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How to Post on Social Media to Gain Popularity

How to Post on Social Media to Gain Popularity

Social media is a mysterious and multifaceted beast. Much like the Internet, the social media landscape evolves at a dizzying pace, making it very difficult indeed to keep up with the numerous changes and new platforms that crop up left, right and center. Especially if you aren’t a social media strategist by trade, and you’re simply trying to navigate the murky waters of digital marketing to, say, promote your personal blog posts or make sure your Facebook status gets seen by as many eyeballs as possible.

It isn’t easy, of course. By its very nature, social media is governed by the people who consume it. Indeed, you could spend hours on end crafting the perfect tweet, but if you release it into the world at the wrong time and no one is around to see it or share it, then you will have put in all that effort for nothing. Your success within the realm of social media, then, is directly tied to your content being exposed to the right people, in the right format, at the right time.

Because of the human factor in the equation, getting your social media strategy right can seem like a hideously complex, Herculean task. Luckily, the world has clocked on to the importance of social media in business in recent years and nowadays, there are only very few marketers who bypass these incredibly useful and valuable platforms.This means that extensive research on the topic is more in demand than ever, and specialists such as HubSpot, Buffer, or Coschedule are hard at work to provide us with the data we need to thrive in the social media jungle.

Sifting through all this information can seem pretty daunting, but never fear, we’re here and we’ve done it all for you! Whether you’re looking to become the next Facebook idol, get your content seen by anyone who’s anyone on Twitter, or develop a social media strategy that works for you or your business, timing is essential and we’ve got you covered. Ready to rock the social media world?

Facebook – How to choose the best times for your updates

Whether you have a Business Page or simply want to be the coolest kid on the Facebook block, it turns out that there are not only good times, but also good days to schedule your updates on. Indeed, a recent study by Buddy Media shows that posts published towards the end of the week – in this case, Thursday and Friday – receive much more engagement than posts published, say, on Monday through Wednesday. The study suggests that this may have some correlation with Facebook users’ states of mind throughout the week: iData released by Facebook indicates that these higher interaction rates on Thursdays and Fridays also coincide with spikes in the Facebook “Happiness Index”.

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Could this mean that the less people want to work or the closer they are to the weekend, the more time they spend on Facebook, and the more likely they are to engage with the content posted there? Maybe so, but in any case, research suggests that the end of the week is probably an excellent place to start if you want to get your posts seen by as many eyes as possible.

The Best Days to Post Your Facebook Updates (Buddy Media)

    Buddy Media – The best days to post on Facebook

    But what about the best times to post? This, apparently, is more complicated to measure and depends largely on your audience. However, the consensus seems to be that the mornings before work or the evenings are a long shot. Instead, aim for the early afternoon, or more generally speaking any time between 9 am and 7 pm.

    Your safest bet? Test it yourself with your Facebook Insights if you run a page! This super handy on-site application allows you to see when your audience engages the most with your specific content, allowing you to glean a far better understanding of their habits than any study ever will.

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    Did you know?

    – Posts with photos get 39% more engagement than text posts.

    – If you must write text posts, keep them at under 250 characters: they’ll get 60% more engagement.

    – Even better than short text posts? Questions! They will get 100% more engagement.

    Twitter: How to choose the best time to tweet

    Much like Facebook, Twitter comes with its own set of codes and best practices and, most importantly, a very specific audience that checks in at very specific times during the day, and certain days rather than others. The thing is, because so many different people use Twitter, and for different purposes, it can be difficult to find straightforward answers as to when to dispatch that all-important tweet.

    For instance, a researcher named Dan Zarrella found that engagement, measured by click-through rates, for brands was higher for tweets posted on Friday, Saturday and Sunday, while another think tank came to the opposite conclusion.

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    The Best Days to Tweet (Dan Zarrella)

      Dan Zarrella – Best days to tweet

      As for the best time during the day to send your Twitter updates, again, the information varies from source to source and from metric to metric: indeed, whereas some groups suggest that the best time for getting more re-tweets seems to be around 5 pm, in terms of click-throughs, the best time appears to be around noon or 6 pm. Like I mentioned in the introduction, the difficulty with social media is that it depends on the most inconstant variable of all: humans!

