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15 Mistakes People Good At Resume Writing Never Make

15 Mistakes People Good At Resume Writing Never Make

Job candidates – take note! This is not your dad’s resume! That might have been 3-4 pages long with detailed, prose paragraphs describing his work experience and formatted exactly as every other candidate’s. Like everything else, resume writing has undergone a huge transformation in recent years. What once might have gotten you noticed (and even an interview request) will no longer work.

Gone are the resumes that go beyond one page – long documents are simply trashed because no one wants to slug through content to get to the meat. Gone are the days when a one-size-fits-all resume could be created and sent indiscriminately to any company with an open position. Just as any product is marketed to a target audience, your resume must be aimed at a specific consumer (in this case, a hiring manager).

And if you are a hiring manager, pay attention. If you’re looking to add to your staff, a resume will tell you a great deal about a candidate… if you’re able to read between the lines. You may not have a lot of experience evaluating resumes and determining who deserves an interview, but be watchful of the mistakes listed below. If you spot any, there’s a chance your candidate is lazy, unable to prioritize well, or has difficulty getting to the heart of matters. These aren’t the traits you want to add to your team.

As you know, there are certain things that must go in your resume. They are critical to who you are and what you can bring to the table as an employee. These are things like experience, skills, and accomplishments. The problem is compressing all of that into a very small space. As Kermit the Frog says, “It ain’t easy!”

While you’re finding this balance, here are 15 fatal mistakes that great resume writers will never make:

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1. They never create a resume that is too long

The general opinion is that a resume should be no more than a single page. If you have a lot of background experience that relates to a specific position, yours may go into a second page. That’s fine, so long as your first page is attention grabbing and compels the reader to continue.

2. They never create a laundry list

Recruiters and potential employers don’t want to pour though long lists of your past responsibilities. Learn to get rid of anything that doesn’t relate to the position at hand – no one cares!

3. They never focus on tasks

Tasks don’t say anything; achievements do. Instead of saying, “Responsible for developing a strategic plan for content marketing,” state, “Developed a strategic content marketing plan that increased visitor traffic by 25% and conversion rate by 15%.”

4. They never use a canned cover letter

If you can’t take the time to conduct research on an organization and craft a cover letter that speaks to their goals and the position you’re seeking, then you do not deserve an interview. Don’t be lazy! Engaging your reader immediately is critical. Of all resume writing tips, this may be the most important.

5. They never lack imagination

Both your cover letter and your resume must look unique. Present it creatively – print it on colored or professional resume paper, and use tasteful graphics to showcase your achievements. Worst case scenario, consult with a resume design expert if your imagination isn’t firing on all cylinders.

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6. They never use a template from the Internet

Everyone else is already doing this, and no single template is going to fit your needs and presentation. You should strive to be unique if you expect someone to read your resume for more than 8 seconds!

7. They are never too creative for the organization

Each resume sent out must be tailored to the receiving organization. A resume sent to a conservative company will look far different than one sent to a progressive tech startup! By not changing your resume’s language and appearance, you are simply begging for rejection!

8. They never put an objective statement at the top

So you want a position in your field that allows for career growth while using your acquired skills to benefit yourself and the organization? In other news, the sky is blue.

Unless your hiring manager is a bit dull, it’s safe to assume that they already know these things about you. So why waste the space? Use those extra lines to talk more about your achievements or skills.

9. They never have grammatical errors and typos

These are inexcusable in this day and age and speak, again, to laziness. You’re not writing a scholarly article, but what you do include has to be completely free of errors. It’s impossible to predict your reader’s familiarity with English, so it’s best to assume that they’re a real stickler for proper grammar, punctuation, and spelling. Use these tips as your personal cheat sheet for resume writing, and avoid the common mistakes that your competition will make.

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10. They never put dates first on employment history

These are boring. State your position and company first, either underlined or in bold.

While you’re at it, try experimenting with other creative presentation methods, particularly if there are gaps in your employment history that you don’t want to highlight. Some newer resume designs that are getting a lot of play these days don’t present your employment history in chronological order. Instead, they emphasize your skills and accomplishments as bold sub-headings, and then list the companies at which you demonstrated these skills and accomplishments. This lets the reader see the important stuff first.

And speaking of those embarrassing employment gaps, be prepared to answer any questions about them. Chances are they will come out during an interview whether you like it or not.

11. They never write paragraphs

Paragraphs are for CV’s. Unless you are applying for a research grant or a position in higher education, dump that prose. Include bullet points that speak to your achievements in short phrases, not sentences.

12. They never lack focus

Here we go with customization again! Each resume you develop for each position you seek must focus on the skills, talents, and achievements that relate to that position. Everything else just takes up space! This same lack of focus can carry over to an interview, and it is often stated as the most common rejection review.

