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4 Powerful Strategies to Increase Conversions of Your Ecommerce Business

4 Powerful Strategies to Increase Conversions of Your Ecommerce Business

Getting visitors to your site is only half the battle won. You aren’t making any of the profit unless the visitors convert, I.E: pay and make a purchase. After all, this is how ecommerce stores make money.

The average conversion rate is around 2.75% for most industries. The top 25% companies seem to be converting at a rate of 5.5%. Not everyone who lands on your page visits it with an intention to purchase, hence you can never have a 100% conversion rate.

So how do you improve your business’s conversion rate? It’s all about finding what’s preventing users from converting. Here are some solutions:

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1. Make Your Website Secure with Multiple Payment Options

According to research, 18% of users decide to abandon their purchase for security concerns. It’s quite understandable why users would be apprehensive of sharing their personal details on a new site.

The solution is to join hands with a trusted name like PayPal and 2Checkout as your payment partner. These payment gateways are trusted by buyers all around the world, and will make your website look authentic. Other than this, you may even use an ecommerce platform like Shopify which comes with payment gateways integrated into the platform itself.

Other than this, make sure to use multiple payment options, from PayPal to Skrill to debit and credit cards. Research says that 8% users are not able to move ahead with a purchase due to the absence of their preferred payment method. You do not wish to lose on these clients, so make sure to offer as many payment methods as possible.

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Moreover, offer gift cards as well. The use of gift cards is on a constant rise. According to reports, digital gift cards were among the most sold items in 2017, growing at a rate of 200%.

2. The Buying Process Should be Simple

The buying process should be made as simple as possible. If it takes users a lot of time to complete a purchase, they may quit in between resulting in low conversion rates.

According to this report, around 35% of users abandon a cart because the website requires them to make an account. Most users find this to be a nuisance and would rather abandon the purchase than make an account. A simple solution for this problem is to allow guest login or to login using their social media accounts.

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Other than this, make sure to have clear policies regarding payment, delivery and returns. You can also use infographics, as they tend to have a strong impact on users and can be used to make a point. Businesses like Amazon now use infographics to explain a procedure to users as infographics seem to be more effective.

3. Help Should be Readily Available

It is all about making the user experience good. While prices are the same at almost all stores, you can compete on the basis of overall experience. This can be done by making the buying process easy and providing users solutions to all their problems, even before the problem arises.

Most users prefer a self-help method instead of getting in touch with a customer service agent. The best option is to create a FAQ section and provide answers to all possible questions.

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However, other than this, at times the help of a live person is necessary. People are now moving away from phones and emails as the waiting time is usually very long over the phone or email. These days around 70% of users prefer to get help via online chat, where the average time it takes to solve a problem is just 46 seconds.

4. Keep Prices Low and Have Special Offers

Keep your prices low and stay away from having hidden charges. In fact, high charges is the reason why 61% of people abandon a purchase. This includes taxes, shipping costs etc. Always mention the total cost clearly, instead of showing it as a final cost in the end.

Other than this, look at having free or discounted offers. A good option is to provide buyers with free shipping, which is the number one thing most buyers look at when purchasing a product online. In fact, around 80% of buyers agree that they are more inclined to come back to a store if it offers free shipping. Almost an equal amount of users will even purchase more to reach a minimum threshold to avail free shipping. This is one of the best ways to boost conversion rates.

These simple but effective tips will help you boost your conversion rates and make more money. Look at your competitors and try to outdo them by improving the overall customer experience.

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Ahmed Raza

CEO of Samurais.co

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Last Updated on November 5, 2019

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

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  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

Reference

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