Advertising

10 Ways to Push Yourself to Excel at Work in the New Year

Advertising
10 Ways to Push Yourself to Excel at Work in the New Year

If you’ve played your cards right, 2014 gave you everything you wanted—a Christmas bonus, maybe a raise or a promotion? Not exactly?

Well, now you have a reason to take your game to the next level in the coming year. As Jack Dorsey so famously said, “Success is never accidental.” Take your future into your own hands with these 10 steps to push yourself to excel at work in the coming year, based on Stephen Key’s 5 Ways Successful Entrepreneurs Challenge Themselves.

1. Diversify your circle

Who says you can’t teach an old dog new tricks? The first step in getting different results is trying different things. I’m not saying you have to become “that” guy, but you can start by listening, paying attention, and being receptive to the people around you, regardless of their age or security clearance. Listen to what the kids are saying and listen to what the grandpas are saying. You might learn about an innovative solution to a problem, or an antiquated system that could use your expertise. Diversifying your work circle will widen your scope of influence and expose you to opportunities you won’t see otherwise. Take it from Steve Jobs, who recognized this crucial key to innovation early on:

Advertising

A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.”

2. Read and/or listen to podcasts

This year, make it your mission to feed your brain. If you keep on doing what you’ve always done, you’ll keep on getting what you’ve always got. Think of business blogs and podcasts as your leafy green vegetables. Check out the Financial Times blogs, the Wall Street Journal, or some of the Company Blogs out there to see who’s doing what, where the best ideas are coming from, and what organizations on the cutting edge are paying attention to. Join a local business book club or check out these podcasts for some ideas on where to start.

3. Ask your clients what problems they need to solve

It was Bill Gates who said, Your most unhappy customers are your greatest source of learning.” The tools you need just a phone call or e-mail away, because the most perfect feedback loop is one where you can continuously meet (or, even better, anticipate) your clients’ needs. How do you know what they need? Ask them! Every great business is built upon this principle: that excellence is a symbiotic relationship where you are not trying to sell someone on something they don’t need, but responding to their existing needs with tailored solutions. It’s arrogant to assume you know what your clients want. Instead, ask them: what’s missing from their process? What problems have they not been able to solve? What do they like that other companies are doing really well? Once you know what issues are most important to your customers, you’ll know what you need to work on to not only keep their business, but be a partner in their success.

Advertising

4. Increase your technological knowledge

This goal should be on everyone’s list every quarter, because technology advances so fast that there will never be a time when there isn’t something new we can learn, no matter what field we’re working in. Make it your goal to learn something new this year—how a process works, what a team you’re not on does, or where your suppliers source their materials. Take a bold step into a technology you’ve never studied before. Yes, change can be scary, but if you really want to own it in 2015, you want to be on the leading edge, not on the Luddite side of the bell curve. Start at the most remedial level if you need to, and remember this quote from our old friend Dr. Seuss:

The more that you read, the more things you will know. The more that you learn, the more places you’ll go!”

5. Work with people who are smarter than you

There’s a certain type of manager who is afraid to work with young, smart, ambitious team members, for fear that they will eventually lose their job to an understudy. The downside to this attitude (which these kinds of managers never think about), is that when everyone beneath you is dumber and lazier than you, they won’t be jockeying for a promotion, but you will be a slave to micromanagement because no one will be pulling their own weight. It’s impossible to delegate, drum up new ideas, or even take a vacation if you’re not supported by intelligent, hard-working people who are good at their jobs. Anyway, a rising tide lifts all boats, doesn’t it? Get comfortable with surrounding yourself with brilliance, and you’ll shine too.

Advertising

6. Look around at the people who are successful in your company

Take a good look at the people in your company that you admire or want to be like. Now, take a look at yourself. See any differences? What about the way you dress, or what you do at work? Of course it matters if you’re capable and deserving, but at the higher levels of management, presentation matters a lot. No one who wears board shorts to work or does keg stands at the Christmas party gets put into a client-facing management position. If you really want to get ahead, it might be time to trade that ratty t-shirt in for something a little more polished, and cut back on the outlandish pranks.

7. Make your meetings more effective and productive

First, don’t waste people’s time. Come to a meeting with a purpose. If you use Outlook to schedule your meetings, put the agenda and all the questions you need answered in the invite. While in the meeting, type the answers in as people answer them, rather than taking notes, compiling them, and sending them out later. Don’t leave the meeting without having a thorough understanding of questions answered, to-dos remaining, and task assignments. Make your meetings effective and people won’t feel like they’re losing time out of their day for nothing.

8. Get organized

Let’s face it—your professionalism is somewhat dependent upon what people see when they work with you, and the messier your desk is, the more disorganized you are perceived to be. You may thrive in chaos, but a pile of post-its and empty coffee cups around your computer doesn’t exactly say “Please put me in charge of something important.” The knick-knack overload that makes your workspace so personalized and comforting could be working against you. You have to make an effort to at least look as together as possible if you want to be seen as management material instead of a minion.

Advertising

9. Establish expectations for the coming year with your supervisor

Look, your supervisor isn’t psychic. If you didn’t get what you want at the end of 2014, you should probably set up a meeting to review not only your performance, but also your expectations for the coming year. As Lee Iacocca once noted, The discipline of writing something down is the first step toward making it happen.” Showing your boss you are committed to results is an important step in demonstrating your value as an employee. Entrepreneur Ramit Sethi has an excellent blog post with suggestions on what to cover in a meeting like this. Once you establish a record of how you’ve performed thus far, what you should be doing better, and where you expect to be in 12 months, you can make a road map of how to get there. Over the next year, all you have to do is show up, deliver what you’ve agreed to (and preferably a little more—see Step 10 below), and check in with your boss quarterly on your progress. A caveat: if your boss is resistant to meeting with you, dismissive of your goals, or refuses to establish expectations, it might time you thought about looking for a different job!

10. Make a habit out of going the extra mile

We’ve all heard this joke: Two men are sitting in a tent, and suddenly realize a bear is approaching it. One man starts putting on his tennis shoes, and the other man says, “Do you really think you can outrun a bear?” Tennis-shoe guy says, “I don’t have to outrun the bear—I just have to outrun you.” Take a look around. What do you have to outrun to really shine? Your own laziness? Your resistance to change? Because it’s time to accept that your coworkers aren’t your competition—you are. If you want 2015 to be better than 2014, you’re going to have to outrun the “you” of yesterday. Put on your tennis shoes and make a habit out of going the extra mile.

To quote Woody Allen, “Eighty percent of success is showing up.” The other 20% is up to you—are you just going to show up, or are you going to shine? The choice is yours.

Advertising

Featured photo credit: Gerd Altmann via pixabay.com

More by this author

Are You Sure You Can Save Enough For Retirement? 10 Things You Should Do Right Now If You’ve Been Diagnosed With Cancer 10 Ways to Push Yourself to Excel at Work in the New Year How a Yellow Brick Road Can Help You Achieve Your Goals No One Will Tell You Exactly How to Get Over an Ex, So I Will

Trending in Work

1 Why Personal Branding Is Important to Your Career 2 How To Boost Employee Motivation During Difficult Times 3 7 Effective Ways To Motivate Employees in 2021 4 How To Stay Motivated As You Build Your Business 5 15 Smart Video Conferencing Etiquette Tips to Follow

Read Next

Advertising
Advertising

Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

Advertising
Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

Advertising

I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

Advertising

As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

Advertising

1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

Advertising

As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

Read Next