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6 Fundamentals For Online Marketing Success

6 Fundamentals For Online Marketing Success
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We have gotten incredibly used to- even addicted to, in some cases- buying stuff online. I mean, who bothers to call up fast food joints when you can simply use their website to place your order? It took some time for people to get used to this though, and there are still more than a few people who don’t feel safe paying for anything in the online environment. But as time passes, this number is going down significantly.

Hence, conditions for online sales are optimal and everyone is attempting to make a profit. What the majority of people do not realize is that eCommerce isn’t easy. Quite the contrary, the fact that the conditions for online sales are so good can make it difficult to get spotted in the crowd.

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The vast majority of websites out there are attempting to sell something to the people that land on their pages, whether directly, through an affiliate, or banners. Regardless, the prevalence of these kinds of techniques leaves customers reluctant to pay attention, making marketing an integral component of achieving eCommerce success.

1. Keep in mind that you are marketing to people

A lot of people who are new to online marketing might be confused by this first point- but it’s no joke. After a couple of years of active participation in online marketing endeavors without seeing a single face, you may start to grow detached from reality. People start perceiving their traffic as just stats that need to be improved through taking mechanical, predefined steps. This is a hole you need to get out of since no real eCommerce business success story ever came from disregarding the wishes of the audience. In an era where the strongest online empires, like Google, are doing their best to cater to the needs of users, doing the opposite makes absolutely no sense. This is especially important for eCommerce marketing since the only way you can sell anything effectively online is to truly engage your customers.

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2. Content is a necessity- regardless of what you sell

The phrase “content is king” has been dragged around the web for so long that it has started to losing its impact. This doesn’t make content’s crown shine any less, though. Its role in the online marketing environment has become crucial for businesses of all profiles and sizes. So many good things come from great content if you know how to use it. Here are some of the benefits that great content can provide:

  • SEO visibility
  • Enhanced customer engagement
  • Social media signals
  • Enhanced traffic
  • Referral links

Wondering if you have produced great content? Once you have your final version of the content in front of you, ask yourself if you would read it- or even better, put yourself in your target audiences’ shoes, and ask the same question. If the answer is no, you are still not there yet. Don’t allow yourself to start coming up with excuses for your content’s shortcomings.

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3. Social media presence needs to be more than just a bot

If you want a prime example of this go to Twitter and start adding people who are promoting a commercial interest and have somewhere between 500 and 5,000 followers. The only interaction you will manage to get from them is a bot response: an automated message with a call-to-action twist or a simple introduction message. Since everyone is using this approach the whole interaction boils down to bots communicating with each other, ultimately benefiting no one.

4. Proper targeting is essential for conversion

Regardless of what combination of online advertising approaches you decide to use, in order to be able to sell anything online you have to find the people who have the biggest chance of being interested in what you have to offer. By doing some market research you can easily optimize your marketing budget and increase your sales. It is a good idea to see what others are doing to reach their customers and optimize their targeting, in order to implement the approaches that fit your needs best. Don’t get set in your ways once you’ve done your first round of market research. Test things all the time and continue honing your scope. This is a process that includes continuous testing; it’s not just a matter of applying a mathematical formula.

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5. Pay-per-click is not enough

A lot of people start out their journey into eCommerce by hypothesizing that they can invest in a decent website and boost it through pay-per-click (PPC), in the process earning a profit. Sadly, this almost never works and they subsequently realize that they need to modify their approach or sink completely. The problem is that as an approach PPC doesn’t give you optimal conversion rates on it’s own. To succeed you need natural traffic, people that are really searching for a solution to a problem that you are able to help them address.

6. Product photos sell

Shabby, amateur product photography is OK for selling used products, clothing, and other stuff on eBay or Amazon, but if you want to foster a legit, strong eCommerce presence, you really need to use professional product photography. As a form of content, good photography has a lot of engagement potential and is in second place, right behind video content, when it comes to social media shareability. Furthermore, when deciding to buy a product online the photos mean the world to the customer. He or she don’t get to hold the product in their hands; charts, specifications, and text descriptions are great, but without photos they don’t have enough information to make a final decision. The pricier the product, the better the photos need to be.

