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4 Powerful Strategies to Increase Conversions of Your Ecommerce Business

4 Powerful Strategies to Increase Conversions of Your Ecommerce Business

Getting visitors to your site is only half the battle won. You aren’t making any of the profit unless the visitors convert, I.E: pay and make a purchase. After all, this is how ecommerce stores make money.

The average conversion rate is around 2.75% for most industries. The top 25% companies seem to be converting at a rate of 5.5%. Not everyone who lands on your page visits it with an intention to purchase, hence you can never have a 100% conversion rate.

So how do you improve your business’s conversion rate? It’s all about finding what’s preventing users from converting. Here are some solutions:

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1. Make Your Website Secure with Multiple Payment Options

According to research, 18% of users decide to abandon their purchase for security concerns. It’s quite understandable why users would be apprehensive of sharing their personal details on a new site.

The solution is to join hands with a trusted name like PayPal and 2Checkout as your payment partner. These payment gateways are trusted by buyers all around the world, and will make your website look authentic. Other than this, you may even use an ecommerce platform like Shopify which comes with payment gateways integrated into the platform itself.

Other than this, make sure to use multiple payment options, from PayPal to Skrill to debit and credit cards. Research says that 8% users are not able to move ahead with a purchase due to the absence of their preferred payment method. You do not wish to lose on these clients, so make sure to offer as many payment methods as possible.

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Moreover, offer gift cards as well. The use of gift cards is on a constant rise. According to reports, digital gift cards were among the most sold items in 2017, growing at a rate of 200%.

2. The Buying Process Should be Simple

The buying process should be made as simple as possible. If it takes users a lot of time to complete a purchase, they may quit in between resulting in low conversion rates.

According to this report, around 35% of users abandon a cart because the website requires them to make an account. Most users find this to be a nuisance and would rather abandon the purchase than make an account. A simple solution for this problem is to allow guest login or to login using their social media accounts.

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Other than this, make sure to have clear policies regarding payment, delivery and returns. You can also use infographics, as they tend to have a strong impact on users and can be used to make a point. Businesses like Amazon now use infographics to explain a procedure to users as infographics seem to be more effective.

3. Help Should be Readily Available

It is all about making the user experience good. While prices are the same at almost all stores, you can compete on the basis of overall experience. This can be done by making the buying process easy and providing users solutions to all their problems, even before the problem arises.

Most users prefer a self-help method instead of getting in touch with a customer service agent. The best option is to create a FAQ section and provide answers to all possible questions.

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However, other than this, at times the help of a live person is necessary. People are now moving away from phones and emails as the waiting time is usually very long over the phone or email. These days around 70% of users prefer to get help via online chat, where the average time it takes to solve a problem is just 46 seconds.

4. Keep Prices Low and Have Special Offers

Keep your prices low and stay away from having hidden charges. In fact, high charges is the reason why 61% of people abandon a purchase. This includes taxes, shipping costs etc. Always mention the total cost clearly, instead of showing it as a final cost in the end.

Other than this, look at having free or discounted offers. A good option is to provide buyers with free shipping, which is the number one thing most buyers look at when purchasing a product online. In fact, around 80% of buyers agree that they are more inclined to come back to a store if it offers free shipping. Almost an equal amount of users will even purchase more to reach a minimum threshold to avail free shipping. This is one of the best ways to boost conversion rates.

These simple but effective tips will help you boost your conversion rates and make more money. Look at your competitors and try to outdo them by improving the overall customer experience.

More by this author

Ahmed Raza

CEO of Samurais.co

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Last Updated on July 16, 2019

7 Powerful Habits To Win In Office Politics

7 Powerful Habits To Win In Office Politics

Office politics – a taboo word for some people. It’s a pervasive thing at the workplace.

In its simplest form, workplace politics is simply about the differences between people at work; differences in opinions, conflicts of interests are often manifested as office politics. It all goes down to human communications and relationships.

There is no need to be afraid of office politics. Top performers are those who have mastered the art of winning in office politics. Below are 7 good habits to help you win at the workplace:

1. Be Aware You Have a Choice

The most common reactions to politics at work are either fight or flight. It’s normal human reaction for survival in the wild, back in the prehistoric days when we were still hunter-gatherers.

Sure, the office is a modern jungle, but it takes more than just instinctive reactions to win in office politics. Instinctive fight reactions will only cause more resistance to whatever you are trying to achieve; while instinctive flight reactions only label you as a pushover that people can easily take for granted. Neither options are appealing for healthy career growth.

