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How to Post on Social Media to Gain Popularity

How to Post on Social Media to Gain Popularity

Social media is a mysterious and multifaceted beast. Much like the Internet, the social media landscape evolves at a dizzying pace, making it very difficult indeed to keep up with the numerous changes and new platforms that crop up left, right and center. Especially if you aren’t a social media strategist by trade, and you’re simply trying to navigate the murky waters of digital marketing to, say, promote your personal blog posts or make sure your Facebook status gets seen by as many eyeballs as possible.

It isn’t easy, of course. By its very nature, social media is governed by the people who consume it. Indeed, you could spend hours on end crafting the perfect tweet, but if you release it into the world at the wrong time and no one is around to see it or share it, then you will have put in all that effort for nothing. Your success within the realm of social media, then, is directly tied to your content being exposed to the right people, in the right format, at the right time.

Because of the human factor in the equation, getting your social media strategy right can seem like a hideously complex, Herculean task. Luckily, the world has clocked on to the importance of social media in business in recent years and nowadays, there are only very few marketers who bypass these incredibly useful and valuable platforms.This means that extensive research on the topic is more in demand than ever, and specialists such as HubSpot, Buffer, or Coschedule are hard at work to provide us with the data we need to thrive in the social media jungle.

Sifting through all this information can seem pretty daunting, but never fear, we’re here and we’ve done it all for you! Whether you’re looking to become the next Facebook idol, get your content seen by anyone who’s anyone on Twitter, or develop a social media strategy that works for you or your business, timing is essential and we’ve got you covered. Ready to rock the social media world?

Facebook – How to choose the best times for your updates

Whether you have a Business Page or simply want to be the coolest kid on the Facebook block, it turns out that there are not only good times, but also good days to schedule your updates on. Indeed, a recent study by Buddy Media shows that posts published towards the end of the week – in this case, Thursday and Friday – receive much more engagement than posts published, say, on Monday through Wednesday. The study suggests that this may have some correlation with Facebook users’ states of mind throughout the week: iData released by Facebook indicates that these higher interaction rates on Thursdays and Fridays also coincide with spikes in the Facebook “Happiness Index”.

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Could this mean that the less people want to work or the closer they are to the weekend, the more time they spend on Facebook, and the more likely they are to engage with the content posted there? Maybe so, but in any case, research suggests that the end of the week is probably an excellent place to start if you want to get your posts seen by as many eyes as possible.

The Best Days to Post Your Facebook Updates (Buddy Media)

    Buddy Media – The best days to post on Facebook

    But what about the best times to post? This, apparently, is more complicated to measure and depends largely on your audience. However, the consensus seems to be that the mornings before work or the evenings are a long shot. Instead, aim for the early afternoon, or more generally speaking any time between 9 am and 7 pm.

    Your safest bet? Test it yourself with your Facebook Insights if you run a page! This super handy on-site application allows you to see when your audience engages the most with your specific content, allowing you to glean a far better understanding of their habits than any study ever will.

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    Did you know?

    – Posts with photos get 39% more engagement than text posts.

    – If you must write text posts, keep them at under 250 characters: they’ll get 60% more engagement.

    – Even better than short text posts? Questions! They will get 100% more engagement.

    Twitter: How to choose the best time to tweet

    Much like Facebook, Twitter comes with its own set of codes and best practices and, most importantly, a very specific audience that checks in at very specific times during the day, and certain days rather than others. The thing is, because so many different people use Twitter, and for different purposes, it can be difficult to find straightforward answers as to when to dispatch that all-important tweet.

    For instance, a researcher named Dan Zarrella found that engagement, measured by click-through rates, for brands was higher for tweets posted on Friday, Saturday and Sunday, while another think tank came to the opposite conclusion.

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    The Best Days to Tweet (Dan Zarrella)

      Dan Zarrella – Best days to tweet

      As for the best time during the day to send your Twitter updates, again, the information varies from source to source and from metric to metric: indeed, whereas some groups suggest that the best time for getting more re-tweets seems to be around 5 pm, in terms of click-throughs, the best time appears to be around noon or 6 pm. Like I mentioned in the introduction, the difficulty with social media is that it depends on the most inconstant variable of all: humans!

      This makes it difficult to determine exactly which strategy to follow in order to gain the most exposure for your content. Your best bet? Test, test, test! Much like with Facebook, the best way to develop a personalized strategy that’ll work for you and/or your business is by trying several different methods and seeing which one yields the best results. There are many tools out there that will enable you to get a clearer view of what your followers enjoy, and how and when they enjoy it best.

      For instance, the Buffer web and mobile app allows you to not only schedule your tweets; it also gives you valuable insight on your audience’s habits, telling you which tweets were the most popular. By analysing this data, you’ll eventually be able to create a strong social media schedule, posting updates so that they get sent out to the right people, at the right time. Other tools, such as HootSuite, SocialBro and Tweriod are also extremely helpful for the same purposes.

