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Debunking 10 Myths about Job Hunting

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Debunking 10 Myths about Job Hunting

The global talent shortage has peaked at a seven-year high. ManpowerGroup’s ninth annual Talent Shortage Survey, conducted across 42 countries and taking into account responses from 37,000 employers, found that 36 percent of the global employers are finding it difficult to fill positions. While skill gap is cited as the biggest reason behind this shortage, job seekers are also not doing any favors to themselves as they lay prey to some very common job search misconceptions. These people are so busy working hard that they never take time to learn how to sell their skills in the job market.

Take time to go through these pervasive myths and misconceptions to avoid derailing your job search process, and make it more effective.

1. All jobs are advertised.

According to Duncan Mathison, the co-author of the 2009 book Unlock the Hidden Job Market, around 50% of positions are currently filled on an informal basis, i.e either without advertising or advertising after someone has already been identified internally for the position. This hidden job market that runs parallel is one reason many candidates miss out on some wonderful employment.

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On the other hand, managers argue that such “opportunity hiring” saves a lot of time and resources. Plus, internal hires generally perform better than external ones. While the fairness of this practice can be debated, it isn’t very surprising to know that it’s the job seekers who are at loss in the end. These job hunters do not even know that they are applying for phantom positions.

2. Take the first offer that comes to you.

It is definitely tempting to accept the first job offer that is extended to you. After all, who wants to take the high road, and go through the grueling process of interviewing over and over again? Job hunting is definitely not a very pleasing experience, and that’s exactly why it is easy to give in. However, the only time you should take the first job offer that comes along is when you are sure that the job moves your career in the right direction, and adds significant value to your resume.

3. Cover letter aren’t important.

With constant evolution of resumes, and the emergence of its various forms (video resumes, infographics and online portfolios, among others) it is easy to forget the relevance of another very important part of the job application: the cover letter. Also known as the letter of introduction, a cover letter must remain a vital part of your job search strategy. If you put in enough effort, it will motivate the recruiter to spend meaningful time reviewing your job application. The only time you should consider giving it a pass is if the company requires you to apply via ATS.

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4. The resume should only be a single page.

Although most career experts would emphasize on the importance of a brief and concise resume, it doesn’t mean that you have to leave out on your achievements and/or completed projects to limit the length of the resume to one page. The normal length of the resume is two to three pages; anything less deems you inexperienced and is suitable for beginner level.

5. You need to know people to get the job.

It helps to have someone you know work at the company you are interviewing with; however, in most cases, it probably won’t affect your chances of getting selected. You are definitely at advantage if you want to know about the kind of work culture and people that exist at the organization, but expecting anything beyond that would be doing injustice to your own skills and abilities. In any case, the recruiter is too smart to hire you only for your professional connections. With millions of people of looking for a job, relying solely on personal contacts for a new job will ensure that you end up looking for a job for a long time.

6. Lower your salary expectations for getting hired.

It’s been quite some time you left your job and you are anxious to get employed again. Such circumstances often lead job seekers to fall back on desperate measures, like accepting salaries way less than what they actually deserve. While this might work well as a gap-closing arrangement, sooner or later, you are going to get frustrated over your underpaid status and leave the job anyway in search for a better paying one, becoming a job seeker yet again. Instead of lowering your salary expectations, present the recruiter with strong reasoning to cover up your unemployed status. Besides, as long as your salary demands are within an acceptable level as per the industry standards and justify your skills, stick to it.

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7. Following up is akin to nagging and irritates interviewer.

Nothing could be further from truth. Following up is an essential part of any job hunting process. A timely follow-up “is never seen as pesky,” says Dan Black, director of recruiting for the America at EY. In fact, he adds, that “HR people and hiring managers expect thank you notes after an interview as a part of the etiquette process.” Your only concern should be to keep it short and sweet, demonstrating your gratitude and interest in the job.

8. Multiple job changes? Forget about getting hired.

There was indeed a time when job hoppers were frowned upon by hirers. However, the notion has been steadily disappearing over the years. In the fast paced corporate world, there is hardly any method to logical progression now as everyone looks to get ahead of others and gain new skill sets. Recruiters avoid hiring candidates with consequent stints of a duration less than one year. Otherwise, there is no reason to be too concerned while moving around.

9. Apply for as many jobs as possible for better hiring chances.

More is always not better, especially when you are job hunting. The shotgun approach, where you send the same resume to as many companies as possible is too common now to prove beneficial. Instead of scattering your resume in multiple directions, narrow your search to a handful of target companies with which you actually identify, and tweak your resume wherever required to suit it towards the job.

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10. No one notices your online behavior.

This is a no-brainer, but still deserves mention. In this digital age, there is a very thin, diminishing line between private and public parts of life. Anything that you put up on your Facebook profile or Twitter stream is up for public scrutiny and recruiters are always the first to check out your social profiles in the name of a background check. Hence, instead of living in a false sense of privacy, be careful about what you put online, as it might end up influencing the recruiter’s decision.

Featured photo credit: Drew Coffman via flickr.com

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Saurabh Tyagi

Career Author and Technology Evangelist

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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