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How to Post on Social Media to Gain Popularity

How to Post on Social Media to Gain Popularity

Social media is a mysterious and multifaceted beast. Much like the Internet, the social media landscape evolves at a dizzying pace, making it very difficult indeed to keep up with the numerous changes and new platforms that crop up left, right and center. Especially if you aren’t a social media strategist by trade, and you’re simply trying to navigate the murky waters of digital marketing to, say, promote your personal blog posts or make sure your Facebook status gets seen by as many eyeballs as possible.

It isn’t easy, of course. By its very nature, social media is governed by the people who consume it. Indeed, you could spend hours on end crafting the perfect tweet, but if you release it into the world at the wrong time and no one is around to see it or share it, then you will have put in all that effort for nothing. Your success within the realm of social media, then, is directly tied to your content being exposed to the right people, in the right format, at the right time.

Because of the human factor in the equation, getting your social media strategy right can seem like a hideously complex, Herculean task. Luckily, the world has clocked on to the importance of social media in business in recent years and nowadays, there are only very few marketers who bypass these incredibly useful and valuable platforms.This means that extensive research on the topic is more in demand than ever, and specialists such as HubSpot, Buffer, or Coschedule are hard at work to provide us with the data we need to thrive in the social media jungle.

Sifting through all this information can seem pretty daunting, but never fear, we’re here and we’ve done it all for you! Whether you’re looking to become the next Facebook idol, get your content seen by anyone who’s anyone on Twitter, or develop a social media strategy that works for you or your business, timing is essential and we’ve got you covered. Ready to rock the social media world?

Facebook – How to choose the best times for your updates

Whether you have a Business Page or simply want to be the coolest kid on the Facebook block, it turns out that there are not only good times, but also good days to schedule your updates on. Indeed, a recent study by Buddy Media shows that posts published towards the end of the week – in this case, Thursday and Friday – receive much more engagement than posts published, say, on Monday through Wednesday. The study suggests that this may have some correlation with Facebook users’ states of mind throughout the week: iData released by Facebook indicates that these higher interaction rates on Thursdays and Fridays also coincide with spikes in the Facebook “Happiness Index”.

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Could this mean that the less people want to work or the closer they are to the weekend, the more time they spend on Facebook, and the more likely they are to engage with the content posted there? Maybe so, but in any case, research suggests that the end of the week is probably an excellent place to start if you want to get your posts seen by as many eyes as possible.

The Best Days to Post Your Facebook Updates (Buddy Media)

    Buddy Media – The best days to post on Facebook

    But what about the best times to post? This, apparently, is more complicated to measure and depends largely on your audience. However, the consensus seems to be that the mornings before work or the evenings are a long shot. Instead, aim for the early afternoon, or more generally speaking any time between 9 am and 7 pm.

    Your safest bet? Test it yourself with your Facebook Insights if you run a page! This super handy on-site application allows you to see when your audience engages the most with your specific content, allowing you to glean a far better understanding of their habits than any study ever will.

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    Did you know?

    – Posts with photos get 39% more engagement than text posts.

    – If you must write text posts, keep them at under 250 characters: they’ll get 60% more engagement.

    – Even better than short text posts? Questions! They will get 100% more engagement.

    Twitter: How to choose the best time to tweet

    Much like Facebook, Twitter comes with its own set of codes and best practices and, most importantly, a very specific audience that checks in at very specific times during the day, and certain days rather than others. The thing is, because so many different people use Twitter, and for different purposes, it can be difficult to find straightforward answers as to when to dispatch that all-important tweet.

    For instance, a researcher named Dan Zarrella found that engagement, measured by click-through rates, for brands was higher for tweets posted on Friday, Saturday and Sunday, while another think tank came to the opposite conclusion.

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    The Best Days to Tweet (Dan Zarrella)

      Dan Zarrella – Best days to tweet

      As for the best time during the day to send your Twitter updates, again, the information varies from source to source and from metric to metric: indeed, whereas some groups suggest that the best time for getting more re-tweets seems to be around 5 pm, in terms of click-throughs, the best time appears to be around noon or 6 pm. Like I mentioned in the introduction, the difficulty with social media is that it depends on the most inconstant variable of all: humans!

