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7 Online Strategies For Getting Your First Client

7 Online Strategies For Getting Your First Client

You’ve taken the brave plunge into freelancing.

Maybe you’ve even quit your job and are buoyed by all the possibilities that freelancing can offer you.

Freedom. Flexibility. More money.

Of course these things are great and it’s a major reason why many freelancers take the leap into this area of work whether it’s copywriting, web design, SEO and more.

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But now the excitement starts to fizzle out a little when you faced with the prospect of getting your first client.

In business, there is one thing you need to be able to survive. And that is to be able to get clients. More so you must attract them to you rather than you chase them. So what can you do?

Read on and you’ll learn some proven strategies for getting clients that works for almost any freelance business.

1. Facebook Ads

Facebook ads is a great way to generate leads for your business so you can then establish and build a relationship with them.

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Create an ad on Facebook that is highly targeted at your ideal prospects and then direct them to a landing page. On the landing page, you should offer a valuable giveaway of some sort as an incentive to get them to enter their contact details. Over time you can build a relationship with them by sending them useful emails and then hopefully turn them into a paying customer.

2. Twitter

Twitter is surprisingly a great way to attract new subscribers to your business but also look for prospects. By using the @ symbol and # symbol you can connect with leaders and colleagues in your industry but also directly communicate with prospects who may be interested in your services.

In the search bar you can type in your field, say “#copywriting” and it will bring up everyone who has mentioned copywriting in a tweet. This can potentially reveal prospects who are on the lookout for your services.

3. Forums

Forums are a great way to help you build authority and credibility in your niche. The easiest way to find forums is by doing a Google search. Simply type in your niche plus forums – e.g. “marketing: forums.”

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The way you successfully use forums is by answering questions on them. If you do this consistently people will start to see you as an authority and someone to turn to when they need help. therefore there is the possibility to generate extra business.

4. Guest Posting

Guest posting is a tried and tested method for attracting customers. Perhaps even better than the fact it helps attract customers is that it also helps to establish you as an authority in your industry.

When pitching for guest posts make sure that the blog’s audience is the same or at least similar to the one you target. That way you’ll attract highly qualified visitors to your site once the guest post goes live.

5. Direct Response Website

What this means is creating a website that is designed to capture leads via email.The more leads you can capture, the more people you can build a relationship with and then hopefully turn them into paying customers in the future.

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Ask yourself what response you want visitors to your website to take and then design your website so that it’s optimized for this result. Create Opt-in boxes in the sidebar, use them as a pop up and even create a landing page on your website offering a free giveaway.

6. SEO

SEO should be a priority for your business because people who do a Google search looking for solutions to their problem are people who are ready to buy. They are actively looking for someone to help them.

You don’t need to invest in an SEO company to optimize your site for SEO. There are some great WordPress plugins such as Yoast SEO that will help you to optimize each of your web pages. Use this tool for all of your blog posts as well.

7. Referrals

If you are taking the leap into freelancing, then you probably already have customers you’ve worked with. Hopefully they also gave you a testimonial. All you need to do is simply ask them for a referral.

Ask if they know anyone at the moment who is looking for a freelancer. Another great idea is to even set up a referral program for past customers. Offer them an incentive to refer you. This is business so you need to do what you can.

So there you have it. These are 7 strategies you can use to attract your first clients freelancing. Pick three of these strategies per month and apply them diligently and you’ll see what strategies are the most effective for your freelance business.

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Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

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        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

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                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

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                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

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