      This makes it difficult to determine exactly which strategy to follow in order to gain the most exposure for your content. Your best bet? Test, test, test! Much like with Facebook, the best way to develop a personalized strategy that’ll work for you and/or your business is by trying several different methods and seeing which one yields the best results. There are many tools out there that will enable you to get a clearer view of what your followers enjoy, and how and when they enjoy it best.

      For instance, the Buffer web and mobile app allows you to not only schedule your tweets; it also gives you valuable insight on your audience’s habits, telling you which tweets were the most popular. By analysing this data, you’ll eventually be able to create a strong social media schedule, posting updates so that they get sent out to the right people, at the right time. Other tools, such as HootSuite, SocialBro and Tweriod are also extremely helpful for the same purposes.

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      Did you know?

      – Twitter users prefer tweets with images – like on Facebook, these types of updates get higher engagement.

      – Shorter tweets are more popular – tweets with less than 100 characters get 17% more engagement.

      – Tweets that include links are 86% more likely to be retweeted. The same goes for tweets with hashtags – within reason.

      What to remember

      – Timing is difficult to get exactly right, and a big part of this is because we all have different schedules and routines for checking email or using social media. This means that no matter how many studies you read, or how much research you do yourself, the results of your social media strategy may not always be 100% consistent. Remember the human factor!

      – Similarly, what works for some might not work for you, depending on your industry, your niche or your audience. This means that the best thing to do in order to create a social media strategy that works for you and your business is to do your own research. Ruthlessly test your methods against your very specific following and you’ll be that much closer to a bespoke solution.

      Which social media platforms do you use most often? Which difficulties have you bumped into while using them, and how have you overcome these challenges? Answer in the comments!

      Featured photo credit: Pexels via pexels.com

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      Last Updated on August 15, 2018

      25 Most Useful Excel Shortcuts That Very Few People Know

      25 Most Useful Excel Shortcuts That Very Few People Know

      Imagine if you could use 5 simple shortcuts while working in Excel, and increase your productivity without wasting time for searching information in huge tables, writing long formulas, and sorting the data.

      Or even better:

      What if you would get 25 useful shortcuts… and each of them could simplify your work, so you could do much more every day?

      You’d definitely feel excited to read about them.

      Today is your lucky day because we are going to share with you in this article 25 great Excel shortcuts you can use in your work every day! This is your lucky chance, so go ahead and become a real professional in Excel without wasting your time.

      How important are Excel shortcuts for you?

      The most effective thing to check out if people really need something is to release a survey and look at the results. So, according to the anonymous survey, 99% of people said Excel shortcuts are critical or important for them.

      In general, there are more than 200 shortcuts in Excel. But when we have analyzed the data about how many shortcuts people know, we got the next results:

      • 26% of people know 10 or fewer shortcuts;
      • 61% of people know 10-50 shortcuts;
      • 10% of people know 50-100 shortcuts.

      As you can see, not so many people know a lot of shortcuts. Probably, some of them never think about increasing their productivity in such a simple way.

      Of course, it depends on how deep you use Excel. Some people use this powerful application just for making simple tables or graphs, others use it for everyday work to count something.

      Most of the accountants and businessmen use much more Excel functions for more complex tasks such as creating VBA macros, managing PivotTables, recalculating huge workbooks, outlining data, etc.

      But even those people who work with Excel every day very close may know a few shortcuts. Needless to say, they can do their job without shortcuts, but it usually takes for them much more time. T

      his sounds not funny, especially if you must finish a huge amount of work urgently. There is a great opportunity for you to increase your productivity in Excel and do your job faster with our useful shortcuts.

      5 Main reasons to learn excel shortcuts

      Many people don’t understand why they should use shortcuts if they can work without them. Of course, if you use Excel twice per year to make a simple table or a graph, it is probably not so important for you to know many shortcuts.

      But if you work in Excel every day, sorting huge tables and managing with tons of data, then shortcuts will help you to reach the next five goals:

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      1. Work efficiently and faster in Excel
      2. Manage big amounts of data easily and fast
      3. Stay calm and concentrated even while doing a tedious job
      4. Make your work accurately and properly without errors
      5. Get a better understanding of Microsoft Excel

      Who can use Excel shortcuts?

