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So You Think You Can Multitask? Think Again.

So You Think You Can Multitask? Think Again.

According to Nick Bilton, lead technology reporter of the New York Times, the common held belief that multitasking is impossible is “media hype”, noting that the ability to multitask “depends on what the tasks are”. All experienced drivers are able to drive and talk at the same time. Most mothers are able to talk, cook and clean at the same time, but the question remains: Are they actually multitasking?

Broadman’s Area 10

Many people believe that multitasking is the only way they cope in our world of task and information overload but the reality is that the brain is incapable of actually focusing on two things at the same time. A frontal part of the brain called Broadman’s Area 10 is supposedly responsible for the brain switching from task to task, and whereas we may think we are multitasking we are actually getting good at switching from task to task more seamlessly.

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The current generation have seemingly started to use this part of the brain better than the previous generation, as switching from homework to Facebook, to using Skype on their phone are normal daily activities. Bilton says that our brains are adapting, not evolving but adapting to the increased stimulation that modern life brings. Video games may also be responsible for the development of multitasking capability in terms of attention, hand eye coordination and visual and spatial problem solving.

What is Possible?

So what about the people who say it is possible to watch television, send emails, tweet and have a conversation with their partner all at the same time? Well, these people are simply task-switching.

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And what about those who can drive and talk on the phone, or dance and sing or rub their bellies and pat their heads? In these examples one of the two tasks has become somewhat automated. Driving or riding a bicycle are perfect examples of how the brain works in the background. We no longer have to focus on what we are doing to arrive home safely. Although if something out of the ordinary happens, our brain must focus back on the driving to ensure all is well.

I recently saw Bilton speak at the Dublin Web Summit and at least 70% of the audience tapped away at their laptops, iPads or smartphones while he spoke. Some were note-taking, some were checking out his book or his website, and others were busy tweeting, blogging or communicating online in some form or another. I’m sure most attendees thought they were listening to the talk, but I believe that their attention was split and not all would remember what was said. They inevitably had to experience the “zone in” and “zone out” of task-switching to some degree.

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What is Multitasking?

The term “multitasking” originated in the computer engineering industry. It was used to explain how a microprocessor can seem to process several tasks simultaneously. But in order for a single core processor to process tasks it actually has to “time share” the processor. Only one task can be processed at a time, but these tasks are rotated many times a second. With a multi-core processor, each core can perform a separate task simultaneously.

So the idea that we can work on more than one thing at once is actually a fallacy. In keeping with the original meaning of multitasking, we now know that the multiple tasks that we are attending to are actually sharing brain time. And there is always a price to be paid when switching tasks.

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Some research has shown multitasking to reduce productivity by 40%, but like everything in life it depends on what tasks — and the importance of full focus while doing it.

Conclusion

“To be everywhere is to be nowhere” –  Seneca, Spanish-born Roman Statesman and philosopher

If the tasks you are doing are relatively unimportant or mundane and don’t require undivided attention to complete, multitasking can help to get more done. But if you have an important job or one that requires particular attention or care, the best solution is to stay focused on it (and, at the very least, turn off your phone).

After all, it is necessary to be actually where you are in order to achieve the best results.

More by this author

Ciara Conlon

Productivity coach, speaker, blogger and author of Chaos to Control, a Practical Guide to Getting Things Done

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Published on April 25, 2019

How Creativity Can Help You Get Ahead in Life

How Creativity Can Help You Get Ahead in Life

Have you ever felt limited in your abilities to do something you really wanted to pursue? Maybe it was an ambition you had, or an idea to start something. Perhaps it was an opportunity that came your way, but you weren’t able to take it because something held you back.

Often, we’re unable to progress towards our goals because such obstacles stand in the way. We let our limitations stop or overshadow our abilities to see through to a goal.

Yet, there’s one thing that we rarely think of to use when trying to overcome limitations.

Creativity.

What is Creativity?

When I say creativity, I’m not talking about an innate talent. Creativity is a much needed, but often neglected, skill that everyone has! It’s a skill with huge leverage that allows you to generate enormous amounts of value from relatively little input.

Creativity at its heart, is being able to see things in a way that others cannot. It’s a skill that helps you find new perspectives to create new possibilities and solutions to different problems.

Everything, including brilliant inventions, cannot come from nothing; it all derives from some sort of inspiration. Creativity works by connecting things together in order to derive new meaning or value.

From this perspective, you can find creativity at play in many areas.

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For example, Mark Zuckerburg rapidly became successful by taking the previously existing concept of social media, and combining it with an incredibly simple interface that appealed to a much wider audience. Uber and Lyft combined the idea of a traditional taxi service with an incredibly efficient smartphone app.

Both of these examples connect different ideas, find common ground amongst the differences, and create a completely new idea out of them.

That’s creativity in a nutshell, and anyone can improve theirs.

Limitations are Actually Opportunities

The advantage of using creativity, is to help you see limitations as opportunities. Take any limitation that you may find yourself facing, is there a way to look at things differently?

Let me illustrate with an example.

On the day of my son’s 5th birthday, my wife and I arranged a party for him at a children’s adventure park. His friends and family were all invited, and the plan was to have a long, fun day out to celebrate.

However, the day didn’t go exactly as planned…

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At Lifehack, we pride ourselves on a healthy work-life balance, so I wasn’t concerned about taking the day off to celebrate. But, on the big day, a call came through to my phone.

It was a manager from Lifehack. He excitedly told me that a group of investors were quite interested in our business proposition, and were wanting to meet later that day.

This was great news! A potential investment could be coming our way. But, I was already miles away from home and the office. Plus, it was my son’s birthday…

I asked if I could call him back once we got settled into the park.

To be honest, I was pretty certain I was not going to be able to make it. Asking to reschedule would be a risky request, but there was no way that I was going to miss my son’s party.

My son could sense something was off, and he asked me what was wrong. So I let him know that I just received a call about a meeting today, but also told him not to worry as today was about celebrating his birthday.

But like all kids, he continued questioning me…

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“But daddy, is it important?”

“No, of course not,” I bluffed.

Then, with childlike intuition and creativity, he asked: “Can’t you just meet with them at the park?”

And, then it struck me! This was the idea that I was missing.

Even though my son didn’t quite understand that it would not be possible for the investors to meet me at the park, it made sense for me to simply do a video call!

I could miss 25 minutes of the party to do a quick call while the rest of the party walked through the aquarium. And, in the end, that was exactly what happened.

I called back my teammate and asked him to briefly explain to the investors why I couldn’t be there in person to meet, but would be happy to join via video. I took the call, and was able to spend the rest of the day at the park with my son.

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Not only did my son enjoy his birthday, his simple idea led to a successful investment meeting that allowed us to get funding for a new project.

This is where I was able to turn a limitation into an opportunity that enabled me to reach my success.

Creativity is One Key to Success

When you use your creative ability to turn your limitations and setbacks into opportunities, you’ll find doors opening for you in areas you may have never imagined.

Remember, your attitude is also important when it comes to achieving a goal, and tackling a setback or problem. That’s because a positive attitude transforms not just your mental state, but your physical and emotional well being. It is the key to lasting total transformation.

Check out this article to learn more about how you can tune your attitude towards positivity.

So, the next time you’re feeling limited by your abilities, setbacks or challenges, don’t give up. Really look at the situation, and see how you can leverage on your creativity to find an alternative solution.

Featured photo credit: Photo by William Iven on Unsplash via unsplash.com

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