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4 Powerful Strategies to Increase Conversions of Your Ecommerce Business

4 Powerful Strategies to Increase Conversions of Your Ecommerce Business

Getting visitors to your site is only half the battle won. You aren’t making any of the profit unless the visitors convert, I.E: pay and make a purchase. After all, this is how ecommerce stores make money.

The average conversion rate is around 2.75% for most industries. The top 25% companies seem to be converting at a rate of 5.5%. Not everyone who lands on your page visits it with an intention to purchase, hence you can never have a 100% conversion rate.

So how do you improve your business’s conversion rate? It’s all about finding what’s preventing users from converting. Here are some solutions:

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1. Make Your Website Secure with Multiple Payment Options

According to research, 18% of users decide to abandon their purchase for security concerns. It’s quite understandable why users would be apprehensive of sharing their personal details on a new site.

The solution is to join hands with a trusted name like PayPal and 2Checkout as your payment partner. These payment gateways are trusted by buyers all around the world, and will make your website look authentic. Other than this, you may even use an ecommerce platform like Shopify which comes with payment gateways integrated into the platform itself.

Other than this, make sure to use multiple payment options, from PayPal to Skrill to debit and credit cards. Research says that 8% users are not able to move ahead with a purchase due to the absence of their preferred payment method. You do not wish to lose on these clients, so make sure to offer as many payment methods as possible.

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Moreover, offer gift cards as well. The use of gift cards is on a constant rise. According to reports, digital gift cards were among the most sold items in 2017, growing at a rate of 200%.

2. The Buying Process Should be Simple

The buying process should be made as simple as possible. If it takes users a lot of time to complete a purchase, they may quit in between resulting in low conversion rates.

According to this report, around 35% of users abandon a cart because the website requires them to make an account. Most users find this to be a nuisance and would rather abandon the purchase than make an account. A simple solution for this problem is to allow guest login or to login using their social media accounts.

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Other than this, make sure to have clear policies regarding payment, delivery and returns. You can also use infographics, as they tend to have a strong impact on users and can be used to make a point. Businesses like Amazon now use infographics to explain a procedure to users as infographics seem to be more effective.

3. Help Should be Readily Available

It is all about making the user experience good. While prices are the same at almost all stores, you can compete on the basis of overall experience. This can be done by making the buying process easy and providing users solutions to all their problems, even before the problem arises.

Most users prefer a self-help method instead of getting in touch with a customer service agent. The best option is to create a FAQ section and provide answers to all possible questions.

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However, other than this, at times the help of a live person is necessary. People are now moving away from phones and emails as the waiting time is usually very long over the phone or email. These days around 70% of users prefer to get help via online chat, where the average time it takes to solve a problem is just 46 seconds.

4. Keep Prices Low and Have Special Offers

Keep your prices low and stay away from having hidden charges. In fact, high charges is the reason why 61% of people abandon a purchase. This includes taxes, shipping costs etc. Always mention the total cost clearly, instead of showing it as a final cost in the end.

Other than this, look at having free or discounted offers. A good option is to provide buyers with free shipping, which is the number one thing most buyers look at when purchasing a product online. In fact, around 80% of buyers agree that they are more inclined to come back to a store if it offers free shipping. Almost an equal amount of users will even purchase more to reach a minimum threshold to avail free shipping. This is one of the best ways to boost conversion rates.

These simple but effective tips will help you boost your conversion rates and make more money. Look at your competitors and try to outdo them by improving the overall customer experience.

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Ahmed Raza

CEO of Samurais.co

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Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

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        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

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                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

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                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

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