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7 Ways To Easily Get Noticed During A Job Search

7 Ways To Easily Get Noticed During A Job Search

When you’re trying to search for a job, it’s easy to get lost in the shuffle.  Many great candidates are often competing for the same position. In today’s job search environment, there is a range of qualifications and some people may even be overqualified.

It is simply a matter of supply and demand. At this time there is more supply than demand. So what can you do to bring positive attention to your efforts? Here are seven ways to stand out in the job search.

1. Don’t Mention You’re Responding To An Ad

When a company advertises for an open position, the hiring authority is deluged with cover letters saying things like “I am responding to your advertisement for…” Everyone else is saying the same thing. In your initial contact with the company do not mention the notice of the opening.

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Instead do something different. One example would be finding something out about the company and mentioning it in your initial correspondence. If last year they were the first to introduce a software program, mention this. It shows you have interest in the company and what they do.

2. Introduce Yourself when They Aren’t Looking

If serious about looking for work, you need to conduct a targeted job search. This involves researching companies and organizations you want to work for in a geographic area. This will give an idea of who to introduce yourself to so you’re easily noticed in a job search.

When you target companies you want to work for, send a letter of introduction. This is not a cover letter or resume, but as the name implies it’s a letter introducing yourself and your skills. It provides the opportunity for an employer to find out about you without the formality of applying.

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3. Make a Personal Connection

Networking remains the most viable way to find new job opportunities. One of the best services to use for networking is LinkedIn. The heart of LinkedIn is the ability to connect with others. Search for people on the site in a field or company you have an interest in. Make a list of about 5-10 individuals depending on the amount of time you have to devote to this. Send them a professional message that you are interested in the field and would appreciate feedback they can provide. Most people will be more than willing to help others with their expertise.

4. Seek Advice From Others

Before you go out on an interview, get the advice from others. We have the uncanny ability to not see the whole picture, or to second-guess ourselves. Get wisdom from others in any aspect of interviewing you think you are lacking in. This can range from what clothes to wear to your body posture and mannerisms. People with a different perspective can help you improve in areas that need it.

5. Find Out How You Can Help

One of the major reasons why an employer is hiring is to help with some kind of “pain.” This could be the need for a sales expert to help with expanding territory. It could also be a major project that requires the skills of a top-notch project manager to see it through. Maybe you are that person.

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The key is to find the “pain” of an employer and to show how you can alleviate it. Identify what skills and achievements you have that can benefit the potential employer. Research the company by looking at what major initiatives they are doing. Present yourself as the person who can help drive change.

6. Find Out Who The Hiring Manager Is

You have probably seen in any job opening the phrase “send your resume to human resources.” Truth is, human resources is a gatekeeper and a filter that initially approves who will be interviewed. Avoid this if at all possible by finding who the hiring manager is.

This is possible just with a simple search on a company website. You can also find out from the company page on LinkedIn. If all else fails, try to go old school and find out by calling the company.

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7. Use Defensive Measures

One aspect of the job search is to be active. Another that can help you stand out is to use passive measures. This allows you to be easily and readily found. Many recruiters look through resumes on online job boards or LinkedIn profiles to find candidates. Set yourself up to be found.

Look at specific jobs you are targeting. Study announcements for those jobs or similar positions. Look at relevant keywords and action verbs that are congruent throughout. Place these in online marketing correspondences like your LinkedIn profile.

These activities may require some extra time and effort and putting yourself out there. But in a tough job market, true success comes from using these methods.

Featured photo credit: Kim Seng via flickr.com

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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