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7 Online Strategies For Getting Your First Client

7 Online Strategies For Getting Your First Client

You’ve taken the brave plunge into freelancing.

Maybe you’ve even quit your job and are buoyed by all the possibilities that freelancing can offer you.

Freedom. Flexibility. More money.

Of course these things are great and it’s a major reason why many freelancers take the leap into this area of work whether it’s copywriting, web design, SEO and more.

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But now the excitement starts to fizzle out a little when you faced with the prospect of getting your first client.

In business, there is one thing you need to be able to survive. And that is to be able to get clients. More so you must attract them to you rather than you chase them. So what can you do?

Read on and you’ll learn some proven strategies for getting clients that works for almost any freelance business.

1. Facebook Ads

Facebook ads is a great way to generate leads for your business so you can then establish and build a relationship with them.

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Create an ad on Facebook that is highly targeted at your ideal prospects and then direct them to a landing page. On the landing page, you should offer a valuable giveaway of some sort as an incentive to get them to enter their contact details. Over time you can build a relationship with them by sending them useful emails and then hopefully turn them into a paying customer.

2. Twitter

Twitter is surprisingly a great way to attract new subscribers to your business but also look for prospects. By using the @ symbol and # symbol you can connect with leaders and colleagues in your industry but also directly communicate with prospects who may be interested in your services.

In the search bar you can type in your field, say “#copywriting” and it will bring up everyone who has mentioned copywriting in a tweet. This can potentially reveal prospects who are on the lookout for your services.

3. Forums

Forums are a great way to help you build authority and credibility in your niche. The easiest way to find forums is by doing a Google search. Simply type in your niche plus forums – e.g. “marketing: forums.”

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The way you successfully use forums is by answering questions on them. If you do this consistently people will start to see you as an authority and someone to turn to when they need help. therefore there is the possibility to generate extra business.

4. Guest Posting

Guest posting is a tried and tested method for attracting customers. Perhaps even better than the fact it helps attract customers is that it also helps to establish you as an authority in your industry.

When pitching for guest posts make sure that the blog’s audience is the same or at least similar to the one you target. That way you’ll attract highly qualified visitors to your site once the guest post goes live.

5. Direct Response Website

What this means is creating a website that is designed to capture leads via email.The more leads you can capture, the more people you can build a relationship with and then hopefully turn them into paying customers in the future.

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Ask yourself what response you want visitors to your website to take and then design your website so that it’s optimized for this result. Create Opt-in boxes in the sidebar, use them as a pop up and even create a landing page on your website offering a free giveaway.

6. SEO

SEO should be a priority for your business because people who do a Google search looking for solutions to their problem are people who are ready to buy. They are actively looking for someone to help them.

You don’t need to invest in an SEO company to optimize your site for SEO. There are some great WordPress plugins such as Yoast SEO that will help you to optimize each of your web pages. Use this tool for all of your blog posts as well.

7. Referrals

If you are taking the leap into freelancing, then you probably already have customers you’ve worked with. Hopefully they also gave you a testimonial. All you need to do is simply ask them for a referral.

Ask if they know anyone at the moment who is looking for a freelancer. Another great idea is to even set up a referral program for past customers. Offer them an incentive to refer you. This is business so you need to do what you can.

So there you have it. These are 7 strategies you can use to attract your first clients freelancing. Pick three of these strategies per month and apply them diligently and you’ll see what strategies are the most effective for your freelance business.

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Published on March 26, 2019

How to Write a Cover Letter for a Career Change (Step-By-Step Guide)

How to Write a Cover Letter for a Career Change (Step-By-Step Guide)

Embarking on a career change, tiny or big, can be paralyzing. Regardless of the reason for your desired career change, you need to be very clear on ‘why’ you are making a change. This is essential because you need to have clarity and be confident in your career direction in order to convince employers why you are best suited for the new role or industry.

A well crafted career change cover letter can set the tone and highlight your professional aspirations by showcasing your personal story.

1. Know Your ‘Why’

Career changes can feel daunting, but it doesn’t have to be. You can take control and change careers successfully by doing research and making informed decisions.

Getting to know people, jobs, and industries through informational interviews is one of the best ways to do this.[1] Investing time to gather information from multiple sources will alleviate some fears for you to actually take action and make a change.

Here are some questions to help you refine your ‘why’, seek clarity, and better explain your career change:

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  • What makes me content?
  • How do I want work to impact my life?
  • What’s most important to me right now?
  • How committed am I to make a career change?
  • What do I need more of to feel satisfied at work?
  • What do I like to do so much that I lose track of time?
  • How can I start to explore my career change options?
  • What do I dislike about my current role or work environment?

