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Top 11 Cost-Effective Ways To Sell Your Products

Top 11 Cost-Effective Ways To Sell Your Products

Whether you run a large ecommerce site or simply sell your merchandise from home, there are a vast variety of options for effectively selling your products online. Alas, some are more costly than others and not everyone has the money to pay for the more upmarket methods, especially if they’re just starting out. Here are some more cost-effective ways you can ensure your products reach the right audience and that you sell your products.

Social Media

  • Promote On Facebook

Chances are you’re already aware of Facebook and know how to use it socially, but have you tried promoting your products on the social media giant?

When you actively promote your merchandise on Facebook by sharing information, connecting with friends or followers and promoting sales and competitions you can persuade your audience to not only look into your store themselves, but also get them to share with their friends, thereby reaching a wider audience.

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  • Share On Twitter

Once you have a foundation of followers and a reasonable knowledge of how to utilize hashtags, you can easily promote your products to your Twitter audience. If they like what you’re selling, chances are they’ll retweet or mention you to their followers and so, much like Facebook, you’ll reach a wider audience. Using Twitter does require time, patience and effort, but once you’ve gotten the ball rolling you’ll soon see the benefits.

  • Pin On Pinterest

Pinterest is a relatively new social platform compared to the others, but it’s extremely popular. You can create themed boards where you can pin images from your website and online store, which others can easily re-pin leading to great exposure. Pinterest is entirely free and incredibly easy to use, so get pinning regularly.

  • Use Daily Deal Sites

There are absolutely loads of daily deal sites across the web, most notably Groupon and Living Social. These sites offer their audience deals on everything from gifts to holidays, as well as local bargains. If you choose to use a daily deals platform you should expect a huge number of sales in a short period of time, and it’s likely that many initial buyers will return if they like your product. However, make sure you have enough to sell before you place the ad, as not fulfilling orders can be bad for your reputation.

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Ecommerce Stores

  • Start A Store On Spaces

Also known as Go Spaces, ecommerce platform Spaces is a relatively new site having been originally thought up back in 2013. You can sell clothing, jewelry, digital downloads such as eBooks, and a whole load of other products on your own customizable store page (or ‘Space’), all for free. There is no limit to the amount of Spaces you can create or products you can sell, and they’ll even take care of all the boring payment stuff behind the scenes.

  • Sell On Shopify

Like Spaces, Shopify is an all-in-one ecommerce platform that allows you to set up your own online store without having to build your own site or pay someone else to do it for you. Your page is easy to build and thoroughly customizable, so you can ensure your brand and page use similar color schemes and create the same atmosphere. Shopify isn’t entirely free, but there are various pricing plans you can choose from and the exposure you’ll receive will probably outweigh the costs.

  • Make It Big On Big Cartel

Big Cartel aims to promote products from clothes designers, jewelry makers, bands and other such creative entrepreneurs. They offer customizable pages and take absolutely no percentage of your sales, making this perhaps the best method for beginners and smaller businesses operating within specific markets.

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Other

  • Sign Up For Google Shopping

If you’re selling online, it’s crucial that you’re listed in Google Shopping search results. To do this, you must first sign up to Google Merchant Center and upload information about your products. After this is completed, your products are likely to appear with relevant search queries, leading to more business and website traffic, especially if your products offer better value than the competition.

  • Make Product Videos

Sites like YouTube have an absolutely massive audience; so tapping into their site will probably get you at the very least a small percentage of their views. Consumers are likely to search for all sorts of media relating to products they wish to invest in these days, as they often don’t have access to the hands-on experience of checking out the product in person before making the purchase. By creating thoroughly planned, informative, good quality videos displaying and explaining your products, those who come across them will be more likely to delve further into discovering the wares you have on offer.

  • Write Reviews

Review sites such as Review Centre and The Best Of can make all the difference, as good reviews will encourage those who would otherwise shy away from the lack of information and personal experience available to them when buying online. Ensure you’re listed on as many review sites as possible so that your customers can share their positive experiences with you and your products. When others see you have happy customers, they’ll most likely want to become one of them too.

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  • Send Emails

Email may be one of the oldest web methods of selling products available, but it’s still incredibly effective. Email accounts are still a hub of information for many of us online as it’s where all of our social media notifications, shopping receipts, newsletters and personal information is sent and stored. So, if someone’s willing to give you their email address, chances are they’re interested in what you’re selling. From then on you can share highlights, news, special offers and sales right to their personal hub.

Featured photo credit: IPhone, Visa, Business via pixabay.com

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Siobhan Harmer

Siobhan is a passionate writer sharing about motivation and happiness tips on Lifehack.

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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