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25 Tips To Design Your Business Card And Make It Work For You

25 Tips To Design Your Business Card And Make It Work For You

Business cards are they key to presenting yourself in a good light, impressing important people and getting in contact with those who will further your career. If you think of designing your first business cards soon, or changing the design of those you already have, here are 25 tips to keep in mind.

1. Understand the purpose of the card

Whatever you do, the business card serves as a connection between your company and your customers. Anything beside that is an extra and should be approached as such. Make sure the main information is correct and well designed before jumping to colors and materials.

2. Clearly distinguish your personal taste from your brand

I may love pink flowers, but they have nothing to do with my writing style or consulting strategy. It might seem easy when you think about it, but you’d be surprised to see how much we lean towards what we naturally like and not what represents our company.

3. Do your research to avoid being the same as everyone in your field

Don’t be afraid of doing a little research before deciding on the design. Don’t think it will influence you to copy someone’s idea. You will be able to spot any trends going on in your field and this will prevent you from doing what everyone else is doing with their cards. Also, it might help you decide on things you want to include or elements that don’t fit into your vision.

4. Adjust the tone of the business card to the tone of your company

If what you do is funny or entertaining, then no one is expecting a boring card from you, unless you write on the back “This is so boring! Come see how we do fun!”. If you create things, then a handmade card would describe your work more than any words can. If professionalism is the core of you business, then go professional all the way.

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5. Put emphasis on the aspect you need the most currently

What is the most important thing regarding your business right now? Did you do a rebrand lately? Did you get upgraded from a specialist to CEO? Is there a new service you started to provide lately? Are there new branches added to the company or new shops opened? Maybe you changed your phone number or email. Or you really need to associate your name to the company. Think about what’s more important and make sure it’s reflected on the card.

6. Consider designing a series of cards

Think about muliple designs or colors, maybe a series with a story developing so they are collectable and exciting to receive. Pieces of a puzzle would also be a nice idea. For a more classic approach, treat the cards as your portable mini portfolio.

7. Don’t get quality and luxury mistaken

Quality is always luxury but luxury is not always quality. Think carefully when you go for fancy embosses or gold foils. If the company you run is about raw materials or living a meaningful life, then lean towards quality with minimal and clean cards. Unless you are 100% aware that everything in your card is in tune with your company’s policies and mission, don’t risk it.

8. Pay special attention to your logo

You can emphasize the company’s logo by placing it on the whole side of the card. This will help it being recognized and will serve as a cohesive visual for the business cards of other people working in your company. The more people see a logo, the faster they will recognize it (being designed well helps too).

9. Make sure to use the logo as the company name

If the logo of the company is the name of the company or includes it, make sure to use that and not the name in a random font. That way the connection to the brand is stronger. Imagine a Google card, with the name Google written in another font and in black. It would be harder (or maybe impossible) to connect it to the giant.

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10. Match the card to the company brand

If you are using colors, make sure they are the exact code of what is used in the rest of the branding material. Also, the overall style should reflect the same one used in every online presence of your company or work.

11. Test the printing quality

Before you invest in the final result, do a test to check the quality of the printing. Sometimes there’s too much black or dullness. You want to make sure things look sharp and clean. It’s a good time to double-check the colors too. Finally, test the ink to understand if it smudges easily or fades in sunlight, disappears under water or from rubbing.

12. Don’t use the same business card for multiple companies

It is very difficult to digest the information when two or more companies are in the same card, unless you want to show your relation to the companies. In such case, use only your name and an email or phone number, along with the companies’ logos. Spare further details to prevent the card from looking like a yellow page.

13. Use the back of the card

Even if you want a single side business card, you can take advantage of the back to put your signature or a handwritten note. A helpful idea is to encourage people to write something about you or how you met by having a couple of lines ready for them to fill in or a specific phrase like “How we met”.

14. Pick the right font

The font of your choice should be legible and neutral enough. Nothing sketchy or tacky should be in your card (unless that is your purpose). You can use 2-3 different sizes and strokes to create hierarchy in the text. Also make sure the numbers are not overlapping each other and are legible.

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15. Take advantage of the space

Don’t try to fill in the space, but see it as a tool to showcase the information. White serves as a great canvas, but any other solid color or subtle background can help enhance the text.

16. Choose materials wisely

Use the highest material and printing quality you can afford, but be aware of super bulky cards or ones that can easily be worn out. Use recycled paper if your company is well into the environmental industry. But don’t overdo it only to show that you are environment friendly or you’ll be mistaken for a recycling company. Same logic goes for wood, metal, glass, plastic or any other innovative material.

17. Consider the power of a hashtag

If you are on several social media, make sure to use the same hashtag on all of them. Including only one hashtag in the card will be much more effective and easier to remember than four different ones.

18. Use your work

If you do something innovative or a very specific service, you can incorporate a photography or illustration of what you do. Also, if your style is coherent and you’re famous for a specific thing, showcase that on all cards. Words can be used too, as long as you can express what you do in a couple of short sentences.

