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Personal Branding 101: Essential Guide For Job Seekers.

Personal Branding 101: Essential Guide For Job Seekers.

Most personal branding advice you see on the Internet tells you to “create valuable content”, “share other people’s content on social media” and so on. This advice is not entirely wrong, however it overvalues the role of technology in the process of creating a personal brand.

It leads us to believe that personal branding is more a process of posting interesting links on Twitter and owning a good-looking website than discovering who you truly are and making meaningful connections with other people.

Don’t get me wrong – digital technology is crucial in the process of building your personal brand. It enables you to leverage your time, distribute your message and – of course – reach out to, and be discovered by, potential employers.

However, long before technology is mentioned, an appropriate context for your actions must be defined. Without it any online activity you take part in will yield disappointing results.

Avoiding The Trap.

To see the biggest trap which catches most job seekers who attempt to build their brands, we must go back in time and take a quick look at the evolution of the world wide web.

If you’re like me, you started using the web during its most industrialised phase. It was called Web 1.0 and it was an individualistic, impersonal environment where people viewed other online users as nameless, faceless means to their own ends.

Web 2.0 changed this. Online communities emerged. Sharing and connecting replaced buying and selling as first points of contact between users.

The problem with Web 2.0, however, has always been this – majority of users have failed to fully embrace its community spirit. Even though Web 2.0 officially started around 2004, every day we still see native Web 2.0 tools (e.g, blogs and social media platforms) being used for Web 1.0 purposes (e.g., self-promotion).

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Why Do Most Personal Brands Fail?

Because personal branding is so heavily reliant on social media, the effects of this problem are often seen in the views of job seekers who are interested in taking the first steps of building their brands online.

Their questions quickly give away their approach. When it comes to using Twitter, a person with a Web 1.0 mindset would ask:

“How do I get more followers on Twitter?”

In the meantime, a person who has embraced, and is living to the standards of, Web 2.0 world, would be wrestling with questions such as:

“How do I engage with the most like-minded people on Twitter?”
“How do I serve the most people through Twitter?”
“Who on Twitter would benefit from what I have to offer?”

The difference is subtle, however the context for each person’s actions is completely different.

Their results will be vastly different, too. Because the web no longer caters to Web 1.0 mentality, people who are still approaching it with Web 1.0 mindsets will find it very difficult to build their personal brands and extend their influence.

Foundations Of Your Personal Brand.

Building a thriving personal brand in the modern Web 2.0 environment requires 3 things:

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  • ability to take a strategic, long-term view
  • self-awareness
  • knowing who you are and what you stand for

This is not something we’re generally encouraged to do in our Western society because it requires us to pause, set aside the usual things that keep us busy and get really present with ourselves, our motivations and desires; to come face-to-face with who we really are.

A good personal branding strategist will be able to help you get there and – importantly – will do this work with you before starting work on typical personal branding assets such as your resume, LinkedIn profile, personal website or social media presence.

If you are a job seeker and you are not yet ready to hire a personal branding strategist yet you feel stuck with building your personal brand, follow this 5-step formula to get you back on track quickly.

Step 1: Start Living A Rich, Fulfilling Life.

What makes a great life? Everyone has a different definition. You need to define yours. Can I share with you a glimpse into mine?

For me a great life involves waking up early, excited to attack my day. That’s right, I like to attack my work. Work for the sake of paycheck bores me; I must feel that I get to create something, so I aim to connect even the most rudimentary, repetitive jobs to a bigger picture.

This means I’m never “doing” anything when I’m at work – I’m always building (the task remains the same, but the headspace – and my experience of the task – is very different).

Step 2: Write About Your Life.

An inevitable by-product of a great life is the abundance of stories about your lessons and discoveries. These stories are the cornerstones of your personal brand and topics for your content.

The reason most people struggle with creating content is because they skip Step 1.

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Here’s a test. If you find yourself sitting down and thinking – “Geez, I need to write a blog post for my website because I know it’s good for my personal brand and SEO, but I just don’t know what to write about. Hmmm….” – you’re not pushing yourself enough in Step 1.

You’re simply not living consciously and / or are not clear on where your brand value is.

Remember that the content you create is the main vehicle through which you communicate your personal brand. As such, it has to be an organic extension of you. It has to capture your unique voice and tell stories of your struggles and victories. It can’t be rehashed, prescriptive advice you’ve adapted from somewhere else on the Internet.

Step 3: Share This Content.

This is where we start thinking about technology. If you haven’t completed the first two steps to your best ability, no technology in the world will make a difference to your personal brand.

Here are some social media platforms where, as a job-seeker, you should consider publishing your content:

  • your LinkedIn profile
  • the LinkedIn publishing platform (check if you’ve been invited)
  • LinkedIn Groups
  • Google Groups
  • Twitter

Remember that you should not attempt to be on all platforms at the same time – you’ll spread yourself too thin.

Step 4: Create A Community.

Some people would tell you to “build a following” right now. I don’t like that phrase because it has an ego-centric appeal and lures us into believing that social media is a means for us to promote ourselves. It’s not.

