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Personal Branding 101: Essential Guide For Job Seekers.

Personal Branding 101: Essential Guide For Job Seekers.

Most personal branding advice you see on the Internet tells you to “create valuable content”, “share other people’s content on social media” and so on. This advice is not entirely wrong, however it overvalues the role of technology in the process of creating a personal brand.

It leads us to believe that personal branding is more a process of posting interesting links on Twitter and owning a good-looking website than discovering who you truly are and making meaningful connections with other people.

Don’t get me wrong – digital technology is crucial in the process of building your personal brand. It enables you to leverage your time, distribute your message and – of course – reach out to, and be discovered by, potential employers.

However, long before technology is mentioned, an appropriate context for your actions must be defined. Without it any online activity you take part in will yield disappointing results.

Avoiding The Trap.

To see the biggest trap which catches most job seekers who attempt to build their brands, we must go back in time and take a quick look at the evolution of the world wide web.

If you’re like me, you started using the web during its most industrialised phase. It was called Web 1.0 and it was an individualistic, impersonal environment where people viewed other online users as nameless, faceless means to their own ends.

Web 2.0 changed this. Online communities emerged. Sharing and connecting replaced buying and selling as first points of contact between users.

The problem with Web 2.0, however, has always been this – majority of users have failed to fully embrace its community spirit. Even though Web 2.0 officially started around 2004, every day we still see native Web 2.0 tools (e.g, blogs and social media platforms) being used for Web 1.0 purposes (e.g., self-promotion).

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Why Do Most Personal Brands Fail?

Because personal branding is so heavily reliant on social media, the effects of this problem are often seen in the views of job seekers who are interested in taking the first steps of building their brands online.

Their questions quickly give away their approach. When it comes to using Twitter, a person with a Web 1.0 mindset would ask:

“How do I get more followers on Twitter?”

In the meantime, a person who has embraced, and is living to the standards of, Web 2.0 world, would be wrestling with questions such as:

“How do I engage with the most like-minded people on Twitter?”
“How do I serve the most people through Twitter?”
“Who on Twitter would benefit from what I have to offer?”

The difference is subtle, however the context for each person’s actions is completely different.

Their results will be vastly different, too. Because the web no longer caters to Web 1.0 mentality, people who are still approaching it with Web 1.0 mindsets will find it very difficult to build their personal brands and extend their influence.

Foundations Of Your Personal Brand.

Building a thriving personal brand in the modern Web 2.0 environment requires 3 things:

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  • ability to take a strategic, long-term view
  • self-awareness
  • knowing who you are and what you stand for

This is not something we’re generally encouraged to do in our Western society because it requires us to pause, set aside the usual things that keep us busy and get really present with ourselves, our motivations and desires; to come face-to-face with who we really are.

A good personal branding strategist will be able to help you get there and – importantly – will do this work with you before starting work on typical personal branding assets such as your resume, LinkedIn profile, personal website or social media presence.

If you are a job seeker and you are not yet ready to hire a personal branding strategist yet you feel stuck with building your personal brand, follow this 5-step formula to get you back on track quickly.

Step 1: Start Living A Rich, Fulfilling Life.

What makes a great life? Everyone has a different definition. You need to define yours. Can I share with you a glimpse into mine?

For me a great life involves waking up early, excited to attack my day. That’s right, I like to attack my work. Work for the sake of paycheck bores me; I must feel that I get to create something, so I aim to connect even the most rudimentary, repetitive jobs to a bigger picture.

This means I’m never “doing” anything when I’m at work – I’m always building (the task remains the same, but the headspace – and my experience of the task – is very different).

Step 2: Write About Your Life.

An inevitable by-product of a great life is the abundance of stories about your lessons and discoveries. These stories are the cornerstones of your personal brand and topics for your content.

The reason most people struggle with creating content is because they skip Step 1.

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Here’s a test. If you find yourself sitting down and thinking – “Geez, I need to write a blog post for my website because I know it’s good for my personal brand and SEO, but I just don’t know what to write about. Hmmm….” – you’re not pushing yourself enough in Step 1.

You’re simply not living consciously and / or are not clear on where your brand value is.