19. Use your own photo

There’s nothing wrong with putting your own photo on the card, as long as it brings something extra to the information and matches the theme of your work. It’s a good move particularly when you attend meetings and conferences or travel on a regular basis.

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20. Make it memorable

Whatever you do, you will want to make your business card memorable by including an extra something with it or telling a short significant story when you introduce your business. Stories and a nice attitude are much more likely to be remembered.

21. Don’t fall into the technology trap

Use technology only if it is accessible by your target audience. As a web design company you can use QR codes in your card, but as a florist you might not need it. The less you distance yourself from the audience, the more likely they will stick with you.

22. Approach your business from the future

What is one single thing you want people to immediately associate you with? Take a look at this meaningful poster of Michael Jackson. Use what you think is the most unique or strong feature of the company and highlight that. Just make sure it is something you already have and not what you think you do or wish to have some day.

23. Experiment with shape

Even if you belong to a non-creative industry, you might want to distance yourself from the competition by going with a non-classic shape. Squares, small rectangles and even circles are great to catch attention, but keep it small enough to fit into people’s pockets or cardholders. You might consider a foldable design too.

24. Choose objects that your company is directly connected to

Far away is the era of printing your logo on every commercial object available. Instead, choose a relevant everyday use object and transform it into your business card. Make sure the connection is direct and your company is specialized in that object/theme/industry.

25. Be creative all the way

If you want to be creative with your business card, make sure it’s so creative that everyone gets it and causes no confusion. Run a little test with people around you. Even if only one person doesn’t get it, you should not consider going with that idea, unless you’re aiming to reach a specific audience. Here’s a list of 30 creative business cards to understand what you have to compete with.

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Published on January 7, 2021

How To Train Yourself When You Lack Attention To Details

How To Train Yourself When You Lack Attention To Details

Some people see the trees for the forest, and some see only the forest, meaning they lack strong attention to detail. But even if you’re one of the people who take a macro rather than a micro view, true professionalism requires balancing both.

If focusing on the fine points is not your forte, you will benefit from training yourself to pay attention to details. You will profit by saving yourself time, effort, money, and credibility.

Why Training Yourself in Attention to Details Pays Off

You add value to your organization when you make the effort to ensure that you performed your work thoroughly and effectively. This is why job postings often list “attention to details” among the required skills.

When you present your supervisor or client with well-completed, high-quality work the first time, it maximizes your value and minimizes wasted time. Detail-oriented people are also more adept at catching mistakes that could lead to costly blunders.

Moreover, attention to detail is an indicator of possessing other in-demand employee qualities, such as organization, thoroughness, and focus. In some professions, such as accounting, engineering, medical research, and more, you can only excel if you have trained yourself to pay attention to details.

In other professions, possessing strong attention to detail is the very quality that will get you promoted to a position where you will be asked to consider the big picture.

Finally, if you are the “go-to” details person, everyone else on the team can relax a bit. They know the project is in good hands and will likely throw you more projects as a reward. This will ultimately lead to your advancement.

3 Important Aspects of Becoming More Detail-Oriented

Here are the 3 important things you need to learn if you want to remedy your lack of attention to detail:

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  1. Respect deadlines
  2. Understand the work-flow plan
  3. Build in time to mess up

1. Respect Deadlines

Deadlines lend all projects a finish line. One smart idea is to take the given deadline and work backward from it, calculating when your piece of the project is due. Then, if you stick to the proscribed schedule for completing the mini-projects that you have, you will never miss a deadline.

One important note on this: It is smarter to stick to the deadline and turn in work that merits a “B+” than to blow the deadline with “A” work. Chances are, through revision and suggested changes from others on the team, you can bring up your B+ work to an A later. But if you disregard deadlines, you will lose the respect of your boss and fellow teammates.

2. Understand the Work-Flow Plan

Your team is developing work in conjunction with other teams who have projects and deadlines of their own. When you grasp the whole work-flow plan, you may be able to either add insight to the greater project or to your own smaller piece of it that others at the firm will consider valuable.

3. Build in Time to Mess Up

You can expect that “what can go wrong will go wrong.” Don’t overpromise on deadlines. Something likely will mess up, but when it does if you built in the time to fix it, those around you won’t freak out.

Chances are, you already give your attention to several details. Take heart. You can do this! You can overcome your lack of attention to detail and become more detail-oriented.

For starters, consider this: Most people take the time and put in extra effort into the activities or undertakings that matter to them most. Training yourself to become more detail-oriented can mean adopting a similar pattern of behavior.

Apply the same attention you give to your appearance. Are you a meticulous dresser? Do you pay attention to how you pair patterns and colors, and how you accessorize a particular outfit?

This is the same system to use when you lack attention to detail with your work. Give every item careful consideration so that each one contributes to the perfectly pieced-together whole.

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Assemble the ingredients the way you do when you cook. Cooking and baking from scratch require close attention to details as you measure and add each ingredient in sequence, and you time everything so that the meal comes together at the same time.

