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7 Online Strategies For Getting Your First Client

7 Online Strategies For Getting Your First Client

You’ve taken the brave plunge into freelancing.

Maybe you’ve even quit your job and are buoyed by all the possibilities that freelancing can offer you.

Freedom. Flexibility. More money.

Of course these things are great and it’s a major reason why many freelancers take the leap into this area of work whether it’s copywriting, web design, SEO and more.

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But now the excitement starts to fizzle out a little when you faced with the prospect of getting your first client.

In business, there is one thing you need to be able to survive. And that is to be able to get clients. More so you must attract them to you rather than you chase them. So what can you do?

Read on and you’ll learn some proven strategies for getting clients that works for almost any freelance business.

1. Facebook Ads

Facebook ads is a great way to generate leads for your business so you can then establish and build a relationship with them.

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Create an ad on Facebook that is highly targeted at your ideal prospects and then direct them to a landing page. On the landing page, you should offer a valuable giveaway of some sort as an incentive to get them to enter their contact details. Over time you can build a relationship with them by sending them useful emails and then hopefully turn them into a paying customer.

2. Twitter

Twitter is surprisingly a great way to attract new subscribers to your business but also look for prospects. By using the @ symbol and # symbol you can connect with leaders and colleagues in your industry but also directly communicate with prospects who may be interested in your services.

In the search bar you can type in your field, say “#copywriting” and it will bring up everyone who has mentioned copywriting in a tweet. This can potentially reveal prospects who are on the lookout for your services.

3. Forums

Forums are a great way to help you build authority and credibility in your niche. The easiest way to find forums is by doing a Google search. Simply type in your niche plus forums – e.g. “marketing: forums.”

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The way you successfully use forums is by answering questions on them. If you do this consistently people will start to see you as an authority and someone to turn to when they need help. therefore there is the possibility to generate extra business.

4. Guest Posting

Guest posting is a tried and tested method for attracting customers. Perhaps even better than the fact it helps attract customers is that it also helps to establish you as an authority in your industry.

When pitching for guest posts make sure that the blog’s audience is the same or at least similar to the one you target. That way you’ll attract highly qualified visitors to your site once the guest post goes live.

5. Direct Response Website

What this means is creating a website that is designed to capture leads via email.The more leads you can capture, the more people you can build a relationship with and then hopefully turn them into paying customers in the future.

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Ask yourself what response you want visitors to your website to take and then design your website so that it’s optimized for this result. Create Opt-in boxes in the sidebar, use them as a pop up and even create a landing page on your website offering a free giveaway.

6. SEO

SEO should be a priority for your business because people who do a Google search looking for solutions to their problem are people who are ready to buy. They are actively looking for someone to help them.

You don’t need to invest in an SEO company to optimize your site for SEO. There are some great WordPress plugins such as Yoast SEO that will help you to optimize each of your web pages. Use this tool for all of your blog posts as well.

7. Referrals

If you are taking the leap into freelancing, then you probably already have customers you’ve worked with. Hopefully they also gave you a testimonial. All you need to do is simply ask them for a referral.

Ask if they know anyone at the moment who is looking for a freelancer. Another great idea is to even set up a referral program for past customers. Offer them an incentive to refer you. This is business so you need to do what you can.

So there you have it. These are 7 strategies you can use to attract your first clients freelancing. Pick three of these strategies per month and apply them diligently and you’ll see what strategies are the most effective for your freelance business.

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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