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10 Ways To Create A Popular YouTube Channel

10 Ways To Create A Popular YouTube Channel

Considering the fact that YouTube has a billion unique viewers every month, creating a channel for yourself or your business is a great tool for marketing. However, if you don’t have viewers or haven’t increased followers in a while, it’s time to rethink your strategies. Here are 10 tactics to create a popular YouTube channel.

1. Design your brand

Decide what the overall theme of your videos should be and how you want your channel to be known. Because of the massive influx of YouTube videos uploaded everyday, your videos should have a distinct quality to make them stand out from the rest. Be known as someone who makes amazing, edgy stop-motion videos rather than the common cute versions.

The name of your channel should incorporate what kind of videos viewers can expect from you. Having a logo that attracts and keeps people’s attention is also a bonus.

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2. Offer something professional

YouTube is not only a place for home videos you and your friends decided to upload for fun; it’s also for professional use. Make people actually learn from your knowledge. If you have a degree in Chemistry and think people automatically shut their minds off upon mention of the subject, why not hold lectures online? Be sure to make it interesting and less intimidating by using less jargon and more specific, relatable examples.

3. Consider reviews

Reviews perform much better when they are done in video format as opposed to text. It is easier to understand something when it is presented visually because it means you don’t have to use your imagination. Reviews are descriptive in nature and YouTube is one good venue for sharing your thoughts on products, movies, ideas, and establishments.

4. Do covers or live performances

You might think, “Hey, everybody on YouTube does that!” but most people who got discovered on YouTube had something unique in them that grabbed a record label’s attention. If you’re going to offer the same old acoustic covers, then people might not notice you. However, if you can think of something creative and unique, it is possible to make even acoustic covers seem fresh.

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Why not put on a masked face and let viewers focus on your music? You could be known as the mysterious, masked guitarist from YouTube that everyone’s excited to see.

5. Work on the tags

Tags let your videos be categorized and appear on YouTube searches easily. Make sure that they are relevant to your video‒don’t just use popular tags such as famous artists’ names who are trending on YouTube. If your video is about making cupcakes from scratch, put the specific tag first follow by the generic ones.

For example, “How to make cupcakes from scratch” should be the prioritized tag. “Making cupcakes from scratch,” “Cupcakes,” “Party,” “Dessert,” and other related tags should follow.

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6. Complete the description

Do not forget to complete the information on the description box. This is where you can freely state anything about the video. It will make viewers know more about the video before and after playing it. Giving complete information is not only professional, but it also lets viewers know that you are serious about what you are doing.

7. Videos should neither be too short nor too long

Do you think a 15-second video can teach viewers how to put on Halloween makeup? Will 30 minutes just for a reaction video get them to stay? No. Most people on the web have short attention span and if you give them something too long, it might be boring.

Something too short will make viewers look for more, and that’s not a good thing. They will look for other channels that offer them what they need, which you failed to give them.

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8. Produce quality videos

The video’s content may be thought-provoking or extremely creative, but if the production value is low, nobody will continue playing it after the first few seconds. Invest in a video camera to capture videos in HD. If your channel mainly uses graphics, use a video editing program recommended by professionals.

It takes a lot of effort to make your videos look good, but if you are going create moving pictures, you might as well do it in a visually-appealing way.

9. Promote through other social media

Actively engage in social media to promote your YouTube channel. Facebook and Twitter are primary social networks you can use to let people in your circle know about your videos. This will not only target your family and friends but also people in your friends’ circles. Let them promote you too.

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Use hashtags to let users who might be interested in the kind of videos you produce easily find you.

10. Embed it into your website

Do you have a website or blog that already has a following? Embed your YouTube videos on your website or post a link directing to your channel somewhere on your blog. Loyal followers share everything their favorite blogger posts, so it’s best to let them have something to promote.

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Last Updated on December 18, 2020

Can Technology have Biases Like Humans?

Can Technology have Biases Like Humans?

Technology has taken a vantage leap in providing solutions for man. Before now, technology used to appear complex and would require a great deal of expertise to handle solutions available. Today, we have technology applicable in the simplest human activities as smart products with intelligent algorithms powering them as they make error-free judgments and provide intelligent and analytic solutions.

Does technology have all the answers?

This article from Credit Suisse, tells us that technology does not have all the answers because it has been found to exhibit “similar biases,” as humans. No one can discredit the impact of technology, but it is not totally free of human input and this is the reason we experience these biases in many areas we have technology holding foot.

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Creating technological solutions transparently

This article suggests that the process of creating technological solutions be made transparent and subject to contribution from many people who would end up as users of the product – male, female, young, old, learned, unlearned and all other preferences as we have them. It also underscores the importance of having women on product development teams. This approach is not sure to eliminate all forms of bias, but it is a good way to start in order to appraise the full benefits of technology.

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Technology as the connecting tool

Technology so far has been a major connecting tool amongst us humans. It is used and appreciated by all regardless of race, language and sex. In order to keep it less subjective to these arguments about human biases. I believe we should gather opinions on products and solutions before making them available to the public. This could be done by gathering input from intended target users and receiving feedback across the stages of production.

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“Recognizing the problem is a start…success will depend on inclusive technologies that meet this vast untapped market.” This cannot be more apt especially at a time when we look up to technology for solutions. We should not muzzle our progress with technology by battling algorithm bias. The first way to avoid this battle is by reading this article here.

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