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25 Tips To Design Your Business Card And Make It Work For You

25 Tips To Design Your Business Card And Make It Work For You

Business cards are they key to presenting yourself in a good light, impressing important people and getting in contact with those who will further your career. If you think of designing your first business cards soon, or changing the design of those you already have, here are 25 tips to keep in mind.

1. Understand the purpose of the card

Whatever you do, the business card serves as a connection between your company and your customers. Anything beside that is an extra and should be approached as such. Make sure the main information is correct and well designed before jumping to colors and materials.

2. Clearly distinguish your personal taste from your brand

I may love pink flowers, but they have nothing to do with my writing style or consulting strategy. It might seem easy when you think about it, but you’d be surprised to see how much we lean towards what we naturally like and not what represents our company.

3. Do your research to avoid being the same as everyone in your field

Don’t be afraid of doing a little research before deciding on the design. Don’t think it will influence you to copy someone’s idea. You will be able to spot any trends going on in your field and this will prevent you from doing what everyone else is doing with their cards. Also, it might help you decide on things you want to include or elements that don’t fit into your vision.

4. Adjust the tone of the business card to the tone of your company

If what you do is funny or entertaining, then no one is expecting a boring card from you, unless you write on the back “This is so boring! Come see how we do fun!”. If you create things, then a handmade card would describe your work more than any words can. If professionalism is the core of you business, then go professional all the way.

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5. Put emphasis on the aspect you need the most currently

What is the most important thing regarding your business right now? Did you do a rebrand lately? Did you get upgraded from a specialist to CEO? Is there a new service you started to provide lately? Are there new branches added to the company or new shops opened? Maybe you changed your phone number or email. Or you really need to associate your name to the company. Think about what’s more important and make sure it’s reflected on the card.

6. Consider designing a series of cards

Think about muliple designs or colors, maybe a series with a story developing so they are collectable and exciting to receive. Pieces of a puzzle would also be a nice idea. For a more classic approach, treat the cards as your portable mini portfolio.

7. Don’t get quality and luxury mistaken

Quality is always luxury but luxury is not always quality. Think carefully when you go for fancy embosses or gold foils. If the company you run is about raw materials or living a meaningful life, then lean towards quality with minimal and clean cards. Unless you are 100% aware that everything in your card is in tune with your company’s policies and mission, don’t risk it.

8. Pay special attention to your logo

You can emphasize the company’s logo by placing it on the whole side of the card. This will help it being recognized and will serve as a cohesive visual for the business cards of other people working in your company. The more people see a logo, the faster they will recognize it (being designed well helps too).

9. Make sure to use the logo as the company name

If the logo of the company is the name of the company or includes it, make sure to use that and not the name in a random font. That way the connection to the brand is stronger. Imagine a Google card, with the name Google written in another font and in black. It would be harder (or maybe impossible) to connect it to the giant.

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10. Match the card to the company brand

If you are using colors, make sure they are the exact code of what is used in the rest of the branding material. Also, the overall style should reflect the same one used in every online presence of your company or work.

11. Test the printing quality

Before you invest in the final result, do a test to check the quality of the printing. Sometimes there’s too much black or dullness. You want to make sure things look sharp and clean. It’s a good time to double-check the colors too. Finally, test the ink to understand if it smudges easily or fades in sunlight, disappears under water or from rubbing.

12. Don’t use the same business card for multiple companies

It is very difficult to digest the information when two or more companies are in the same card, unless you want to show your relation to the companies. In such case, use only your name and an email or phone number, along with the companies’ logos. Spare further details to prevent the card from looking like a yellow page.

13. Use the back of the card

Even if you want a single side business card, you can take advantage of the back to put your signature or a handwritten note. A helpful idea is to encourage people to write something about you or how you met by having a couple of lines ready for them to fill in or a specific phrase like “How we met”.

14. Pick the right font

The font of your choice should be legible and neutral enough. Nothing sketchy or tacky should be in your card (unless that is your purpose). You can use 2-3 different sizes and strokes to create hierarchy in the text. Also make sure the numbers are not overlapping each other and are legible.

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15. Take advantage of the space

Don’t try to fill in the space, but see it as a tool to showcase the information. White serves as a great canvas, but any other solid color or subtle background can help enhance the text.

