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Personal Branding 101: Essential Guide For Job Seekers.

Personal Branding 101: Essential Guide For Job Seekers.

Most personal branding advice you see on the Internet tells you to “create valuable content”, “share other people’s content on social media” and so on. This advice is not entirely wrong, however it overvalues the role of technology in the process of creating a personal brand.

It leads us to believe that personal branding is more a process of posting interesting links on Twitter and owning a good-looking website than discovering who you truly are and making meaningful connections with other people.

Don’t get me wrong – digital technology is crucial in the process of building your personal brand. It enables you to leverage your time, distribute your message and – of course – reach out to, and be discovered by, potential employers.

However, long before technology is mentioned, an appropriate context for your actions must be defined. Without it any online activity you take part in will yield disappointing results.

Avoiding The Trap.

To see the biggest trap which catches most job seekers who attempt to build their brands, we must go back in time and take a quick look at the evolution of the world wide web.

If you’re like me, you started using the web during its most industrialised phase. It was called Web 1.0 and it was an individualistic, impersonal environment where people viewed other online users as nameless, faceless means to their own ends.

Web 2.0 changed this. Online communities emerged. Sharing and connecting replaced buying and selling as first points of contact between users.

The problem with Web 2.0, however, has always been this – majority of users have failed to fully embrace its community spirit. Even though Web 2.0 officially started around 2004, every day we still see native Web 2.0 tools (e.g, blogs and social media platforms) being used for Web 1.0 purposes (e.g., self-promotion).

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Why Do Most Personal Brands Fail?

Because personal branding is so heavily reliant on social media, the effects of this problem are often seen in the views of job seekers who are interested in taking the first steps of building their brands online.

Their questions quickly give away their approach. When it comes to using Twitter, a person with a Web 1.0 mindset would ask:

“How do I get more followers on Twitter?”

In the meantime, a person who has embraced, and is living to the standards of, Web 2.0 world, would be wrestling with questions such as:

“How do I engage with the most like-minded people on Twitter?”
“How do I serve the most people through Twitter?”
“Who on Twitter would benefit from what I have to offer?”

The difference is subtle, however the context for each person’s actions is completely different.

Their results will be vastly different, too. Because the web no longer caters to Web 1.0 mentality, people who are still approaching it with Web 1.0 mindsets will find it very difficult to build their personal brands and extend their influence.

Foundations Of Your Personal Brand.

Building a thriving personal brand in the modern Web 2.0 environment requires 3 things:

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  • ability to take a strategic, long-term view
  • self-awareness
  • knowing who you are and what you stand for

This is not something we’re generally encouraged to do in our Western society because it requires us to pause, set aside the usual things that keep us busy and get really present with ourselves, our motivations and desires; to come face-to-face with who we really are.

A good personal branding strategist will be able to help you get there and – importantly – will do this work with you before starting work on typical personal branding assets such as your resume, LinkedIn profile, personal website or social media presence.

If you are a job seeker and you are not yet ready to hire a personal branding strategist yet you feel stuck with building your personal brand, follow this 5-step formula to get you back on track quickly.

Step 1: Start Living A Rich, Fulfilling Life.

What makes a great life? Everyone has a different definition. You need to define yours. Can I share with you a glimpse into mine?

For me a great life involves waking up early, excited to attack my day. That’s right, I like to attack my work. Work for the sake of paycheck bores me; I must feel that I get to create something, so I aim to connect even the most rudimentary, repetitive jobs to a bigger picture.

This means I’m never “doing” anything when I’m at work – I’m always building (the task remains the same, but the headspace – and my experience of the task – is very different).

Step 2: Write About Your Life.

An inevitable by-product of a great life is the abundance of stories about your lessons and discoveries. These stories are the cornerstones of your personal brand and topics for your content.

The reason most people struggle with creating content is because they skip Step 1.

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Here’s a test. If you find yourself sitting down and thinking – “Geez, I need to write a blog post for my website because I know it’s good for my personal brand and SEO, but I just don’t know what to write about. Hmmm….” – you’re not pushing yourself enough in Step 1.

You’re simply not living consciously and / or are not clear on where your brand value is.

Remember that the content you create is the main vehicle through which you communicate your personal brand. As such, it has to be an organic extension of you. It has to capture your unique voice and tell stories of your struggles and victories. It can’t be rehashed, prescriptive advice you’ve adapted from somewhere else on the Internet.

Step 3: Share This Content.

This is where we start thinking about technology. If you haven’t completed the first two steps to your best ability, no technology in the world will make a difference to your personal brand.

