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9 Cover Letter Tips That Will Actually Help You to Get an Interview

9 Cover Letter Tips That Will Actually Help You to Get an Interview

Applying for a job is a lot like sex. The more interviews you get, the better your odds are. Your resume and cover letter are just your first line to get your foot in the door. If you wanna hang a sock from it, here are a few tips for crafting a a cover letter that will actually land you that interview:

1. Attach your cover letter to a great resume.

Decide what career you want, and create 5 resumes. Have one resume geared toward an entry level job and another aiming for management. Work your other 3 toward skills you have worked before. Mine are consulting, writing, and business analyses. Keep each resume down to 1 page maximum. Make them all easy to update. If you only have one job or no job history, think about what skills you used that apply to your dream career. A great cover letter is meant to introduce a great resume. Learn how to make a quick resume.

2. Write a three paragraph cover letter.

Save it in both .pdf and .doc formats (different companies like different formats), and name the file “FirstnameLastnameCoverLetter2013” so you have a quick reference of how old it is. Your cover letter and resume should always be current, even if you have a job. You never know when you may need it. Make it look professional by including the date at the top. The header should be left spaced, and there should be no indentation on the paragraphs. Start with “Dear Mr/Mrs etc” and find out the name of the person you’re sending the cover letter to. If you can’t find a name, use “To Whom It May Concern.” End your cover letter with:

“Sincerely,
 
 
First and Last Name
Phone Number
Professional Email Address”

There’s no need to put your physical address, as this should already be included on your resume, and few people respond with a physical letter. Be sure to put 2 spaces after “Sincerely,” and no spacing between your name, phone number, and email.

3. Your first paragraph should introduce yourself.

State your name. Make sure this paragraph is straight and to the point or the reader will lose interest.  Don’t just list that you have experience in management. Tell them that you manage top teams and get results. Be specific about the results and gear them toward the company. It’s great that you always exceeded your production goals. What did that accomplish? More money for the company? Better quality products? This is your chance to say something great about yourself. Don’t hold back. Here’s mine to give you an idea:

Hi ____,
My name is Brian Penny. Among other things, I’m a bank whistleblower, Anonymous collaborator, Occupy inspiration, yogi, and frequent contributor to the Huffington Post, where my pieces generate quite a bit of social media buzz. My articles on a variety of subjects have been syndicated throughout the web. I’m an expert in finance, ethics, technology, and much more.

4. Your second paragraph should be five sentences about your career goals and why you want to work for the company.

The only 2 things you need to adjust to personalize your cover letter for the position are the header “Dear Mr/Mrs/Dr _____” and the 2nd paragraph. Look up a couple facts about the company and find ways to align your goals with the goals of the company. If you’re applying for a marketing company and you’ve won sales awards, let them know both. It may sound like you’re telling them something they already know, but in doing so, you’re showing them that you did your research. This paragraph is vital in showing the company that you’re not just some desperate job seeker spamming every company you can find. It shows you put in your due diligence and selected them.

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5. Your third paragraph should list you and the company as a team.

End the letter by saying that you look forward to learning more about the company (keep It generic so you don’t have to change it each time). You’re excited to work together. Focus on how all of your past accomplishments and future goals are in line with the company’s. Use “we” statements to give the sense that you already feel like you’re working with them. You’re more likely to get a response from a someone who sees you as a comrade, brother in arms, etc.

 

questions

    6. Never end with a question.

    Don’t ask someones to call you back. Assume they will. Your last sentence should tell your potential employer that you’re patiently waiting for their response. Put the ball in their court and move on. By assuming the action, you’ll activate their natural response to be professional and courteous. Even if they decide not to hire you, they’re more likely to respond with a denial as opposed to letting you hang. If they don’t call you back, don’t worry. You’ll have applied at 100 places by then, and one of them is bound to call you back.

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    7. Always include a cover letter.

    Go online and apply for 10-30 jobs a day. I’ve lived in the biggest cities and smallest towns from coast to coast. I’m well aware of what’s available, and there’s no reason you can’t find this many jobs to apply for. Always include a cover letter. Applications and resumes with a cover letter are more likely to be looked at by a human being.

    Craigslist and Indeed offer easy resume applications for the majority of their job postings. Monster, Careerbuilder, etc often have individual applications that have to be filled out. Try to stick to ones that read your resume or LinkedIn to save time. The more resumes and applications you get in, the more possibilities there are of you getting a call back for an interview. Ensuring you have a cover letter with each application and resume greatly increases these odds.

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      8. Send your cover letter and resume to the right people.

      Your cover letter and resume may be amazing, but if you can’t get it to the right people, who cares? Get email addresses of managers and people in Human Resources to send them your cover letter as an email body along with your resume as an attachment. This will skip a lot of work on your end filling things out.

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      Here’s how: Go to the website of the company you want to work for.  Look for sections called “About Us” and “Contact Us.” These sections are where you’ll normally figure out the email format the company uses (i.e [email protected]). Once you have the email format, go to LinkedIn and find the person’s name who heads the department you’re applying for. Email that person directly to skip over many hurdles in the application process. If they refer you to an online application, you can use them as a referral to get your foot in the door quickly.

      9. A business card is a mini-cover letter.

      A business card works just like a cover letter and should be kept on you at all times. When you’re out and about, you can hand a business card to people you’re talking to. This puts your name and contact information in their hands, which is important. The best part about a business card is that it keeps your job search going even when you’re not searching. As long as people relate you to a positive experience and have your contact information, you’re doing the right thing.

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      Last Updated on May 22, 2019

      50 Great People To Follow On LinkedIn, No Matter Your Industry

      50 Great People To Follow On LinkedIn, No Matter Your Industry

      LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

      Job Search Experts

      You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

      1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

      2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

      3. Dr. Marla Gottschalk will help you make an impact in a new job.

      4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

      5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

      Management Experts

      They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

      6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

      7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

      8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

      9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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      Productivity Experts

      By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

      10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

      11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

      12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

      13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

      Marketing Experts

      14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

      15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

      16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

      17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

      18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

      19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

      20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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      21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

      22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

      23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

      24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

      25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

      26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

      Personal Branding Experts

      Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

      Here are some personal branding experts from LinkedIn to improve your own brand.

      27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

      28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

      Other Notable Experts to Follow

      29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

      30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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      31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

      32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

      33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

      34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

      35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

      36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

      37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

      38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

      39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

      40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

      41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

      42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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      43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

      44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

      45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

      46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

      47. Rita J. King connects science, technology and business.

      48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

      49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

      50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

      These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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      Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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