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The 8 Best Ways to Follow Up After a Networking Event

The 8 Best Ways to Follow Up After a Networking Event

When you finally kick back to enjoy some downtime after that incredibly busy networking event, you may not think you have much to show for it. That massive deck of business cards sure looks impressive, but how can you turn it into something lucrative?

Congratulations! You may not realize it, but you’ve just reached the first rocky pinnacle of the networking process. Now it’s on to the second stage—reaping the rewards. Use these eight tips to follow-up your glad handing and to turn networking leads into business, and the ROI of your trip will begin to materialize in no time:

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1. Link up on LinkedIn

Send all your event contacts an invitation to connect on LinkedIn. Express your willingness to introduce them to other professionals in your network. Who knows? They might offer to do the same for you, helping you increase your reach and influence across the industry.

2. Send Valuable Content

Another great way to follow up with a contact is by sending them valuable content. Ask them if they would like to subscribe to your company’s email updates to learn more about your products and/or services. If your firm just wrote a brilliant white paper, shoot your new contact a link or a copy of the document.

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3. Have Something to Say

Presumably, you scored a ton of new business cards at the shindig and are ready to reach out. If you find yourself at a loss in regard of topics to discuss, Google the contact’s name or business. A little reconnaissance info might provide you a conversation starter. Did the contact’s firm just earn a new patent or land a major client? Did they just launch a killer new app? Have they won an industry award for a product or service? If so, these are things you can mention to get their tongues a-waggin’!

4. Walk Down Memory Lane

When sending follow up emails, be sure to reference anything you talked about with your new connections to refresh their memory, since they probably met with scores of other people as well. You may not hear back right away, but remember: just because a contact doesn’t call back immediately, it doesn’t mean they’re not interested. Everyone else, like you, is a busy business professional, so stay pleasantly persistent and you’ll be sure to stay top-of-mind.

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5. Check In Regularly

Additionally, be sure to remind yourself to reconnect with your contact each month. They might not be interested in your products or services right now, but things are constantly changing in the dynamic world of commerce. Remember: stay in touch, but don’t overdo it. Too much connecting can kill your efforts.

6. Schedule a Call

Suggest a 15-minute phone call that will be of mutual benefit to you and your new peer – although you’ll want to focus on how the call will help him or her primarily. You can discuss products, services, trends, or anything else that might benefit your connection. Do some research before you make the suggestion, however, so your contact knows you did your homework and are genuinely interested in seeing how you can help one another.

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7. Schedule a Meeting

If you formed an especially strong bond with a connection who works relatively close by, ask to set up a one-on-one meeting at an equidistant location. This doesn’t have to be anything formal. A lunch or breakfast get-together can be just as valuable and mutually beneficial as a conference room meeting.

8. Create a Partnership

If you really luck out – and many do at industry events – see if your contact is interested in creating a strategic partnership. While this could be something as cataclysmic as a joint venture, it could also be something as simple as an agreement to help each other find new opportunities. Industry events often specialize in attracting businesses and executives whose offerings complement one another. Don’t let a partnership opportunity pass you by.

Pick and choose from the suggestions above, or combine some of them to develop your own follow-up strategies. Never let a networking event go to waste again.

Featured photo credit: Image Credit: Viktor Hanacek via picjumbo.com

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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