Here are some social media platforms where, as a job-seeker, you should consider publishing your content:

  • your LinkedIn profile
  • the LinkedIn publishing platform (check if you’ve been invited)
  • LinkedIn Groups
  • Google Groups
  • Twitter

Remember that you should not attempt to be on all platforms at the same time – you’ll spread yourself too thin.

Step 4: Create A Community.

Some people would tell you to “build a following” right now. I don’t like that phrase because it has an ego-centric appeal and lures us into believing that social media is a means for us to promote ourselves. It’s not.

The key advantage of social media and Web 2.0 is that you can find people who share the same interests, who are fighting for the same cause and who serve the same communities.

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Those people are your allies. Your job is not to use them, but to create win-win situations which benefit you all.

Be strategic about your social media activity. Don’t “spray and prey”. There’s no point sharing your epiphanies about increasing your productivity in a Buddhist meditation Google Plus group, however I’m sure there are software developers in Palo Alto who want to know about them.

Because the social media world is so large it’s always tempting to build lots of very shallow connection in it. Your effectiveness, however, starts with the opposite approach – connecting with 10-20 like-minded people.

Step 5: Leverage Your Community.

This is where you amplify your influence by increasing your ability to be heard.

If you’re at this point and you’ve done the previous steps correctly, you will be seeing a multitude of opportunities through which you can evolve your personal brand.

The opportunities will come in two forms. Look out for them:

  • passive (e.g., editors/writers approaching you for comment)
  • active (e.g., you’ll see benefit in approaching an influential blogger to be their guest author)

Which ones you’ll act upon will depend entirely on your individual needs and your career objectives at that point in time.

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Last Updated on January 21, 2020

How to Increase Work Productivity: 9 Ground Rules

How to Increase Work Productivity: 9 Ground Rules

We all have those days when completing our assigned tasks seems beyond reach. With the temptation of social media, mobile games, and the internet in general—not to mention the constant bustle of people in the office—it’s easy to fall prey to disruptions and distractions at work.

So, what can we do about it? How to be productive at work?

While we don’t have a foolproof system that can completely eliminate disturbances and diversions, we do have 9 ground rules that can be applied to help give your productivity levels a boost.

Keep reading to find out our tips on work productivity.

What Does It Mean to Be Productive?

How to be productive at work?” is the age-old question plaguing employees and employers alike around the world. Regardless of where you work and what you do, everyone is always looking for new ways to be more efficient and effective.

But what does being productive actually entail?

Completing more tasks on your list or working longer hours doesn’t necessarily mean you’re being more productive. It just means you’re more busy, and productivity shouldn’t be confused with busyness.

Productivity means achieving effective results in as short amount of time as possible, leaving you with more time to enjoy freely.

It involves working smarter, not harder. It means refining processes, speeding up workflows, and reducing the chances of interruptions.

Productivity is best achieved when looking at your current way of working, identifying the bottlenecks, flaws, and hindrances, and then finding ways to improve.

9 Ground Rules on How to Be Productive at Work

1. Avoid Multitasking

Multitasking can give the impression that more tasks can be accomplished as you’re doing multiple things at once. However, the opposite is true.

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Research has shown that attempting to do several things at the same time takes a toll on productivity and that shifting between tasks can cost up to 40 percent of someone’s time.[1] That’s because your focus and concentration is constantly hindered due to having to switch between tasks.

If you have a lot of tasks on your plate, determine your priorities and allocate enough time for each task. That way you can work on what’s urgent first and have enough time to complete the rest of your tasks.

2. Turn off Notifications

According to a Gallup poll, more than 50 percent of US smartphone owners admit to checking their phones a few times an hour.[2]

Switching off your phone—or at least your notifications—during work hours is a good way to prevent you from checking your phone all the time.

The same applies to your computer. If you have the privilege of accessing social media on your work desktop, switch off the notifications on there.

Another good tip is to logout from your social media accounts. Therefore when you feel the urge to check it, you might be swayed because your page isn’t so easily accessible.

3. Manage Interruptions

There are certain disruptions in the office that are unavoidable such as your manager requesting a quick meeting or your colleague asking for assistance. In order to deal with this, your best approach is to know how to handle interruptions like a pro.

Be proactive and inform the people around you of your need to focus. Turn your status on as “busy/unavailable” on your work chat app.

If you’re on a deadline, let your colleagues know that you need to concentrate and would really appreciate not being interrupted for the moment, or even work from home if that’s a feasible option for you.

By anticipating and having a plan in place to manage them, this will minimize your chances of being affected by interruptions.

4. Eat the Frog

Mark Twain once famously said that:

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“if it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.”

What this basically means is that you should get your biggest, most urgent task out of the way first.

