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Five Important Things To Consider Before Sending That Work Email

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Five Important Things To Consider Before Sending That Work Email

Emails are a large part of our day. Working as an IT professional will most likely mean you’re working with a computer for most of the day. Emails can be useful, but they can also be abused and be a distraction to being productive. Before sending an email, there are a few things you should consider.

Does The Email Need To Be Sent?

The first thing I think we should consider is if the email needs to be sent in the first place. A lot of time at work is spent reading and writing emails that aren’t all that useful. The fact is that email is just one of the communication methods that we can use when dealing with others. It has its advantages, but there are some downsides as well.

Email is good if you need something written down or if action needs to be taken. A lot of the time, however, it’s overused. Emails are too long, they don’t have a point, and they are sent to too many people. Before you send the email, consider if there’s a better way of getting the information across.

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Could you call the person who you’re emailing to discuss it? Often a 15-minute discussion is more beneficial (and more efficient) than several back-and-forth emails. Are they in the same office as you? Can you walk over and see them? Both calling and an in-person conversation can be better suited than emails in many situations.

Is The Email Too Long?

IT professionals tend to be very detail-focused. We want to list all of the details, the explanation, the reasoning and research. We think this will help. In reality, it probably makes things worse.

Emails are often much longer than they need to be. Remember that other people need to read this. The email should have a point, and it should be kept short. A few sentences is all you should need to get your point across. Any longer than that, and another communication method should be used. If it needs to contain detailed information, create a separate file and put a description in the email (and provide the file to them separately). Don’t make the email too long. You’ll get fewer responses and nobody likes to read long emails.

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Is There A Better Way To Send Attachments?

If you’re sending attachments via email, there are a few things to consider. Size is one concern. Emails with attachments can quickly add up and they can really bulk up the size of your inbox. Sure, storage is pretty cheap these days, but some companies impose size limits on their mailboxes. This means you should be more considerate of large emails or emails with attachments.

Versioning is another concern. Sending files via email can result it many copies of the file being available in many places. If it’s something that more than one person is working on, this can spiral out of control quite quickly. A better place to store this would be on a document management system (such as SharePoint). Many other systems have been created purely for this purpose. This way, there is one version of the document, which also keeps revision and change history. It also keeps your mailbox smaller!

What Is The Point Of The Email?

Before sending the email, you should step back and answer this question: what is the point of this email? What is it’s purpose? Are you summarising a discussion, reporting progress, or asking for action? Being able to answer this will allow you to create a more effective email when you actually write it.

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Too many emails get lost on this point, and don’t actually have a purpose. If it doesn’t have a purpose, it’s not an effective email, and your audience won’t get what they need from it. If you’re asking for action but don’t actually make it clear, you won’t get the response you need as well.

Does It Have A Signature And Contact Details?

Email signatures are, in my opinion, one of the most important considerations for an email. It’s a bit of text at the bottom that has your name, title, and contact details. Before sending an email, check that you have one at the bottom. Does it contain all of the important details? Are people able to easily contact you using this information if they have questions or comments?

Using an email signature is a great way to get in contact with someone. Sure, some companies may have address books, but to use those, you often have to look up someone’s name and click a few times. If your details are in the email, people can just dial the number. This is also important in the future, if the email is older and someone has questions your details are still there and they can still contact you using those.

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I think if you consider these five points before sending an email, you’ll find the emails you do send are more effective and get a better response from others. What other considerations do you have?

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Ben Brumm

Ben is a business analyst and software developer. He shares career advice on Lifehack.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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