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How to Post on Social Media to Gain Popularity

How to Post on Social Media to Gain Popularity

Social media is a mysterious and multifaceted beast. Much like the Internet, the social media landscape evolves at a dizzying pace, making it very difficult indeed to keep up with the numerous changes and new platforms that crop up left, right and center. Especially if you aren’t a social media strategist by trade, and you’re simply trying to navigate the murky waters of digital marketing to, say, promote your personal blog posts or make sure your Facebook status gets seen by as many eyeballs as possible.

It isn’t easy, of course. By its very nature, social media is governed by the people who consume it. Indeed, you could spend hours on end crafting the perfect tweet, but if you release it into the world at the wrong time and no one is around to see it or share it, then you will have put in all that effort for nothing. Your success within the realm of social media, then, is directly tied to your content being exposed to the right people, in the right format, at the right time.

Because of the human factor in the equation, getting your social media strategy right can seem like a hideously complex, Herculean task. Luckily, the world has clocked on to the importance of social media in business in recent years and nowadays, there are only very few marketers who bypass these incredibly useful and valuable platforms.This means that extensive research on the topic is more in demand than ever, and specialists such as HubSpot, Buffer, or Coschedule are hard at work to provide us with the data we need to thrive in the social media jungle.

Sifting through all this information can seem pretty daunting, but never fear, we’re here and we’ve done it all for you! Whether you’re looking to become the next Facebook idol, get your content seen by anyone who’s anyone on Twitter, or develop a social media strategy that works for you or your business, timing is essential and we’ve got you covered. Ready to rock the social media world?

Facebook – How to choose the best times for your updates

Whether you have a Business Page or simply want to be the coolest kid on the Facebook block, it turns out that there are not only good times, but also good days to schedule your updates on. Indeed, a recent study by Buddy Media shows that posts published towards the end of the week – in this case, Thursday and Friday – receive much more engagement than posts published, say, on Monday through Wednesday. The study suggests that this may have some correlation with Facebook users’ states of mind throughout the week: iData released by Facebook indicates that these higher interaction rates on Thursdays and Fridays also coincide with spikes in the Facebook “Happiness Index”.

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Could this mean that the less people want to work or the closer they are to the weekend, the more time they spend on Facebook, and the more likely they are to engage with the content posted there? Maybe so, but in any case, research suggests that the end of the week is probably an excellent place to start if you want to get your posts seen by as many eyes as possible.

The Best Days to Post Your Facebook Updates (Buddy Media)

    Buddy Media – The best days to post on Facebook

    But what about the best times to post? This, apparently, is more complicated to measure and depends largely on your audience. However, the consensus seems to be that the mornings before work or the evenings are a long shot. Instead, aim for the early afternoon, or more generally speaking any time between 9 am and 7 pm.

    Your safest bet? Test it yourself with your Facebook Insights if you run a page! This super handy on-site application allows you to see when your audience engages the most with your specific content, allowing you to glean a far better understanding of their habits than any study ever will.

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    Did you know?

    – Posts with photos get 39% more engagement than text posts.

    – If you must write text posts, keep them at under 250 characters: they’ll get 60% more engagement.

    – Even better than short text posts? Questions! They will get 100% more engagement.

    Twitter: How to choose the best time to tweet

    Much like Facebook, Twitter comes with its own set of codes and best practices and, most importantly, a very specific audience that checks in at very specific times during the day, and certain days rather than others. The thing is, because so many different people use Twitter, and for different purposes, it can be difficult to find straightforward answers as to when to dispatch that all-important tweet.

    For instance, a researcher named Dan Zarrella found that engagement, measured by click-through rates, for brands was higher for tweets posted on Friday, Saturday and Sunday, while another think tank came to the opposite conclusion.

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    The Best Days to Tweet (Dan Zarrella)

      Dan Zarrella – Best days to tweet

      As for the best time during the day to send your Twitter updates, again, the information varies from source to source and from metric to metric: indeed, whereas some groups suggest that the best time for getting more re-tweets seems to be around 5 pm, in terms of click-throughs, the best time appears to be around noon or 6 pm. Like I mentioned in the introduction, the difficulty with social media is that it depends on the most inconstant variable of all: humans!

      This makes it difficult to determine exactly which strategy to follow in order to gain the most exposure for your content. Your best bet? Test, test, test! Much like with Facebook, the best way to develop a personalized strategy that’ll work for you and/or your business is by trying several different methods and seeing which one yields the best results. There are many tools out there that will enable you to get a clearer view of what your followers enjoy, and how and when they enjoy it best.

      For instance, the Buffer web and mobile app allows you to not only schedule your tweets; it also gives you valuable insight on your audience’s habits, telling you which tweets were the most popular. By analysing this data, you’ll eventually be able to create a strong social media schedule, posting updates so that they get sent out to the right people, at the right time. Other tools, such as HootSuite, SocialBro and Tweriod are also extremely helpful for the same purposes.

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      Did you know?

      – Twitter users prefer tweets with images – like on Facebook, these types of updates get higher engagement.

      – Shorter tweets are more popular – tweets with less than 100 characters get 17% more engagement.

      – Tweets that include links are 86% more likely to be retweeted. The same goes for tweets with hashtags – within reason.

      What to remember

      – Timing is difficult to get exactly right, and a big part of this is because we all have different schedules and routines for checking email or using social media. This means that no matter how many studies you read, or how much research you do yourself, the results of your social media strategy may not always be 100% consistent. Remember the human factor!

      – Similarly, what works for some might not work for you, depending on your industry, your niche or your audience. This means that the best thing to do in order to create a social media strategy that works for you and your business is to do your own research. Ruthlessly test your methods against your very specific following and you’ll be that much closer to a bespoke solution.

