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7 Ways Introverts Can Succeed In Self-Promotion At Work

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7 Ways Introverts Can Succeed In Self-Promotion At Work

Psychology is a huge aspect of the modern workplace, especially in terms of optimizing productivity and motivation levels. It is widely accepted that business leaders can take small but positive steps towards improving the psychological outlook of their employees, as they look to create an empowering environment for every team and individual employee. With employee morale so pivotal to prosperity within the workplace, investing in a positive workplace environment makes perfect sense.

It is also far easier said than done, however, especially when you consider the fact that each individual member of staff is likely to have a different mind-set and a unique way of approaching and managing their workload. From ambitious and confident employees to hard-working introverts who place value in actions rather than words, a typical business leader is usually confronted by a host of personalities that require individual man-management styles.

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    How Can Introverts Promote Themselves in the Workplace?

    With this in mind, it is important that each employee takes individual responsibility for their levels of motivation, performance in the workplace and career progression. This is particularly important for those who are of an introverted nature, as these individuals typically perform understated roles and can often become frustrated by their lack of recognition and advancement. Consider the following methods through which introverts can promote themselves and their skills without compromising their nature: –

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    1. Place Faith in Direct Action and Positive Achievements

    On a fundamental level, there is very little difference between introverts and extroverts. Quite simply, the latter have a natural talent for self-promotion, which in some instances enables them to advance beyond less confident or articulate colleagues. Skilled managers should retain a comprehensive knowledge of their teams and employees, however, which allows them the opportunity to recognize the value that each individual adds to their business. Introverts should therefore focus on optimizing their output and performance in the workplace, and place faith in their manager’s ability to recognize these efforts.

    2. Own the Process and Develop your Organizational Skills

    On a similar note, it is also possible to shine as an introvert by actively showcasing your core skills rather than simply discussing them. Depending on your specific job role and individual responsibilities, for example, you may have the opportunity to adopt an organized approach to work and develop efficient processes for completing tasks. Through innovative thinking and an ability to own the processes that you oversee, you can display your value as an employee without the need to indulge in verbal self-promotion.

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    3. Accept Additional Responsibility and Commit to Working Hard

    While extroverts may be able to communicate openly and successfully articulate their skills into words, this will mean little unless they can support their assertions over time. For introverts without advanced linguistic or self-promotional skills, however, there is a need to rely solely on hard work and the end results of their endeavors. This provides quieter employees with an opportunity to gain an advantage in the workplace, so long as they are willing to commit to additional work and acquire further responsibility as they progress.

    4. Create a Talking Point Around your Work

    The art of deflection is a crucial one for introverts to learn, as it enables them to develop a professional reputation based on their performance and work ethic rather than personality. To achieve this, they simply need to create a talking point that is work-centric, whether this involves the methods that they use to achieve results or the sheer consistency of their output. This approach helps introverts to thrive in the workplace, as they can gain recognition without having to change their nature or attempt to express their skills verbally.

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    5. Change your Perception of Self-promotion

    Depending on your chosen industry and the nature of your workplace, you may find that it is difficult to develop your career through deed alone. If the mere idea of self-promotion continues to make you feel uncomfortable, however, this can leave you facing the prospect of stagnating in your role and losing enthusiasm for your career. With this in mind, you may be required to challenge your own perception of self-promotion, and consider it more as an opportunity to articulate your most valuable skills rather than an exercise in disingenuous showmanship.

    6. Learn How to Share your Professional Experiences

    Once you begin to consider the concept of discussing your skills as an exercise in self-expression, it is far easier to plot a successful and viable career path. It is also important to remember that you can talk freely about your value as an employee without excessively promoting skills and characteristics, especially if you choose to reference personal experiences that have influenced your career. This allows you to focus more on the lessons that you have learned during your career rather than yourself as an individual, which makes it far easier to communicate openly with colleagues and managers alike.

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    7. Make Time for Yourself During the Typical Working Day

    From the perspective of an introvert, perhaps the single most difficult aspect of the workplace is the need to interact with others on a daily basis. This can be both challenging and exhausting, so it is important to identify the aspects of your job that are introvert-friendly and focus on these to create time for yourself. To achieve this, strive to create a working schedule that meets your needs, initially by spacing out meetings with colleagues and working from home for at least one day each week where possible.

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    Last Updated on August 25, 2021

    Why Personal Branding Is Important to Your Career

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    Why Personal Branding Is Important to Your Career

    As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

    Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

    According to Celinne Da Costa:[1]

    “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

    A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

    What Is Your Personal Brand?

    “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

    Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

    Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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    I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

    A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

    Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

    Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

    Your Personal Brand Is Essential for Your Career Success

    In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

    According to Castrillon,[2]

    “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

    The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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    As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

    In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

    “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

    When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

    The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

    Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

    The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

    5 Key Steps to Creating Your Personal Brand

    These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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    1. Set Your Personal Goals

    What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

    2. Create Your Unique Value Proposition

    Create your unique value proposition by asking yourself these four questions:

    1. What are your personality features? What benefit do you offer people?
    2. Who are you and why do people enjoy working with you?
    3. What do you do and what do people want you to do for them? How do you solve their problems?
    4. What makes you different from others like you?

    The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

    3. Write Your Professional Story

    Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

    4. Determine Which Platforms Will Support Your Personal Brand

    Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

    5. Become Recognized for Sharing Your Knowledge and Expertise

    A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

    The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

    Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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    As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

    Other People’s Stories

    Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

    Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

    Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

    “your story is what you have, what you will always have. It is something to own.”

    So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

    Featured photo credit: Austin Distel via unsplash.com

    Reference

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