      There are a lot of people who can simplify their life with Excel shortcuts, and here are the groups that will definitely love using them:

      • People who work in banks, finance organizations, etc.
      • Businessmen who make tons of various reports and presentations in Excel for meetings and briefings.
      • Students who usually are lazy and impatient to make their homework because they don’t want to waste a lot of time working in Excel.
      • Private entrepreneurs who keep various data in Excel tables.

      Whether you are a student who hates Excel because it seems a time-wasting and boring application, or you are an accountant who must recalculate huge worksheets every day without making errors, we recommend reading and learning these Excel shortcuts to make your work simpler and save some time.

      With these simple but useful tricks, it is so easy to finish your job and get more time for yourself.

      25 Excel shortcuts to increase your productivity

      Here are 25 great Excel shortcuts you should learn and use for work or studying to make your job faster and simpler. Try to use them all and you will realize you were totally blind before while working in Excel:

      1. Format whatever object fast with Ctrl+1

      If you select any object in Excel – a cell, a chart, a chart axis, a drawing object – then press Ctrl+1, and you will get the Properties dialog for the certain object. This shortcut offers a very quick and easy way to format whatever object you’re working with.

      2. Use range names with Ctrol+G or F5 key

      If you use range names (which we strongly recommend to do) and you want to choose the range with a specific name references, press either Ctrl+G or the F5 key, which launches the GoTo dialog.

      If the name is simple, you can click on it in a list in that dialog. But if it’s at all unusual, Excel won’t list it; so you will need to type in the name. Then press OK.

      3. Use a range name in a formula with =sum( and F3

      Suppose you want to use a range name in a formula. For example, you want to sum the Sales range. Enter…

      =sum(

      …and then press F3.

      When you do so, Excel launches the Paste Name dialog. Just choose “Sales” from the list, press the OK button in the dialog, then enter the SUM function’s closing “)” to complete the formula.

      4. Launch Function Arguments dialog easily with Ctrl+A

      Suppose you want to check the help topic for a worksheet function. For example, you want to read about the MATCH function. In a cell, type…

      =match(

      …and then press Ctrl+A, or click the Insert Function (“fx“) button to the left of the formula bar.

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      When you do so, Excel displays the Function Arguments dialog, which might offer all the help you need.

      But if you still want to see the complete help topic, click the blue “Help on this function” hyperlink in the lower-left corner of the dialog. This technique works with all documented Excel functions.

      5. Copy stuff down the column without scrolling with Ctrl+D

      If you added a formula in a new column on the right of a huge dataset, and you want to copy that formula down without scrolling, do these steps:

      • go to the right to the column that has data (the column to the left of the new column with the formula);
      • press Ctrl+Down – to get to bottom;
      • move one cell to the right (with arrow key naturally);
      • press Ctrl+Shift+Up to select the new column, at the top of which is the formula you just created;
      • press Ctrl+D to fill down the formula.

      6. Quick access to any function with Alt+

      By customizing the quick access toolbar, you can create simple shortcuts to commands that you would otherwise have to find in the Ribbon tabs, or macros you have created yourself.

      The keyboard shortcut is simply selecting Alt+ (the number of the command you wish to select).

      For example, if you have customized your quick access toolbar to have Calc Sheet, Save, Open. To calculate sheet you would hit Alt+1, for save Alt+2, and for open Alt+3.

      A lot of people are unaware of this useful function, and it’s a great time saver.

      7. Format cells with Ctrl+1

      When you need to format cells, use Ctrl+1. Most people know this as the shortcut for the Format Cells dialog, but you can also use it to format almost anything in Excel, without a care about the state of the ribbon. Try this amazing and simple shortcut!

      8. Choose visible cells with Alt+

      When you need to choose visible cells only – use Alt+. This is the trick to copy only what you see. It is a priceless shortcut when you’re manually hiding rows and columns in the table.

      9. Use filtering

      Filtering – it is a powerful way to slice, dice, and sort through a huge table of information.

      It’s amazingly effective when you’re participating in a meeting to discuss something like a sales forecast, and everyone is looking in real-time at your spreadsheet projected on a screen (or on their monitors).

