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How to Move up within a Company – Career Progression Secrets

How to Move up within a Company – Career Progression Secrets

This is for the people out there who want to have a bigger positive impact and be more influential within their company. This is not for ‘climbers’ who just want to rise for the sake of rising. This is for people with serious career progression in mind who want to move up using ethical strategies.

In 5 years, I have figured out how to rise to one of the top positions within a government department that has serious competition for the best roles. By rising quickly, I have become the youngest Senior Adviser by far, have doubled my income, and don’t have any particular qualifications.

The strategies I’m about to share with you are about how to take your strengths and turn them into an asset for the company you work for. This is about combining what you love most with some boundaries to ensure that your rise up the ranks is relatively risk-free. Follow this guide to become irreplaceable, with a widely known reputation for performance, integrity and results.

You can ask almost anyone in the Department I work for, and they will have heard good things about me. Not only that, they will know me as a high achiever and solid performer. We’re talking hundreds of people, including some I’ve never even met. Don’t get me wrong, some of them do not like me at all, but I am confident they at least respect me.

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I’m not a better person than anyone else–I have simply learned the steps on how to create a rock-solid reputation, where I’m well known and respected. For the first few promotions, I had to apply 3 or 4 times before I got them. For my last promotion, I pretty much walked onto the job due to my reputation alone. Now, I have other services trying to poach me.

I’m no better than you–you can be in this same situation if you apply the following rules and techniques to build up your reputation. Try the steps below and see how you go.

THINGS YOU SHOULD DO

1. Proactively identify the company’s biggest problems and contribute to solving them

Offer to design and deliver training sessions to staff on how to do something better. Ask your boss and other senior staff what the company needs to fix and then figure out how to help fix it. Just showing your support will help you get the “company-focused problem solver” label, which is an awesome way to be seen.

I once accidentally got sent minutes from a meeting of senior managers, and in these notes they specifically mentioned me as a “secret weapon.” This is how you want to be known. By solving problems no one else is taking on, you make yourself valuable, because you create a role that wasn’t there before which only you can fill.

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2. Support your manager

Know that your boss is always going to pretty much be a mandatory referee for you. This does not mean suck up to them or become their slave. But it does mean you need to recognize that you are paid to make their job easier, not harder. If you want to assert yourself, that’s fine, but in the end, your boss has the final say and you need to respect that.

Having a reputation as difficult to manage will be the single biggest barrier to getting promoted. Bosses love having someone support them, as being a manager/leader can feel like it’s you versus the world. They often have pressures from above you don’t know about.

3. Ask for more challenging work

Always ask your boss to stretch your comfort zone and prepare you for greater things. Tell your boss you have hopes of moving up and are interested in any extra-ordinary tasks that could help you develop. Tell your boss that all you want from them in exchange for hard work and loyalty is the opportunity and freedom to develop. There’s nothing I like more as a manager than having a new staff member asking me to mold them into a superstar.

4. Self-promote shamelessly

Don’t brag, but don’t be too humble and shy either–no one else can be relied on to talk you up. A great way to do this is send out emails to large portions of the company with regular recommendations or tips (not too frequent as to be annoying though). Every job I’ve had, I’ve found a reason to send out a fortnightly newsletter that provides valuable information for others. It’s probably the best way to get your name out there.

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5. Get a coach

Make sure you take every available opportunity to receive mentoring, particularly from people higher up the chain than you. Listen to what they say, and take their advice. They’re more likely to know what you need than anyone else, but even more importantly, they can steer you away from mistakes that may damage your reputation. And making a good name with higher-ups could really pay out for you!

When I apply for a role, my referees are some of the most senior people in the company, and they can all vouch for me because they’ve coached me personally. I went to them for coaching; I didn’t wait for an offer.

6. Always own your mistakes and take responsibility for fixing any mistakes with your name attached to them

It’s OK to get things wrong as long as you own up immediately with integrity, and offer solutions. Not admitting mistakes or passing the blame might work in politics, but in business, you’ll be seen as someone who doesn’t take responsibility and can’t be relied on to take necessary risks safely. Simply say, “I messed up, but I’ve fixed it by doing x, y and z.” If you’re part of a team that screws up, while everyone else is blaming each other you can say, “The damage is done, let’s just own it and fix it.” Show leaderships skills.

