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10 Sales Skills to Help You Excel at Work

10 Sales Skills to Help You Excel at Work

Of course, developing your sales skills is critical when your goal is to sell a service or a product. However, one of the lesser known benefits of sales skills is that they help you to become more persuasive and influential at work, regardless of your profession.

Much of the time that you spend at the workplace consists of influencing people. For example, you might want them to provide you with a deliverable or with some type of information, or you are asking them to support a project.

In all of these cases, you are requesting that people give up something in exchange for something else. You are asking them to give some of their attention span, credibility, time, or resources so that you can get your job done.

Yes. You are selling them. Therefore, developing and improving sales skills is vital in any profession. Here are 10 of these skills that everyone should know to gain a competitive edge in the workplace:

1) Research

Gather information to help you better understand the general context and all the stakeholders.

How would you expect somebody to believe you are trying to help them when you haven’t done your basic homework?

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It’s one of the most important sales skills. If you do your research properly, you’lll be perceived as a competent person to work with and you’ll avoid those blunders that are hard to recover from. Research can involve searching on google, checking social media, or calling contacts in your network who can give you a better grasp of what’s really going on.

2) Build rapport

Keep conversing and find similarities.

Without rapport, talking is meaningless. Your coworkers are still human beings, not pawns that can be manipulated at will. Make the effort to treat them as such. Ask them about their hobbies, their family, and their job. However, don’t forget to talk about yourself–it must be a two-way street.

3) Ask questions

Be curious.

Skilled salesmen ask questions – and so should you. Understanding the real needs of the other person is the start of success.

Asking questions will help you to understand and influence the other person. When you are using questions, you are always keeping your coworker engaged. You are gathering feedback, which will lead to mutual solutions that will make you shine at work. Questions are a weapon of choice in your sales skills toolbox.

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4) Listen actively

Listen. Really listen.

Are you really listening to the other person? With active listening, you are constantly checking whether you have properly understood your coworkers. How many presentations have you sat through and taken nothing away from?

With active listening, you are honoring the other person’s time and yours as well. The secret of active listening is to reformulate what you have heard and check with your coworker that is what was originally meant. This great sales skill is truly beneficial at work.

5) Gain trust

Earn trust with impeccable behavior.

Would you buy from someone you don’t trust? Or would you want to rely on someone you don’t trust?

Trust is the basic foundation of teamwork. Gaining trust is a sales skill that you should definitely apply in the workplace. It requires transparency and sticking to your promises. If you do so, you will naturally gain more and more trust from your colleagues.

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6) Make difficult decisions confidently

Make decisions like a leader.

Salespeople need to constantly make decisions, such as choosing which prospect to prioritize, what solution to propose, or when to close. The greatest decisions require courage, because choosing a solution means giving up opportunities. Young salespeople learn this skill very early in their careers.

If you also learn to decide and serenely say NO to new opportunities and YES to others, you are giving yourself more chances to succeed at work.

7) Be creative

Find unique and tailored solutions.

Your colleague may have a problem that they have been struggling with for weeks or months. If you manage to be creative enough to help them find a solution, they will be so thankful that they’ll welcome any opportunity to return the favor.

Creativity is one of those words that gets tossed around a lot, but it comes naturally when two or more people talk together openly. New ideas are just old ideas seen from a new perspective. Think outside the box!

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8) Tell stories

Use narratives that engage. Your colleagues, like prospective customers, are busy. It is difficult for them to give you their full attention.

If you want your information to stand out from the rest, you may need to wrap your message in a story. Stories help people contextualize new information into something that is meaningful to them. We’re all trained to shut up and listen when somebody starts a story.

9) Seal the deal

Alec Baldwin kept repeating the ABC of Sales, “Always Be Closing,” as he was playing the charismatic and take-no-prisoner-style sales trainer in the film Glengarry Glenn Ross.

You need to influence your coworkers to explicitly commit. Whether you ask them for a confirmation email or simply shake hands in agreement, you need to seal the deal. People will be far more likely to follow through if you do this.

10) Network

Find new opportunities.

Salespeople might be looking for new prospects, while you might be looking for new positions. Every opportunity counts, and you could very well find a new and exciting opportunity by going to Jen’s birthday event in the break room.

Every friend starts as a stranger, and establishing a network of friends in your business will yield new and exciting opportunities.

