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7 Tools To Boost Your Social Media Performance

7 Tools To Boost Your Social Media Performance
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Raise your hand if you have a Facebook page. Twitter? Instagram? Pinterest? Chances are, if you’re reading this, you have at least one of them. But if you’re anything like I used to be, you most likely use them to post pictures of your dinner, or share a crazy cat video. You could be using these incredible tools to make your presence of social media felt, and possibly monetize your blog or website while you’re at it.

These 8 tools will help you boost your social media performance:

1. Rignite

rignite

    Rignite streamlines the process of managing multiple social media accounts. Multiple accounts are viewable on a single dashboard, and users are given the ability to schedule individual or group posts as they choose. Rignite can link up with a previously made Feedly account in order to curate past content, as well as synchronize future posts. Rignite’s Campaign feature has been raved about; with this tool, users can schedule a series of similarly-themed posts throughout a day or week, grow a company’s email list, and increase their overall presence on social media.

    Rignite is free for a 14-day trial, and offers Silver and Gold memberships for $28 and $49 a month per user, respectively.

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    2. Mention

    Mention

      Mention is a real-time social media monitoring app that crosses platforms, ensuring you and your business knows what’s trending throughout the entire World Wide Web at any given moment. Users can set up Mention to alert them when certain keywords trend, as well as when their own material is shared. Mention also connects members of a business team, allowing them to quickly communicate trends in order to react to a question on Twitter, post on Facebook, and generally stay connected to each other.

      Basic membership to Mention is free, with subscriptions ranging from $30 to $300 a month.

      3. Twtrland

      twtrland

        Twtrland is an app that basically shows your activity and popularity on Twitter. Through the Twtrland dashboard, you can view past posts, and analyze which posts were shared most throughout the web. You can analyze your Twitter interactions, such as which sites you share from, who you contact the most, and the subjects you follow. Twtrland also offers methods of improving your social media presence by offering suggestions and goals, such as “Post X tweets by the end of this week.”

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        Twtrland Pro of course offers a variety of extra options, such as enhanced profile views and connecting fanbases. A Pro subscription starts at around $20 per month.

        4. LikeAlyzer

        Likealyzer

          LikeAlyzer analyzes Facebook Pages and rates its performance based on a variety of factors. LikeAlyzer takes more into consideration than simply how many fans a page has. The tool analyzes a page’s posts per day, how often the owner interacts with his fans, and the type of media shared on the page. The best feature of LikeAlyzer is that it offers suggestions even for top performers on how to improve their page to gain even more exposure.

          Okay, I lied. The best part of LikeAlyzer is that it’s absolutely free!

          5. Swayy

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          Swayy

            Swayy takes all of your interests and curates articles and multimedia in a central dashboard for you to easily skim through. You can manually set up your interests, or link multiple social media accounts together and let Swayy do all the work. Users can also share this content with the click of a button on any of their linked accounts.

            Pro accounts range in price from $9 to $119 a month.

            6. Nimble

            nimble

              Nimble truly connects every aspect of your online personality into one easy to use account. Your schedule, contacts, emails, and social media accounts all combined to create an online hub for all of your daily needs. Nimble allows you to be proactive with your relationships and contacts, as it analyzes who you have and haven’t connected with over time.

              Nimble is perhaps the most affordable tool on this list for a Pro account, at $15 per month.

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              7. Viraltag

              Viraltag

                Viraltag focuses specifically on curating and sharing images. With Viraltag, users can schedule image posts to Pinterest, as well as discover other trending images on the site. Users can integrate many social media accounts, as well as their Canva, Dropbox, and Picassa accounts and any RSS feeds they subscribe to.

                Viraltag is free for a basic subscription, and $99 per month for a business account.

                Featured photo credit: Stockpic via stokpic.com

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                Last Updated on December 18, 2020

                Can Technology have Biases Like Humans?

                Can Technology have Biases Like Humans?
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                Technology has taken a vantage leap in providing solutions for man. Before now, technology used to appear complex and would require a great deal of expertise to handle solutions available. Today, we have technology applicable in the simplest human activities as smart products with intelligent algorithms powering them as they make error-free judgments and provide intelligent and analytic solutions.

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                This article from Credit Suisse, tells us that technology does not have all the answers because it has been found to exhibit “similar biases,” as humans. No one can discredit the impact of technology, but it is not totally free of human input and this is the reason we experience these biases in many areas we have technology holding foot.

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                Creating technological solutions transparently

                This article suggests that the process of creating technological solutions be made transparent and subject to contribution from many people who would end up as users of the product – male, female, young, old, learned, unlearned and all other preferences as we have them. It also underscores the importance of having women on product development teams. This approach is not sure to eliminate all forms of bias, but it is a good way to start in order to appraise the full benefits of technology.

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                Technology as the connecting tool

                Technology so far has been a major connecting tool amongst us humans. It is used and appreciated by all regardless of race, language and sex. In order to keep it less subjective to these arguments about human biases. I believe we should gather opinions on products and solutions before making them available to the public. This could be done by gathering input from intended target users and receiving feedback across the stages of production.

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                “Recognizing the problem is a start…success will depend on inclusive technologies that meet this vast untapped market.” This cannot be more apt especially at a time when we look up to technology for solutions. We should not muzzle our progress with technology by battling algorithm bias. The first way to avoid this battle is by reading this article here.

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