“Whenever you find yourself on the side of the majority, it is time to pause and reflect.”
– Mark Twain
Getting crushed by the daily grind?
You are not alone. A recent Gallup poll showed that 70% of Americans hate their jobs. The scale of dissatisfaction is similar, and sometimes even greater, in every corner of the world.
“If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them.”
– Bruce Lee
Dislike, disinterest, and hatred, like limits, spread into all aspects of our lives. But what sort of way is this to spend our precious existence?
It is no surprise that the top regrets of the dying involve such things as doing what we really want to do (rather than what society expects of us), finding our true passions, taking risks, and touching and inspiring other people’s lives.
One way to break out of the rut of an unrealized life is to learn from those who have realized their dream jobs and actualized their heartfelt goals. How did they succeed? By remembering and reminding themselves of these ever important tips.
1. You are responsible for your life
“You must take personal responsibility. You cannot change the circumstances, the seasons, or the wind, but you can change yourself.”
– Jim Rohn
Not your boss, not your co-workers, not your parents, not your friends, not your partner. No one else thinks your thoughts. No one else has your emotions. No one else has your ideas. No one else has your dreams. No one else has lived your life.Advertising
If circumstances aren’t ideal, then you are going to have to be the one to make the first change.
Action: Take stock of your situation.
Get a pen and paper and ask yourself the following questions; How do you feel about all aspects of your life? Don’t try to sugar coat anything; face the reality of the pain and write it down.
How do you feel about your working life? Your family life? Your social life?
This exercise will help you get clear on where the problems are, and what you don’t want to continue into the future.
2. You can make a change
“Action may not always bring happiness, but there is no happiness without action.”
– Benjamin Disraeli, former British Prime Minister
If you are waiting for the right time, you may be waiting a long time! Making big changes can be intimidating, so why not start by making the best of the circumstances that you find yourself in? Start wiggling, and you will find that you have far more wiggle room where you are than you realize.
Action: Make a small change.
This could be anything from going to a different place for lunch, to joining that gym you were thinking about. Even the smallest change can remind you of your power to change conditions, as well as make life more enjoyable.
3. Face your fears
“Set aside a certain number of days, during which you shall be content with the scantiest and cheapest fare, with course and rough dress, saying to yourself the while, ‘Is this the condition that I feared?’”
– Seneca, Roman Statesman
Often we live on auto-pilot, unconsciously motivated by our latent background of primal fears like starvation, homelessness and abandonment. Fears that, in truth, are highly unlikely in our age of the world.
We are no longer living in small survivalist groups in the desert, but alongside millions of other people in the midst of industrial levels of production and social safety nets.
Action: Remember, what is the worst thing that could happen?
What are you afraid of? What is the nightmare scenario that you want to avoid? If you took a risk to follow your dreams and failed, what would happen?
Take the time to think about these worst possible outcomes and write them all down. Later, review them and work out what you would do in those hypothetical situations. You will be surprised how the energy of worry turns into the energy of resolution to overcome.
To first conquer fear, we must first define it.
4. Avoid distress, seek eustress
“Life begins at the end of your comfort zone.”
– Neale Donald Walsch
Lifestyle designer, angel investor and New York Times bestselling author Timothy Ferriss – of The 4-Hour Work Week fame – advises us to recognize the difference between distress and eustress.
Distress, is the kind of stress which brings us down, disempowers us, and makes us ill. Being abused, unappreciated, overworked; all that kind of stuff. Eustress, on the other hand, is to distress what euphoria is to dysphoria.
Eustress is constructive stress; the kind of stress an athlete encounters during training, a businessperson experiences during continuing education or a musician during performing. It is the stimulus necessary for vibrant growth.
Action: Discover where you are not getting enough eustress.Advertising
In what areas of your life are you not challenged? Or not growing through lack of action or experience?
5. Reconnect with your passion
“Choose a job you love and you will never have to work a day in your life.”
What would you do, if you could get paid to do anything? Our passions are often muted, buried beneath of a lifetime of being told “what we must do” and of telling ourselves “what we must do”.
Those who have their dream job are invariably coming from a different place. What do I like to do? What skills do I want to use? What am I good at?
Action: Write down your dreams.
If you were guaranteed not to fail, what would you do with your life? Don’t worry about practicality, just write down the fantasy. Time, money and circumstances are no object.
6. Set goals
“Setting goals is the first step in turning the invisible into the visible.”
– Tony Robbins
One of the primary causes of drifting aimlessly is lack of just that; aim!
While refusal to set goals can offer a psychological crutch against failure, it equally provides a barrier against success. Want to visit Timbuktu? Get a ticket to Timbuktu. Want to achieve something? Set it as a goal!
Actions: Create a set of goals.Advertising
Look at your written list of dreams. Convert them into a “Be”, “Do” and “Have” manifesto. What would I like to have? Who would I like to be? What would I like to do?
They key here is that “having” is not the first point. Instead, “being” and “doing” come first. When we are being who we really are, and doing what we really want to do, the having comes naturally.
7. Time waits for no one
“If you love life, don’t waste time, for time is what life is made up of.”
– Bruce Lee
Bruce Lee’s death at the young age of 32 underlines this point, as does his life of exceptional achievement. Thankfully for the world, Bruce Lee didn’t waist his potential, and we are all enriched because of this. The opportunities you have today may not always be available – so begin!
Don’t put it off ’till tomorrow. Take at least one concrete step towards one of your goals today.
8. Avoid Adult Onset ADD
“It’s time to have fun and let the rest follow.”
– Tim Ferriss
What is ADD? Adventure Deficit Disorder. Like hating your job, a disease that affects far too many adults today. But thankfully, it is curable! The prescription is simply to do more interesting and exciting things. After all, what motivates us to find our dream jobs but the things that they allow us to do?
Action: Have more fun!
The best way to avoid the backwards mentality of “I’ll grit my teeth and bear my job until I can afford to do cool things” is to actually start doing the cool things now. In this way, we can break out of the limpet survival mentality and reconnect with the passions that really drive us.Advertising
Pick anyone who has realized their dream jobs and ask if their path of success measures up to these eight points. Tony Robbins? Bruce Lee? Tim Ferriss? Oprah Winfrey? Steve Jobs? Even Confucius? If it works for them, it will surely work for you. Good luck!
Featured photo credit: www.flickr.com via flickr.com
Last Updated on August 25, 2021
Why Personal Branding Is Important to Your Career
As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.
Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.
According to Celinne Da Costa:
“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”
A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.
Table of Contents
What Is Your Personal Brand?
“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive
Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.
Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.
I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.
A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.
Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.
Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.
Your Personal Brand Is Essential for Your Career Success
In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.
According to Castrillon,
“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”
The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.
As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”
In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:
“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”
When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.
The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.
Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.
The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.
5 Key Steps to Creating Your Personal Brand
These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.
1. Set Your Personal Goals
What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.
2. Create Your Unique Value Proposition
Create your unique value proposition by asking yourself these four questions:
- What are your personality features? What benefit do you offer people?
- Who are you and why do people enjoy working with you?
- What do you do and what do people want you to do for them? How do you solve their problems?
- What makes you different from others like you?
The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.
3. Write Your Professional Story
Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.
4. Determine Which Platforms Will Support Your Personal Brand
Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.
5. Become Recognized for Sharing Your Knowledge and Expertise
A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.
The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.
Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.
As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.
Other People’s Stories
Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))
Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.
Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,
“your story is what you have, what you will always have. It is something to own.”
So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.
Featured photo credit: Austin Distel via unsplash.com