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10 Networking Tips That All Introverts Can Use

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10 Networking Tips That All Introverts Can Use

I always felt so alone in a crowded room full of people who were networking. Everyone seemed to know someone and knew exactly what to say. At least, that was my perception. Conferences, networking events, or meetups can be an introvert’s worst nightmare — they certainly have been for me.

In these situations I always felt like I was walking into an extrovert’s paradise (maybe Weird Al can do a parody song). They are a place where extroverts can talk about themselves, then talk some more, and get energized. It’s a place that introverts like me would rather avoid — large crowds and loud people who love to hear themselves talk.

However, I knew I needed to take these opportunities to build better relationships. I discovered there are ways to use our introverted awesomeness to keep people interested and meet important people. Here are 10 networking tips all introverts can use.

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1. Prepare for Networking

Do some basic research ahead of time. Get to know some of the important people who are going to be at this event. The more you know about who are you going to be interacting with, the more comfortable you will feel interacting with them. Also, get to know the types of people you expect to attend this event. Maybe there are others you know who are also planning on going and you can pick their brains.

2. Manage Expectations

In other words, define what you want to get out of networking. It’s a lot easier when we have measurable expectations rather than a broad definition of networking. Set realistic goals for yourself. For instance, plan on talking to just one important person and exchange contact info. That’s a lot easier (and perhaps more realistic) than walking into a room and blindly networking! Define what networking means for you.

3. Acknowledge Your Fears

As introverts, we may feel uncomfortable in these situations. That’s okay. Acknowledge you feel this way and accept that it’s part of who you are. Don’t beat yourself up about it. We perform at our best when we are fully aware of ourselves and can then take the appropriate action. As the event gets closer, understand that it’s only natural to feel this way. The more we acknowledge fear for what it it, the less power it has over us.

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4. Listen and Empathize

This is where introverts can really boost their networking abilities. In general, people love to talk about themselves and love it when other people are interested in what they are saying. As introverts, we are usually pretty engaged and interested in others. Use this to your advantage by relating to what other people have to say in a genuine, honest way. Be fully present in the conversation.

5. Ask Good Questions

Ask questions that open up the conversation rather than shut it down. Ask open-ended questions instead of yes/no questions. Let’s look at the same question asked two different ways: “What surprised you most about your career path?” and “Are you surprised with the career path you chose?” The first example opens up the conversation so someone can talk about their career. But in the second example, someone can just say yes or no and then the conversation can become awkward. We don’t want to feel any more awkward than we already do!

6. Tell Your Story

We all have a unique story to tell. Try to incorporate your story into important conversations. As introverts, use this to your advantage. We don’t have to boast about ourselves, but instead tell a compelling story related to the topic of interest. People love to hear stories and you can keep people interested in you by relating topics of conversation to your personal story. Before networking, think of some stories you can incorporate into conversation.

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7. Keep Things Positive

There have been times when I wanted to be out of a situation so bad that I rationalized how I felt by blaming something or someone else. Something like, “I don’t really need to talk to anyone anyway. They just talk about pointless stuff.” Or, “This event is boring, don’t you think?” While you may feel this way, it’s best to keep it to yourself and not to incorporate into the conversation. Important people don’t want to hear it. Keep conversations and your attitude positive.

8. Practice, Practice, Practice

Practice these techniques with people you know and trust first. The lower the stakes, the lower the risk. Find a co-worker and let them you know you’re trying to improve your networking abilities. People want to help out, and often they are struggling with some of the same fears you are. Ask a good friend to help out or challenge yourself to speak up at a meeting. There are many ways to practice networking before it really matters.

9. Celebrate Small Victories

If you improved even a little, celebrate it. Great conversation and networking is a skill and takes time to learn. As introverts, we need to remind ourselves of the little stuff. Maybe you talked to one more person than you normally would. Maybe you simply attended a networking event! Maybe you were able to manage your expectations for the first time. Over time, many small victories add up to huge wins. Give yourself credit.

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10. Follow Up

After any networking opportunity, ask yourself what you learned and how you can improve for next time. Take a look back and analyze what worked and what didn’t. Even if you believe it tanked, remind yourself that it probably wasn’t as bad as you believe it to be. This was just one opportunity. There will be many more. Take the time out to reflect upon your experience in order to improve it for next time.

Often, our worst nightmares about uncomfortable situations are just that — our thoughts can take over and the worst possible outcome will most likely not occur. There are many subtle ways that we can use our introverted personalities to get ahead in our careers, relationships, and lives. Utilize these tips as a reminder that we don’t have to be something we’re not. Go get ’em!

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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