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7 Online Strategies For Getting Your First Client

7 Online Strategies For Getting Your First Client

You’ve taken the brave plunge into freelancing.

Maybe you’ve even quit your job and are buoyed by all the possibilities that freelancing can offer you.

Freedom. Flexibility. More money.

Of course these things are great and it’s a major reason why many freelancers take the leap into this area of work whether it’s copywriting, web design, SEO and more.

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But now the excitement starts to fizzle out a little when you faced with the prospect of getting your first client.

In business, there is one thing you need to be able to survive. And that is to be able to get clients. More so you must attract them to you rather than you chase them. So what can you do?

Read on and you’ll learn some proven strategies for getting clients that works for almost any freelance business.

1. Facebook Ads

Facebook ads is a great way to generate leads for your business so you can then establish and build a relationship with them.

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Create an ad on Facebook that is highly targeted at your ideal prospects and then direct them to a landing page. On the landing page, you should offer a valuable giveaway of some sort as an incentive to get them to enter their contact details. Over time you can build a relationship with them by sending them useful emails and then hopefully turn them into a paying customer.

2. Twitter

Twitter is surprisingly a great way to attract new subscribers to your business but also look for prospects. By using the @ symbol and # symbol you can connect with leaders and colleagues in your industry but also directly communicate with prospects who may be interested in your services.

In the search bar you can type in your field, say “#copywriting” and it will bring up everyone who has mentioned copywriting in a tweet. This can potentially reveal prospects who are on the lookout for your services.

3. Forums

Forums are a great way to help you build authority and credibility in your niche. The easiest way to find forums is by doing a Google search. Simply type in your niche plus forums – e.g. “marketing: forums.”

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The way you successfully use forums is by answering questions on them. If you do this consistently people will start to see you as an authority and someone to turn to when they need help. therefore there is the possibility to generate extra business.

4. Guest Posting

Guest posting is a tried and tested method for attracting customers. Perhaps even better than the fact it helps attract customers is that it also helps to establish you as an authority in your industry.

When pitching for guest posts make sure that the blog’s audience is the same or at least similar to the one you target. That way you’ll attract highly qualified visitors to your site once the guest post goes live.

5. Direct Response Website

What this means is creating a website that is designed to capture leads via email.The more leads you can capture, the more people you can build a relationship with and then hopefully turn them into paying customers in the future.

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Ask yourself what response you want visitors to your website to take and then design your website so that it’s optimized for this result. Create Opt-in boxes in the sidebar, use them as a pop up and even create a landing page on your website offering a free giveaway.

6. SEO

SEO should be a priority for your business because people who do a Google search looking for solutions to their problem are people who are ready to buy. They are actively looking for someone to help them.

You don’t need to invest in an SEO company to optimize your site for SEO. There are some great WordPress plugins such as Yoast SEO that will help you to optimize each of your web pages. Use this tool for all of your blog posts as well.

7. Referrals

If you are taking the leap into freelancing, then you probably already have customers you’ve worked with. Hopefully they also gave you a testimonial. All you need to do is simply ask them for a referral.

Ask if they know anyone at the moment who is looking for a freelancer. Another great idea is to even set up a referral program for past customers. Offer them an incentive to refer you. This is business so you need to do what you can.

So there you have it. These are 7 strategies you can use to attract your first clients freelancing. Pick three of these strategies per month and apply them diligently and you’ll see what strategies are the most effective for your freelance business.

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Last Updated on November 19, 2019

Work Smarter, Not Harder: 12 Ways to Work Smart

Work Smarter, Not Harder: 12 Ways to Work Smart

I imagine that like me, you say that you never have enough time and that you just cannot cope with 60 dozen things all at once.

How on earth do you get out of that spiral?

Many people never sit down and look at how to work smarter, rather than harder and even longer hours. But not you, you’re smart enough to try to learn effective ways to work.

So how to work smarter not harder? Here are 12 smart ways you should be following:

1. Improve Your Time Management Skills

Easier said than done? Well, no actually, because there are a few simple rules that can really help you to manage time better.

For example, when setting up a top priority task, you need to switch off the phone and ignore your email first. Then you need to abandon any ideas of multitasking as that will slow you down and ruin your focus.

Finally, set a reasonable deadline and do everything in your power to meet it.

“When you’re born, you’re born with 30,000 days. That’s it. The best strategic planning I can give to you is to think about that.” — Sir Ray Avery

2. Speed up Your Typing and Use Shortcuts

These days we’re all keyboard slaves. So why not speed up your typing and try to get rid of the two finger syndrome. In fact, when you save 21 days per year just by typing fast!