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      Did you know?

      – Twitter users prefer tweets with images – like on Facebook, these types of updates get higher engagement.

      – Shorter tweets are more popular – tweets with less than 100 characters get 17% more engagement.

      – Tweets that include links are 86% more likely to be retweeted. The same goes for tweets with hashtags – within reason.

      What to remember

      – Timing is difficult to get exactly right, and a big part of this is because we all have different schedules and routines for checking email or using social media. This means that no matter how many studies you read, or how much research you do yourself, the results of your social media strategy may not always be 100% consistent. Remember the human factor!

      – Similarly, what works for some might not work for you, depending on your industry, your niche or your audience. This means that the best thing to do in order to create a social media strategy that works for you and your business is to do your own research. Ruthlessly test your methods against your very specific following and you’ll be that much closer to a bespoke solution.

      Which social media platforms do you use most often? Which difficulties have you bumped into while using them, and how have you overcome these challenges? Answer in the comments!

      Featured photo credit: Pexels via pexels.com

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      Last Updated on August 16, 2019

      10 Best Calendar Apps to Stay on Track in 2019

      10 Best Calendar Apps to Stay on Track in 2019

      The success of our day is largely dependent on the quality of our planning. Not to miss out anything in their to-dos, some people prefer to make a list of upcoming tasks in a notebook, while others have long started using digital technology solutions.

      Calendar applications are some of the main tools that are worth using to organize our life and plan your time carefully.

      Many people have switched to specific tools; however, there are still some who do not use calendars on a daily basis. They may find some applications uncomfortable to use, non-functional, or expensive.

      In this article, we are going to check out the best calendars apps to help you stay organized.

      1. Cal Calendar

        Cal Calendar has recently appeared on the market of mobile applications (Android, iOS). It is the brainchild of the development team of Any.do that features impressive functionality and well-thought-out design.

        The application comes with many great features, including support for Exchange and Google Calendar, widgets, voice recording, and many more.

        Cal Calendar has direct integration with Any.Do To-Do List, which gives you a unique tandem of two applications.

        Apart from its extended functionality, Cal Calendar is easy to use. The creation of events is very simple and fast.

        What is more, depending on the name of the event, the application automatically adds contacts and geolocation data to the entry description. You can even import your lists and entries from Any.do.

        Cal Calendar is a great option for any type of user. It is very convenient and doesn’t overcomplicate the mode of display.

        Another good thing is that this tool is available for free, so you can use it without spending a dime for the software.

        Available for iOS and Android

        2. Google Calendar

          Google Calendar is the official calendar for Android devices that has been tested out by many users around the globe. If you are right now trying to get away from it, consider changing your mind.

          Since this application is installed on most Android devices by default, many users think that there is nothing special in this program. They are wrong.

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          Google has been updating its calendar for quite a few years, and now it comes in Material Design with advanced event features, direct integration into other Google services (for example, supports reminders and Google Now), and comes with Exchange support.

          The program is super easy and will not cost a dime for you. It is a good thing, right?

          Available for iOS and Android

          3. Jorte Calendar

            Jorte Calendar is one of the most popular calendar applications in the Google Play store.

            The program features a wide range of configuration options, with many design alternatives. You can adjust display mode to your needs and view calendar entries sorted by month, week, or day (by hours). It is convenient for quickly picking the desired date, using task bars, and setting reminders.

            Apart from its ordinary information storing function, this application can be a special cloud service, Jorte Cloud, allowing you to synchronize calendars, schedules, and task lists on multiple devices. The application also supports data importing from Google Calendar.

            For those paying attention to the program design, there is also Jorte Store, where you can buy styles and icons to personalize the calendar. This feature makes Jorte is one of the brightest calendar applications.

            A basic version of the app is free of charge, so if you do not want to spend money on a calendar application, it is a good option.

            Available for iOS and Android

            4. Business Calendar

              Business Calendar is geared towards people who use their calendar for work purposes and business task planning. It offers different modes with wide configuration capabilities.

              The application gives a default view mode by months, and events can be marked in different colors. Display modes/ sorting can be adjusted to your needs (by month, day, year, or events).

              You can also set a multi-day viewing mode to see how things look for the next few days. Scrolling up and down moves you by month, and if you check a few days, they will be shown in a more detailed form.

              The day display mode offers hourly scheduling, and the schedule mode provides a detailed schedule for a single event.

              Business Calendar is a great tool for planning/ scheduling cases, tasks, and events. There is a support for recurring events, which can be set up in just a few clicks.

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              Having purchased software, you can use it to import and export other calendars, delete, copy, or move several events at the same time.