The key advantage of social media and Web 2.0 is that you can find people who share the same interests, who are fighting for the same cause and who serve the same communities.

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Those people are your allies. Your job is not to use them, but to create win-win situations which benefit you all.

Be strategic about your social media activity. Don’t “spray and prey”. There’s no point sharing your epiphanies about increasing your productivity in a Buddhist meditation Google Plus group, however I’m sure there are software developers in Palo Alto who want to know about them.

Because the social media world is so large it’s always tempting to build lots of very shallow connection in it. Your effectiveness, however, starts with the opposite approach – connecting with 10-20 like-minded people.

Step 5: Leverage Your Community.

This is where you amplify your influence by increasing your ability to be heard.

If you’re at this point and you’ve done the previous steps correctly, you will be seeing a multitude of opportunities through which you can evolve your personal brand.

The opportunities will come in two forms. Look out for them:

  • passive (e.g., editors/writers approaching you for comment)
  • active (e.g., you’ll see benefit in approaching an influential blogger to be their guest author)

Which ones you’ll act upon will depend entirely on your individual needs and your career objectives at that point in time.

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Published on June 5, 2018

Is It Time for a Career Change? Find Your Answer Here with These Steps

Is It Time for a Career Change? Find Your Answer Here with These Steps

Are you challenged at work? Do you regret career decisions? Are you happy? If the answer to the questions leads to a negative feeling, it is time to determine next steps.

Many people settle for a career that no longer brings satisfaction. Most will respond by stating, “I am surviving” if a colleague asks them “How’s work?”

Settling for a job to pay bills and maintain a lifestyle is stagnation. You can re-direct the journey of a career with confidence by taking control of future decisions. After all, you deserve to be live a happy life that will offer a work-life balance . Let’s look at the reasons why you need a career change and how to make it happen for a more fulfilling life.

Signs that you need a career change

The challenges of dissatisfaction in a career can have a negative impact on our mental health. As a result, our mental health can lead to the obvious appearance of stress, aging, weight gain and internal health issues.

You deserve a career that will fulfill the inner desire of true happiness. Here are common factors that it is time for you to change your career.

Physical signs

Are you aging since you started your job? Do you have anxiety? What about work-related injuries?

It feels amazing to receive a pay cheque, but you deserve to work in an environment that brings out the best of you. If the work environment is hazardous, speak to your boss about alternative options.

In the case that colleagues or your boss take advantage of your kindness, feeling the anxiety of fear of losing your job because of a high-stress environment may not be right for you.

Mental signs

One out of five Americans has mental health issues, according to Mental Health America.[1] In most cases, it is related to stress.

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I remember working at a job in a work environment where harassment was acceptable. I had to walk on eggshells to avoid crossing the line with colleagues. My friends started to notice the difference in that I seemed out of character. It was then that I knew that changing a career to freelancing was the right decision.

Here is a list of mental signs of workplace unhappiness:

  • The tension in your neck
  • Difficulties with sleeping
  • Unable to concentrate
  • High anxiety
  • Depression

If you start to feel your self-esteem is diminishing, it is time to consider if working in a high-stress industry is for you. The truth is, this negative energy will be transferred to people in your life like friends and family.

Why a career change is good for you

I have a friend that works in the medical industry. She was once a nurse working directly with patients in one of the top hospitals in her area. After five years, she started to internalize the issues with her patients to the point where she felt depressed after work hours. It impacted her relationship with her family and she almost lost herself.

One day, she decided to wake up and take control of her destiny. She started applying for new medical jobs in the office. It meant working on medical documentation of patients which is not an ideal career based on what society expects a medical professional to perform. But she started to feel happier.

It is a classic example of a person that was negatively impacted by issues at work, stayed in the same industry but changed careers.

A career change can fulfill a lifelong dream, increase one’s self-esteem or revive the excitement for one’s work.

You know a career change can be the right decision to make if you experience one or all of these:

  • Working in a negative workplace: Don’t be discouraged. A negative workplace can be changed by working at a new organization.
  • Working with a difficult boss: The challenges of working with a difficult boss can be stressful. All it takes is communication. You can address the issue directly with a manager professionally and respectfully.
  • Feeling lost about what you do: Most people stay at their jobs and settle for mediocrity because of the fear of failure or the unknown. The rise to success often comes with working a tedious role or stepping outside of one’s comfort zone. If you fear the idea of being involved in activities that are new, remember that life is short. Mediocrity will only continue to make you feel as if life is passing you by.

Common mistakes of people making a career change

Most people that feel they need a career are frustrated with their situation at work. What is your situation?

