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10 Tips and Tools To Look Like a Big Company (Even if You’re Not)

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10 Tips and Tools To Look Like a Big Company (Even if You’re Not)

Let’s face it, if you’re a sole-proprietor business owner, or a freelancer operating on your own then, inevitably, some clients will not take you seriously just because.

In the 21st century, it seems that every other person has some kind of a business going. This makes the fact of being an entrepreneur not enough to make you look like a true pro anymore—even though you surely are one.

So, let’s even the playing field a bit and introduce some (sometimes tricky) methods and tools that you can use to make yourself look like a big deal.

Being the ‘front man’ vs. being the only man

To start with, I just want to say that the path I’m going to show you here isn’t about hiding yourself behind a business curtain of sorts. Being the front person of your small business is still cool. More than that, it’s actually a great way to give your business some personality.

On the other hand, if it’s clearly visible that you are not only the front person, but also the only person in your business, then it will always be a disadvantage that can put some clients off.

Let me give you an example of how to utilize a personal brand properly.

neil

    Neil Patel is the front man of QuickSprout. His personality drives the brand, the site, and everything that QuickSprout is. However, none of Neil’s clients or even followers get the impression that he’s alone in business (he’s not). He uses his personal brand effectively, without it impacting the overall appearance of his businesses.

    There are a lot of details that play a part in his case, and not necessarily the ones I’ll be presenting on my list. However, I’m mentioning him just to show you what we’re aiming for as our final goal.

    Onwards!

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    1. Have the right business structure

    This one’s quite obvious, but at the same time, it’s one of the best ways to make yourself not look like a one-man band.

    In short, depending on the country you’re operating from, there surely are different business entities you can use. And while every country has its unique regulations, they tend to be kind of similar on a wider scale.

    For instance, every jurisdiction has a version of the sole proprietorship, which stands for operating on your own as an independent contractor. While it is a good structure to get you started, it does make it obvious that you’re alone in the business. So, if you want to look like a big deal, you have to upgrade as soon as you can afford it.

    The logical next step up is your country’s version of an LLC.

    Then, once you have the right business structure…

    2. Don’t call yourself the CEO

    Nothing, I repeat, nothing screams sole-proprietor business like introducing yourself as the CEO of [Insert Unknown Company Name Here].

    The term CEO sounds good only if it’s followed by a fairly recognizable company name. Everything else works against you. There are two ways out of this, and while I’m not a fan of the first one, I’m listing it anyway just because it’s a fairly popular practice:

    1. Give yourself a mid-management title. For instance, instead of introducing yourself as the CEO, you can be a Director of ____, or a Manager of ____. I’m personally not a fan of this because it’s kind of a lie. After all, you’re suggesting that there’s someone above you in the business structure.
    2. Don’t use a title at all. As simple as this. Introducing yourself as John Smith of [Company Name] is really good enough.

    3. Use Grasshopper

    Traditionally, sole-proprietor businesses don’t use 1-800 numbers, or large phone systems with extensions and various advanced features. Back in the day, this was reserved only for the big guys.

    Not anymore. Grasshopper is a virtual phone system that brings you all that.

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    grasshopper

      The main benefit for you is that you can list a 1-800 number on your site that will greet the caller and then send them over to a specific department based on their tone selection.

      For instance, you can set the x1 extension to be “sales,” x2 to be “support,” and so on.

      4. Use Bidsketch

      Bidsketch is a client proposal tool. In lay terms, this means that you can use it to design, build, manage, and send good-looking client proposals.

      bidsketch

        Bidsketch has many cool features. Just to give you an example, the tool lets you know who viewed your proposals, when, and how much time they spent interacting with them. This is a great (and disguised) feedback mechanism informing you on the quality of your offer.

        Of course, you can still handle proposals the traditional way—by jotting stuff down in Word and then sending it manually via email. But then again…that’s how a sole-proprietor business would do it.

        5. Hire a virtual assistant (VA)

        Now, before you say that you don’t have a budget for that, just give me a chance to explain myself.

        Hiring a VA can still be affordable, but you have to think outside the box—or outside the U.S., to be more precise. For instance, a service called Virtual Staff Finder will help you hire qualified personnel from the Philippines.

        vsf

          How does this make you look like a big deal? Simple: if someone gets an email signed by “John Smith, virtual assistant of Your Name” it will always look good, very good. Apart from making you look good, they will also help you outsource some of the daily tasks you do.

