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How to Post on Social Media to Gain Popularity

How to Post on Social Media to Gain Popularity

Social media is a mysterious and multifaceted beast. Much like the Internet, the social media landscape evolves at a dizzying pace, making it very difficult indeed to keep up with the numerous changes and new platforms that crop up left, right and center. Especially if you aren’t a social media strategist by trade, and you’re simply trying to navigate the murky waters of digital marketing to, say, promote your personal blog posts or make sure your Facebook status gets seen by as many eyeballs as possible.

It isn’t easy, of course. By its very nature, social media is governed by the people who consume it. Indeed, you could spend hours on end crafting the perfect tweet, but if you release it into the world at the wrong time and no one is around to see it or share it, then you will have put in all that effort for nothing. Your success within the realm of social media, then, is directly tied to your content being exposed to the right people, in the right format, at the right time.

Because of the human factor in the equation, getting your social media strategy right can seem like a hideously complex, Herculean task. Luckily, the world has clocked on to the importance of social media in business in recent years and nowadays, there are only very few marketers who bypass these incredibly useful and valuable platforms.This means that extensive research on the topic is more in demand than ever, and specialists such as HubSpot, Buffer, or Coschedule are hard at work to provide us with the data we need to thrive in the social media jungle.

Sifting through all this information can seem pretty daunting, but never fear, we’re here and we’ve done it all for you! Whether you’re looking to become the next Facebook idol, get your content seen by anyone who’s anyone on Twitter, or develop a social media strategy that works for you or your business, timing is essential and we’ve got you covered. Ready to rock the social media world?

Facebook – How to choose the best times for your updates

Whether you have a Business Page or simply want to be the coolest kid on the Facebook block, it turns out that there are not only good times, but also good days to schedule your updates on. Indeed, a recent study by Buddy Media shows that posts published towards the end of the week – in this case, Thursday and Friday – receive much more engagement than posts published, say, on Monday through Wednesday. The study suggests that this may have some correlation with Facebook users’ states of mind throughout the week: iData released by Facebook indicates that these higher interaction rates on Thursdays and Fridays also coincide with spikes in the Facebook “Happiness Index”.

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Could this mean that the less people want to work or the closer they are to the weekend, the more time they spend on Facebook, and the more likely they are to engage with the content posted there? Maybe so, but in any case, research suggests that the end of the week is probably an excellent place to start if you want to get your posts seen by as many eyes as possible.

The Best Days to Post Your Facebook Updates (Buddy Media)

    Buddy Media – The best days to post on Facebook

    But what about the best times to post? This, apparently, is more complicated to measure and depends largely on your audience. However, the consensus seems to be that the mornings before work or the evenings are a long shot. Instead, aim for the early afternoon, or more generally speaking any time between 9 am and 7 pm.

    Your safest bet? Test it yourself with your Facebook Insights if you run a page! This super handy on-site application allows you to see when your audience engages the most with your specific content, allowing you to glean a far better understanding of their habits than any study ever will.

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    Did you know?

    – Posts with photos get 39% more engagement than text posts.

    – If you must write text posts, keep them at under 250 characters: they’ll get 60% more engagement.

    – Even better than short text posts? Questions! They will get 100% more engagement.

    Twitter: How to choose the best time to tweet

    Much like Facebook, Twitter comes with its own set of codes and best practices and, most importantly, a very specific audience that checks in at very specific times during the day, and certain days rather than others. The thing is, because so many different people use Twitter, and for different purposes, it can be difficult to find straightforward answers as to when to dispatch that all-important tweet.

    For instance, a researcher named Dan Zarrella found that engagement, measured by click-through rates, for brands was higher for tweets posted on Friday, Saturday and Sunday, while another think tank came to the opposite conclusion.

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    The Best Days to Tweet (Dan Zarrella)

      Dan Zarrella – Best days to tweet

      As for the best time during the day to send your Twitter updates, again, the information varies from source to source and from metric to metric: indeed, whereas some groups suggest that the best time for getting more re-tweets seems to be around 5 pm, in terms of click-throughs, the best time appears to be around noon or 6 pm. Like I mentioned in the introduction, the difficulty with social media is that it depends on the most inconstant variable of all: humans!

      This makes it difficult to determine exactly which strategy to follow in order to gain the most exposure for your content. Your best bet? Test, test, test! Much like with Facebook, the best way to develop a personalized strategy that’ll work for you and/or your business is by trying several different methods and seeing which one yields the best results. There are many tools out there that will enable you to get a clearer view of what your followers enjoy, and how and when they enjoy it best.

      For instance, the Buffer web and mobile app allows you to not only schedule your tweets; it also gives you valuable insight on your audience’s habits, telling you which tweets were the most popular. By analysing this data, you’ll eventually be able to create a strong social media schedule, posting updates so that they get sent out to the right people, at the right time. Other tools, such as HootSuite, SocialBro and Tweriod are also extremely helpful for the same purposes.

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      Did you know?

      – Twitter users prefer tweets with images – like on Facebook, these types of updates get higher engagement.

      – Shorter tweets are more popular – tweets with less than 100 characters get 17% more engagement.

      – Tweets that include links are 86% more likely to be retweeted. The same goes for tweets with hashtags – within reason.