      To some people, you will be seen as the God of Spreadsheets, and this is not a joke!

      10. Insert or delete column/row easily with the Ctrl key

      Some people waste a lot of time even for simple operations, for example, when they need to insert/delete columns and rows in Excel.

      Use this shortcut to insert: with an entire row or column selected, use Ctrl+Shift ++.

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      To delete: with an entire row or column selected, use Ctrl + –.

      11. See formula results with F9

      If you want to check formula results within multiple formulas, highlight the formula and select F9 to see formula result.

      Don’t forget to undo before exiting the formula.

      12. Use ALT+Enter for more text within a cell

      If you want to add a second line of text within a cell, use ALT+Enter.

      13. Use EDATE to move a date on by a full calendar month:

      Here’s how to use EDATE:

      =EDATE(15/01/16,+1) = 15/02/2016 (15th Feb 2016)

      =EDATE (15/01/2016,-2) = 15/11/2015 (15th Nov 2016)

      14. Use EOMONTH to move a date onto the end of the month:

      Here’s how to use EMONTH:

      =EOMONTH(15/01/2016,0) = 31/01/2016 (31st Jan 2106)

      =EOMONTH (15/01/2016,-2) = 30/11/2015 (30th Nov 2015)

      15. Remove spaces with TRIM

      TRIM is a useful function known by few people. It removes any spaces at the beginning of a value. This is useful if you are pulling in values from somewhere else.

      16. Repeat commands with F4 or Ctrl+Y

      In many cases, you may need to repeat your last action. Use F4 or Ctrl+Y; you can repeat many commands like applying the same borders, format, or insert a worksheet again.

      17. Quick access to cells with the Ctrl key and Shift key

      When you need to go to the first or last cell of a worksheet, no matter where you are, use Ctrl+Home, Ctrl+End combinations.

      And here is a pleasant bonus for you: add the Shift key to select everything on the way!

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      18. Use Ctrl+ to create a timestamp

      If you need a date stamp and/or a timestamp in your document, there is no need to type a date and time! Use shortcuts Ctrl+ ; (date) Ctrl+Shift+ : (time). It works like a magic and helps to save your time and nerves.

      19. Use autosum shortcut for sum function anywhere

      Autosum shortcut – use Alt =. It is a “magic” shortcut of Excel to automatically insert a sum function.

      You can use this shortcut to sum rows, columns, or even an entire table in one step without wasting your time.

      20. Use data validation

      This is an amazing but underutilized tool in Excel, which can be used for a variety of things:

      • Create dependent drop-down lists;
      • Create drop-down lists;
      • Protect/restrict data input of specific cells (without the need for VBA macros).

      21. Use conditional formatting

      It can be used for various purposes such as color format or cell format of cells, rows or columns based on dependent cell values or formats.

      22. Use formula auditing

      This is a great tool to analyze and trace precedent or dependent cells, check errors and evaluate formulas.

      The “Watch Window” is a feature to keep a snapshot of an area of the spreadsheet, and then move to another area of the workbook – particularly valuable if you’re managing large spreadsheets or don’t have a second screen.

      23. Use Scenario Manager to generate summary outputs of a spreadsheet

      Scenario Manager (under “What-if Analysis”) enables users to generate high-level, summary outputs of a spreadsheet – without the need to replicate the entire workbook.

      It will present multiple scenarios of a spreadsheet in a succinct, high-level summary worksheet.

      24. Use INDIRECT to set up large tables

      INDIRECT makes it easy to set up tables which reference larger tables without a lot of referencing work or cutting and pasting; especially for dynamic spreadsheets.

      25. Use OFFSET for complicated calculations or formulas

      OFFSET can be useful for things like calculating YTD numbers or creating formulas that take data in rows and using in columns.

      The bottom line

      As you can see, when you have a boring or tedious job to do, the best way to do it fast is not looking for a way how to avoid it, but searching for the shortest variant to do it!

      That is why we suggest keeping in mind these Excel shortcuts that will help you to save a lot of time and nerves.

      If it seems hard for you to remember all them, you can print out the list of shortcuts and keep it on your worktable. Use it to search for some help when you need it, and over time, you’ll remember all shortcuts easily.

      Featured photo credit: Unsplash via unsplash.com

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