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          6. Start using progress reports

          Clients simply want to know what’s going on with their projects. And while companies have a number of processes set in place to make sure that the client is happy (or at least seems like they’re happy), sole-proprietor businesses usually don’t.

          In the freelancing niche, for example, it’s common for clients to hear from their contractor only two times:

          1. the “negotiating the deal and describing the task at hand” email, and
          2. the “hey, I did the work” email.

          While mid-project communication is not always required, especially if a project is straightforward, it can really do a lot in terms of making you look professional.

          Progress reports are a simple way of handling just that. And the reports themselves don’t have to be anything fancy. You can go with a basic yet good-looking Google document with your logo at the top and a nicely designed list of the things that have already been done and the things that are still left to do. Focus on making it clear and readable.

          7. Use legal-proof contracts

          Contracts are one of the most boring things about being a business owner. But hey, we all need them to operate safely.

          The problem with contracts, though, is that if you’re not an attorney, you don’t have a way to know what a good contract is. And even if you have a good template, you don’t have a possibility to evaluate any changes that your client might have introduced prior to signing their name.

          The 21st century comes to the rescue because as it turns out, there is an affordable solution. Among its many services, Legal Zoom offers Legal Plan Attorneys’ help. Basically, for a monthly fee, you get an attorney to review your business contracts and other legal documents and also help you get them right.

          attorneys

            8. Use social proof and trust elements on your site

            This is what trust elements look like on a website:

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            trust

              Nothing fancy from a technical point of view, right? It’s just a set of company logos and website logos. This is a mind trick, so to speak. What it achieves is it showcases some big names that the business in question has worked with. This proves, to some extent, the business’s credibility in the eyes of every prospective client.

              A very simple yet very effective trick. Of course, making it a lie is out of question. You do need some nice entries in your portfolio to pull it off.

              9. Focus on design

              I’m sorry that I have to say this, but people really do judge the book by its cover. It’s just how things work with humans.

              That’s why nine out of 10 times, you will have a better chance at landing a deal if your solution/website/e-commerce store looks better than the competition’s.

              Don’t worry, though, because the best thing about the internet era we live in today is that good design doesn’t cost much.

              • For logo, flyers, business cards, book covers, and all other stuff like this: use 99designs.
              • For your website: use WordPress and a premium theme (Lifehack is running on WordPress, by the way, so the platform really is powerful).
              • For your e-commerce store: use Shopify.

              10. Use a real-time customer satisfaction solution

              Sounds fancy, right? What I mean is the following. If you’re running an e-commerce store, you will have a number of prospective customers having a multitude of questions about your products. However, if there’s no answer on your site, and no one to provide an answer in an accessible way, you will lose the sale.

              To help you with this, you can use a tool like Zopim. In short, it’s a live chat solution, but that’s an understatement. What it does, is it lets you reach out to your customers at the exact moment when they’re having questions. And if you’re not on your computer, you can set an automatic outreach message and then receive customer follow-up questions via a text message.

              Over to you

              In my opinion, using just two or three tools from the above list will already give you an advantage. Using all 10 will make it really unlikely for your clients or customers to ever think that there might be just one person running the business they’re dealing with.

              But what do you think, have you tested any of these yet?

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              Karol Krol

              Blogger, published author, and founder of a site that's all about delivering online business advice

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              Last Updated on August 25, 2021

              Why Personal Branding Is Important to Your Career

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              Why Personal Branding Is Important to Your Career

              As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

              Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

              According to Celinne Da Costa:[1]

              “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

              A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

              What Is Your Personal Brand?

              “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

              Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

              Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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              I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

              A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

              Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

              Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

              Your Personal Brand Is Essential for Your Career Success

              In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

              According to Castrillon,[2]

              “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

              The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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              As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

              In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

              “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

              When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

              The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

              Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

              The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

              5 Key Steps to Creating Your Personal Brand

              These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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              1. Set Your Personal Goals

              What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

              2. Create Your Unique Value Proposition

              Create your unique value proposition by asking yourself these four questions:

              1. What are your personality features? What benefit do you offer people?
              2. Who are you and why do people enjoy working with you?
              3. What do you do and what do people want you to do for them? How do you solve their problems?
              4. What makes you different from others like you?

              The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

              3. Write Your Professional Story

              Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

              4. Determine Which Platforms Will Support Your Personal Brand

              Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

              5. Become Recognized for Sharing Your Knowledge and Expertise

              A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

              The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

              Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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              As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

              Other People’s Stories

              Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

              Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

              Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

              “your story is what you have, what you will always have. It is something to own.”

              So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

              Featured photo credit: Austin Distel via unsplash.com

              Reference

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