      What to remember

      – Timing is difficult to get exactly right, and a big part of this is because we all have different schedules and routines for checking email or using social media. This means that no matter how many studies you read, or how much research you do yourself, the results of your social media strategy may not always be 100% consistent. Remember the human factor!

      – Similarly, what works for some might not work for you, depending on your industry, your niche or your audience. This means that the best thing to do in order to create a social media strategy that works for you and your business is to do your own research. Ruthlessly test your methods against your very specific following and you’ll be that much closer to a bespoke solution.

      Which social media platforms do you use most often? Which difficulties have you bumped into while using them, and how have you overcome these challenges? Answer in the comments!

      Featured photo credit: Pexels via pexels.com

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      Published on September 17, 2020

      10 Best Monitors for Your PC Under $100

      10 Best Monitors for Your PC Under $100

      Are you looking for the best monitor under $100?

      Whether you want it for your home office, editing photography, or gaming, you don’t need to spend big bucks on a display screen because a low budget one will certainly do the trick.[1]

      We can almost hear you having second thoughts about the picture quality, but you don’t have to worry at all.[2]

      Our list of the best monitors under $100 will be more than enough to cover you. Just go through it now, and you’ll find yourself a bargain.

      Why You Should Trust Us

      Our list incorporates some of the best low-budget monitors available in the market. Their efficiency and distinctive traits enable them to stand out from others.[3] The hand-picked ones below are incredibly slick and have a high refresh rate, fast response time, high resolution, and built-in speakers.

      1. Acer Ultra Thin Frame Monitor

        Our first affordable computer screen is Acer’s 21.5-inch ultra-thin frame monitor. It has a refresh rate of 75Hz using an HDMI port and offers a full HD widescreen display.

        Its brightness can be maxed out at 250 nits. It has a slight tilt angle ranging from -5 to 15, as well as Radeon free sync technology.

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        Buy this computer monitor.

        2. Sceptre Ultra-Thin Display

          Sceptre is another company that provides excellent displays for your CPU. The screen size is a little smaller at 20 inches, but it’s made up for the slightly lower price than Acer. It also comes with two HDMI ports and built-in speakers and is wall mount ready.

          Buy this computer monitor.

          3. ViewSonic LED Monitor

          best monitor

            If you want the best monitor to set up in your office or around the house, ViewSonic’s LED screen is another good option to buy. The resolution is full HD and has a broader tilt ranging from -5 to 23 degrees.

            On top of that, the product comes with a 3-year warranty. Included in the bundle are a VGA cable, monitor, power cable, and audio cable.

            Buy this computer monitor.

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            4. ViewSonic Gaming Screen

              While we just covered a ViewSonic monitor, this one is specifically built for gaming in mind.

              Overall, this computer screen provides the same specs as the previously mentioned item. The key differences are that this one is slightly longer, comes with pre-set customizable visual modes, and offers a maxed out contrast, delivering a dynamic contrast ratio for sharp and crisp images. It also comes with a DVI cable.

              Buy this computer monitor.

              5. Asus Back Lit Monitor

              best monitor

                If you don’t mind spending a little more money, you can get an Asus Back Lit Monitor for your PC. A lot of the focus is on image quality, particularly having a strong contrast ratio and smart video technology for straight viewing. That feature also helps in reducing blue light since you’ll have more flexibility with the colors and brightness.

                Buy this computer monitor.

                6. Asus Back Lit Display

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                  Another alternative to the previous Asus monitor is this one. It has a smaller contrast ratio, though it still delivers a smooth video display. You also have aspect controls, so you can adjust its display.

                  Buy this computer monitor.

                  7. Dell Ultrasharp Panel Monitor

                  best monitor

                    If you’re looking for the basic features, look no further than Dell. There’s nothing particularly fancy about this panel screen, but it does the job well for any computer.

                    Its response time is 8ms, which is typical for a monitor. It can come in either silver or black.

                    Buy this computer monitor.

                    8. ViewSonic Frameless Monitor

                      If you liked ViewSonic’s LED monitor but wanted a little more features, we suggest looking at their frameless display. While it boasts similar specs as the brand’s other monitors, it offers color correction and dual built-in speakers, making it ideal for office and home use. It’s also 22 inches long.

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                      Buy this computer monitor.

                      9. Dell Mountable LED-Lit Monitor

                        For a dependable display with a good frame rate, Dell has a mountable, LED-lit monitor in the market. It measures 18.5 inches, has an adjustable arm, and has been through rigorous testing for long-lasting reliability. You can’t go wrong with this best monitor either.

                        Buy this computer monitor.

                        10. Sceptre Monitor

                          The final screen to cover comes from Sceptre. Compared to the ultra-thin version mentioned above, this one is available in 22 inches. Beyond that, it’s your standard display that provides decent tilting at -5 to 15 degrees, wall-mounted capabilities, 5ms response time, and built-in speakers.

                          Buy this computer monitor.

                          Final Thoughts

                          Finding one of the best monitors around can be tricky. If you’re looking for an affordable one that can last for years, consider picking a computer screen from this list.

                          Featured photo credit: Sebastian Bednarek via unsplash.com

                          Reference

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