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How to Move Forward Once You Achieve a Big Goal

How to Move Forward Once You Achieve a Big Goal
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    What do you do once you achieve your big goal and make it to the top? This can become a big problem if it looks like the only way you can go is down. Professional athletes and aging celebrities all face this issue. The problem can be one of maintaining the position if this is what you want or figuring out where to go next while avoiding a big let down.

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    There are various strategies for maintaining a position once you have achieved a milestone. Steve Rubel recently wrote about Jay Leno’s approach to avoiding complacency and constantly working hard to keep putting out great product – jokes in Leno’s case. So long as Leno is able to maintain the lead, he will be able to retire from the top spot at a time of his choosing – much like Johnny Carson did.

    But what if you don’t want to stay in the same place? Or, what if there is too much competition like there is in professional sports so that retiring at a late age can never become a real option? What if your goal was a one shot thing like completing a marathon? Something much more common is meeting a weight-loss goal. Once a dieter reaches the magic number, he or she feels good about the accomplishment and no longer feels as motivated to work at it. This leads to the stressful and demoralizing yo-yo diet effect where large swings in weight can also lead to serious health consequences.

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    There are some excellent strategies for moving forward while avoiding the slippery downhill slope once you reach a big goal. The most successful strategies are all based on somehow growing as a person. These strategies are as follows:

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    1. Set a new (bigger) goal. This works well in areas where there is room for expansion. It is a popular one for entrepreneurs with many who seem to bet the bank on the next bigger deal. There is always a bigger deal that can be made and the cycle can become endless.
    2. Move the original goalpost further out. Similar to the previous strategy except it is based on expanding the original goal rather than looking for a different bigger deal. For someone who has completed a marathon, the idea would be to work toward completing an overnight ultra-marathon.
    3. Fulfill an Unrelated Childhood Dream. Achievers often focus in an area while neglecting other interests. Once a big milestone has been achieved, why not go out and pursue a childhood passion? One of our colleagues did just that when he took two years out of the industrial equipment business to go and drive Greyhound buses through scenic routes. He would have done it for free since he dreamed of driving a big bus when he was a kid. He got his fill and went back into the industrial business rejuvenated having fulfilled his childhood dream.
    4. Quit. Yes, this might be a good option if you had to go through hell to achieve your goal. Suppose you bought and operated a small coal mine and now have a full bank account along with a bad case of black lung. Let’s say you’ve had a popular blog or program running for a few months or years and met your goals. Or have your third book published and are not super keen on writing a fourth one. It is often better to quit while you are ahead and leave on a high note. A completed goal does not need to automatically need to lead to a new one. Take a break, smell the roses and don’t worry about rushing into a big new adventure right away (if ever again).
    5. Join the Community. Let’s say you completed a marathon or met a weight-loss target. Join or stay with a club you already joined even if you don’t have a current goal. Help others achieve their goals and learn from your experiences. Chances are you’ll stay in shape and maybe set a new goal in the area if it serves your interests.
    6. Become a Sportscaster. Many athletes stay productive after achieving a big goal by getting involved in different activities that are in the area they love. This strategy basically involves staying in the loop.
    7. Don’t Let it Die a Slow Death. If you are finding that your career has peaked, be careful to avoid becoming a casualty of a slow painful death. Keep going, change goals, quit or stay involved in a different capacity but don’t achieve your goal and then let things slowly crumble because it could suck the life out of you in the process. Too many people experience the letdowns associated by passing their peak without having established someplace else to turn.

    These strategies can also work for anyone who has not yet met a big goal or figures out there is no viable way to reach it. Make the necessary adjustments to the goals so they can become achievable. Gene Roddenberry hasn’t been to another planet but he built a Star Trek universe. He turned his dreams into reality in a way that was doable.

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    Our focus here is on those of us who have met one or more big goals. If the goal was a worthwhile one, it likely would have taken a great deal of effort, passion, time and money to complete. Setting and achieving big goals usually involves enormous personal growth. Once the goal has been met, the growth shouldn’t stop. Growth can be in the same area or in new areas. But be careful to avoid the opposite effect – personal shrink.

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    Last Updated on May 28, 2020

    How to Succeed in Business: 10 Skills Every Entrepreneur Needs

    How to Succeed in Business: 10 Skills Every Entrepreneur Needs

    Learning how to succeed in business used to be a case of being really good at one skill or area and milking it for all its value. Today, we are fast becoming a “skills economy”[1], driving trends in employment and even the way we approach entrepreneurship.

    To succeed in today’s business landscape, business owners and executives need to possess a mix of skills that enable them to stay ahead and adapt to change.

    1. Digital Savviness

    As the adage goes: “If you’re not online, you don’t exist.” Today’s entrepreneurs need to take to the internet to increase their presence and to remain relevant in an evolving business landscape.

    Companies like Amazon, Netflix, Airbnb and more are a testament to the disruptive impact of technology and the new image of what it means to be a skilled, successful professional. Think about today’s Mark Zuckerberg versus a banker from the 90s.