Winning requires you to consciously choose your reactions to the situation. Recognize that no matter how bad the circumstances, you have a choice in choosing how you feel and react. So how do you choose? This bring us to the next point…

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2. Know What You Are Trying to Achieve

When conflicts happen, it’s very easy to be sucked into tunnel-vision and focus on immediate differences. That’s a self-defeating approach. Chances are, you’ll only invite more resistance by focusing on differences in people’s positions or opinions.

The way to mitigate this without looking like you’re fighting to emerge as a winner in this conflict is to focus on the business objectives. In the light of what’s best for the business, discuss the pros and cons of each option. Eventually, everyone wants the business to be successful; if the business don’t win, then nobody in the organization wins.

It’s much easier for one to eat the humble pie and back off when they realize the chosen approach is best for the business.

By learning to steer the discussion in this direction, you will learn to disengage from petty differences and position yourself as someone who is interested in getting things done. Your boss will also come to appreciate you as someone who is mature, strategic and can be entrusted with bigger responsibilities.

3. Focus on Your Circle of Influence

At work, there are often issues which we have very little control over. It’s not uncommon to find corporate policies, client demands or boss mandates which affects your personal interests.

Gossiping and complaining are common responses to these events that we cannot control. But think about it, other than that short term emotional outlet, what tangible results do gossiping really accomplish? In most instances, none.

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Instead of feeling victimized and angry about the situation, focus on the things that you can do to influence the situation — your circle of influence. This is a very empowering technique to overcome the feeling of helplessness. It removes the victimized feeling and also allows others to see you as someone who knows how to operate within given constraints.

You may not be able to change or decide on the eventual outcome but, you can walk away knowing that you have done the best within the given circumstances.

Constraints are all around in the workplace; with this approach, your boss will also come to appreciate you as someone who is understanding and positive.

4. Don’t Take Sides

In office politics, it is possible to find yourself stuck in between two power figures who are at odds with each other. You find yourself being thrown around while they try to outwit each other and defend their own position; all at the expense of you getting the job done. You can’t get them to agree on a common decision for a project, and neither of them want to take ownership of issues; they’re too afraid they’ll get stabbed in the back for any mishaps.

In cases like this, focus on the business objectives and don’t take side with either of them – even if you like one better than the other. Place them on a common communication platform and ensure open communications among all parties, so that no one can claim “I didn’t say that”.

By not taking sides, you’ll help to direct conflict resolution in an objective manner. You’ll also build trust with both parties. That’ll help to keep the engagements constructive and focus on business objectives.

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5. Don’t Get Personal

In office politics, you’ll get angry with people. It happens. There will be times when you feel the urge to give that person a piece of your mind and teach him a lesson. Don’t.

People tend to remember moments when they were humiliated or insulted. Even if you win this argument and get to feel really good about it for now, you’ll pay the price later when you need help from this person. What goes around comes around, especially at the workplace.

To win in the office, you’ll want to build a network of allies which you can tap into. The last thing you want during a crisis or an opportunity is to have someone screw you up because they harbor ill-intentions towards you – all because you’d enjoyed a brief moment of emotional outburst at their expense.

Another reason to hold back your temper is your career advancement. Increasingly, organizations are using 360 degree reviews to promote someone. Even if you are a star performer, your boss will have to fight a political uphill battle if other managers or peers see you as someone who is difficult to work with. The last thing you’ll want is to make it difficult for your boss to champion you for a promotion.

6. Seek to Understand, Before Being Understood

The reason people feel unjustified is because they felt misunderstood. Instinctively, we are more interested in getting the others to understand us than to understand them first. Top people managers and business leaders have learned to suppress this urge.

Surprisingly, seeking to understand is a very disarming technique. Once the other party feels that you understand where he/she is coming from, they will feel less defensive and be open to understand you in return. This sets the stage for open communications to arrive at a solution that both parties can accept.

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Trying to arrive at a solution without first having this understanding is very difficult – there’s little trust and too much second-guessing.

7. Think Win-Win

As mentioned upfront, political conflicts happen because of conflicting interests. Perhaps due to our schooling, we are taught that to win, someone else needs to lose. Conversely, we are afraid to let someone else win, because it implies losing for us.

In business and work, that doesn’t have to be the case.

Learn to think in terms of “how can we both win out of this situation?” This requires that you first understand the other party’s perspective and what’s in it for him.

Next, understand what’s in it for you. Strive to seek out a resolution that is acceptable and beneficial to both parties. Doing this will ensure that everyone truly commit to the agreed resolution and will not pay only lip-service to it.

People simply don’t like to lose. You may get away with win-lose tactics once or twice but very soon, you’ll find yourself without allies in the workplace.

Thinking win-win is an enduring strategy that builds allies and help you win in the long term.

Featured photo credit: Unsplash via unsplash.com

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