7. Take every development opportunity

Show the company that you’re interested in a range of work, particularly anything that will help the company, even if you don’t get more financial reward. With everyone switching careers every two seconds these days, companies must be craving loyal employees they can mold into ideal leaders.

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THINGS YOU SHOULD NEVER DO

1. Send emails or other written communication in the heat of the moment

If you receive an email or phone message that makes you emotional, write a reply and then save it in draft. Come back to it the next day (or at least take as long as you’re allowed to respond). Once you’ve cooled off, ask yourself “How can I respond to this in a way that shows I am un-phased and professional in all situations?”

Better yet, try calling or seeing the sender in person. You’d be amazed at how much easier it is to diffuse conflict when you can involve body language, eye contact and voice tone. Diplomacy and conflict resolution are highly sought after skills.

2. Formally challenge a hiring decision

You missed out on the promotion? Tough. Do not challenge it, because even though this may be an option, ultimately you lose. First, you have questioned the integrity of the hiring panel, so now they hate you. Second, you come across as a poor sport who does not accept feedback, so you’re now seen as litigious and “hard to manage.” Third, you’ve now pissed off and undermined the person who got the job and who may very well be in a position to influence how higher-ups see you. You just can’t win, so even when it’s unfair, suck it up and ask the panel for feedback on what you need to improve for next time.

3. Go over your boss’s head (unless you have a really legitimate complaint)

There are some awful managers out there, and if you suspect you are being held back by one, go to your union or another representative before you back-stab your boss to their superiors. If you do get to the point where you need to escalate something because your boss is being awful, do it openly. Tell them you’re going to do it, that it’s nothing personal, that you’re just trying to look out for your career. But really, most people I see doing this don’t have a legitimate beef and just look like trouble-makers. You’re better off trying to get into another team or something.

4. Try to please everyone

The only people who need to be impressed by you are those who will decide whether or not you get promoted. For a long time (and probably still) I had a reputation among my peers as “The Golden Boy.” They made fun of me behind my back because I was always doing a good job, never challenged the Department’s core values, and was always solving problems that had nothing to do with my role.

Nowadays, it’s my job to tell them how to do their job. I’m even coaching some of them! If I had tried to please them I would have never been promoted. The only person you should try to please is you, but you should also aim to impress those who actually matter to your career goals. Everyone else can either support you or get the hell out of your way, period.

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Published on December 18, 2018

How to Brand Yourself and Make Your Business Stand Out

How to Brand Yourself and Make Your Business Stand Out

You’ve been in business for years and have finally hit your plateau.

The tactics you’d implemented for your customers aren’t working as they’ve used to. You feel like your business has fallen out of the spotlight and now you’d have to settle for any business you get. It’s how businesses work, right?

The truth is that some brands will fade off the business world–while others will adapt well and continue to grow. You shouldn’t be too hard on yourself for where your business currently stands. After all, you’d kept applying tactics that provided predictable results.

Instead, decide to not settle for average results and spend more time building your brand. To make your business stand out from your competition, you need to be unforgettable. But how can you?

In this article, I’ll cover timeless tactics that have worked for other businesses. If you apply these tactics correctly your competition won’t be able to copy them. Here’s how to brand yourself and make your business stand out:

1. Win Your Audience’s Hearts with Authenticity

The truth has always shined.

Even without the technology we have today, people always had a way of finding out if someone was lying. And, with everyone engaging in social media today, it’s hard to hide from the truth. Yet, this seems to be what many businesses fail to do.

For example, companies like Listerine have been fined for lying.[1] A quick buck today won’t be worth it in the long run. Instead, practice being authentic to your customers and they’ll eventually rely on you.

Allow your customers to buy your products with a money-back guarantee – then deliver on your promise. Be consistent with the content you provide and stay true to your brand.

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For example, if you provide coaching services for entrepreneurs, don’t sponsor irrelevant brands. If you stop caring about your brand’s mission, your audience will notice. They’ll question your integrity with your business and stop trusting your brand.

But if you gain your customer’s trust, you’ll start standing out from your competition. Your customers will feel safe purchasing from you since they’ll know you’re honest.

2. Share a Story No One Will Be Able to Copy

A few decades ago, a brand would’ve gotten away without being unique. That’s because back then starting a business was not accessible to most people. You’d either need enough money to launch your business or have the credentials. And even if you had all these qualifications, you needed to get past the gatekeepers.

