Advertising
Advertising

So You Think You Can Multitask? Think Again.

So You Think You Can Multitask? Think Again.

According to Nick Bilton, lead technology reporter of the New York Times, the common held belief that multitasking is impossible is “media hype”, noting that the ability to multitask “depends on what the tasks are”. All experienced drivers are able to drive and talk at the same time. Most mothers are able to talk, cook and clean at the same time, but the question remains: Are they actually multitasking?

Broadman’s Area 10

Many people believe that multitasking is the only way they cope in our world of task and information overload but the reality is that the brain is incapable of actually focusing on two things at the same time. A frontal part of the brain called Broadman’s Area 10 is supposedly responsible for the brain switching from task to task, and whereas we may think we are multitasking we are actually getting good at switching from task to task more seamlessly.

Advertising

The current generation have seemingly started to use this part of the brain better than the previous generation, as switching from homework to Facebook, to using Skype on their phone are normal daily activities. Bilton says that our brains are adapting, not evolving but adapting to the increased stimulation that modern life brings. Video games may also be responsible for the development of multitasking capability in terms of attention, hand eye coordination and visual and spatial problem solving.

What is Possible?

So what about the people who say it is possible to watch television, send emails, tweet and have a conversation with their partner all at the same time? Well, these people are simply task-switching.

Advertising

And what about those who can drive and talk on the phone, or dance and sing or rub their bellies and pat their heads? In these examples one of the two tasks has become somewhat automated. Driving or riding a bicycle are perfect examples of how the brain works in the background. We no longer have to focus on what we are doing to arrive home safely. Although if something out of the ordinary happens, our brain must focus back on the driving to ensure all is well.

I recently saw Bilton speak at the Dublin Web Summit and at least 70% of the audience tapped away at their laptops, iPads or smartphones while he spoke. Some were note-taking, some were checking out his book or his website, and others were busy tweeting, blogging or communicating online in some form or another. I’m sure most attendees thought they were listening to the talk, but I believe that their attention was split and not all would remember what was said. They inevitably had to experience the “zone in” and “zone out” of task-switching to some degree.

Advertising

What is Multitasking?

The term “multitasking” originated in the computer engineering industry. It was used to explain how a microprocessor can seem to process several tasks simultaneously. But in order for a single core processor to process tasks it actually has to “time share” the processor. Only one task can be processed at a time, but these tasks are rotated many times a second. With a multi-core processor, each core can perform a separate task simultaneously.

So the idea that we can work on more than one thing at once is actually a fallacy. In keeping with the original meaning of multitasking, we now know that the multiple tasks that we are attending to are actually sharing brain time. And there is always a price to be paid when switching tasks.

Advertising

Some research has shown multitasking to reduce productivity by 40%, but like everything in life it depends on what tasks — and the importance of full focus while doing it.

Conclusion

“To be everywhere is to be nowhere” –  Seneca, Spanish-born Roman Statesman and philosopher

If the tasks you are doing are relatively unimportant or mundane and don’t require undivided attention to complete, multitasking can help to get more done. But if you have an important job or one that requires particular attention or care, the best solution is to stay focused on it (and, at the very least, turn off your phone).

After all, it is necessary to be actually where you are in order to achieve the best results.

More by this author

11 Health Benefits of Green Tea (+ How to Drink It for Maximum Benefits) So You Think You Can Multitask? Think Again. Photo credit: oneonethreefour (CC BY-NC-SA 2.0) 7 Ways to Clear the Clutter and Find your Life How The Matrix Will Help Make 2012 Your Best Year Yet After I Started Doing Morning Exercise, Life Is Getting Better…

Trending in Productivity

1How to Fight Information Overload 2How to Memorize More and Faster Than Other People 3How to Motivate Yourself: 13 Simple Ways You Can Try Right Now 435 Books on Productivity and Organizational Skills for an Effective Life 5How to Nix Your Credit Card Debt in Less Than 3 Years

Read Next

Advertising
Advertising

How to Fight Information Overload

How to Fight Information Overload

Information overload is a creature that has been growing on the Internet’s back since its beginnings. The bigger the Internet gets, the more information there is. The more quality information we see, the more we want to consume it. The more we want to consume it, the more overloaded we feel.

This has to stop somewhere. And it can.

As the year comes to a close, there’s no time like the present to make the overloading stop.

What you need to do is focus on these 4 steps:

  1. Set your goals.
  2. Decide whether you really need the information.
  3. Consume only the minimal effective dose.
  4. Don’t procrastinate by consuming too much information.

But before I explain exactly what I mean, let’s discuss information overload in general.

The Nature of the Problem

The sole fact that there’s more and more information published online every single day is not the actual problem. Only the quality information becomes the problem. This sounds kind of strange…but bear with me.