Featured photo credit: Bells Design – gratisography.com via media.lifehack.org

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Last Updated on September 29, 2020

How to Start an Online Business That Will Grow and Succeed

How to Start an Online Business That Will Grow and Succeed

Unsurprisingly enough, all businesses are online today. Considering the advances in the smartphone industry as well as the increasingly accessible internet facility, it was only a matter of time before businesses took advantage of the online environment.

This increasing popularity makes for a promising future for a lot of young entrepreneurs. And knowing how to start an online business will open up a world of possibilities for you that was not possible 10 years ago.

So, keeping the potential for exponential growth in mind, let’s dive into the article below, and explore the steps of starting an online business that will bring you success.

1. Becoming the Master of ‘ONE’ Trade

Most successful online businesses are the master of one trade. And that’s why beginning with a niche is always a good idea.

A niche market is a focused segment within a larger market. Imagine a men’s shoes market and then, imagine handcrafted brown Italian leather shoes for men. While the previous one is a bigger market, the latter one is simply a more focused segment within that market.

Knowing the niche helps a lot to start an online business and if you are feeling a bit lost, here are some self-queries that will act as a perfect guide:

What Speaks to Your Heart?

This first way of discovering the niche is perfect for those who want to do what they love. Working in a market that you love will ensure that constant excitement and drive to do better, eventually leading to ultimate prosperity.

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Decisions Based on Knowledge

The second way is perfect for those who have a lot of untapped knowledge about a specific industry. Utilizing the insights on a specific industry is a great way to find a niche. This way, you’ll already know all the ins and outs of the industry and can easily get ahead of all the competitors.

Undiscovered Potential

Lastly, conducting research into various industries and finding an untapped segment is another amazing way of finding the right niche. This practice will require you to come up with a new and unique solution for uncatered audiences.

2. When Is Your Idea Valid?

All the great ideas for starting an online business needs to be valid. And once you have found the niche, this validation process is what comes next.

Proving the soundness of the idea is not at all hard. A detailed industry examination is all you need initially to understand the value of the concept and recalibrate it to turn into a great online business.

Market research is a systematic unraveling of the target market. This research will include all the information on the product/service you are about to sell, the target audience, and how the competitors are operating in this crowded market.

This in-depth research will give you the initial idea of how the products can make an impact in the outside world. And once the small online business ideas are validated, it will be time to move on and craft a plan and start working on establishing the business.

3. Crafting the Map to Success

Having a proper plan for an online business is like having a map when you travel to an unknown city. This is a document that includes all the factual information on the business and crucial business data.

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To help you out, here’s a list of all the information online business plans must include:

  • An idea of objective – The best online business plans always have a clear outline of the business goals and intentions. Having this clear outline will increase the efficiency of business functions later on. The target demographic, business model—all kinds of information needs to be a part of this document.
  • Taking stock of available resources – A startup needs to utilize all the resources it has, and that’s why the plan needs to have an in-depth outline of the financial resources in use as well as the employees and their expertise. With a better idea of all the resources in hand, starting an online business will be an easier process.

4. The Virtual Storefront: A Process of Development

The steps of how to start an online business are incomplete without the website creation process. With the right website approach, you can easily succeed in increasing business revenue.

What does that perfect business website look like? Let’s follow these steps to create an effective business website.

Choose Your Approach

There are numerous ways of making a website and for a positive outcome, you need to choose the perfect approach. Depending on the business model, initial finances, and end goals, there are two kinds of approaches for the online storefront:

  • Third-party approach – Third-party platforms will connect you with the customers out there. For small online business ideas, Creating an account or site with these platforms will be beneficial because these platforms come with a large array of services as well as a big enough existing consumer base ready to utilize.
  • Creating a new website –  A business-specific website will help you eliminate the third party go-between and connect directly with the buyers. With this approach, you get more control over the business and how it is presented to the consumers out there and the revenue you make. Any of the above-mentioned approaches can be beneficial for easy online business startups. However, to achieve some specific business goals, having a customized website will be more beneficial for you.

Design Can Bring You Maximum Success!

For those who have decided to create their own site, the design is of paramount importance. With a great design, you will be able to engage and interact with the visitors better and encourage them to make a purchase.