      This makes it difficult to determine exactly which strategy to follow in order to gain the most exposure for your content. Your best bet? Test, test, test! Much like with Facebook, the best way to develop a personalized strategy that’ll work for you and/or your business is by trying several different methods and seeing which one yields the best results. There are many tools out there that will enable you to get a clearer view of what your followers enjoy, and how and when they enjoy it best.

      For instance, the Buffer web and mobile app allows you to not only schedule your tweets; it also gives you valuable insight on your audience’s habits, telling you which tweets were the most popular. By analysing this data, you’ll eventually be able to create a strong social media schedule, posting updates so that they get sent out to the right people, at the right time. Other tools, such as HootSuite, SocialBro and Tweriod are also extremely helpful for the same purposes.

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      Did you know?

      – Twitter users prefer tweets with images – like on Facebook, these types of updates get higher engagement.

      – Shorter tweets are more popular – tweets with less than 100 characters get 17% more engagement.

      – Tweets that include links are 86% more likely to be retweeted. The same goes for tweets with hashtags – within reason.

      What to remember

      – Timing is difficult to get exactly right, and a big part of this is because we all have different schedules and routines for checking email or using social media. This means that no matter how many studies you read, or how much research you do yourself, the results of your social media strategy may not always be 100% consistent. Remember the human factor!

      – Similarly, what works for some might not work for you, depending on your industry, your niche or your audience. This means that the best thing to do in order to create a social media strategy that works for you and your business is to do your own research. Ruthlessly test your methods against your very specific following and you’ll be that much closer to a bespoke solution.

      Which social media platforms do you use most often? Which difficulties have you bumped into while using them, and how have you overcome these challenges? Answer in the comments!

      Featured photo credit: Pexels via pexels.com

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      Last Updated on October 16, 2019

      11 Meeting Scheduler Apps to Boost Your Productivity

      11 Meeting Scheduler Apps to Boost Your Productivity

      Automations are key to improving efficiency. Set the system up right from the beginning and you’ll reduce the amount of no-shows and cancellations.

      Whatever your business is, with automations, meeting scheduler apps do more than just streamline appointment setting. They prime your workflow for maximum results.

      Meeting scheduler apps are awesome if you use them right. Use them wrong and you can look like an arrogant elitist.

      In this article, I will share with you 11 great meeting scheduler apps you can start using today to boost your productivity.

      1. ScheduleOnce

        ScheduleOnce is an industry leader and robust solution. Whether you work alone or have a large team, ScheduleOnce can support you.

        ScheduleOnce allows you to create multiple users and multiple calendars. I use one calendar for booking podcast guests with automations set up to prep my guests for our interview. I use another calendar for strategy sessions and coaching calls.

        ScheduleOnce also has embeddable widgets so you can keep the scheduler inside your own website.

        Starting at $7 a month and a 14 day free trial, ScheduleOnce can fit a variety of needs in business.

        Available on Web

        2. Calendly

          Calendly stands out for its clean, easy to use interface. If you like clean design, Calendly might be your choice. It too has robust automations and integrations for individuals and teams alike.

          You can try Calendly free for 14 days. Their basic plan is free while their most robust plan is only $12 a month.

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          Available on Web | Google Chrome Extension

          3. Assistant.to

            For those who use gmail, Assistant.to is a super simple solution.

            From inside an email, you click on the Assistant.to icon and pick times your free. Assistant.to embeds the times directly into the email so the recipient can quickly pick a time that works for them.

            While it doesn’t have all the bells and whistles of apps like Calendly or ScheduleOnce, Assistant.to is completely free.

            Available on Web

            4. Acuityscheduling

              Acuity is a robust meeting scheduler very similar to ScheduleOnce. It integrates with CRMs, Email Marketing platforms, Analytics tools and accounting software.

              It comes with a 14 day free trial. They have a free solo account but if you want the benefit of the integrations, you’ll start as low as $15 a month and can cost up to $50 a month.

              Available on Web | iOS | Android

              5. Pick

                Built for simplicity, Pick is direct and easy to use. You can create your own url extension like pick.co/yournamehere and it integrates with Google calendar and Office 365.

                At $3 a month, this is a great tool for quick scheduling.

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                Available on Web

                6. X.ai

                  For those who are early adopters of AI, this may be the solution for you. X.ai created two AI assistants they call Amy and Andrew Ingram. After setting up your account you simply CC them on your emails with the person you’re wanting to schedule and the AI assistants will email your guests from there until your appointment is set.