This is exactly what I am doing now, so I cannot honestly say I am practicing what I preach!

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But help is at hand. Try some of these apps and games to help you type fast: 8 Most Effective Games and Apps to Learn to Type Fast

Using shortcuts on the keyboard is another time saver and can speed up your work.

For example, press F2 to rename a selected file, while CTRL + I will put selected text in italics.

There are so many of these. If you make the effort to learn them, they really can be helpful.

3. Learn How to Use Productivity Tools

It is well worth downloading all the useful tools and apps that can highly boost your productivity. Take a look at these 18 Best Time Management Apps and Tools and install whatever fits your needs.

Now that is really a great way of working smarter, not harder.

4. Use Your Phone Wisely

Instead of writing emails, sometimes it’s better to pick up the phone and talk to the person responsible. It saves time, especially for important or urgent discussions.

If that colleague works in the same office, it is even better to go and talk to him or her. It gives you a break, you get some exercise and you actually make human contact which is becoming quite rare in this electronic world.

5. Keep a Tab on Your Tabs

If you are like me, you might well find that you have a ton of tabs open at the top of your browser.

In order to find the one you want, you have to search for them as they are off screen. Having all these tabs open slows down your browser too.

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One solution is to use OneTab which can keep a neat list on the screen of all these tabs when you want to quickly get to one of them or you want to remind yourself which ones you have open.

6. Use a “To Don’t” List

We all know about to do lists and I find that they are generally great. They give me a great sense of achievement as I cross off the tasks done.

But often, I find that we are doing non-essential tasks or ones that can easily be postponed. That is why many people recommend the to don’t list.[1]

Some people prefer to savagely prune the to do list while others prefer to have two separate lists, to do and to don’t. You just have to work out what works best for you when you are trying to save precious time to become more productive.

7. Expect Failure and Fight Paranoia

When failure rears its ugly head, some people get a bit paranoid and fear that this may become a trend.

Projects will go wrong and failure should be expected rather than feared. Learning lessons from failure and analyzing what went wrong is the best way forward.

“Do not be embarrassed by your failures, learn from them and start again.” — Richard Branson

And here you can find 10 Great Lessons Highly Successful People Have Learned From Failure.

8. Be Concise

Rambling on at meetings, in emails and even when introducing yourself to new clients can waste a lot of people’s time.

One way is to practice and sharpen your “elevator speech,”[2] which tells people in 30 seconds or less why they need your skills and how they can benefit from doing business with you.

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Just think of the many situations where this could be useful:

  • Making new contacts
  • Talking about yourself at a job interview
  • Meeting people at conferences or parties
  • Phone calls to new clients

9. Ask the Right Questions

“You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions.” — Naguib Mahfouz

How do you get feedback? The secret is to ask the right questions at the right time.

When you do this, you are gathering the information you need to help in decision making. This will save you time and you will be able to cut meetings to a minimum.

Forbes magazine reports on research that they carried out on asking the right questions.[3] When that happens, the positive effects are increased by 400%. There are also other benefits in staff motivation and a positive impact on the company’s bottom line.

Lifehack’s CEO Leon has shared about how to ask for feedback to learn faster: How to Learn Quickly And Master Any Skill You Want

10. Learn as Much as You Can

You should always be on a steep learning curve. Look at your skills profile and determine where you need to fill a gap. Talk to important connections and network in your niche.

Keep up to date on trends and developments. It is a fact-changing world. When an opportunity arises, you will be the best equipped to seize it because you have never stopped learning. Just another way of working smarter.

“Live as if you were to die tomorrow. Learn as if you were to live forever.” — Mahatma Gandhi

11. Look After Your Greatest Resource

No, your greatest resource is not time. It is YOU.

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If you do not get enough sleep, exercise and relaxation, you find that you become less and less productive. You begin to work longer and longer hours, which is the exact opposite of what you want.

What you should be doing is making sure you are in the best shape. It is useful to remember that you need a break of 15 minutes after every one and a half hours of work.[4]

Taking breaks and getting fresh air and exercise is one of the best ways of working smarter, not harder.

12. Don’t Fall into the Trap of Working Smarter and Harder

As a society, we are obsessed with doing everything smarter so we are more efficient and we save time all around.[5]

But the most important thing to remember is to accept when we are ready to switch off that computer and not fill up the time with even more work!

The Bottom Line

The key to greater productivity is to work smarter, not harder. Working smarter saves precious time and energy for the things that really matter — your life goals, your personal growth, your health and your relationships.

Stop working for more hours and start working smarter!

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Featured photo credit: Unsplash via unsplash.com

Reference

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