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  • Desire for an increase of salary: The desire for a higher income can persuade some to believe they are in the wrong career. The issue with this is more money requires more time in the office or taking on several positions at a time. At times, pursuing a high-income role can be the complete opposite of what one is expected. It is what happens when a colleague leaves a company to a new one and returns several years later.
  • Overnight decision: Let’s face it. We make overnight decisions when stressed out or disappointed with situations at work. The problem with a quick decision is the negative and positive points is overlooked.
  • Rejected for a promotion: I have heard stories of managers that applied ten times for a position throughout a 5-year period. Yes, it sounds to be a lengthy process, but at times, a promotion requires time. Avoid changing a career if you do not see the results of a promotion currently.
  • Bored at work: Think deeply about this point. If you work a job that is repetitive, it is normal to feel bored. You can spice it up by changing the appearance of your desk, socializing with new employees in a different department, joining a leadership committee at work or coming to work with enthusiasm. Sometimes, all it takes is you to change jobs into a fun situation.

A career change can take time, networking, education and the job search process can be a journey. Here is a list of things to consider before making a final decision:

  • How long have you worked in your career?
  • What is the problem at work? Do you work well with the team?
  • Do you receive recognition?
  • Can you consider working in a new department?

The reason it is important to think about the work situation is some people decide to change career for factors that are insignificant. Factors that can potentially change if the person works in a different department or new organization. Here is a list of unimportant factors to think about before you decide to make the transition:

Now that you had a chance to review your work situation and none of these recommendations can help, it is time to take the next step.

How to make the change for a successful career (Step-by-step)

The ultimate key to success is to go through a career transition step by step to avoid making the wrong decision.

1. Write a career plan

A career plan has a dead line for action steps that includes taking new courses, learning a new language, networking or improving issues at work.[2] A career plan should be kept in your wallet because it will motivate you to keep pursuing the role.

You can learn how to set your career plan here.

2. Weigh your options

If you have a degree in Accounting, write down five positions in this industry of interest. The good news is diplomas and degrees can be used to a variety of roles to choose.

You don’t have to stick to what society holds a top job, in the end, choosing the right role that will make you happy is priceless.

3. Be real about the pros and cons

It is time to be honest about strengths, weaknesses, opportunities and threats that are impacting the current situation.

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A SWOT Analysis of a career can include:

  • Economic factors
  • Direct competition: Is this role in high demand?
  • Location: Do you need to move? If the goal is to work in tech and living in Cincinnati is not realistic, consider moving to San Francisco.
  • Achievements: To stand out from the competition achievements like awards, committee involvement, freelance work or volunteering is a recipe for success.
  • Education: Do you need to go back to school? Education can be expensive. However, online courses, webinars or self-study is an option.

A career blueprint is the first step to creating realistic goals. A person without goals will be disappointed without a clear direction of what to do next.

4. Find a mentor

A mentor that works in the desired position can share the pros and cons of working in the role. Here is a list of questions to ask a mentor:

  • What is required to be successful in the role?
  • What certification or educational development is needed?
  • What are the challenges of the role?
  • Is there potential for career advancement?

A chat at a coffee shop with a mentor can change your mind about the desire for a career change.

Find out how to pick a good mentor for yourself in this article: A Good Mentor Is Hard to Find: What to Look for in a Mentor

5. Research salary

Some people decide to change careers for a role that pays less or perks like benefits to make up for the difference in previous to potential salary.

It can reveal the cities throughout the country that offer a higher salary for those that have an interest in relocating for work.

6. Be realistic

If your goal is to move up into an executive position, it is time to be honest about where you are in your career.

For example, if boardroom meetings, high-level discussions about financials or attending weekly networking events are boring, an executive role may not be right for you. If you are an introvert and working with people every day is nerve wrecking, you need to reconsider a job in sales.

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Ask yourself if you can work in this role for the next five years of your life. If other benefits that come with the role are enticing, other roles are fit that will make you happy.

7. Volunteer first

A person that wants to become a manager should take on volunteer opportunities to experience the reality of the position.

Becoming a committee member to pursue a presidential opportunity can provide a perspective on leadership, maintaining a budget and public speaking.

Volunteer in a role until you are certain that it is the right opportunity.

8. Prepare your career tools

I recommend asking a boss, colleague or mentor for career tools. If you prefer professional assistance, you can seek out resume writing assistance. Here is a list of things to consider when preparing career tools:

  • Online search: Search your name online to see what shows up. I recommend searching images that are on Facebook, Twitter, Snapchat or other sites on a personal account. The last thing you want to realize is the job search is unsuccessful because there is unprofessional content you posted online.
  • Be LinkedIn ready: Recruiters conduct a LinkedIn search to see if the work experience is the same on a resume. Remember to change the wording on LinkedIn from the resume, or it will appear there was no effort put into creating the profile.
  • Portfolio: A portfolio of work is recommended for people that work in the arts, writing, graphic design and other fields. I recommend a portfolio online and one that is available in hand when attending job interviews or networking meetups.

Final thoughts

It takes time to move towards a new career. Pay attention to the physical and mental signs to maintain your health. You deserve to work in happiness and come home stress-free. If you avoid the common mistakes people make, you will discover the role that is the best fit with your skillsets.

Master these action steps and changing careers will be on your terms to make the best decision for your future.

Featured photo credit: Pexels via pexels.com

Reference

[1]Mental Health America: The State of Mental Health in America
[2]MIT Global Education & Career Development: Make a Career Plan

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