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25 Tips To Design Your Business Card And Make It Work For You

25 Tips To Design Your Business Card And Make It Work For You

Business cards are they key to presenting yourself in a good light, impressing important people and getting in contact with those who will further your career. If you think of designing your first business cards soon, or changing the design of those you already have, here are 25 tips to keep in mind.

1. Understand the purpose of the card

Whatever you do, the business card serves as a connection between your company and your customers. Anything beside that is an extra and should be approached as such. Make sure the main information is correct and well designed before jumping to colors and materials.

2. Clearly distinguish your personal taste from your brand

I may love pink flowers, but they have nothing to do with my writing style or consulting strategy. It might seem easy when you think about it, but you’d be surprised to see how much we lean towards what we naturally like and not what represents our company.

3. Do your research to avoid being the same as everyone in your field

Don’t be afraid of doing a little research before deciding on the design. Don’t think it will influence you to copy someone’s idea. You will be able to spot any trends going on in your field and this will prevent you from doing what everyone else is doing with their cards. Also, it might help you decide on things you want to include or elements that don’t fit into your vision.

4. Adjust the tone of the business card to the tone of your company

If what you do is funny or entertaining, then no one is expecting a boring card from you, unless you write on the back “This is so boring! Come see how we do fun!”. If you create things, then a handmade card would describe your work more than any words can. If professionalism is the core of you business, then go professional all the way.

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5. Put emphasis on the aspect you need the most currently

What is the most important thing regarding your business right now? Did you do a rebrand lately? Did you get upgraded from a specialist to CEO? Is there a new service you started to provide lately? Are there new branches added to the company or new shops opened? Maybe you changed your phone number or email. Or you really need to associate your name to the company. Think about what’s more important and make sure it’s reflected on the card.

6. Consider designing a series of cards

Think about muliple designs or colors, maybe a series with a story developing so they are collectable and exciting to receive. Pieces of a puzzle would also be a nice idea. For a more classic approach, treat the cards as your portable mini portfolio.

7. Don’t get quality and luxury mistaken

Quality is always luxury but luxury is not always quality. Think carefully when you go for fancy embosses or gold foils. If the company you run is about raw materials or living a meaningful life, then lean towards quality with minimal and clean cards. Unless you are 100% aware that everything in your card is in tune with your company’s policies and mission, don’t risk it.

8. Pay special attention to your logo

You can emphasize the company’s logo by placing it on the whole side of the card. This will help it being recognized and will serve as a cohesive visual for the business cards of other people working in your company. The more people see a logo, the faster they will recognize it (being designed well helps too).

9. Make sure to use the logo as the company name

If the logo of the company is the name of the company or includes it, make sure to use that and not the name in a random font. That way the connection to the brand is stronger. Imagine a Google card, with the name Google written in another font and in black. It would be harder (or maybe impossible) to connect it to the giant.

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10. Match the card to the company brand

If you are using colors, make sure they are the exact code of what is used in the rest of the branding material. Also, the overall style should reflect the same one used in every online presence of your company or work.

11. Test the printing quality

Before you invest in the final result, do a test to check the quality of the printing. Sometimes there’s too much black or dullness. You want to make sure things look sharp and clean. It’s a good time to double-check the colors too. Finally, test the ink to understand if it smudges easily or fades in sunlight, disappears under water or from rubbing.

12. Don’t use the same business card for multiple companies

It is very difficult to digest the information when two or more companies are in the same card, unless you want to show your relation to the companies. In such case, use only your name and an email or phone number, along with the companies’ logos. Spare further details to prevent the card from looking like a yellow page.

13. Use the back of the card

Even if you want a single side business card, you can take advantage of the back to put your signature or a handwritten note. A helpful idea is to encourage people to write something about you or how you met by having a couple of lines ready for them to fill in or a specific phrase like “How we met”.

14. Pick the right font

The font of your choice should be legible and neutral enough. Nothing sketchy or tacky should be in your card (unless that is your purpose). You can use 2-3 different sizes and strokes to create hierarchy in the text. Also make sure the numbers are not overlapping each other and are legible.

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15. Take advantage of the space

Don’t try to fill in the space, but see it as a tool to showcase the information. White serves as a great canvas, but any other solid color or subtle background can help enhance the text.

16. Choose materials wisely

Use the highest material and printing quality you can afford, but be aware of super bulky cards or ones that can easily be worn out. Use recycled paper if your company is well into the environmental industry. But don’t overdo it only to show that you are environment friendly or you’ll be mistaken for a recycling company. Same logic goes for wood, metal, glass, plastic or any other innovative material.

17. Consider the power of a hashtag

If you are on several social media, make sure to use the same hashtag on all of them. Including only one hashtag in the card will be much more effective and easier to remember than four different ones.