    Being able to quickly adapt to new technology, like cloud applications and collaborating remotely across the internet, is fast becoming the expected norm for executives.

    For businesses, discoverability on the web is becoming a quick litmus test for credibility. Potential customers and investors bank on the first page of Google to make up half their minds about making further transactions with a business. GE Capital Retail Bank found that 81% of retail shoppers conduct online research before buying[2].

    How to Develop This Skill

    For a start, begin by hosting your website and reserving all of your brand’s handles across social media platforms. While hiring a web developer might sound like the next step, consider first hosting your company’s site on more user and budget-friendly options like Squarespace, Wix, or WordPress.

    From here, you can start on some simple search engine optimization techniques that will increase your discoverability over time. Through keyword research, organic content creation, and external back-links, your site will, eventually, slowly but surely garner more traffic.

    Note, however, that an increase in search traffic does not immediately imply an increase in revenue. But it’s a start for delving into customer conversion rates in the future.

    2. Financial Forecasting

    Let’s face it, many business owners feel that time could be better spent on developing and running the business instead of planning for it financially. However, a financial forecast serves as a roadmap for shaping any kind of business and is not just reserved for the likes of listed companies providing financial guidance to shareholders.

    Largely, forecasting and planning your financial goals will give you a clearer idea of resources required and ways to measure success. It can also provide assurance to investors as a testament to the thorough research and planning you have done when included in business plans.

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    However, inaccurate forecasts can lead to livid investors and mismanagement of expenses, which could potentially result in financial teething problems. When creating a detailed financial forecast, a rule of thumb is to always start with your expenses.

    How to Develop This Skill

    Generally, it is easier to calculate and predict your expenses compared to your revenue, so noting down your expenses is a starting point to benchmark how much you might need to generate in sales to turn a profit. It is a good habit to regularly update and evaluate how adjacent your operations are to what you have forecasted.

    Building a precise set of growth forecasting will take time, but, remember, you are an investor in your own business. You must have confidence in the validity of your business concept.

    3. Video Production Skills

    The rise of visual mediums and the dopamine boosts it gives to users has long been researched and proven as providing an unfair advantage to businesses that leverage it[3].

    If you’re a heavy user of social platforms like Facebook, LinkedIn, and even YouTube, you’ll know that it’s pretty hard to stop once you get started on a binge-watching session.

    In fact, video marketing is seeing a non-stop rise in popularity and effectiveness when used in conjunction with social media to drive traffic and boost conversions[4]. According to research, by 2019, 80% of global Internet consumption will be video content[5]. With video marketing becoming more ubiquitous, businesses that fail to leverage the power of video are almost certain to lose out.

    How to Develop This Skill

    Some ways to get started with using videos for your business would be:

    • Creating a series of educational videos that cover useful information for your audiences
    • Live videos interacting with your community at large (these can be shot on your smart phone)
    • Using videos on landing pages to boost your customer conversions

    4. Benchmarking Personal Goals to Business Performance

    As far as you get into achieving endeavours on your business bucket list, it’s important to remember that being an entrepreneur is just one facet of your identity. Don’t forget why you started in the first place.

    Ambition usually stems from some lifestyle goals you’ve always wanted for yourself and the people you might be providing for today or in the future. Working 24/7 is a surefire route to burnout and may manifest in an unhealthy interaction between partners and employees as well.

    How to Develop This Skill

    Money can’t be your only motivation, but look into the positives of how having more financial freedom and time can impact your life. In the short term, involving your interests in your businesses can make everyday tasks feel less like mundane errands. In the long run, your business may also bring you fruitful rewards, including personal fulfilment.

    Set realistic income goals to manage expectations for your performance and your company’s revenue, especially during its earlier stages. See how projected growth can align with your personal goals and make adjustments accordingly to maintain a balance between growth and your personal values.

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    5. Leveraging Healthy Competition

    Some of the best athletes who have spent their careers neck-and-neck with each other have changed the standards in their respective sports. The notion of healthy competition applies to the business world more than it may seem on the surface.

    Innovation has always been a key driver in free markets, which were intended to boost economies and provide customers with more choices. Just like the biggest sporting rivals that build on each others’ game, you can use your biggest competitors to hone your strategies.

    How to Develop This Skill

    Turn a competitive market landscape into an advantageous one by leveraging on long-established systems your business proposes an alternative to. Learn from the mistakes of predecessors once you discover their product or service loopholes.

    For example, the Dollar Shave Club’s viral video[6] became a big hit because it hit the right buttons of consumers being tired of purchasing expensive but low quality shavers from incumbent retail giants. Going in second meant they could fill a gap competitors might not even have been aware of.

    Apart from lifting off from what could have been your second-mover advantage, solidify your place with your business’ own first-mover advantage — whether you’re tapping into a new geographical region, unexplored market sector, or introducing a business model that proves more viable than others. There’s always room for improvement in business from mature markets to newly emerging ones.