2. Introduction: Why Are You Writing This Cover Letter?

Make this section concise. Cite the role that you are applying for and include other relevant information such as the posting number, where you saw the posting, the company name, and who referred you to the role, if applicable.

Sample:

I am applying for the role of Client Engagement Manager posted on . Please find attached relevant career experiences on my resume.

3. Convince the Employer: Why Are You the Best Candidate for the Role?

Persuade the employer that you are the best person for the role. Use this section to show that you: have read the job posting, understand how your skills contribute to the needs of the company, and can address the challenges of the company.

Tell your personal story and make it easy for hiring managers to understand the logic behind your career change. Clearly explaining the reason for your career change will show how thoughtful and informed your decision-making process is of your own transition.

Be Honest

Explain why you are making a career change. This is where you will spend the bulk of your time crafting a clear message.

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Speak to the mismatch that may be perceived by hiring managers, between the experience shown on your resume and the job posting, to show why your unique strengths make you more qualified than other candidates.

Address any career gaps on our resume. What did you do or learn during those periods that would be an asset to the role and company?

Sample:

I have been a high school English and Drama educator for over 7 years. In efforts to develop my career in a new direction, I have invested more time outside the classroom to increase community engagement by building a strong network of relationships to support school programs. This includes managing multiple stakeholder interests including local businesses, vendors, students, parents, colleagues, the Board, and the school administration.

Highlight Relevant Accomplishment

Instead of repeating what’s on your resume, let your personality shine. What makes you unique? What are your strengths and personal characteristics that make you suited for the job?

Sample:

As a joyful theater production manager, I am known to be an incredible collaborator. My work with theater companies have taught me the ability to work with diverse groups of people. The theater environment calls for everyone involved to cooperate and ensure a successful production. This means I often need to creatively and quickly think on my feet, and use a bit of humour to move things forward to meet tight timelines.

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Feature Your Transferable Skills

Tap into your self-awareness to capture your current skills.[2]

Be specific and show how your existing skills are relevant to the new role. Review the job posting and use industry specific language so that the hiring manager can easily make the connection between your skills and the skills that they need.

Sample:

As the first point of contact for students, parents, and many community stakeholders, I am able to quickly resolve problems in a timely and diplomatic manner. My problem solving aptitude and strong negotiation skills will be effective to address customer issues effectively. This combined with my planning, organization, communication, and multitasking skills makes me uniquely qualified for the role of Client Engagement Manager to ensure that customers maintain a positive view of .

4. Final Pitch and Call-To-Action: Why Do You Want to Work for This Company?

Here’s your last chance to show what you have to offer! Why does this opportunity and company excite you? Show what value you’ll add to the company.

Remember to include a call-to-action since the whole point of this letter is to get you an interview!

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Sample:

_________ is a global leader in providing management solutions to diverse clients. I look forward to an opportunity to discuss how my skills and successful experience managing multiple stakeholders can help build and retain strong customer relationships as the Client Engagement Manager.

Summing It Up

Remember these core cover letter tips to help you effectively showcase your personal brand:

  • Keep your writing clear and concise. You have one page to express yourself so make every word count.
  • Do your research to determine ‘who’ will be reading your letter. Understanding your audience will help you better persuade them that you are best suited for the role.
  • Tailor your cover for each job posting by including the hiring manager’s name, and the company name and address. Make it easy on yourself and create your own cover letter template. Highlight or alter the font color of all the spots that need to be changed so that you can easily tailor it for the next job application.
  • Get someone else to review your cover letter. At a minimum, have someone proofread it for grammar and spelling errors. Ideally, have someone who is well informed about the industry or with hiring experience to provide you with insights so that you can fine-tune your career change cover letter.

Check out these Killer Cover Letter Samples that got folks interviews!

It is very important that you clarify why you are changing careers. Your career exploration can take many forms so setting the foundation by knowing ‘why’ not only helps you develop a well thought out career change cover letter, [3] but can also help you create an elevator pitch, build relationships, tweak your LinkedIn profile and during interviews.

Remember to focus on your transferable skills and use your collective work experience to show how your accomplishments are relevant to the new role. Use the cover letter to align your abilities with the needs of the employer as your resume will likely not provide the essential context of your career change.

Ensure that your final pitch is concise and that your call-to action is strong. Don’t be afraid to ask for an interview or to meet the hiring manager in-person!

More Resources About Career Change

Featured photo credit: Christin Hume via unsplash.com

Reference

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