18. Use your work

If you do something innovative or a very specific service, you can incorporate a photography or illustration of what you do. Also, if your style is coherent and you’re famous for a specific thing, showcase that on all cards. Words can be used too, as long as you can express what you do in a couple of short sentences.

19. Use your own photo

There’s nothing wrong with putting your own photo on the card, as long as it brings something extra to the information and matches the theme of your work. It’s a good move particularly when you attend meetings and conferences or travel on a regular basis.

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20. Make it memorable

Whatever you do, you will want to make your business card memorable by including an extra something with it or telling a short significant story when you introduce your business. Stories and a nice attitude are much more likely to be remembered.

21. Don’t fall into the technology trap

Use technology only if it is accessible by your target audience. As a web design company you can use QR codes in your card, but as a florist you might not need it. The less you distance yourself from the audience, the more likely they will stick with you.

22. Approach your business from the future

What is one single thing you want people to immediately associate you with? Take a look at this meaningful poster of Michael Jackson. Use what you think is the most unique or strong feature of the company and highlight that. Just make sure it is something you already have and not what you think you do or wish to have some day.

23. Experiment with shape

Even if you belong to a non-creative industry, you might want to distance yourself from the competition by going with a non-classic shape. Squares, small rectangles and even circles are great to catch attention, but keep it small enough to fit into people’s pockets or cardholders. You might consider a foldable design too.

24. Choose objects that your company is directly connected to

Far away is the era of printing your logo on every commercial object available. Instead, choose a relevant everyday use object and transform it into your business card. Make sure the connection is direct and your company is specialized in that object/theme/industry.

25. Be creative all the way

If you want to be creative with your business card, make sure it’s so creative that everyone gets it and causes no confusion. Run a little test with people around you. Even if only one person doesn’t get it, you should not consider going with that idea, unless you’re aiming to reach a specific audience. Here’s a list of 30 creative business cards to understand what you have to compete with.

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Last Updated on October 22, 2019

How to Make a Career Change at 40 and Get Unstuck

How to Make a Career Change at 40 and Get Unstuck

There are plenty of people who successfully made a career change at the age of 40 or above:

The Duncan Hines cake products you see in the grocery store are a good example. Hines did not write his first food guide until age 55 and he did not license his name for cake mixes until age 73.

Samuel L. Jackson made a career change and starred alongside John Travolta in Pulp Fiction at the age of 46.

Ray Kroc was age 59 when he bought his first McDonald’s.

And Sam Walton opened his first Wal-Mart at the age of 44.

I could keep going, but I think you get the point. If you have a sound mind and oxygen in your lungs, you have the ability to successfully make a career change.

In this article, I’ll look into why making a career change at 40 seems so difficult for you, and how to make the change and get unstuck from your stagnant job.

What’s Holding You Back from Making a Career Change?

There are a flood of amazing reasons to make a career change at 40. Heck, you could argue the benefits of making a career change at any age. However, there is something a little different about making a career change at 40.

When you are 40, you probably have lots of “responsibilities” that come into the decision-making process. What do I mean by responsibilities, you ask?

Responsibilities tend to be our fears and self-doubt wrapped in a bow of logic and reason. You may say to yourself:

  • I have bills to pay and a family to support. Can I afford the risk associated with a career change?
  • What about the friends I have made over the years? I cannot just abandon them.
  • What if I do not like my career change as much as I thought I would? I could end up miserable and stuck in a worse situation.
  • My new career is so different than what I have been doing, I need additional training and certifications. Can I afford this additional expense and do I have the time recoup my investment?
  • The economy is not the best and there is so much uncertainty surrounding a new career. Maybe it would be better to wait until I retire from this company in 15 years, and then I can start something new.

If you have experienced any of these thoughts, they will only pacify you for a short period of time. Whether that time is a few weeks, a few months, or even a few years.

Since you know that you prefer to do something else for a living, you start to feel stagnant in your current position.

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Your reasons for inaction that used to work are no longer doing the trick. What used to be a small fissure in your dissatisfaction in your current position is now a chasm.

Ideally, you never stay in a situation until that point, but if you did, there is still hope.

4 Tips To Change Your Career at 40

You do not have to feel stagnant in your current role any longer. You can take steps to conquer your fears and self-doubt so you can accomplish your goal of changing your career.

The challenge of changing your career is not knowing where to begin. That feeling of overwhelm and the fear of uncertainty is what keeps most people from moving forward.

To help you successfully change your career at the age of 40, follow these four tips.

1. Value Your Time Above Money

There is nothing more valuable than your time. You are likely receiving a pay-check or two every month that is replenishing your income. Money is something you can always receive more of.

When it comes to your time, when it is gone, it is gone. That is why waiting for the perfect situation to make a career change is the wrong mindset to have.

Realistically, you will never find the perfect situation. There will always be something that could be better or a project you want to finish before you leave.

By placing your time above money, you will maximize your opportunity to succeed and avoid stagnation.