When we see some half-baked blog post we don’t even consider reading it, we just skip to the next thing. But when we see something truly interesting — maybe even epic — we want to consume it. We even feel like we have to consume it. And that’s the real problem.

Advertising

No matter what topic we’re interested in, there are always hundreds of quality blogs publishing entries every single day (or every other day). Not to mention all the forums, message boards, social news sites, and so on. The amount of epic content on the Internet these days is so big that it’s virtually impossible for us to digest it all. But we try anyway.

That’s when we feel overloaded. If you’re not careful, one day you’ll find yourself reading the 15th blog post in a row on some nice WordPress tweaking techniques because you feel that for some reason, “you need to know this.”

Information overload is a plague. There’s no vaccine, there’s no cure. The only thing you have is self-control. Luckily, you’re not on your own. There are some tips you can follow to protect yourself from information overload and, ultimately, fight it. But first…

Why information overload is bad

It stops you from taking action. That’s the biggest problem here. When you try to consume more and more information every day, you start to notice that even though you’ve been reading tons of articles, watching tons of videos and listening to tons of podcasts, the stream of incoming information seems to be infinite.

Therefore, you convince yourself that you need to be on a constant lookout for new information if you want to be able to accomplish anything in your life, work and/or passion. The final result is that you are consuming way too much information, and taking way too little action because you don’t have enough time for it.

The belief that you need to be on this constant lookout for information is just not true.

You don’t need every piece of advice possible to live your life, do your work, or enjoy your passion.

Advertising

So how to recognize the portion of information that you really need? Start with your goals.

1. Set your goals

If you don’t have your goals put in place you’ll be just running around grabbing every possible advice and thinking that it’s “just what you’ve been looking for.”

Setting goals is a much more profound task than just a way to get rid of information overload. Now by “goals” I don’t mean things like “get rich, have kids, and live a good life”. I mean something much more within your immediate grasp. Something that can be achieved in the near future — like within a month (or a year) at most.

Basically, something that you want to attract to your life, and you already have some plan on how you’re going to make it happen. So no hopes and dreams, just actionable, precise goals.

Then once you have your goals, they become a set of strategies and tactics you need to act upon.

2. What to do when facing new information

Once you have your goals, plans, strategies and tasks you can use them to decide what information is really crucial.

First of all, if the information you’re about to read has nothing to do with your current goals and plans then skip it. You don’t need it.

Advertising

If it does then it’s time for another question. Will you be able to put this information into action immediately? Does it have the potential to maybe alter your nearest actions/tasks? Or is it so incredible that you absolutely need to take action on it right away? If the information is not actionable in a day or two (!) then skip it. (You’ll forget about it anyway.)

And that’s basically it. Digest only what can be used immediately. If you have a task that you need to do, consume only the information necessary for getting this one task done, nothing more.

You need to be focused in order to have clear judgment, and be able to decide whether some piece of information is mandatory or redundant. Self-control comes handy too … it’s quite easy to convince yourself that you really need something just because of poor self-control. Try to fight this temptation, and be as ruthless about it as possible – if the information is not matching your goals and plans, and you can’t take action on it in the near future then SKIP IT.

3. Minimal Effective Dose

There’s a thing called the MED – Minimal Effective Dose. I was first introduced to this idea by Tim Ferriss. In his book The 4-Hour Body,Tim illustrates the minimal effective dose by talking about medical drugs. Everybody knows that every pill has a MED, and after that specific dose no other positive effects occur, only some negative side effects if you overdose big.

Consuming information is somewhat similar. You need just a precise amount of it to help you to achieve your goals and put your plans into life. Everything more than that amount won’t improve your results any further. And if you try to consume too much of it, it will eventually stop you from taking any action altogether.

4. Don’t procrastinate by consuming more information

Probably one of the most common causes of consuming ridiculous amounts of information is the need to procrastinate. By reading yet another article we often feel that we are indeed working, and that we’re doing something good – we’re learning, which in result will make us a more complete and educated person.

This is just self-deception. The truth is we’re simply procrastinating. We don’t feel like doing what really needs to be done – the important stuff – so instead we find something else, and convince ourselves that “that thing” is equally important. Which is just not true.

Advertising

Don’t consume information just for the sake of it. It gets you nowhere.

In Closing

As you can see, information overload can be a real problem and it can have a sever impact on your productivity and overall performance. I know I have had my share of problems with it (and probably still have from time to time). But creating this simple set of rules helps me to fight it, and to keep my lizard brain from taking over. I hope it helps you too, especially as we head into a new year with a new chance at setting ourselves up for success.

Feel free to shoot me a comment below and share your own story of fighting information overload. What are you doing to keep it from sabotaging your life?

(Photo credit: Businessman with a Lot of Discarded Paper via Shutterstock)

Featured photo credit: Pexels via pexels.com

Read Next