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7 Tips to Streamline Your Email Communication

7 Tips to Streamline Your Email Communication

These days, it’s almost impossible to not use email to communicate at work, as few other mediums of communication offer the same speed, efficiency, dependability, and cost-effectiveness.

But it’s also easy to get bogged down in emails. When your inbox is constantly full, it’s easier to lose track of important messages or respond too slowly enough to pressing issues. What if you could send fewer emails, get fewer emails, but still accomplish the same amount of work?

Here are a few tips to do just that by streamlining your email communication with your customers and co-workers.

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1. Get Newsletters and Promotional Emails Under Control

Most people receive mass emails of some sort on a daily basis, whether it’s daily Groupon deals, an industry newsletter, or notifications from sites like Facebook. These emails often make it hard to get to your “real” messages. So what can you do to get it under control?

  • Regularly unsubscribe. Make a point of taking the extra few seconds to remove yourself from a list that you’re no longer interested in.
  • Avoid getting them in the first place. When filling out any form, make sure that you uncheck any box that automatically signs you up for email communications from the company.
  • Turn off notifications. Sites like Facebook, Twitter, and LinkedIn send you brief messages to let you know when someone leaves a comment or sends a message. Instead, just check the sites regularly.
  • If you’re using Gmail, you can switch your Inbox type to the “Default” setting, which relegates Social, Promotions, Updates, and Forums to separate tabs.
  • Sign up for UnRoll.me. The free service “rolls up” your subscriptions into one single email daily, so you won’t miss anything but they also won’t clutter your inbox.

2. Make More Out of Transactional Emails

Transactional emails are email messages that are automatically sent to users when they do things like confirm an email address, change a password, or complete an online payment for merchandise. According to data compiled by Easy-STMP, the “opening rate” (which is exactly what it sounds like) is over 100% for these transactional messages.

That means that these emails are usually opened not just once, but repeatedly. This makes transactional email a valuable asset to you and to your customer by providing a way to better streamline your email communication.

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Make these emails work harder for you. If you provide answers to common questions within the email or point them in the direction of resources they might need, they’ll be less likely to reach out to you with questions, cutting down on the numbers of emails you receive. You can also use them as an opportunity to cross-sell other items.

3. Make a Single Email Accomplish More

If you find yourself sending multiple emails to one person during a single day, stop. Usually this happens because you’re asking questions as issues arise.

Instead start a draft early in the day, and only send it once you have multiple questions or concerns. Use bullet points to ensure that the other individual can easily see and address each one.

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4. Suggest Dates, Times, and Locations for Meetings and Calls

It can often take dozens of emails to coordinate a single appointment. Cut down on the number of messages going back and forth by suggesting specific options for dates, times, and even locations right from the start. In some cases, you can cut the whole communication down to just two or three messages this way.

5. Handle Issues Now

Don’t read an email and then respond to it later. It’s much more likely to go completely ignored, and you’ll actually waste more time in the long run since you’ll read the same message multiple times. Instead, set aside a time of day to go through absolutely every email and achieve the coveted “inbox zero”.

Think that sounds impossible? Okay, sometimes you simply can’t respond to an email when you get it. Sometimes you just don’t have the required information yet. That’s where Boomerang comes in. This tool is available for Gmail and Outlook, and it allows you to archive an email and then have it reappear in your inbox later at a time you schedule, ideally when you can actually address it. It’s also a powerful way to remind yourself to follow up on emails you send.

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6. Text or Call Instead

Before hitting send, ask yourself: is email really the most effective means of communication for this message? Sometimes a quick text is much more efficient. Or maybe a call would be necessary anyway, so you might as well bit the bullet. Consider picking up your phone and typing or dialing instead.

7. Start a Newsletter

Whether you’re just a peon at a large company, a freelancer, or a business owner, there are often times when you have to send the same message to multiple people. Consider mass emailing them instead. You can set up a free newsletter quickly through a program like MailChimp.

But be careful how you use it. If you don’t have something that needs to be said, consider holding off, because it could actually increase the number of emails you have to deal with instead.

Utilize these seven tips, and you’ll see your email communication improve, in terms of both efficiency and efficacy, and your co-workers and customers will very likely notice and appreciate your attention to detail and more effective communication.

Featured photo credit: Kelly Schott via flickr.com

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Last Updated on July 22, 2019

10 Killer Cover Letter Tips to Nail Every Interview Opportunity

10 Killer Cover Letter Tips to Nail Every Interview Opportunity

A cover letter is an introduction to what will be found in the resume. In a cover letter, the applicant is able to use a conversational tone, to explain why the attached resume is worth reviewing, why the applicant is qualified, and to express that it’s the best application the reader will see for the open position.

Employers do read your cover letter, so consider the cover letter an elevator pitch. The cover letter is the overview of your professional experience. The information in the body presents the key qualifications, the things that matter. The cover letter is the “here is what will be found in my presentation”, which is the resume in this case.

Something really important to point out- a cover letter should be written from scratch each time. Great cover letters are the ones that express why the applicant is the best for the specific job being applied to. Using a general cover letter will not lead to great results.