                  This type of scheduler feels more personal because of the dialogue. There are stories on their site of people thinking Amy and Andrew are real people. X.ai integrates with Google, Office 365 and Outlook.

                  Starting at $29 a month for an Individual account and $39 a month per user for a Team account, Amy and Andrew are ready to schedule meetings for you. Want to try it out first? They do have a free trial.

                  Available on Web

                  7. YouCanBook.me

                    is another competitive solution for scheduling meetings online. You can manage the calendars of your entire team, configure booking forms, and integrate with your calendar.

                    They have a free account branded with their company name or you can have some control over your branding and appearance at $10 a month for all their features. Either way, this company is worth a look.

                    Available on Web

                    8. Doodle

                      Doodle is unique in the space of meeting schedulers because it helps groups of people find a time to meet that works for everyone.

                      It integrates with your calendar and allows you to send a poll to all invited. Once people vote on the poll you can see which time works best for everyone.

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                      You can also run polls for food preferences if you’re scheduling a lunch meeting or a section of town if people are coming from all over.

                      While there is a free account, you’ll unlock it’s potential starting at $39 per year.

                      Available on Web | iOS | Android

                      9. WhenAvailable

                        WhenAvailable is another scheduler that works for groups of people. You can use it to schedule a pickup game of basketball, decide on your next book club or book your family reunion.

                        Their free account allows up to 20 guests, unlimited events and one contact group. For $15 a year you unlock all the goodies including reminders and chat messages.

                        Available on Web

                        10. Rally

                          Like Doodle and WhenAvailable, Rallly is helpful for scheduling meetings and events with multiple people involved. You create a poll and everyone votes. It’s quick and easy.

                          Unlike Doodle, it doesn’t have as many features, but it’s entirely free.

                          Available on Web

                          11. NeedtoMeet

                            Finishing strong, NeedtoMeet is our last app that allows you to schedule meetings or events for multiple people. It has mobile apps, custom urls, easy polling, notifications and commenting.

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                            NeedtoMeet also allows 1:1 Meetings for things like performance reviews for your whole team. You send out the your calendar slots to your team and they can only pick 1 slot, minimizing the amount of emails and scheduling you have to coordinate.

                            While they have a free account, you can unlock all features for only $19 a year.

                            Available on Web

                            Bonus: Don’t Make These Common Mistakes When Using Meeting Schedulers

                            In the excitement of streamlining your scheduling process, it can be easy to forget the feelings of those you’re inviting to meet. I know. I’ve done this.

                            To say “Hey, schedule time on my calendar” feels colder than “Hey, here’s my calendar. To avoid all the back and forth, pick a time that works best for you.”

                            Always make sure to frame your invite with your scheduler app with the benefit to them and why we’re doing it this way rather than the old fashioned, personal way.

                            A little finesse goes a long way. Without it, you risk seeming transactional and cold.

                            Some meeting scheduler widgets you can embed in your site can take a couple seconds to load. If you go this route, make sure there’s text just above the widget that lets your guest know the calendar will appear below and to wait for it to load.

                            If you use an online meeting tool like Zoom, it’s also important to explicitly let them know the meeting will take place on Zoom and include the Zoom link in the email reminder. Many make the mistake of not clarifying where the meeting will actually take place which can create last minute chaos at the time of the meeting.

                            Should you require special settings, like ethernet, external mics or lighting, let your guests know that on your thank you page and reminder emails so they are prepared for the meeting and you end up with the best meeting possible.

                            With clear communication in your automation, your meeting scheduler tools can almost perform like a virtual assistant for a fraction of the cost, or free, depending on the app you choose.

                            The Bottom Line

                            Meeting scheduler apps are diverse in features and unique in design. Before committing to one and realizing it’s not a fit, I recommend exploring which 3 might best fit you and then doing a trial with each of them at the same time so that you can see how they feel as you use them side by side.

                            Scheduling meetings the old fashioned way can be tedious. Conversely, finding a scheduling app that works seamlessly in the background is heavenly.

                            Like cell phones, meeting scheduler apps are moving from a nice-to-have luxury to must-have necessity in the lives of productive people. As you explore your options, stay true to your brand and the tools that have worked well for you to this point and simply find a meeting scheduler app that plays well with what you have created.

                            Featured photo credit: rawpixel via unsplash.com

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