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How You Can Make Use Of Facebook To Find Your Next Job

How You Can Make Use Of Facebook To Find Your Next Job

Facebook is the second most popular site after Google, as reported by Alexa, with 300 million active Facebook users. The average user spends at least 20 minutes on Facebook daily. The number of active users and the average time spent on Facebook makes it a pioneer in online communication. For the past few years, many employees have been fired over using Facebook and posting content that did not please their employers. Recently, however, the trend has changed from firing employees to hiring employees using Facebook as a recruitment medium. Recruiters are now using Facebook to uncover talent, if you’re serious about finding work, you must have a strong and good presence on this site.

Here are a few reasons to find job with Facebook and why it is so essential to consider this site while looking for a job in today’s focused world:

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Facebook active users are equivalent to the population of USA

Firstly, the number of active users makes it almost equivalent to the population of the United States of America. Firms and hiring agencies make groups and applications targeted for the active users, and post vacancies to which users respond. The vacancies posted on Facebook can be regarding any occupation, sector, firm, industry etc. The posts can be made anytime, which are globally viewable, therefore, vacancies can be filled globally. Volunteers and interns are also recruited through Facebook, by firms and non-profit organizations through their respective pages. The most common kind of posts regarding vacancies on Facebook is through a status update that highlights the situation and basic criteria of the job. The privacy setting can be adjusted for public, friend and specific users viewing.

Most jobs come from referrals

Secondly, Facebook’s main theme is networking and sharing content. So it is natural for employees and employers to share job openings on their Facebook profiles and their Facebook friends to reply and share it further. Employee referrals, as it is known, is the fastest and best source of high quality hires, so Facebook becomes a hub for recruitment. Job seekers can also be active in particular groups that reflect their interests and build upon their Facebook network by posting information and updates regarding their field. A few conversations and interactions on posts can lead to being Facebook friends, albeit users will know each other online only. This basically will facilitate networking for the job seeker, so when an opportunity relevant to their field arises, they will automatically be considered.

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Facebook Job Search Applications

Thirdly, Facebook has applications such as Branchout, CareerBuilder etc. and portals like Glassdoor and Marketplace that are specific to job searching. It is where users upload their resumes and they receive alerts regarding openings in their area or field.  Facebook’s Marketplace can be scouted by users for local job listings with their description and identity of who made the post.

Reaching targeted audience through Facebook Ads

Lastly, Facebook users are now providing their full professional history in their profiles under ‘work and education’ and employers also check their short listed candidates on Facebook and assess them based on their profile. Employers are active on Facebook recently through Facebook Ads, as these Ads can be circulated to users falling under a specific mix of demographics that employers want to target.

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Find out more about a company

Just as recruiters can get the information about the job candidates by looking at their Facebook profiles, this website also allows you to discover the details and atmosphere about a company by “liking” its Facebook Page.  Use links from company’s Facebook Page to the company’s websites and blogs to gather information about its benefits and workplace culture.

Sometimes, you can also notice new job opportunities through a company’s Facebook Page. Many businesses are now using Facebook page to invite new talent and interact with potential candidates.

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On the other hand, employees are also encouraged by their employers to maintain strict privacy settings and segregate work from friends. As a result employee can create new lists that have customized privacy settings so that when they share their posts it is seen by a specific set of people. Facebook, in conclusion, can be one of the strategies used to seek jobs but it cannot be the only strategy to look for jobs.

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Tayyab Babar

Tayyab is a PR/Marketing consultant. He writes about work, productivity and tech tips at Lifehack.

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Last Updated on December 18, 2020

Can Technology have Biases Like Humans?

Can Technology have Biases Like Humans?

Technology has taken a vantage leap in providing solutions for man. Before now, technology used to appear complex and would require a great deal of expertise to handle solutions available. Today, we have technology applicable in the simplest human activities as smart products with intelligent algorithms powering them as they make error-free judgments and provide intelligent and analytic solutions.

Does technology have all the answers?

This article from Credit Suisse, tells us that technology does not have all the answers because it has been found to exhibit “similar biases,” as humans. No one can discredit the impact of technology, but it is not totally free of human input and this is the reason we experience these biases in many areas we have technology holding foot.

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Creating technological solutions transparently

This article suggests that the process of creating technological solutions be made transparent and subject to contribution from many people who would end up as users of the product – male, female, young, old, learned, unlearned and all other preferences as we have them. It also underscores the importance of having women on product development teams. This approach is not sure to eliminate all forms of bias, but it is a good way to start in order to appraise the full benefits of technology.

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Technology as the connecting tool

Technology so far has been a major connecting tool amongst us humans. It is used and appreciated by all regardless of race, language and sex. In order to keep it less subjective to these arguments about human biases. I believe we should gather opinions on products and solutions before making them available to the public. This could be done by gathering input from intended target users and receiving feedback across the stages of production.

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“Recognizing the problem is a start…success will depend on inclusive technologies that meet this vast untapped market.” This cannot be more apt especially at a time when we look up to technology for solutions. We should not muzzle our progress with technology by battling algorithm bias. The first way to avoid this battle is by reading this article here.

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