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Personal Branding 101: Essential Guide For Job Seekers.

Personal Branding 101: Essential Guide For Job Seekers.

Most personal branding advice you see on the Internet tells you to “create valuable content”, “share other people’s content on social media” and so on. This advice is not entirely wrong, however it overvalues the role of technology in the process of creating a personal brand.

It leads us to believe that personal branding is more a process of posting interesting links on Twitter and owning a good-looking website than discovering who you truly are and making meaningful connections with other people.

Don’t get me wrong – digital technology is crucial in the process of building your personal brand. It enables you to leverage your time, distribute your message and – of course – reach out to, and be discovered by, potential employers.

However, long before technology is mentioned, an appropriate context for your actions must be defined. Without it any online activity you take part in will yield disappointing results.

Avoiding The Trap.

To see the biggest trap which catches most job seekers who attempt to build their brands, we must go back in time and take a quick look at the evolution of the world wide web.

If you’re like me, you started using the web during its most industrialised phase. It was called Web 1.0 and it was an individualistic, impersonal environment where people viewed other online users as nameless, faceless means to their own ends.

Web 2.0 changed this. Online communities emerged. Sharing and connecting replaced buying and selling as first points of contact between users.

The problem with Web 2.0, however, has always been this – majority of users have failed to fully embrace its community spirit. Even though Web 2.0 officially started around 2004, every day we still see native Web 2.0 tools (e.g, blogs and social media platforms) being used for Web 1.0 purposes (e.g., self-promotion).

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Why Do Most Personal Brands Fail?

Because personal branding is so heavily reliant on social media, the effects of this problem are often seen in the views of job seekers who are interested in taking the first steps of building their brands online.

Their questions quickly give away their approach. When it comes to using Twitter, a person with a Web 1.0 mindset would ask:

“How do I get more followers on Twitter?”

In the meantime, a person who has embraced, and is living to the standards of, Web 2.0 world, would be wrestling with questions such as:

“How do I engage with the most like-minded people on Twitter?”
“How do I serve the most people through Twitter?”
“Who on Twitter would benefit from what I have to offer?”

The difference is subtle, however the context for each person’s actions is completely different.

Their results will be vastly different, too. Because the web no longer caters to Web 1.0 mentality, people who are still approaching it with Web 1.0 mindsets will find it very difficult to build their personal brands and extend their influence.

Foundations Of Your Personal Brand.

Building a thriving personal brand in the modern Web 2.0 environment requires 3 things:

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  • ability to take a strategic, long-term view
  • self-awareness
  • knowing who you are and what you stand for

This is not something we’re generally encouraged to do in our Western society because it requires us to pause, set aside the usual things that keep us busy and get really present with ourselves, our motivations and desires; to come face-to-face with who we really are.

A good personal branding strategist will be able to help you get there and – importantly – will do this work with you before starting work on typical personal branding assets such as your resume, LinkedIn profile, personal website or social media presence.

If you are a job seeker and you are not yet ready to hire a personal branding strategist yet you feel stuck with building your personal brand, follow this 5-step formula to get you back on track quickly.

Step 1: Start Living A Rich, Fulfilling Life.

What makes a great life? Everyone has a different definition. You need to define yours. Can I share with you a glimpse into mine?

For me a great life involves waking up early, excited to attack my day. That’s right, I like to attack my work. Work for the sake of paycheck bores me; I must feel that I get to create something, so I aim to connect even the most rudimentary, repetitive jobs to a bigger picture.

This means I’m never “doing” anything when I’m at work – I’m always building (the task remains the same, but the headspace – and my experience of the task – is very different).

Step 2: Write About Your Life.

An inevitable by-product of a great life is the abundance of stories about your lessons and discoveries. These stories are the cornerstones of your personal brand and topics for your content.

The reason most people struggle with creating content is because they skip Step 1.

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Here’s a test. If you find yourself sitting down and thinking – “Geez, I need to write a blog post for my website because I know it’s good for my personal brand and SEO, but I just don’t know what to write about. Hmmm….” – you’re not pushing yourself enough in Step 1.

You’re simply not living consciously and / or are not clear on where your brand value is.

Remember that the content you create is the main vehicle through which you communicate your personal brand. As such, it has to be an organic extension of you. It has to capture your unique voice and tell stories of your struggles and victories. It can’t be rehashed, prescriptive advice you’ve adapted from somewhere else on the Internet.

Step 3: Share This Content.

This is where we start thinking about technology. If you haven’t completed the first two steps to your best ability, no technology in the world will make a difference to your personal brand.

Here are some social media platforms where, as a job-seeker, you should consider publishing your content:

  • your LinkedIn profile
  • the LinkedIn publishing platform (check if you’ve been invited)
  • LinkedIn Groups
  • Google Groups
  • Twitter

Remember that you should not attempt to be on all platforms at the same time – you’ll spread yourself too thin.