Similarly, your work product requires you to gauge whether all the ingredients have been added and that your final product is delivered on time.

Organize your business network like you do your social contacts. If you follow a broad base of friends and acquaintances on social media, you can apply similar skills to stay up-to-date on details associated with business acquaintances.

When you meet somebody who could be influential to your career or a resource for improving your skills, follow that person on social media. Respond to their posts to keep the lines of communication flowing.

12 Tips to Help You if You Lack Attention to Detail

Teaching yourself to take note of important details involves sharpening your perceptions and thinking ahead. The following tips will help you adopt these practices. Master these habits when training yourself to become detail-oriented.

1. Learn to Listen Well

You will pick up relevant information and needed nuance when you apply the skills of active listening. In conversations, train yourself to make eye contact, give your undivided attention to the speaker, and ask pertinent follow-up questions.

Training yourself to pay better attention to details in conversations includes learning to fully concentrate on what others have to say. If you find it hard, there’s no harm in taking notes on what they say.

2. Pay Attention to Social Cues

Make a point of noticing body language and facial expressions that provide insights into how others perceive a situation. Social cues offer details that give you an understanding of how words and actions impact others. The infamous character Michael Scott of the television show “The Office” epitomizes the consequences of not paying attention to others’ body language.[1]

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3. Follow Rules

Rules and protocols usually come about from lessons learned and are put in place to avoid further mishaps—whether from a safety or efficiency standpoint. If you’re given step-by-step procedures to follow, check them off as you go. Also, return to the rules at the project’s end just to make sure you adhered to them all.

4. Take Notes

Note-taking is a way to boost your retention and gives you something to refer back to when you need to keep track of pertinent details. You will also heighten your focus as you listen for relevant information. Review your notes shortly after the meeting or conversation and highlight the content that you intend to apply.

5. Prioritize What Needs Your Attention Now

When you have a full slate of work that demands your attention, take a few moments to sort assignments from most to least urgent. Keep a calendar, spreadsheet, or project planning software up-to-date with schedules and deadlines to help you stay organized.

As you tackle each urgent assignment, give it your full attention so no details are missed. Give yourself ample time—especially if you tend to be someone who waits until the last minute—as rushing can make you overlook important details.

6. Have a Detail-Oriented Assistant Check Your Work

If you lack attention to detail, then it makes sense to seek help from someone detail-oriented. If you have this option, take advantage of it. Two sets of eyes are better than one. Just be sure to credit your assistant for their help once the project is completed.

7. Learn the Rules of Writing Well

English is a difficult language, and grammar, punctuation, and spelling can all sabotage you unless you pay attention to detail. When in doubt, look it up. Free to use website services such as Grammarly can help.

8. Proofread Before You Hit Send

Nothing is perfect in its first draft. If you lack attention to detail, then put in the extra effort before submitting things. Before you send off any written work, check carefully not only for misspellings and incomplete sentences but also for improper tone, inappropriate colloquialisms, and inconsistent formatting. When your written communications are error-free, they will have their intended impact.

9. Minimize Distractions

It is impossible to stay focused when colleagues carry on conversations nearby or your mobile notifications ding you throughout the day. Do your best to limit distractions.

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If you are working where there is a lot of noise or side activity, try wearing noise-canceling headphones or seeking out a quiet corner. Disable your notifications when you need to focus, and resolve to only check them after you have completed your assignment.

10. Take Breaks

It may sound counter-intuitive to stop and take a walk, but it’s necessary. Walk away from the screen. Moving from one task to the next across the span of your workday is a recipe for brain fatigue. Give your brain a recess time when you come to a natural stopping place or after you complete one project and before you start the next. These short pauses are necessary for sorting through all the details needed for coming up with successful solutions.

11. Make Time for Reflection

At the end of a workday, take a few minutes to go over the day’s events in your mind. What was said or relayed in conversations? What is the status of the projects you worked on? What else occurred that you should pay attention to? Could there have been any details you might have missed that you should address tomorrow?

12. Keep a Detailed To-Do List

This simple organizational tool is your best ally for getting your work done on time and for paying attention to the details. If you are pressed for time (and who isn’t?), write your list to coordinate with dayparts.

Allot a certain number of hours to complete each task, do it, and then check it off. Nothing feels more rewarding than completing all the tasks on your list. But if you can’t finish them, then carry them over to the following day.

Final Thoughts

Details may seem small, but they can become a lot larger when they are overlooked. If you know you lack attention to detail, commit to training yourself to embrace the many facets that can help you consistently excel in the tasks you set out to accomplish.

When you begin to catch your mistakes in advance or apply the tidbits of information you gathered from paying close attention, you will know that you have trained yourself in the fundamentals of becoming detail-oriented. After that, you should start hearing the phrase “Great job!” more often.

More Tips on Boosting Your Attention to Detail

Featured photo credit: Cristina Gottardi via unsplash.com

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