If you feel disconnected when you are at work, understand that you are not alone. According to a Gallup Poll, only 32% of U.S. employees said they were actively engaged at work.[1]

Whether you think your talents are not being properly utilized, the politics of promotion stress you out, or you feel called to do something else with your life; the time to act is now.

Do not wait until you retire in another 10 to 20 years to make a career change. Put a plan in place to make a career change now. You will thank yourself later.

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2. Build a Network

Making a career change is not going to be easy, but that does not mean it is impossible.

One benefit to being further along in your career is the people you associate with are further along in their career as well.

Even if most of the people in your immediate network are not in your target industry, you never know the needs of the people with whom they associate.

A friend of mine recently made a career change and entered the real estate industry. The first thing he did was tell everyone he knew that he was a licensed real estate agent.

It was not as though he thought everyone he knew was getting ready to sell their home. He wanted to make sure he was in the front of our mind if we spoke to anyone purchasing or selling their home.

You may have had a similar experience with a financial adviser canvasing the neighborhood. They wanted to let you know they were a local and licensed financial adviser. Whether you or someone you knew was shopping for an adviser, they wanted to make sure you thought of them first.

The power of your network being further along in their career is they may be the hiring manager or decision-maker.

You want to let people know you are considering a career move early in the process, so they are thinking of you when the need arises.

Let me put it to you in the form of a question: When is the best time to let people know you have a snow shoveling business?

In the summer when there is not a drop of snow on the ground.

Let them know about your business in the summer. Then ask them if it is okay to keep in touch with them until the need arises. Then you want to spend the entire fall season cultivating and nurturing the relationship. As a result, when the winter comes around, they already know who is going to shovel their snow.

If you want to set yourself apart from your competition, start throwing out those feelers before the need arises. Then you will be ahead of your competition who waited until the snow fell to start canvasing the neighborhood.

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Learn about networking here: How to Network So You’ll Get Way Ahead in Your Professional Life

3. Believe It Is Possible

One of the greatest mistakes people make when they want to try something new, is they never talk to people living the life they want.

If you only talk to friends who have not changed their career in 30 years, what kind of advice do you think they will give you? They are going to give you the advice that they live by. If they have spent 30 years in the same career, they most likely feel stability of career is essential to their life.

In life, your actions often mirror your beliefs. Someone who wants to start a business should not ask for advice from someone who never started one.

A person who never took the risk of starting a business is most likely risk adverse. Consequently, they are going to speak on the fact that most businesses fail within the first five years.

Instead, if you talk to someone who is running a business, they will advice you on the difficulties of starting a business. However, they will also share with you how they overcame those difficulties, as well as the benefits of being a business owner.

If you want to overcome your fears and self-doubt associated with changing your career at 40, you are going to need to talk to people who have successfully managed a career change.

They are going to provide you a realistic perspective on the difficulties surrounding the endeavor, but they are also going to help you believe it is possible.

Studies show the sources of your beliefs include,[2]

“environment, events, knowledge, past experiences, visualization etc. One of the biggest misconceptions people often harbor is that belief is a static, intellectual concept. Nothing can be farther from truth! Beliefs are a choice. We have the power to choose our beliefs.”

By choosing to absorb the successes of others, you are choosing to believe you can change your career at 40. On the other hand, if you absorb the fears and doubts of others, you have chosen to succumb to your own fears and self-doubt.

4. Put Yourself Out There

You are most likely going to have to leave your comfort zone to make a career change at 40.

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Reason-being, your comfort zone is built on the experiences you have lived thus far. So that means your current career is in your comfort zone.

Even though you may be feeling stagnant and unproductive in your career, it is still your comfort zone. This helps explain why so many people are unwilling to pursue a career change.

If you want to improve your prospects of launching your new career, you are going to need to attend industry events.

Whether these events are local or a large conference that everyone attends, you want to make it a priority to go. Ideally you want to start with local events because they may be a more intimate setting.

Many of these events have a professional development component where you can see what skill-sets, certification, and education people are looking for. Here you can find 17 best careers worth going back to school for at 40.

You can almost survey the group and build your plan of action according to the responses you receive.

The bonus of exposure to your new industry is you may find yourself getting lucky (when opportunity meets preparation) and creating a valuable relationship or landing an interview.

Final Thoughts

Whatever the reason, if you want to change your career, you owe it to yourself to do so. You have valuable in-sight from your current career that can help you position yourself above others.

Start sharing your story and desire to change your career today. Attend industry events and build a mindset of belief. You have everything you need to accomplish your goal, you only need to take action.

More About Career Change

Featured photo credit: https://unsplash.com/photos/HY-Nr7GQs3k via unsplash.com

Reference

[1] News Gallup: Employee Engagement In US, Stagnant In 2015
[2] Indian J Psychiatry: The Biochemistry Of Belief

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