Step 4: Create A Community.

Some people would tell you to “build a following” right now. I don’t like that phrase because it has an ego-centric appeal and lures us into believing that social media is a means for us to promote ourselves. It’s not.

The key advantage of social media and Web 2.0 is that you can find people who share the same interests, who are fighting for the same cause and who serve the same communities.

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Those people are your allies. Your job is not to use them, but to create win-win situations which benefit you all.

Be strategic about your social media activity. Don’t “spray and prey”. There’s no point sharing your epiphanies about increasing your productivity in a Buddhist meditation Google Plus group, however I’m sure there are software developers in Palo Alto who want to know about them.

Because the social media world is so large it’s always tempting to build lots of very shallow connection in it. Your effectiveness, however, starts with the opposite approach – connecting with 10-20 like-minded people.

Step 5: Leverage Your Community.

This is where you amplify your influence by increasing your ability to be heard.

If you’re at this point and you’ve done the previous steps correctly, you will be seeing a multitude of opportunities through which you can evolve your personal brand.

The opportunities will come in two forms. Look out for them:

  • passive (e.g., editors/writers approaching you for comment)
  • active (e.g., you’ll see benefit in approaching an influential blogger to be their guest author)

Which ones you’ll act upon will depend entirely on your individual needs and your career objectives at that point in time.

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Last Updated on May 23, 2021

10 Best Free Job Apps You Need For Effective Job Hunting

10 Best Free Job Apps You Need For Effective Job Hunting

Seeking for the right job but not sure how to do it in a more effective way?

Try job search apps!

To make the job hunting process easier, I’m recommending 10 best job apps that can help you look for the right match anywhere at any time. The best of all? They’re all free!

1. jobandtalent

jobandtalent

    Great for browsing new jobs as you commute home via subway, bus or carpool, the jobandtalent app is like a Pinterest for job seekers.

    Easily browse, save and revisit job postings from your smartphone and receive notifications about jobs that match your professional qualifications.

    Download it for iOS and Android.

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    2. Jobr

    jobr

      This job hunting app is unique in that it lets you anonymously browse job listings based on your professional resume. If a company that you like also shows an interest in you, the app let’s you chat directly with a company rep. Great for getting your foot in the door and making a memorable impression.

      Download it for iOS.

      3. Monster Job Search

      monster job search

        I’m a big fan of Monster. It’s one of the first job sites employers think of when they want to list a new position online. The Monster Job Search app functions pretty similarly to the normal website, so it’s very easy to use for not-so-tech-savvy job hunters.

        Download it for iOS and Android.

        4. Jobs and Career Search

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        job and career search

          This is a good, simple app for browsing global locations for your next job. With a job index of more than 50,000 jobs listed globally, this app is a good choice if you are moving to a new area and want to line a new job up quickly.

          Download it for iOS.

          5. Hyper Networking Groups

          hyper networking groups

            This job hunting app isn’t so much a job hunting app as it is a connections hunting app. It’s great for learning who’s who in your desired field and forming connections. It also shows you how you and your industry connections are connected via your social networks, so you can follow up with them on your other social sites.

            Download it for iOS.

            6. CardDrop

            CardDrop

              CardDrop is an awesome job hunting app that let’s you digitally drop and pick up virtual business cards. This app is great for helping you make new connections at seminars, interviews, meetings and conferences. You can also attach social media profiles to the cards you pick up or send to enable easier connecting on social networks.

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              Download it for Android and iOS.

              7. Job Interview Questions

              interview questions both

                Okay, so this app looks kind of outdated, but it’s super useful for getting you into the swing of answering any kind of interview question that is thrown your way. The big benefit of using this app is that it explains to you what your interviewers motivations might be for asking you a specific kind of question. Learn what your interviewer is looking for in your answers and be more prepared for the real interview when the time comes.

                Download it for Android.

                8. 101 Interview Questions and Answers

                101 both

                  This app is great because it provides guidance about the kinds of answers you should give for each kind of question. Think of it as an essay rubric but for job interview questions.

                  Download it for Android.

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                  9. Job Interview Question-Answer

                  q and a

                    Feeling confident with your text-answered interview questions but concerned about doing the face-to-face interview? This app prepares you for interacting with your interviewer by simulating an employer asking you questions.

                    You can record your response and see what you look like to the interviewer to understand what movements, vocal pauses, etc. you need to work on.

                    Download this app for iOS and Android.

                    10. HireVue

                    hirevue

                      HireVue is a great job hunting app for those times when your interviewer wants to get some preliminary questions out of the way.

                      When an interested employer wants to interview you, they send you a request via HireVue and you can answer it in your free time, when you’re ready. Your interview might consist of a some FaceTime, some multiple choice questions or open-ended text answers and can be completed and sent to the interviewer when you’re finish.

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                      Download it for Android and iOS.

                      Featured photo credit: Yura Fresh via unsplash.com

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