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11 Ways To Optimize The Use Of Social Media In Your Career Development

11 Ways To Optimize The Use Of Social Media In Your Career Development

Social media can be a major career hindrance if used wrong, but it can be equally helpful if you make proper use of it. Here are 11 things you can do to utilize social media for your career

1. You Can Hide It From Prospective Employers

The first thing you need to do is avoid any negative consequences from social media. If your accounts have any unprofessional photos and status updates, you can look into each services’ privacy setting to lessen the chance that an employer will find something that makes you un-hirable. Another strategy is to shift your name on those social media outlets slightly so that employers who search for you are less likely to find what they’re looking for.

2. You Can Create Separate Accounts For Professional Purposes

If you want to keep your current accounts focused on social relationships, you can create new accounts dedicated to social media for your career. Create social media accounts exclusively dedicated to your professional development and you’ll show potential employers that not only do you not embarrass yourself on social media, you utilize it to demonstrate your strengths.

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3. You Can Position Yourself As An Expert

If you devote enough time to your social media presence and write intelligent posts about your industry you can cultivate a following that recognizes you as an expert in your job field. If an employer sees people coming to you for advice, they’ll immediately understand why you would be an invaluable hire.

4. You Can Follow Potential Employers

Some of the best place to suck up are interactive social media outlets. Tweet praise and constructive criticism to accounts for businesses you want to work for and professionals you admire. It’s a great way to show your value in 140 characters or less.

5. You Can Follow Industry Websites

Each career path has its share of sites that outline the proper steps towards achieving your dream gig. Follow those websites so you can get updates every time they post new tips.

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6. You Can Follow Your Peers

Social media is a great way to make connections, even with people who live thousands of miles away. Building up a big network is paramount to finding big success in your career of choice.

7. You Can Follow Your Professional Idols

Learning from the best is a great way to use social media for your career. As fans of the people who inspire you, you probably already have a desire to follow them. Make it a mission to read the updates of successful people and heed their advice so that someday you can achieve an equally lofty status in your industry.

8. You Can Join Online Communities

Some of my biggest career leaps have come from being a part of Facebook groups. Communities like Facebook4Freelancers were invaluable in jump starting my career as an independent writer. Your industry almost definitely has communities that serve the same purpose. Look for Facebook pages and groups that will connect you with thousands of like-minded people in a single click.

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9. You Can Have An Online Portfolio/Resume

The biggest boost to my freelance writing career has been my freelance writing portfolio, a website I can point interested parties to so they know if they’ll get what they’re looking for. Portfolios aren’t necessary for every field, but there aren’t many arenas where having your resume readily available isn’t a huge advantage. Social media services like LinkedIn are solid places to host your portfolio or resume.

10. You Can Report Career Changes

Keep your professional connections updated about where you are on your career path. Regular reminders of your success could persuade them to find a spot for you within their companies’ ranks.

11. You Can Research Different Career Paths

If you’re not sure exactly what you want to do yet, social media is an excellent service to help you find out. Follow people and companies that inspire you; their advice will likely lead you in the right direction.

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Featured photo credit: Jason Howie via flickr.com

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Matt OKeefe

Matt is a marketer and writer who shares about lifestyle and productivity tips on Lifehack.

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Last Updated on May 14, 2019

8 Replacements for Google Notebook

8 Replacements for Google Notebook

Exploring alternatives to Google Notebook? There are more than a few ‘notebooks’ available online these days, although choosing the right one will likely depend on just what you use Google Notebook for.

  1. Zoho Notebook
    If you want to stick with something as close to Google Notebook as possible, Zoho Notebook may just be your best bet. The user interface has some significant changes, but in general, Zoho Notebook has pretty similar features. There is even a Firefox plugin that allows you to highlight content and drop it into your Notebook. You can go a bit further, though, dropping in any spreadsheets or documents you have in Zoho, as well as some applications and all websites — to the point that you can control a desktop remotely if you pare it with something like Zoho Meeting.
  2. Evernote
    The features that Evernote brings to the table are pretty great. In addition to allowing you to capture parts of a website, Evernote has a desktop search tool mobil versions (iPhone and Windows Mobile). It even has an API, if you’ve got any features in mind not currently available. Evernote offers 40 MB for free accounts — if you’ll need more, the premium version is priced at $5 per month or $45 per year. Encryption, size and whether you’ll see ads seem to be the main differences between the free and premium versions.
  3. Net Notes
    If the major allure for Google Notebooks lays in the Firefox extension, Net Notes might be a good alternative. It’s a Firefox extension that allows you to save notes on websites in your bookmarks. You can toggle the Net Notes sidebar and access your notes as you browse. You can also tag websites. Net Notes works with Mozilla Weave if you need to access your notes from multiple computers.
  4. i-Lighter
    You can highlight and save information from any website while you’re browsing with i-Lighter. You can also add notes to your i-Lighted information, as well as email it or send the information to be posted to your blog or Twitter account. Your notes are saved in a notebook on your computer — but they’re also synchronized to the iLighter website. You can log in to the site from any computer.
  5. Clipmarks
    For those browsers interested in sharing what they find with others, Clipmarks provides a tool to select clips of text, images and video and share them with friends. You can easily syndicate your finds to a whole list of sites such as Facebook, Twitter and Digg. You can also easily review your past clips and use them as references through Clipmarks’ website.
  6. UberNote
    If you can think of a way to send notes to UberNote, it can handle it. You can clip material while browsing, email, IM, text message or even visit the UberNote sites to add notes to the information you have saved. You can organize your notes, tag them and even add checkboxes if you want to turn a note into some sort of task list. You can drag and drop information between notes in order to manage them.
  7. iLeonardo
    iLeonardo treats research as a social concern. You can create a notebook on iLeonardo on a particular topic, collecting information online. You can also access other people’s notebooks. It may not necessarily take the place of Google Notebook — I’m pretty sure my notes on some subjects are cryptic — but it’s a pretty cool tool. You can keep notebooks private if you like the interface but don’t want to share a particular project. iLeonardo does allow you to follow fellow notetakers and receive the information they find on a particular topic.
  8. Zotero
    Another Firefox extension, Zotero started life as a citation management tool targeted towards academic researchers. However, it offers notetaking tools, as well as a way to save files to your notebook. If you do a lot of writing in Microsoft Word or Open Office, Zotero might be the tool for you — it’s integrated with both word processing software to allow you to easily move your notes over, as well as several blogging options. Zotero’s interface is also available in more than 30 languages.

I’ve been relying on Google Notebook as a catch-all for blog post ideas — being able to just highlight information and save it is a great tool for a blogger.

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In replacing it, though, I’m starting to lean towards Evernote. I’ve found it handles pretty much everything I want, especially with the voice recording feature. I’m planning to keep trying things out for a while yet — I’m sticking with Google Notebook until the Firefox extension quits working — and if you have any recommendations that I missed when I put together this list, I’d love to hear them — just leave a comment!

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