16. Choose materials wisely

Use the highest material and printing quality you can afford, but be aware of super bulky cards or ones that can easily be worn out. Use recycled paper if your company is well into the environmental industry. But don’t overdo it only to show that you are environment friendly or you’ll be mistaken for a recycling company. Same logic goes for wood, metal, glass, plastic or any other innovative material.

17. Consider the power of a hashtag

If you are on several social media, make sure to use the same hashtag on all of them. Including only one hashtag in the card will be much more effective and easier to remember than four different ones.

18. Use your work

If you do something innovative or a very specific service, you can incorporate a photography or illustration of what you do. Also, if your style is coherent and you’re famous for a specific thing, showcase that on all cards. Words can be used too, as long as you can express what you do in a couple of short sentences.

19. Use your own photo

There’s nothing wrong with putting your own photo on the card, as long as it brings something extra to the information and matches the theme of your work. It’s a good move particularly when you attend meetings and conferences or travel on a regular basis.

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20. Make it memorable

Whatever you do, you will want to make your business card memorable by including an extra something with it or telling a short significant story when you introduce your business. Stories and a nice attitude are much more likely to be remembered.

21. Don’t fall into the technology trap

Use technology only if it is accessible by your target audience. As a web design company you can use QR codes in your card, but as a florist you might not need it. The less you distance yourself from the audience, the more likely they will stick with you.

22. Approach your business from the future

What is one single thing you want people to immediately associate you with? Take a look at this meaningful poster of Michael Jackson. Use what you think is the most unique or strong feature of the company and highlight that. Just make sure it is something you already have and not what you think you do or wish to have some day.

23. Experiment with shape

Even if you belong to a non-creative industry, you might want to distance yourself from the competition by going with a non-classic shape. Squares, small rectangles and even circles are great to catch attention, but keep it small enough to fit into people’s pockets or cardholders. You might consider a foldable design too.

24. Choose objects that your company is directly connected to

Far away is the era of printing your logo on every commercial object available. Instead, choose a relevant everyday use object and transform it into your business card. Make sure the connection is direct and your company is specialized in that object/theme/industry.

25. Be creative all the way

If you want to be creative with your business card, make sure it’s so creative that everyone gets it and causes no confusion. Run a little test with people around you. Even if only one person doesn’t get it, you should not consider going with that idea, unless you’re aiming to reach a specific audience. Here’s a list of 30 creative business cards to understand what you have to compete with.

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Last Updated on February 15, 2019

How to Achieve Goals and Increase Your Chance of Success

How to Achieve Goals and Increase Your Chance of Success

Does it ever feel like the things you want to accomplish always end up on the back burner? If the answer to that question is “yes,” you’re not alone. Only about 33% of people consistently work toward their goals. In some cases, their goals may seem too lofty to accomplish, or else they aren’t sure how to make a plan for them.

If you don’t come up with concrete steps to take toward your goals, they’ll remain dreams. There’s nothing wrong with being a dreamer, but being able to turn your dreams into goals you can realize will help you lead a happier and more fulfilling life.

Luckily, you can realize almost any dream when you harness the right goal-setting methods.

In this article, I’ll show you how to achieve goals and get closer you success.

1. Break your dreams down into specific and measurable steps

We couldn’t talk about goal-setting without mentioning SMART goals.

SMART goals are specific, measurable, assignable, realistic, and time-related.

Specific and measurable steps are so important because if we don’t know what our target it, how can we ever hit it?

Take all those beautiful dreams you have for yourself and make them into things you can actually do. If you want to be an entrepreneur, for example, a step toward realizing your dream might be researching what you’ll need to start your business.

Find out more tips about utilizing SMART goals here:

How to Use SMART Goal to Become Highly Successful in Life

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2. Have at least one clearly defined goal for every interest and role in your life

It’s so easy to become complacent or stagnate. We often think that our careers are the only places where we need to set goals, but we aren’t only what we do.

To make the most of your life, take the approach that you’re always learning and growing in everything you do. Anything worth doing is worth doing well after all.

Set goals whether you’re sponsoring an activity for your child, taking up guitar lessons or trying to prove your worth at work.

You’ll notice that this approach forces you to constantly develop new skills. It can also be fulfilling to put more focus and value into all areas of your life— not just the ones related to our careers.

3. Align your goals with your life’s mission, purpose and passion

Take the opportunity to do some soul-searching. What is it that you want to do with this precious life of yours?