The design, however, is not just a matter of aesthetics. A website’s design encompasses all aspects of it, from the visual effects to the content that’s used on the site.

To create a truly amazing design that reflects new online business concepts here are a few matters to consider:

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  • Keep it responsive – Many markets are simply skipping over the desktop phase and launching the business for mobile users around the world.[1] Considering this popularity of the mobile internet market, the business website has to be responsive. This approach will help you to reach a bigger audience and conduct business on a larger scale.
  • Users want a fast experience – Using high-quality images on the site does improve the visuals, but make sure all those images are compressed. Having a faster website will enhance the user experience on the site. Besides compressing all the media content on the site, you can also utilize an asynchronous loading technique that loads all the contents simultaneously, reducing friction. With a faster site, it will become easier to implement the online business startup ideas into reality.
  • Define the brand – The design stage determines a lot of things for the business website and one of those things is the business image. To make an impact on the world with the business, you have to create a perfect image and for that, a brand guide is necessary. The brand guide is a document that includes all the information and guidelines on various visual elements on the site that makes up the business personality. Based on the kind of image you want to create, all the elements will be outlined in this documentation.

Where the Website Becomes Reality

Since we know how website design helps to launch a successful online business, it is time to move onto development. Online business development is where the idea becomes a reality. And to make this reality perfect, you need to make sure that the development and deployment process goes well.

A high performing site always includes all the right features that enhance the user experience as well as helps you to convert more traffic. And for the best results, ensure the use of only the latest tech stack during development.

Here are some development issues you have to pay attention to while building the business website:

  • The right partner makes all the difference – For small startups who are wondering how to start an online business, finding the right development partner is going to make all the difference. However, before making a decision, there are a few things you should contemplate. The team that you are about to hire should have experience in catering to your industry, as well as an extensive portfolio and good reviews. Additionally, it will be perfect if the agency or freelancer also provides a 360-degree service, from development to maintenance.
  • How to assure the quality of the site? – Testing the site is an integral part of the answer to the question of “how to start an online business?”. An experienced partner will be able to help you the most with this. From security testing to split testing, this stage in development will help in understanding how well the site functions and what needs to change. And once the changes are made and the test results come clean, it will be time to launch the website.

5. Some Tricks to Increase Online Sales

Selling online is not easy, but not hard either. In a physical store, you can use campaigns, go door to door with pamphlets, and such. However, successful online businesses have their own style of campaigns that helps them to sell more without any problems.

So, what are these tricks?

Utilize the Magic of SEO

With an increase in quality traffic, the sales ratio will go up too. And to drive quality traffic on the website, you need to utilize the SEO tricks, and probably hire an SEO expert.

When starting an online business site, ensure all the content on the site is optimized to rank for the right queries by target consumers. With a higher rank on the SERP, the traffic will increase on the site.

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With the increase in quality traffic, it will become easier for you to convert visitors. The visitor data will help you to adjust the site performance. In brief, utilizing SEO will open the doors to a lot of possibilities for your small online business ideas.[2]

Entice With Free Value

Consumers today have lots of options to choose from. And keeping all that in mind, it will be wise to create a business plan for an online startup that provides free value to the users before asking them to buy something.

Consumers want to buy from someone who knows what they are doing, especially in the case of a curated service or goods provider. And that’s why to turn the profitable online business ideas even more effective, you need to start offering free value on the site, with free products and content.

Having a blog is also another way of displaying your expertise. With specialized content on the industry, you can easily grab the attention of the audience. And once assured of your knowledge on the matter, consumers will feel a lot safer about making a purchase.

A Killer Customer Service Is Everything

Your small online business idea needs a better service option. Using AI-based interactive features to implement better support for the global consumer base will prove to be extremely beneficial. With a 24/7 automated support channel, customers will be satisfied with your business and come back more often.

It’s an Easy Process: All You Have to Do Is to Start

And there it is, the simple five-step process of starting an online business that is bound to succeed. If you look closely, you’ll notice that there are not a lot of differences between creating a physical business and an online one. The main differences are only in the consumer and competitive landscape.

While a physical store faces and caters to local competitors and consumers, the online business has to deal with the same on a global basis. So, focusing well on the global market landscape while crafting the plan will help you succeed.

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Featured photo credit: Austin Distel via unsplash.com

Reference

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