    6. Honing Pitches to Investors

    Stand out in a broad mix of budding entrepreneurs by mastering the art and science behind a solid investor pitch that can determine the acceleration of growth for your business. Get comfortable talking about your ideas and receiving feedback or questions from peers, partners, and advisors before setting out to make a good impression on potential customers and eventually investors.

    The phrase “If you can’t convince them, confuse them,” will certainly never get your business funded, especially in front of seasoned venture capitalists who have seen thousands of startup pitches. You should be able to deliver a quick elevator pitch that summarizes your unique proposition and its market viability for casual meet-ups[7] because you sometimes only have a few minutes to make a good impression and move on to another meeting.

    How to Develop This Skill

    Develop your investor pitch deck by highlighting your business’ strongest points, which will vary for every funding round. Create your deck with the investors’ interests in mind, balancing technical jargon and buzzwords.

    You can also introduce your diverse team of experts, some proven traction, or the current state of the market to demonstrate profitability and the attractiveness of the opportunity to investors.

    Ensure each slide flows into the other to develop a persuasive narrative, utilizing consistent and intelligent design principles to support your content.

    7. Developing a Strong Brand Identity

    In a world of saturated content and numerous emerging businesses that offer similar service lines, developing a unique brand identity will help you cut through the noise and stand out from your competition. From aesthetics to the body of clients you’re associated with, these contribute to how you’re perceived by prospects looking to buy.

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    Evaluating your brand identity is linked to identifying your target customers, your business goals, a proposed promised land your solution achieves, and identifying values that are aligned to these components. Brand identity serves as a guide to maintaining consistency and creating an image you want your business to be associated with.

    How to Develop This Skill

    Efforts to strengthen your brand identity are closely tied to giving marketing strategies a direction. By knowing what makes your target customers tick, their values, ideals, and behavior, you will be able to elevate your business from simply being a service or product to be utilized into a projected brand customers and partners would be happy to identify with.

    8. Automating to Your Advantage

    The need for efficiency is often the general problem new businesses aim to resolve across all markets and industries. Assure that your proposed solution is more efficient than what’s readily available in the market to instill the need for it.

    Efficiency is often achieved nowadays through digitalization and new technologies. While your product or service may not necessarily be the most innovative out there, you can apply the same automation concept across your business’ daily operations.

    How to Develop This Skill

    Shorten turnaround times and conversion rates by investing in small tools for automation where you deem fit. While it may come out of your pocket in the early stages, evaluate the holistic advantages and benefits of automating certain processes. At our office, we’ve tried using collaborative apps like Workplace by Facebook, Slack, Asana and a few other popular apps to reduce human error and friction.

    9. Managing Millennials

    Your team plays an integral part in whether your business will accelerate at breakneck speeds or be dragged down by dead weight. Hence, it is imperative to be selective and strategic when choosing your team.

    In leaner small business teams, the addition of every new teammate can impact how your organization culture evolves.

    Today, learning to manage millennials has become an increasingly sought after skill as well due to the increasing proportion of them in the workforce[8]. Some brand them as strawberries that are easily bruised and others loath their need for “meaning” and wearing t-shirts to work.

    How to Develop This Skill

    Naturally, there are many misconceptions surrounding millennials, and various businesses would do well to leverage their unique skills.

    A couple of ways to manage a millennial team include:

    Encourage a Flat Team Structure With Open Communication

    Maintain clear professional lines between supervisors and subordinates but keep communication channels open to ensure no negativity festers.

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    Offer Constructive Feedback

    Baby boomers are well known for their straightforward approach to delivering feedback. Millennials, on the other hand, don’t always take feedback in a form that could be construed as deep criticism.

    Being constructive with feedback ensures that we don’t coddle millennial workers but also tell them the things they need to hear.

    10. Maintaining a Network of Connectivity

    Instead of proposing a business that’s ambitiously and entirely disruptive to the supply or process chain in a respective industry, foster connections with other companies that cater to the same target customers as long as they provide a different service.

    By creating partnerships, both you and other businesses thrive simultaneously through creative avenues for customers to utilize your products and services for a holistically improved user experience.

    Sole market disruption isn’t always the best strategy to take. Not everybody has the opportunity, bandwidth, or financial capacity to dominate and monopolize a marketplace. See your potential for integration into other businesses and services as a good opportunity for co-collaborative marketing efforts with shared campaigns, split costs, and a strengthened customer database for everyone to tap into.

    How to Develop This Skill

    Regardless of the stage your business is in, never stop looking for ways to expand your network. Keep in contact with mentors you can look to for valuable industry advice that can help you avoid pitfalls and costly mistakes. Strengthen brand awareness by attending cross-industry events and casual meet-ups to open your business to reinvention and innovation.

    As the African proverb goes:

    “If you want to go fast, go alone. If you want to go far, go together.”

    Collaborating will get you where you want to go quicker and gear you up for further growth.

    More Tips on How to Succeed in Business

    Featured photo credit: Tyler Franta via unsplash.com

    Reference

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