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4 Powerful Strategies to Increase Conversions of Your Ecommerce Business

4 Powerful Strategies to Increase Conversions of Your Ecommerce Business

Getting visitors to your site is only half the battle won. You aren’t making any of the profit unless the visitors convert, I.E: pay and make a purchase. After all, this is how ecommerce stores make money.

The average conversion rate is around 2.75% for most industries. The top 25% companies seem to be converting at a rate of 5.5%. Not everyone who lands on your page visits it with an intention to purchase, hence you can never have a 100% conversion rate.

So how do you improve your business’s conversion rate? It’s all about finding what’s preventing users from converting. Here are some solutions:

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1. Make Your Website Secure with Multiple Payment Options

According to research, 18% of users decide to abandon their purchase for security concerns. It’s quite understandable why users would be apprehensive of sharing their personal details on a new site.

The solution is to join hands with a trusted name like PayPal and 2Checkout as your payment partner. These payment gateways are trusted by buyers all around the world, and will make your website look authentic. Other than this, you may even use an ecommerce platform like Shopify which comes with payment gateways integrated into the platform itself.

Other than this, make sure to use multiple payment options, from PayPal to Skrill to debit and credit cards. Research says that 8% users are not able to move ahead with a purchase due to the absence of their preferred payment method. You do not wish to lose on these clients, so make sure to offer as many payment methods as possible.

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Moreover, offer gift cards as well. The use of gift cards is on a constant rise. According to reports, digital gift cards were among the most sold items in 2017, growing at a rate of 200%.

2. The Buying Process Should be Simple

The buying process should be made as simple as possible. If it takes users a lot of time to complete a purchase, they may quit in between resulting in low conversion rates.

According to this report, around 35% of users abandon a cart because the website requires them to make an account. Most users find this to be a nuisance and would rather abandon the purchase than make an account. A simple solution for this problem is to allow guest login or to login using their social media accounts.

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Other than this, make sure to have clear policies regarding payment, delivery and returns. You can also use infographics, as they tend to have a strong impact on users and can be used to make a point. Businesses like Amazon now use infographics to explain a procedure to users as infographics seem to be more effective.

3. Help Should be Readily Available

It is all about making the user experience good. While prices are the same at almost all stores, you can compete on the basis of overall experience. This can be done by making the buying process easy and providing users solutions to all their problems, even before the problem arises.

Most users prefer a self-help method instead of getting in touch with a customer service agent. The best option is to create a FAQ section and provide answers to all possible questions.

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However, other than this, at times the help of a live person is necessary. People are now moving away from phones and emails as the waiting time is usually very long over the phone or email. These days around 70% of users prefer to get help via online chat, where the average time it takes to solve a problem is just 46 seconds.

4. Keep Prices Low and Have Special Offers

Keep your prices low and stay away from having hidden charges. In fact, high charges is the reason why 61% of people abandon a purchase. This includes taxes, shipping costs etc. Always mention the total cost clearly, instead of showing it as a final cost in the end.

Other than this, look at having free or discounted offers. A good option is to provide buyers with free shipping, which is the number one thing most buyers look at when purchasing a product online. In fact, around 80% of buyers agree that they are more inclined to come back to a store if it offers free shipping. Almost an equal amount of users will even purchase more to reach a minimum threshold to avail free shipping. This is one of the best ways to boost conversion rates.

These simple but effective tips will help you boost your conversion rates and make more money. Look at your competitors and try to outdo them by improving the overall customer experience.

More by this author

Ahmed Raza

CEO of Samurais.co

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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