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Write A Killer Resume In Seven Easy Steps

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Write A Killer Resume In Seven Easy Steps

If you are looking for a job then your resume (or CV) is the key document which will either get you an interview or put you on the reject pile.  Most recruitment agencies and most recruiting managers receive hundreds of resumes and they typically scan each one for 15 seconds or less so it is critical that your document gains attention and says the right things about you in the right way.

Your resume should be no longer than two pages.  The first page contains your summary, key skills and achievements.  The second page contains a brief career history and your highest educational achievement.  Here are seven key steps when constructing your resume.

1.  Summary Statement.

In terms of the job market what are you?  You need a short summary statement of one or two sentences which clearly articulates what you are.  Avoid long, generic, ‘motherhood’ claims which anyone could make e.g. ‘A highly motivated goal-oriented team-player with strong interpersonal skills and excellent communication abilities.’  These opinions of yourself are worthless because who would not say this?  Be specific e.g.  ‘A qualified project manager with a proven track record in delivering major projects on time and within budget.  I have particular experience in leading multinational teams to deliver Oracle and SAP implementation projects in financial and retail sectors.’

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2.  Key Skills

Give four or five bullet points of your most valuable transferable skills.  You need to choose these carefully and be as specific as possible,  Once again try to avoid motherhood and wherever possible list explicit expertise.  What are the skills you have acquired that employers are looking for?  What are the keywords that recruiters will put into search engines when looking for someone for the kind of position you desire?  Instead of saying ‘Strong IT skills’ list the particular programming languages or applications that you know best.

3. Achievements

Select a list of your three or four proudest achievements.  What results did you deliver for the organizations where you worked?  Do not be bashful. Blow your own trumpet with facts, figures and names of companies.  ‘As Sales Manager at XYZ I grew sales revenue from $12m to $19m in two years.’  ‘At ABC I lead the team which won Citibank as a major new account.’

4. Career History

The second page contains a brief summary of your most recent work experiences.  List the organizations, your job title, your key responsibilities and achievements.  Do not include long explanations for why you left one job to go to another or why you were laid off.  Keep it concise and factual.  In general it is only the last 10 to 15 years that are relevant so do not include a complete career history if it goes back further than this.  If you are older than 50 then do not indicate your age as some employers may be prejudiced against older candidates.

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5. Details

Add your highest educational achievement and any relevant professional qualifications.  You can add some personal interests and hobbies but keep them to a minimum.  Be sure to have your name, email and phone number clearly visible on the front page so that people can contact you easily.  You do not have to include your address but it might be helpful to mention the town where you are located.

6. Align your LinkedIn profile to your resume

Recruiters use both so they should be aligned.  Your LinkedIn profile contains more material e.g. recommendations but both this profile and your resume should clearly position you in the same way with the same key words for the search engines.

7. Personalize your covering letter

Whenever you apply for a position send a covering letter or email with your resume and tailor the letter to the exact wording and needs expressed in the advert.  Explain precisely and briefly why you are a good candidate for the position and how your skills and experience are relevant.

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Get several different people to review your resume.  Keep working at it so that every word counts.  Make it clear, short, well laid out and and easy to read.  Once you have your resume in good shape you should apply, apply, apply.  Good luck with your job hunting.

 

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Featured photo credit: krosseel via mrg.bz

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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