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7 Ways To Easily Get Noticed During A Job Search

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7 Ways To Easily Get Noticed During A Job Search

When you’re trying to search for a job, it’s easy to get lost in the shuffle.  Many great candidates are often competing for the same position. In today’s job search environment, there is a range of qualifications and some people may even be overqualified.

It is simply a matter of supply and demand. At this time there is more supply than demand. So what can you do to bring positive attention to your efforts? Here are seven ways to stand out in the job search.

1. Don’t Mention You’re Responding To An Ad

When a company advertises for an open position, the hiring authority is deluged with cover letters saying things like “I am responding to your advertisement for…” Everyone else is saying the same thing. In your initial contact with the company do not mention the notice of the opening.

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Instead do something different. One example would be finding something out about the company and mentioning it in your initial correspondence. If last year they were the first to introduce a software program, mention this. It shows you have interest in the company and what they do.

2. Introduce Yourself when They Aren’t Looking

If serious about looking for work, you need to conduct a targeted job search. This involves researching companies and organizations you want to work for in a geographic area. This will give an idea of who to introduce yourself to so you’re easily noticed in a job search.

When you target companies you want to work for, send a letter of introduction. This is not a cover letter or resume, but as the name implies it’s a letter introducing yourself and your skills. It provides the opportunity for an employer to find out about you without the formality of applying.

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3. Make a Personal Connection

Networking remains the most viable way to find new job opportunities. One of the best services to use for networking is LinkedIn. The heart of LinkedIn is the ability to connect with others. Search for people on the site in a field or company you have an interest in. Make a list of about 5-10 individuals depending on the amount of time you have to devote to this. Send them a professional message that you are interested in the field and would appreciate feedback they can provide. Most people will be more than willing to help others with their expertise.

4. Seek Advice From Others

Before you go out on an interview, get the advice from others. We have the uncanny ability to not see the whole picture, or to second-guess ourselves. Get wisdom from others in any aspect of interviewing you think you are lacking in. This can range from what clothes to wear to your body posture and mannerisms. People with a different perspective can help you improve in areas that need it.

5. Find Out How You Can Help

One of the major reasons why an employer is hiring is to help with some kind of “pain.” This could be the need for a sales expert to help with expanding territory. It could also be a major project that requires the skills of a top-notch project manager to see it through. Maybe you are that person.

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The key is to find the “pain” of an employer and to show how you can alleviate it. Identify what skills and achievements you have that can benefit the potential employer. Research the company by looking at what major initiatives they are doing. Present yourself as the person who can help drive change.

6. Find Out Who The Hiring Manager Is

You have probably seen in any job opening the phrase “send your resume to human resources.” Truth is, human resources is a gatekeeper and a filter that initially approves who will be interviewed. Avoid this if at all possible by finding who the hiring manager is.

This is possible just with a simple search on a company website. You can also find out from the company page on LinkedIn. If all else fails, try to go old school and find out by calling the company.

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7. Use Defensive Measures

One aspect of the job search is to be active. Another that can help you stand out is to use passive measures. This allows you to be easily and readily found. Many recruiters look through resumes on online job boards or LinkedIn profiles to find candidates. Set yourself up to be found.

Look at specific jobs you are targeting. Study announcements for those jobs or similar positions. Look at relevant keywords and action verbs that are congruent throughout. Place these in online marketing correspondences like your LinkedIn profile.

These activities may require some extra time and effort and putting yourself out there. But in a tough job market, true success comes from using these methods.

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Featured photo credit: Kim Seng via flickr.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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