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6 Difficulties Faced By Entrepreneurs And Ways To Overcome Them

6 Difficulties Faced By Entrepreneurs And Ways To Overcome Them

All entrepreneurs have certain things in common. These extend to their personality traits, their attitudes and most importantly: to the problems they have to solve. Here are eight difficulties facing most entrepreneurs, and advice on how to handle them based on facts and statistics from the 2015 Infusionsoft Small Business Market Research Sales & Marketing Report.

1. Managing a website

It’s hard to think of a business that wouldn’t benefit in some form from having its own website. But for them to benefit, entrepreneurs have to put some amount of time and effort into creating and updating those websites. The business of entrepreneurs won’t gain any traction if the site isn’t built on a solid foundation and if they don’t regularly add new content to keep readers coming back – that’s why it’s so disappointing that only 38% of businesses have a site that receives regular updates. For entrepreneurs to succeed they should always be in that 38%. Best practice is to get people who understand web design to build your site and to find writers who can make your site more than just a promotional vehicle.

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2. Marketing their business online.

Entrepreneurs need to know the best resources for marketing their product or service. Major ways to promote a company include compiling email lists, creating original content, engaging in search engine optimization (SEO) practices and understanding pay-per-click advertising. Perhaps most importantly in regards to social media however, is…

3. Effectively utilizing social media

Social media for your business is as expensive (or inexpensive) as you want it to be, which is why it’s used by 71% of businesses that have websites. Entrepreneurs can benefit from a large budget for social media but real success comes from quality and consistent content on a variety of platforms. It’s important to know specifically which social media services will benefit your business. Facebook, Twitter and LinkedIn are the Big Three (Facebook specifically is used by 76% of companies with websites) but it can pay dividends to research your industry and discover what will generate the most leads.

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4. Overcoming small marketing and PR budgets

It’s hard to afford someone who will work full time on marketing and public relations if your business is still small. A scant 24% of companies can afford to spend even $1,000/month on it. Part of the way to overcome that small budget is to use affordable services like the ones mentioned above (especially email lists, SEO and social media), but another trick is hiring employees who can wear multiple hats. When you can’t afford to bring on someone new to market your company, you better have someone on staff who can do it well – if not exceptionally.

5. Leaving customers satisfied.

As important as marketing is, an impressive 62% of business comes from making existing customers happy. Provide great customer service and a great product so that buyers will refer their friends to your business. Entrepreneurs struggle so much to get people in the door that sometimes they forget to focus on the experience when they come in. As much as marketing matters, the number one priority should be on perfecting the buying experience and the thing being bought; so that customers come back and tell their friends to stop in too.

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6. Budgeting time

Time is one of the least available resources for entrepreneurs, with 55% of entrepreneurs agreeing that there’s not enough of it to do everything they need to get done daily. To overcome this, learn what tasks you can afford to delegate to other people on your staff. Do this by thinking hard about what needs your personality behind the work, and what’s mundane enough that the person behind the curtain isn’t significant. With that kind of consideration – and by heeding the other advice in this article – managing a business doesn’t become easy (it’s never easy, nor should it be) but it becomes doable.

Featured photo credit: Fabrice Grinda, Internet Entrepreneur, angel investor,Co-CEO, OLX @ LeWeb 11 Les Docks-9127/OFFICIAL LEWEB PHOTOS via flickr.com

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Matt OKeefe

Matt is a marketer and writer who shares about lifestyle and productivity tips on Lifehack.

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Last Updated on November 5, 2019

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

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  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

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