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11 Ways To Optimize The Use Of Social Media In Your Career Development

11 Ways To Optimize The Use Of Social Media In Your Career Development

Social media can be a major career hindrance if used wrong, but it can be equally helpful if you make proper use of it. Here are 11 things you can do to utilize social media for your career

1. You Can Hide It From Prospective Employers

The first thing you need to do is avoid any negative consequences from social media. If your accounts have any unprofessional photos and status updates, you can look into each services’ privacy setting to lessen the chance that an employer will find something that makes you un-hirable. Another strategy is to shift your name on those social media outlets slightly so that employers who search for you are less likely to find what they’re looking for.

2. You Can Create Separate Accounts For Professional Purposes

If you want to keep your current accounts focused on social relationships, you can create new accounts dedicated to social media for your career. Create social media accounts exclusively dedicated to your professional development and you’ll show potential employers that not only do you not embarrass yourself on social media, you utilize it to demonstrate your strengths.

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3. You Can Position Yourself As An Expert

If you devote enough time to your social media presence and write intelligent posts about your industry you can cultivate a following that recognizes you as an expert in your job field. If an employer sees people coming to you for advice, they’ll immediately understand why you would be an invaluable hire.

4. You Can Follow Potential Employers

Some of the best place to suck up are interactive social media outlets. Tweet praise and constructive criticism to accounts for businesses you want to work for and professionals you admire. It’s a great way to show your value in 140 characters or less.

5. You Can Follow Industry Websites

Each career path has its share of sites that outline the proper steps towards achieving your dream gig. Follow those websites so you can get updates every time they post new tips.

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6. You Can Follow Your Peers

Social media is a great way to make connections, even with people who live thousands of miles away. Building up a big network is paramount to finding big success in your career of choice.

7. You Can Follow Your Professional Idols

Learning from the best is a great way to use social media for your career. As fans of the people who inspire you, you probably already have a desire to follow them. Make it a mission to read the updates of successful people and heed their advice so that someday you can achieve an equally lofty status in your industry.

8. You Can Join Online Communities

Some of my biggest career leaps have come from being a part of Facebook groups. Communities like Facebook4Freelancers were invaluable in jump starting my career as an independent writer. Your industry almost definitely has communities that serve the same purpose. Look for Facebook pages and groups that will connect you with thousands of like-minded people in a single click.

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9. You Can Have An Online Portfolio/Resume

The biggest boost to my freelance writing career has been my freelance writing portfolio, a website I can point interested parties to so they know if they’ll get what they’re looking for. Portfolios aren’t necessary for every field, but there aren’t many arenas where having your resume readily available isn’t a huge advantage. Social media services like LinkedIn are solid places to host your portfolio or resume.

10. You Can Report Career Changes

Keep your professional connections updated about where you are on your career path. Regular reminders of your success could persuade them to find a spot for you within their companies’ ranks.

11. You Can Research Different Career Paths

If you’re not sure exactly what you want to do yet, social media is an excellent service to help you find out. Follow people and companies that inspire you; their advice will likely lead you in the right direction.

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Featured photo credit: Jason Howie via flickr.com

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Matt OKeefe

Matt is a marketer and writer who shares about lifestyle and productivity tips on Lifehack.

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Last Updated on February 15, 2019

7 Tools to Help Keep Track of Goals and Habits Effectively

7 Tools to Help Keep Track of Goals and Habits Effectively

Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

Joe’s Goals

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    Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

    Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.

    Daytum

      Daytum

      is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.

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      Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

      Excel or Numbers

        If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

        What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.

        Evernote

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          I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

          Evernote is free with a premium version available.

          Access or Bento

            If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

            Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.

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            You can check out Access and the Office Suite here and Bento here.

            Analog Bonus: Pen and Paper

            All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.

            Conclusion

            I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

            What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

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