Remember that the content you create is the main vehicle through which you communicate your personal brand. As such, it has to be an organic extension of you. It has to capture your unique voice and tell stories of your struggles and victories. It can’t be rehashed, prescriptive advice you’ve adapted from somewhere else on the Internet.

Step 3: Share This Content.

This is where we start thinking about technology. If you haven’t completed the first two steps to your best ability, no technology in the world will make a difference to your personal brand.

Here are some social media platforms where, as a job-seeker, you should consider publishing your content:

  • your LinkedIn profile
  • the LinkedIn publishing platform (check if you’ve been invited)
  • LinkedIn Groups
  • Google Groups
  • Twitter

Remember that you should not attempt to be on all platforms at the same time – you’ll spread yourself too thin.

Step 4: Create A Community.

Some people would tell you to “build a following” right now. I don’t like that phrase because it has an ego-centric appeal and lures us into believing that social media is a means for us to promote ourselves. It’s not.

The key advantage of social media and Web 2.0 is that you can find people who share the same interests, who are fighting for the same cause and who serve the same communities.

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Those people are your allies. Your job is not to use them, but to create win-win situations which benefit you all.

Be strategic about your social media activity. Don’t “spray and prey”. There’s no point sharing your epiphanies about increasing your productivity in a Buddhist meditation Google Plus group, however I’m sure there are software developers in Palo Alto who want to know about them.

Because the social media world is so large it’s always tempting to build lots of very shallow connection in it. Your effectiveness, however, starts with the opposite approach – connecting with 10-20 like-minded people.

Step 5: Leverage Your Community.

This is where you amplify your influence by increasing your ability to be heard.

If you’re at this point and you’ve done the previous steps correctly, you will be seeing a multitude of opportunities through which you can evolve your personal brand.

The opportunities will come in two forms. Look out for them:

  • passive (e.g., editors/writers approaching you for comment)
  • active (e.g., you’ll see benefit in approaching an influential blogger to be their guest author)

Which ones you’ll act upon will depend entirely on your individual needs and your career objectives at that point in time.

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Last Updated on February 15, 2019

How to Achieve Goals and Increase Your Chance of Success

How to Achieve Goals and Increase Your Chance of Success

Does it ever feel like the things you want to accomplish always end up on the back burner? If the answer to that question is “yes,” you’re not alone. Only about 33% of people consistently work toward their goals. In some cases, their goals may seem too lofty to accomplish, or else they aren’t sure how to make a plan for them.

If you don’t come up with concrete steps to take toward your goals, they’ll remain dreams. There’s nothing wrong with being a dreamer, but being able to turn your dreams into goals you can realize will help you lead a happier and more fulfilling life.

Luckily, you can realize almost any dream when you harness the right goal-setting methods.

In this article, I’ll show you how to achieve goals and get closer you success.

1. Break your dreams down into specific and measurable steps

We couldn’t talk about goal-setting without mentioning SMART goals.

SMART goals are specific, measurable, assignable, realistic, and time-related.

Specific and measurable steps are so important because if we don’t know what our target it, how can we ever hit it?

Take all those beautiful dreams you have for yourself and make them into things you can actually do. If you want to be an entrepreneur, for example, a step toward realizing your dream might be researching what you’ll need to start your business.

Find out more tips about utilizing SMART goals here:

How to Use SMART Goal to Become Highly Successful in Life

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2. Have at least one clearly defined goal for every interest and role in your life

It’s so easy to become complacent or stagnate. We often think that our careers are the only places where we need to set goals, but we aren’t only what we do.

To make the most of your life, take the approach that you’re always learning and growing in everything you do. Anything worth doing is worth doing well after all.

Set goals whether you’re sponsoring an activity for your child, taking up guitar lessons or trying to prove your worth at work.

You’ll notice that this approach forces you to constantly develop new skills. It can also be fulfilling to put more focus and value into all areas of your life— not just the ones related to our careers.

3. Align your goals with your life’s mission, purpose and passion

Take the opportunity to do some soul-searching. What is it that you want to do with this precious life of yours?

Anything that conflicts with your life’s purpose is bound to cause discontent. Staying in a bad relationship, doing a job that goes against your values, or maintaining the status quo just because it’s comfortable are not options for you.