We all have that big, important task that we don’t want to do but know we have to do because it holds the biggest consequence if we don’t complete it.

Eat the frog is a productivity technique that encourages you to do your most important, most undesirable task first. Completing this particular task before anything else will give you a huge sense of accomplishment. It will set the ball rolling for the rest of the day and motivate you to eagerly complete your other tasks.

5. Cut Down on Meetings

Meetings can use up a lot of time, which is time that can be used to do something useful.

You have to wait for everyone to arrive, then after the pleasantries are out of the way, you can finally get stuck into it. And sometimes, it may take a whole hour to iron out one single issue.

The alternative? Don’t arrange a meeting at all. You’ll be surprised at how many things can be resolved through an email or a quick phone call.

But that doesn’t mean you should eliminate meetings altogether. There are certain circumstances where face-to-face discussions and negotiations are still necessary. Just make sure you weigh up the options prior.

If it’s just information sharing, you’re probably better off sending an email; but if brainstorming or in-depth discussion is required, then an in-person meeting would be best.

6. Utilize Tools

Having the right tools to work with is crucial as you’re only really as good as the resources you have at your disposal. Not only will you be able to complete tasks as efficiently as possible, but they can streamline processes. Said processes are essential to a business as they manage tasks, keep employees connected, and hold important data.

If you’re the manager or business owner, ensure your team has the right tools in place.

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And if you’re an employee and think the tools you currently have to work with aren’t quite up to par, let your manager know. A good team leader understands the significance of having the right tools and how it can impact employee productivity.

Some examples of tools that could be used:

Communication
  • Slack for team chat and collaboration.
  • Samepage for video conference software.
  • Zendesk for customer service engagement.
Task Management
  • Zenkit for task and project collaboration.
  • Wunderlist for listing your to-do’s.
  • Wekan for an open source option.
Database Management
Time Tracking
  • Clockify for a free tracker.
  • TMetric for workspace integrations.
  • TimeCamp for attendance and productivity monitoring.

You can also take a look at these Top 10 Productivity Tools to Help You Achieve 10x More in Less Time.

7. Declutter and Organize

Having a disorganized and cluttered workspace can limit your ability to focus. According to researchers, physical clutter can negatively impact your ability to concentrate and take in information.[3] Which is why keeping your work environment well ordered and clutter-free is important.

Ensure you have your own system of organization so you know what to do when the paperwork starts to pile up.

Being organized will also ensure that you know where to find the appropriate stationery, tools, or documents when you need it. A US study reveals that the average worker can waste up to one week a year looking for misplaced items.[4]

Here’s a useful guide to help you declutter and organize: How to Declutter Your Life and Reduce Stress (The Ultimate Guide)

8. Take Breaks

Taking regular breaks is essential for maintaining productivity at work. Working in front of a computer can lead to a sedentary lifestyle which can place you at a higher risk of heart disease, diabetes, and obesity. Even a 30 second microbreak can increase your productivity levels up to 30 percent.

As well as your physical health, breaks are also crucial for your mental and emotional wellbeing. That’s because your brain is like a muscle, the more it works without a break, the easier it is for it to get worn out.

Ensuring you actually take your breaks can prevent you from suffering from decision fatigue. It can also help boost creativity.

Take a look at this article and learn why you should start scheduling time for breaks: The Importance of Scheduling Downtime

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9. Drink Water

Although we know we should, it’s easy to forget to drink enough water during the working day.

Many of us turn to tea or coffee for the caffeine hit to keep us going. However, like taking breaks, drinking water is essential for maintaining productivity levels at work. It’s simple and effective.

Not drinking enough water can lead to dehydration and also headaches, tiredness, and weight gain.

A good tip to avoid dehydration is to keep a water bottle at your desk as it can serve as a reminder to constantly drink water.

If you find the taste of water a little bland, add some fruit such as cucumber or lemon to give it a better taste.

You can also get more ideas on how to drink more water here: How to Drink More Water (and Why You Should)

The Bottom Line

The preceding 9 ground rules on work productivity aren’t the be-all, end-all. You and the company you work for may have other tips on how productivity is best increased and maintained.

After all, it’s something that can be perceived differently depending on the exact job and work environment.

In saying that, however, the 9 ground rules serve as a good foundation for anyone finding themselves succumbing to disruption and distraction, and are looking for ways to overcome them.

A good tip to keep in mind is that change doesn’t happen overnight. Start small and be consistent. If you slip up, just dust yourself off and try again.

Developing habits happens gradually, so as long as you keep up with it, you’ll soon start to notice the changes you’ve been making and eventually enjoy the fruits of your labor.

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Featured photo credit: Cathryn Lavery via unsplash.com

Reference

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