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13. They never include too much personal information

It’s certainly appropriate to include a very short section on your outside interests and hobbies, particularly if they are unique. Avoid mentioning religious, political, or controversial activities. If, on the other hand, you are a skydiving instructor or ran the Boston Marathon, that might pique someone’s interest! Some people prefer to handle this by referring the reader to social media accounts (cleaned up, of course) with interesting info about their activities.

14. They never apply if they aren’t qualified

What’s the point? You won’t get an interview, and it wastes everyone’s time!

15. They never leave out keywords

Many companies require electronically-submitted resumes because they have screening software that scans for certain keywords. You can find these keywords on the company website and in the job description – use them or your resume will be trashed before it even reaches a human being!

It’s nice being able to tell yourself, “I have the perfect resume for this job.” And if you take these tips seriously, you just might! Your resume will get noticed, it will get more “play,” and you will be the one called for that interview! And in case you still don’t feel prepared, here are some tips for you next interview that will help you deal with any other you may be worried about.

Featured photo credit: Career Fair at College of DuPage 2014 36 via flickr.com

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Last Updated on September 29, 2020

How to Start an Online Business That Will Grow and Succeed

How to Start an Online Business That Will Grow and Succeed

Unsurprisingly enough, all businesses are online today. Considering the advances in the smartphone industry as well as the increasingly accessible internet facility, it was only a matter of time before businesses took advantage of the online environment.

This increasing popularity makes for a promising future for a lot of young entrepreneurs. And knowing how to start an online business will open up a world of possibilities for you that was not possible 10 years ago.

So, keeping the potential for exponential growth in mind, let’s dive into the article below, and explore the steps of starting an online business that will bring you success.

1. Becoming the Master of ‘ONE’ Trade

Most successful online businesses are the master of one trade. And that’s why beginning with a niche is always a good idea.

A niche market is a focused segment within a larger market. Imagine a men’s shoes market and then, imagine handcrafted brown Italian leather shoes for men. While the previous one is a bigger market, the latter one is simply a more focused segment within that market.

Knowing the niche helps a lot to start an online business and if you are feeling a bit lost, here are some self-queries that will act as a perfect guide:

What Speaks to Your Heart?

This first way of discovering the niche is perfect for those who want to do what they love. Working in a market that you love will ensure that constant excitement and drive to do better, eventually leading to ultimate prosperity.

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Decisions Based on Knowledge

The second way is perfect for those who have a lot of untapped knowledge about a specific industry. Utilizing the insights on a specific industry is a great way to find a niche. This way, you’ll already know all the ins and outs of the industry and can easily get ahead of all the competitors.

Undiscovered Potential

Lastly, conducting research into various industries and finding an untapped segment is another amazing way of finding the right niche. This practice will require you to come up with a new and unique solution for uncatered audiences.

2. When Is Your Idea Valid?

All the great ideas for starting an online business needs to be valid. And once you have found the niche, this validation process is what comes next.

Proving the soundness of the idea is not at all hard. A detailed industry examination is all you need initially to understand the value of the concept and recalibrate it to turn into a great online business.

Market research is a systematic unraveling of the target market. This research will include all the information on the product/service you are about to sell, the target audience, and how the competitors are operating in this crowded market.

This in-depth research will give you the initial idea of how the products can make an impact in the outside world. And once the small online business ideas are validated, it will be time to move on and craft a plan and start working on establishing the business.

3. Crafting the Map to Success

Having a proper plan for an online business is like having a map when you travel to an unknown city. This is a document that includes all the factual information on the business and crucial business data.

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To help you out, here’s a list of all the information online business plans must include:

  • An idea of objective – The best online business plans always have a clear outline of the business goals and intentions. Having this clear outline will increase the efficiency of business functions later on. The target demographic, business model—all kinds of information needs to be a part of this document.
  • Taking stock of available resources – A startup needs to utilize all the resources it has, and that’s why the plan needs to have an in-depth outline of the financial resources in use as well as the employees and their expertise. With a better idea of all the resources in hand, starting an online business will be an easier process.

4. The Virtual Storefront: A Process of Development

The steps of how to start an online business are incomplete without the website creation process. With the right website approach, you can easily succeed in increasing business revenue.

What does that perfect business website look like? Let’s follow these steps to create an effective business website.

Choose Your Approach

There are numerous ways of making a website and for a positive outcome, you need to choose the perfect approach. Depending on the business model, initial finances, and end goals, there are two kinds of approaches for the online storefront:

  • Third-party approach – Third-party platforms will connect you with the customers out there. For small online business ideas, Creating an account or site with these platforms will be beneficial because these platforms come with a large array of services as well as a big enough existing consumer base ready to utilize.
  • Creating a new website –  A business-specific website will help you eliminate the third party go-between and connect directly with the buyers. With this approach, you get more control over the business and how it is presented to the consumers out there and the revenue you make. Any of the above-mentioned approaches can be beneficial for easy online business startups. However, to achieve some specific business goals, having a customized website will be more beneficial for you.