Anything that conflicts with your life’s purpose is bound to cause discontent. Staying in a bad relationship, doing a job that goes against your values, or maintaining the status quo just because it’s comfortable are not options for you.

Thinking about your goals in this way can help you eliminate things in your life that don’t serve you. This frees up mental space that you can use to do the things you care about the most.

Many of us struggle to find the time to work on our goals, but this strategy enables you to make more time.

4. Create goals that ignite your spirit and inspire you to take action

If you can’t be fired up about your goals from the start, they might not be good goals for you.

The road to success is often tough. You’re going to have times when you might feel tired or discouraged.

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You need to feel inspired enough that you’ll be able to overcome obstacles as you encounter them.

If what you’re doing motivates you to be the greatest version of yourself, you’ll be much more resilient.

5. Write down all your goals in specific, measurable detail

This is your road map for what success will look like. The more you define what you want the finished product to be, the greater the chance that you’ll reach that vision.

When you write down your goals, you’re creating a document that you can revisit to make sure you’re on track.

When you’re in the middle of trying to achieve a big goal, it can be hard to see what’s working for you. The things you write in this step will help you stay on-message as you take your goals out of your mind and into the real world.

Don’t just write down your goals and stash them away in a folder somewhere. Take the extra step to put them somewhere where you’ll see them.[1]

If you have too many goals to post on your desk, write a summary or choose one or two steps to work on for the day. Just seeing them will keep them in the front of your mind.

6. Commit to hitting each of your targets without exception

You wouldn’t have created the target if you didn’t think it was necessary. Hold yourself accountable for taking the steps to succeed.

You can always adapt your strategy or break your targets into smaller steps if you find that they aren’t attainable as you originally wrote them.

Hitting even the smallest target is cause for a celebration. It’s a step in the positive direction. Your success will make you crave more success.

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We often make excuses when we get tired or overwhelmed. Take away the option to make excuses. You will only be satisfied with the best effort from yourself.

7. Share your goals with others to motivate each other

There’s something so powerful about people sharing their goals and dreams with one another. Doing so gives voice to some part of us that could remain hidden (and therefore never be accomplished).

When other people know about your goals, they can cheer you on and hold you accountable. When people share their vision with you, you can do the same for them.

This strategy is particularly beneficial when you’re trying to develop healthy habits. Post about your workout on social media, or do a healthy eating challenge with your best friend. You’ll be less likely to slack when temptation arises, and you’ll probably encourage someone else to reach for their goals too.

8. Set a series of daily, weekly and long-term goals, complete with starting times and deadlines

Many goals never reach realization simply because the goal-setter doesn’t check their progress. People tend to forget what they set out to do, or their goal gets crowded out by other obligations.

Forcing yourself to revisit your goals at regular intervals breaks them into smaller steps and it reminds you to think about them.

Giving yourself regular deadlines for smaller tasks related to your goals also helps you reflect on your strategy. You’ll figure out what works for you, whether your timeline is realistic, and whether or not you need additional help to stay on track.

In addition, celebrating small wins helps you stay motivated. Here’s how:

How To Celebrate Small Wins To Achieve Big Goals

9. Take 10 minutes every day to imagine how great it will feel to achieve your goals

Visualization is such a powerful tool. Some of the most successful athletes, celebrities and business people take time each day to think about how success looks and feels for them.[2] Imagining that feeling of satisfaction can be a great motivator.

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When you do meet your goals, take some time to be grateful. Thank yourself for showing up and doing the work. Be grateful when the stars align properly to help you advance to the next step.

It’s not just getting to the destination of your goals that matters. How you take the journey is important too.

10. Take an action step toward reaching your goals every day

Your goals can easily get buried in the hustle and the bustle. Even the smallest step in the right direction is still moving you forward.

Keep chipping away at the work every day and before long, you’ll start to see those dreams come to life.

Maybe you didn’t start your business today but you designed the logo that’s going to go on your website and business cards. Doing that task well is going to help you so much in the long run.

Concrete actions day by day draw your dreams out of obscurity and into the realm of possibility.

The Bottom Line

Dreams can inspire and overwhelm us. By turning our dreams into goals that we can work toward, we increase our chances of success. Things that once seemed impossible are suddenly within reach.

It’s time to start turning your dreams into goals and your goals into realities. Change begins today.

More Resources About Setting & Achieving Goals

Featured photo credit: Andrew Neel via unsplash.com

Reference

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