This doesn’t mean that your cover letter should repeat your most valuable qualifications, it just means that you don’t want to recycle a templated, general letter, not specific to the position being applied to.

Here’re 10 cover letter tips to nail every interview.

1. Take a few minutes to learn about the company so that you use an appropriate tone

Like people, every company has its own culture and tone. Doing a bit of research to learn what that is will be extremely beneficial. For instance, a technology start-up has a different culture and tone than a law firm. Using the same tone for both would be a mistake.

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2. Don’t use generic cover letter terms — be specific to each company and position

Hiring managers and recruiters can easily identify generic cover letters. They read cover letters and resumes almost every day. Using words and terms like: “your company” instead of naming the actual company, and “your website” instead of “in your about us section on www.abc123.com”, are mistakes. Be as specific as possible, it’s worth the additional few minutes.

3. Address the reader directly if you can

It is an outdated practice to use “To Whom it May Concern” if you know the person that will be reviewing your documents. You may wonder how you’ll know this information; this is where attention to detail and/or a bit of research comes into play.

For example, if you are applying for a job using LinkedIn, many times, the job poster is listed within the job post. This is the person reading your documents when you “apply now”. Addressing that person directly will be much more effective than using a generic term.

4. Don’t repeat the information found in the resume

A resume is an action-based document. When presenting information in a resume, the tone isn’t conversational but leading with action instead, for example: “Analyze sales levels and trends, and initiate action as necessary to ensure attainment of sales objectives”.

In a cover letter, you have the opportunity to deliver your elevator pitch: “I have positively impacted business development and growth initiatives, having combined two regions into one and achieving 17% in compound growth over the following three-year period”.

Never use your resume qualifications summary as a paragraph in your resume. This would be repeating information. Keep in mind that your cover letter is the introduction to your resume- the elevator pitch- this is your opportunity to show more personality.

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5. Tell the company what you can do for them

As mentioned above, this is your chance to explain to the company why you are the best person for the open position. This is where you tell the company what you can do for them: “If hired as the next (job title) with (company name), I will cultivate important partnerships that will enhance operations while boosting revenue.”

Many times, we want to take the reader through the journey of our life. It is important to remember that the reader needs to know why you are the best person for the job. Lead with that.

6. Showcase the skills and qualifications specific to the position

A lot of people are Jack’s and Jill’s of all trades. This can be a great big picture, but not great to showcase in a cover letter or resume.

Going back to what was mentioned before, cover letters and resumes are scanned through ATS. Being as specific as possible to the position being applied to is important.

If you are applying for a coding position, it may not be important to mention your job in high school as a dog walker. Sticking to the exact job being applied to is the most effective way to write your cover letter.

7. Numbers are important — show proof

It always helps to show proof when stating facts: “I have a reputation for delivering top-level performance and supporting growth so that businesses can thrive; established industry relationships that generated double digit increase in branch revenues”.

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8. Use testimonials and letters of recommendations

A cover letter is a great place to add testimonials and information from your letter of recommendations. Mirroring the example above, here is a good way to use that information:

I have a history of consistently meeting and exceeding metrics: “(Name) rose through the company and became a Subject Matter Expert, steadily providing exceptional quality of work.”- Team Manager.

9. Find the balance between highlighting your achievements and bragging

There is fine line between telling someone about your achievements and bragging. My advice is to always use facts first, and support that with an achievement related to the fact, as shown in the examples above.

You don’t want to have a cover letter with nothing but bullet points of what you have achieved. I can’t stress this enough — cover letters are your elevator pitch, the introduction to your resume.

10. Check your length — you want to provide no more than an introduction

The general rule for most positions is one page in length. Positions such as professors and doctors will require more in length (and they actually use CV’s); however, for most positions, one page is sufficient. Remember, the cover letter is an introduction and elevator pitch. Follow the logic below to get you started:

Start with: “I am ready to deliver impeccable results as (name of company) next (Position Title).

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What you know and like about the company, what initiatives, missions, goals resonate with you: “I read/listened to an interview that your Chief of Staff did on www.abc123.com. His/her statement regarding important up and coming employee engagement initiatives really resonated with me”.

Overview of your qualifications and experience: “I have a strong background in developing, monitoring, and controlling annual processes and operational plans related to community relations and social initiatives”.

Highlight/ Back up your facts with achievements: “I’m a vision-driven leader, with a proven history of innovation and mentorship; I led an initiative that reduced homelessness in four counties and received recognition from the local Homeless Network and the County Commissioner”.

Close with what will you do for the company: “As your next (job title), I am focused on hitting the ground running as a transformational leader who is driven by challenge, undeterred by obstacles, and committed to the growth of (name of company).

Bonus Advice

When applying for a job online or in person, a resume and a cover letter are standard submissions. At least 98% of the time, both your resume and cover letter and scanned via ATS (applicant tracking systems). You can learn more about that process here.

The information provided in a cover letter should be written and organized to be compatible with these scans, so that it can make to a human; from there, you want to make sure that you capture the recruiter and/or hiring managers attention.

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Featured photo credit: Kaleidico via unsplash.com

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