Design Can Bring You Maximum Success!

For those who have decided to create their own site, the design is of paramount importance. With a great design, you will be able to engage and interact with the visitors better and encourage them to make a purchase.

The design, however, is not just a matter of aesthetics. A website’s design encompasses all aspects of it, from the visual effects to the content that’s used on the site.

To create a truly amazing design that reflects new online business concepts here are a few matters to consider:

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  • Keep it responsive – Many markets are simply skipping over the desktop phase and launching the business for mobile users around the world.[1] Considering this popularity of the mobile internet market, the business website has to be responsive. This approach will help you to reach a bigger audience and conduct business on a larger scale.
  • Users want a fast experience – Using high-quality images on the site does improve the visuals, but make sure all those images are compressed. Having a faster website will enhance the user experience on the site. Besides compressing all the media content on the site, you can also utilize an asynchronous loading technique that loads all the contents simultaneously, reducing friction. With a faster site, it will become easier to implement the online business startup ideas into reality.
  • Define the brand – The design stage determines a lot of things for the business website and one of those things is the business image. To make an impact on the world with the business, you have to create a perfect image and for that, a brand guide is necessary. The brand guide is a document that includes all the information and guidelines on various visual elements on the site that makes up the business personality. Based on the kind of image you want to create, all the elements will be outlined in this documentation.

Where the Website Becomes Reality

Since we know how website design helps to launch a successful online business, it is time to move onto development. Online business development is where the idea becomes a reality. And to make this reality perfect, you need to make sure that the development and deployment process goes well.

A high performing site always includes all the right features that enhance the user experience as well as helps you to convert more traffic. And for the best results, ensure the use of only the latest tech stack during development.

Here are some development issues you have to pay attention to while building the business website:

  • The right partner makes all the difference – For small startups who are wondering how to start an online business, finding the right development partner is going to make all the difference. However, before making a decision, there are a few things you should contemplate. The team that you are about to hire should have experience in catering to your industry, as well as an extensive portfolio and good reviews. Additionally, it will be perfect if the agency or freelancer also provides a 360-degree service, from development to maintenance.
  • How to assure the quality of the site? – Testing the site is an integral part of the answer to the question of “how to start an online business?”. An experienced partner will be able to help you the most with this. From security testing to split testing, this stage in development will help in understanding how well the site functions and what needs to change. And once the changes are made and the test results come clean, it will be time to launch the website.

5. Some Tricks to Increase Online Sales

Selling online is not easy, but not hard either. In a physical store, you can use campaigns, go door to door with pamphlets, and such. However, successful online businesses have their own style of campaigns that helps them to sell more without any problems.

So, what are these tricks?

Utilize the Magic of SEO

With an increase in quality traffic, the sales ratio will go up too. And to drive quality traffic on the website, you need to utilize the SEO tricks, and probably hire an SEO expert.

When starting an online business site, ensure all the content on the site is optimized to rank for the right queries by target consumers. With a higher rank on the SERP, the traffic will increase on the site.

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With the increase in quality traffic, it will become easier for you to convert visitors. The visitor data will help you to adjust the site performance. In brief, utilizing SEO will open the doors to a lot of possibilities for your small online business ideas.[2]

Entice With Free Value

Consumers today have lots of options to choose from. And keeping all that in mind, it will be wise to create a business plan for an online startup that provides free value to the users before asking them to buy something.

Consumers want to buy from someone who knows what they are doing, especially in the case of a curated service or goods provider. And that’s why to turn the profitable online business ideas even more effective, you need to start offering free value on the site, with free products and content.

Having a blog is also another way of displaying your expertise. With specialized content on the industry, you can easily grab the attention of the audience. And once assured of your knowledge on the matter, consumers will feel a lot safer about making a purchase.

A Killer Customer Service Is Everything

Your small online business idea needs a better service option. Using AI-based interactive features to implement better support for the global consumer base will prove to be extremely beneficial. With a 24/7 automated support channel, customers will be satisfied with your business and come back more often.

It’s an Easy Process: All You Have to Do Is to Start

And there it is, the simple five-step process of starting an online business that is bound to succeed. If you look closely, you’ll notice that there are not a lot of differences between creating a physical business and an online one. The main differences are only in the consumer and competitive landscape.

While a physical store faces and caters to local competitors and consumers, the online business has to deal with the same on a global basis. So, focusing well on the global market landscape while crafting the plan will help you succeed.

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Featured photo credit: Austin Distel via unsplash.com

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