      Which social media platforms do you use most often? Which difficulties have you bumped into while using them, and how have you overcome these challenges? Answer in the comments!

      Featured photo credit: Pexels via pexels.com

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      Last Updated on July 8, 2020

      10 Smart Productivity Software to Boost Work Performance

      10 Smart Productivity Software to Boost Work Performance

      Productivity is the ability to perform tasks efficiently and in a timely manner. In today’s busy and competitive business world, productivity is paramount for any business, organization or corporation.

      Productivity is more than just performing tasks successfully. It is about investing and allocating resources, so the company or business can perform to meet its core goals.

      As part of 2019, it is important to commit to new goals. When shopping around for new productivity software keep in mind the following things: cost, reliability, cross-platform compatibility, on the go, technical support, etc.

      In the subsequent sections, we will examine the most recommended productivity software in the marketplace. In addition, we will look at what makes them tick and what separates them from the rest of the pack.

      Projects and Tasks Management

      1. Monday dot com

        Monday dot com was founded to create a team management solution so people connect to workplace processes across any industry. The productivity tool is used in more than 140 countries.

        The user interface is intuitive and impressive. It makes collaboration productive and fun because of its simplicity.

        The tool is deemed to have one of the best user experiences across the mobile and online project and task management platform.

        The product includes usability, customization, admin control, group management and control, private or public control, in-group messaging and more.

        Check out the software here!

        2. Asana

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          The mantra behind Asana’s product is to enable teams from across different organizations to work together effortlessly.

          The software comes with lots of customizations. When you create a project as a user, you can choose between a traditional task view and the kanban-style board view. The dashboard allows you to see the progress on a project, and it includes an excellent advanced set of search tools.

          Also, Asana’s Android and iOS apps do retain the web interface’s clean look and feel.

          Check out the software here!

          3. Trello

            Trello was founded in the summer of 2010 and two years later the platform added 500,000 members. Anyone within sales, marketing, HR and operations can collaborate successfully with this product.

            Moreover, the tool has over 100 plus integrations with Google Drive, Slack, Jira and others. The product works flawlessly across various platforms.

            Some of the well-known features includes is speed, easy-to-use, and set up. The interface includes due dates, assignments, file storage, checklists and more.

            Check out the software here!

            4. Jira

              The Jira software is flexible and heralded as the next-generation project.

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              The software allows teams to design and adapt the software to an organization’s needs. This includes having visibility into long term goals, project roadmaps, status of work, real-time release information and more. In addition, the interface is customizable.

              The Atlassian Cloud does not support multiple separate domains, subdomains or domain aliases in Google Apps.

              Check out the software here!

              5. Evernote Business

                Evernote was founded in 2008 and reached 11 million users by 2011. The company was founded on the premise that their product should address the ever-increasing volume and speed of information.

                The product helps bring together groups of teams because of versatility and functionality. It creates documents, collaboration on projects, store information all a single location.

                Moreover, you can find information quickly and includes effective search capabilities and integrations with existing tools you may already use.

                Check out the software here!

                Communication

                6. Slack

                  Slack was founded in 2013 and the tool is heralded as a collaboration hub. Slack is where productivity happens. When you start a new project, hire new staff, deploy a code, review a sales contract, finalize on a budget, Slack covers all of these. Some of the major highlights include highly customizable notifications and seamless integrations with other collaboration and office tools. The free version of the software comes loaded with features, but does not archive old message. So, you have to review what are the best options for your organization or business.

                  Check out the software here!

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                  7. Spike

                    Newcomer Spike makes emails more conversational by helping teams maintain productivity, communication, and collaboration. All of these are achieved from within their inbox.

                    Spike works on top of any existing email (O365, G suite, and IMAP) turning it into a real-time messenger and making your communication much more functional and efficient.

                    Spike’s features include built-in groups and channels, voice and video calls, email encryption, instant access to all your files, and much more.

                    Check out the software here!

                    Creation

                    8. Office 365

                      Microsoft’s Office 365 could not be excluded from the conversation and especially as it pertains to productivity software.

                      Of course we are all familiar with Word, Excel, PowerPoint, and Outlook. But there is more capabilities that come with it.

                      You have business-class email, online storage space, and teamwork solutions. These services can be accessed from just about anywhere.

                      Within this suite is Microsoft Sway, which is a presentation software and a step above PowerPoint.

                      Check out the software here!

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                      9. Grammarly

                        Grammarly helps to cut down time on editing. Professionals in several industries like law, healthcare, academia, marketing, engineering and journalism use it to provide instant feedback on the accuracy of writing in English.

                        Once you install the extension from Google Chrome, you can get corrections when you are drafting an email, using social media and other apps.

                        Grammarly is AI powered and it’s a wonderful tool to have to check spelling and grammar before a presentation.

                        Check out the software here!

                        Team Analytics

                        10. ActivTrak

                          ActivTrak is a business intelligence tool that allows you to access team behavior analytics. In other words, it is data-driven.

                          The pros include two-factor authentication with active directory integration. You can also automate your alerts and it has an intuitive interface with easy-to-use admin controls.

                          Furthermore, it comes with Google sign-in, iOS app, productivity track, and more. The bottomline is the product offers employee productivity metrics along with team behavior analytics.

                          Check out the software here!

                          The Bottom Line

                          Depending on the size, budget, resources, and immediate needs of your company, not all productivity software will exactly solve your problem. You will have to contact any of the providers above and probe extensively to find the right product that is made for your business.

                          More Productivity Tools

                          Featured photo credit: Domenico Loia via unsplash.com

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