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Making yourself visible is a top priority when trying to achieve eCommerce success. But you don’t want to just be another person in the crowd. Taking a step further and actually engaging your customers, instead of hoping that they will randomly decide to click on your advertisement is the difference in attitude you need in order to achieve success.

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Ivan Dimitrijevic

Ivan is the CEO and founder of a digital marketing company. He has years of experiences in team management, entrepreneurship and productivity.

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Last Updated on May 23, 2021

10 Best Free Job Apps You Need For Effective Job Hunting

10 Best Free Job Apps You Need For Effective Job Hunting
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Seeking for the right job but not sure how to do it in a more effective way?

Try job search apps!

To make the job hunting process easier, I’m recommending 10 best job apps that can help you look for the right match anywhere at any time. The best of all? They’re all free!

1. jobandtalent

jobandtalent

    Great for browsing new jobs as you commute home via subway, bus or carpool, the jobandtalent app is like a Pinterest for job seekers.

    Easily browse, save and revisit job postings from your smartphone and receive notifications about jobs that match your professional qualifications.

    Download it for iOS and Android.

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    2. Jobr

    jobr

      This job hunting app is unique in that it lets you anonymously browse job listings based on your professional resume. If a company that you like also shows an interest in you, the app let’s you chat directly with a company rep. Great for getting your foot in the door and making a memorable impression.

      Download it for iOS.

      3. Monster Job Search

      monster job search

        I’m a big fan of Monster. It’s one of the first job sites employers think of when they want to list a new position online. The Monster Job Search app functions pretty similarly to the normal website, so it’s very easy to use for not-so-tech-savvy job hunters.

        Download it for iOS and Android.

        4. Jobs and Career Search

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        job and career search

          This is a good, simple app for browsing global locations for your next job. With a job index of more than 50,000 jobs listed globally, this app is a good choice if you are moving to a new area and want to line a new job up quickly.

          Download it for iOS.

          5. Hyper Networking Groups

          hyper networking groups

            This job hunting app isn’t so much a job hunting app as it is a connections hunting app. It’s great for learning who’s who in your desired field and forming connections. It also shows you how you and your industry connections are connected via your social networks, so you can follow up with them on your other social sites.

            Download it for iOS.

            6. CardDrop

            CardDrop

              CardDrop is an awesome job hunting app that let’s you digitally drop and pick up virtual business cards. This app is great for helping you make new connections at seminars, interviews, meetings and conferences. You can also attach social media profiles to the cards you pick up or send to enable easier connecting on social networks.

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              Download it for Android and iOS.

              7. Job Interview Questions

              interview questions both

                Okay, so this app looks kind of outdated, but it’s super useful for getting you into the swing of answering any kind of interview question that is thrown your way. The big benefit of using this app is that it explains to you what your interviewers motivations might be for asking you a specific kind of question. Learn what your interviewer is looking for in your answers and be more prepared for the real interview when the time comes.

                Download it for Android.

                8. 101 Interview Questions and Answers

                101 both

                  This app is great because it provides guidance about the kinds of answers you should give for each kind of question. Think of it as an essay rubric but for job interview questions.

                  Download it for Android.

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                  9. Job Interview Question-Answer

                  q and a

                    Feeling confident with your text-answered interview questions but concerned about doing the face-to-face interview? This app prepares you for interacting with your interviewer by simulating an employer asking you questions.

                    You can record your response and see what you look like to the interviewer to understand what movements, vocal pauses, etc. you need to work on.

                    Download this app for iOS and Android.

                    10. HireVue

                    hirevue

                      HireVue is a great job hunting app for those times when your interviewer wants to get some preliminary questions out of the way.

                      When an interested employer wants to interview you, they send you a request via HireVue and you can answer it in your free time, when you’re ready. Your interview might consist of a some FaceTime, some multiple choice questions or open-ended text answers and can be completed and sent to the interviewer when you’re finish.

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                      Download it for Android and iOS.

                      Featured photo credit: Yura Fresh via unsplash.com

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