by changing the appearance of your desk, socializing with new employees in a different department, joining a leadership committee at work or coming to work with enthusiasm. Sometimes, all it takes is you to change jobs into a fun situation.

A career change can take time, networking, education and the job search process can be a journey. Here is a list of things to consider before making a final decision:

  • How long have you worked in your career?
  • What is the problem at work? Do you work well with the team?
  • Do you receive recognition?
  • Can you consider working in a new department?

If after reviewing your work situation and none of the above recommendations can help, then it’s time to make a career change.

How a Career Change Will Change Your Life

I have a friend that works in the medical industry. She was once a nurse working directly with patients in one of the top hospitals in her area. After five years, she started to internalize the issues with her patients to the point where she felt depressed after work hours. It impacted her relationship with her family and she almost lost herself.

One day, she decided to wake up and take control of her destiny. She started applying for new medical jobs in the office. It meant working on medical documentation of patients which is not an ideal career based on what society expects a medical professional to perform. But she started to feel happier.

It is a classic example of a person that was negatively impacted by issues at work, stayed in the same industry but changed careers.

A career change can fulfill a lifelong dream, increase one’s self-esteem or revive the excitement for one’s work.

You know a career change can be the right decision to make if you experience one or all of these:

  • Working in a negative workplace: Don’t be discouraged. A negative workplace can be changed by working at a new organization.
  • Working with a difficult boss: The challenges of working with a difficult boss can be stressful. All it takes is communication. You can address the issue directly with a manager professionally and respectfully.
  • Feeling lost about what you do: Most people stay at their jobs and settle for mediocrity because of the fear of failure or the unknown. The rise to success often comes with working a tedious role or stepping outside of one’s comfort zone. If you fear the idea of being involved in activities that are new, remember that life is short. Mediocrity will only continue to make you feel as if life is passing you by.

How to Make a Career Change Successfully

The ultimate key to success is to go through a career transition step by step to avoid making the wrong decision.

1. Write a Career Plan

A career plan has a dead line for action steps that includes taking new courses, learning a new language, networking or improving issues at work.[2] A career plan should be kept in your wallet because it will motivate you to keep pursuing the role.

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You can learn how to set your career plan here.

2. Weigh Your Options

If you have a degree in Accounting, write down five positions in this industry of interest. The good news is diplomas and degrees can be used to a variety of roles to choose.

You don’t have to stick to what society holds a top job. In the end, choosing the right role that will make you happy is priceless.

3. Be Real About the Pros and Cons

It is time to be honest about strengths, weaknesses, opportunities and threats in the job market that are impacting the current situation.

A SWOT Analysis of a career can include:[3]

  • Economic factors
  • Direct competition: Is this role in high demand?
  • Location: Do you need to move? If the goal is to work in tech and living in Cincinnati is not realistic, consider moving to San Francisco.
  • Achievements: To stand out from the competition achievements like awards, committee involvement, freelance work or volunteering is a recipe for success.
  • Education: Do you need to go back to school? Education can be expensive. However, online courses, webinars or self-study is an option.

    A career blueprint is the first step to creating realistic goals. A person without goals will be disappointed without a clear direction of what to do next.

    4. Find a Mentor or Career Coach

    A mentor or a career coach that works in the desired position can share the pros and cons of working in the role. Here is a list of questions to ask a mentor:

    • What is required to be successful in the role?
    • What certification or educational development is needed?
    • What are the challenges of the role?
    • Is there potential for career advancement?

    A chat at a coffee shop with a mentor can change your mind about the desire for a career change.

    Find out how to pick a good mentor for yourself in this article: How to Find a Mentor That Will Help You Succeed

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    5. Research Salary

    Some people decide to change careers for a role that pays less or perks like benefits to make up for the difference in previous to potential salary.

    It can reveal the cities throughout the country that offer a higher salary for those that have an interest in relocating for work.

    6. Be Realistic

    If your goal is to move up into an executive position, it is time to be honest about where you are in your career.

    For example, if boardroom meetings, high-level discussions about financials or attending weekly networking events are boring, an executive role may not be right for you. If you are an introvert and working with people every day is nerve wrecking, you need to reconsider a job in sales.

    Ask yourself if you can work in this role for the next five years of your life. If other benefits that come with the role are enticing, other roles are fit that will make you happy.

    7. Volunteer First

    A person that wants to become a manager should take on volunteer opportunities to experience the reality of the position.

    Becoming a committee member to pursue a presidential opportunity can provide a perspective on leadership, maintaining a budget and public speaking.

    Volunteer in a role until you are certain that it is the right opportunity.

    8. Prepare Your Career Tools

    I recommend asking a boss, colleague or mentor for career tools. If you prefer professional assistance, you can seek out resume writing assistance. Here is a list of things to consider when preparing career tools:

    • Online search: Search your name online to see what shows up. I recommend searching images that are on Facebook, Twitter, Snapchat or other sites on a personal account. The last thing you want to realize is the job search is unsuccessful because there is unprofessional content you posted online.
    • Be LinkedIn ready: Recruiters conduct a LinkedIn search to see if the work experience is the same on a resume. Remember to change the wording on LinkedIn from the resume, or it will appear there was no effort put into creating the profile.
    • Portfolio: A portfolio of work is recommended for people that work in the arts, writing, graphic design and other fields. I recommend a portfolio online and one that is available in hand when attending job interviews or networking meetups.
    • Cover letter: A good cover writer will always impress your potential employers. Here’s how to write a killer cover letter that stands out from others.

    Bottom Line

    It takes time to move towards a new career. Pay attention to the physical and mental signs to maintain your health. You deserve to work in happiness and come home stress-free. If you avoid the common mistakes people make, you will find a job and discover the role in a career field that is the best fit with your skillsets.

    Master these action steps and changing career paths will be on your terms to make the best decision for your future.

    More About Career Change

    Featured photo credit: Pexels via pexels.com

    Reference

    [1] Mental Health America: The State of Mental Health in America
    [2] MIT Global Education & Career Development: Make a Career Plan
    [3] Creately: Personal SWOT Analysis to Assess and Improve Yourself

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