Thinking about your goals in this way can help you eliminate things in your life that don’t serve you. This frees up mental space that you can use to do the things you care about the most.

Many of us struggle to find the time to work on our goals, but this strategy enables you to make more time.

4. Create goals that ignite your spirit and inspire you to take action

If you can’t be fired up about your goals from the start, they might not be good goals for you.

The road to success is often tough. You’re going to have times when you might feel tired or discouraged.

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You need to feel inspired enough that you’ll be able to overcome obstacles as you encounter them.

If what you’re doing motivates you to be the greatest version of yourself, you’ll be much more resilient.

5. Write down all your goals in specific, measurable detail

This is your road map for what success will look like. The more you define what you want the finished product to be, the greater the chance that you’ll reach that vision.

When you write down your goals, you’re creating a document that you can revisit to make sure you’re on track.

When you’re in the middle of trying to achieve a big goal, it can be hard to see what’s working for you. The things you write in this step will help you stay on-message as you take your goals out of your mind and into the real world.

Don’t just write down your goals and stash them away in a folder somewhere. Take the extra step to put them somewhere where you’ll see them.[1]

If you have too many goals to post on your desk, write a summary or choose one or two steps to work on for the day. Just seeing them will keep them in the front of your mind.

6. Commit to hitting each of your targets without exception

You wouldn’t have created the target if you didn’t think it was necessary. Hold yourself accountable for taking the steps to succeed.

You can always adapt your strategy or break your targets into smaller steps if you find that they aren’t attainable as you originally wrote them.

Hitting even the smallest target is cause for a celebration. It’s a step in the positive direction. Your success will make you crave more success.

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We often make excuses when we get tired or overwhelmed. Take away the option to make excuses. You will only be satisfied with the best effort from yourself.

7. Share your goals with others to motivate each other

There’s something so powerful about people sharing their goals and dreams with one another. Doing so gives voice to some part of us that could remain hidden (and therefore never be accomplished).

When other people know about your goals, they can cheer you on and hold you accountable. When people share their vision with you, you can do the same for them.

This strategy is particularly beneficial when you’re trying to develop healthy habits. Post about your workout on social media, or do a healthy eating challenge with your best friend. You’ll be less likely to slack when temptation arises, and you’ll probably encourage someone else to reach for their goals too.

8. Set a series of daily, weekly and long-term goals, complete with starting times and deadlines

Many goals never reach realization simply because the goal-setter doesn’t check their progress. People tend to forget what they set out to do, or their goal gets crowded out by other obligations.

Forcing yourself to revisit your goals at regular intervals breaks them into smaller steps and it reminds you to think about them.

Giving yourself regular deadlines for smaller tasks related to your goals also helps you reflect on your strategy. You’ll figure out what works for you, whether your timeline is realistic, and whether or not you need additional help to stay on track.

In addition, celebrating small wins helps you stay motivated. Here’s how:

How To Celebrate Small Wins To Achieve Big Goals

9. Take 10 minutes every day to imagine how great it will feel to achieve your goals

Visualization is such a powerful tool. Some of the most successful athletes, celebrities and business people take time each day to think about how success looks and feels for them.[2] Imagining that feeling of satisfaction can be a great motivator.

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When you do meet your goals, take some time to be grateful. Thank yourself for showing up and doing the work. Be grateful when the stars align properly to help you advance to the next step.

It’s not just getting to the destination of your goals that matters. How you take the journey is important too.

10. Take an action step toward reaching your goals every day

Your goals can easily get buried in the hustle and the bustle. Even the smallest step in the right direction is still moving you forward.

Keep chipping away at the work every day and before long, you’ll start to see those dreams come to life.

Maybe you didn’t start your business today but you designed the logo that’s going to go on your website and business cards. Doing that task well is going to help you so much in the long run.

Concrete actions day by day draw your dreams out of obscurity and into the realm of possibility.

The Bottom Line

Dreams can inspire and overwhelm us. By turning our dreams into goals that we can work toward, we increase our chances of success. Things that once seemed impossible are suddenly within reach.

It’s time to start turning your dreams into goals and your goals into realities. Change begins today.

More Resources About Setting & Achieving Goals

Featured photo credit: Andrew Neel via unsplash.com

Reference

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