              Android Business Calendar application may seem somewhat chaotic, but it works fine and is easy to work with if you play with it for a while.

              A full version of the application is available for $4.99, but you can also find a free version for the app test drive.

              Available for Android

              5. aCalendar

                aCalendar opens our collection of top 10 calendar applications available on the market today. With its appealing design, easy navigation, and great functionality, it is one of the most popular calendar apps in our list.

                Some of extra functions include color schemes for each case type (48 colors to choose from), different types of demonstrations, different widgets, moon phases, and much more.

                Taking into account it functionality, aCalendar is a reliable calendar application that has an easy-to-navigate interface with three display options. Scrolling from side to side allows you to switch between the display modes of the month, week and day.

                When scrolling down and up, you are moving through the calendar at intervals in accordance with the selected display mode.

                Apart from its time planning feature, aCalendar synchronizes photos from contact lists or social networks to remind you about birthdays, anniversaries, or any other special dates.

                The program also supports data transfer through NFC and full-screen widgets, which eases your work with any data.

                The program is available for free, but you can also get even more features if you buy the extended version of software for $4.99.

                Available for Android

                6. DigiCal Calendar

                  DigiCal Calendar is very similar to Cal Calendar in the fact that the application focuses on design more than on its functionality. However, this doesn’t mean that the application doesn’t serve the purpose.

                  With this calendar application, you can synchronize all your calendars and view them in different ways.

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                  Along with the basic functions, this program comes with support for Google Calendar, Outlook, and includes some unique and interesting features. You can match keywords to the image or set up a dark theme.

                  The app can even show you the weather forecast for three days. There are many other features that deserve the attention of people who really like to use calendar applications.

                  Available for Android

                  7. SolCalendar

                    SolCalendar can be called a universal application. It claims to be an all-in-one digital solution having a basic calendar functionality combined with some other advanced features, such as weather forecast for a specific day.

                    The application supports Google Calendar, as well as tasks, widgets, lunar calendar and even Foursquare.

                    Those searching for a calendar application to cover just everything in its functionality, SolCalendar is a program to consider. There are a lot of interesting things in this application; the program does an excellent job working in “all-in-one” mode.

                    Test SolCalendar – the application is available for free. You can test it out without purchasing the service.

                    Available for Android

                    8. Calendar

                      Calendar is a relatively new app. It works as a web app and for both iOS and Android devices. It is an intelligent app that learns your contacts, schedule and tasks. It also helps you schedule and arrange meetings according to your available time slots.

                      A good thing about Calendar is that it allows you to sync up with other calendars you use such as Apple Calendar and Google Calendar. And so you can manage all the calendars you have in one place.

                      Calendar also gives you analytics of your meetings, giving you a clear picture on how you can improve your time management.

                      Available for Desktop, iOS and Android

                      9. Today Calendar

                        Today Calendar is one of the most hip and edgy calendars in our list. The solution was one of the first ones that really embraced Material Design and remains one of the few that adhere to the neat style.

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                        The calendar application offers bold colors, simple controls, and great functionality. This is not as heavy an application as many others; it will not eat all the memory of your device.

                        If you are not searching for something complicated and over-functional, Today Calendar is what you need. You can always test the application before paying for it – the program is available for free.

                        Available for Android

                        10. Calendar Widget: Month

                          Sometimes people do not need a heap of calendar applications. They would prefer to have one efficient calendar widget.

                          Calendar Widget: Month perfectly fills this niche and meets all the needs of a modern user. It has some features of an ordinary calendar, but the real great thing about this software is that it has 80 or more themes in its library.

                          The design of the application is great; the themes are perfectly tuned. There are options for almost any theme of your smartphone. The only drawback is the fact that the widget memory is not too large, and you should be ready for it.

                          This simple calendar widget was created in the image and semblance of widgets from Yahoo. The widget window displays one calendar month with the ability to go to the previous and move to the next one.

                          If you need a simple and affordable calendar to plan your tasks and affairs for one month, this widget is ideal for you. Calendar Widget: Month is so simple that it does not even have Google Calendar support.

                          At the moment, it does not have the function of connecting any third-party calendars and services. Developers allow the possibility of introducing support for Google service as an addition to the widget, if users request to have this opportunity.

                          Available for Android

                          Our Verdict

                          Searching for the right application to manage your various calendars and plan your busy day can sometimes turn into a streak of obstacles.

                          Most of us need flexible applications that can be easily used to manage our tough schedule. The application should have all necessary time planning functions and be intuitive.

                          Stylish design and limitless compatibility also matter. It is not always easy to find such a program.

                          The above digital calendar solutions fall under the category “worth” of being used. They are modern, multifunctional, easy, and easy. Pick the one you like!

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                          Featured photo credit: Unsplash via unsplash.com

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