Today, technology has disrupted many of the barriers that were present a few decades ago. For example, today a college student can launch a Podcast within a week. He can create a website in a few hours and record a few Podcast episodes. If he’s persistent, he can build a large following overtime and get paid by sponsors.

This is great news for aspiring entrepreneurs but there’s more competition than ever. You can only do so much before other businesses begin to copy you. But what no business can copy is your story.

That’s why you need to share your story with your audience.

For example, if you have a money blog, share how you’ve overcome your financial struggles. If you run a freelance writing business, share how you’ve overcome writer’s block. The more your audience can relate to you the better.

Without a story, your business won’t stand out. And if you copy what’s working for other businesses, you’ll experience short-term success.

Take some time to share your story with the world, your audience will love you more for it.

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3. Stop Reinventing Every Single Thing

“Don’t reinvent the wheel, just realign it.” – Anthony J.D’angelo

You may have heard that being original is the way to stand out. While this is true to an extent, you also shouldn’t be original when something is already working.

For example, if your competition has a successful Podcast in your field, then so can you. Don’t search for better alternatives to a Podcast if it’s already working.

Why?

Because this is a waste of time. Instead, copy what’s already working and make it your own.[2] If your competition has a Podcast, figure out which areas you can improve and tailor it around your brand.

Knowing this you can now spy on your competition and determine which areas you can improve. But, know that it also works the other way around. Others will view your business and copy what’s working for you.

That’s why it’s important to stay true to your brand and be authentic with your audience. When you do, your competition won’t be able to copy your unique traits. Have an abundant mindset and feel confident for what your business has to offer.

4. Shine Because of Your Uniqueness

Stop trying to help the entire world and focus on helping a specific group of people instead.

I get it, you’re willing to help almost everyone because you want to bring in more business. But the truth is that if you resonate with everyone, you resonate with no one.

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Take, for example, a marketing agency that helps businesses promote their product. This business doesn’t speak to anyone but gets occasional sales throughout the year.

But what if there was a similar marketing agency dedicated to helping real estate agents? If there was a real estate agent looking for help in marketing–who do you think they’ll choose? That’s why niching down is necessary if you hope to stand out from your competition.

Determine which customers you enjoy working with the most and determine which customers bring in the most revenue. Once you’ve gathered enough data, focus on servicing your ideal customer.

Don’t expect immediate results since this won’t be an easy transition. If you’re currently helping a narrow audience, slowly transition into a niche audience. Niching down is crucial to building raving fans.

5. Be the Brand Everyone Can Depend On

Being the brand your customers can depend on is important. How many times have you bought a product that’s failed on its promise? Or have settled for an average service?

Exceeding your customer’s expectations is a sure way to make your brand stand out. In the book Influence: The Psychology of Persuasion, studies on human psychology prove that when you give to others, they’ll reciprocate. Offer your customers free consulting, a free ebook, or free quality content. Eventually, they’ll be happy to reciprocate after receiving value from you.

View what your competition is doing and surpass their offers. For example, if your competition offers a free 15-minute consulting call, offer 30 minutes. When you focus on helping others more, your customers will notice.

Make it your mission to serve your customers first and then worry about making a profit. Other ways for your business to be reliable is by inspiring your customers. That’s right, a business isn’t only about selling, it’s also helping customers achieve their goals.

For example, you can write content that will inspire your audience to take action. You can interview guests that will push your audience to break bad habits. Get creative and look for more ways in which your audience can depend on you with.

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The Bottom Line

Imagine serving fewer customers and getting paid more than ever.

Despite the fierce competition, you’ve got fans wanting to buy your products and services. Although this may seem impossible right now, it’s not. If other brands have been able to stand out in a crowded industries, why can’t yours?

The truth is that standing out from your competition isn’t easy. There’s no secret formula that’s available to the rest of the world. The trick is to do what most brands are unwilling to do.

Many businesses don’t want to niche down because this will mean a loss in sales. But that’s sacrificing short-term gains for long-term success. Niching down is necessary to build a brand your customers will love.

Many businesses will spend a lot of money looking for ways to innovate, but won’t apply what’s working. But, not you.

You’ve got what it takes to stand out from your competition. Start slowly and master each principle covered here. Now go and make your business stand out like never before.

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Featured photo credit: rawpixel via unsplash.com

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