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It’s all in the Approach

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It’s all in the Approach

The Approach

We are often assigned tasks that we are unable to perform and that we seek help with.These tasks are often neither enjoyable for us, nor for the person we seek assistance or a sale from. We find ourselves in a situation where we must put it all in our approach or pitch.

I have come to learn that the best time to approach with your product / service is when the potential customer is most vulnerable. The only problem with this is the fact that you may not always find your customer within a state of beneficial vulnerability. In a lot of circumstances, you will find yourself having to create the customer’s need for the product.

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Your going to initially think that this might come across as impossible or unlikely to happen. The fact is, just about anyone has the capability to create a customer vulnerability based on the current, or a past situation. Your going to find this most effective by resurfacing a dilemma relating to this particular product / service within your approach.

No one wants to mow when they are mowing

Understanding this method is the first step. The best example that I am able to provide you with, is regarding lawn mowing / property care. I learned very quickly that going door to door proved to be unsuccessful as most people think of property care as “a breeze” and are less likely to accept the services offered. With this being said, the best approach would be targeting the potential consumer when they’re most vulnerable. For this particular niche, the best time would be either; when the customer is mowing their lawn, or have a lawn that is overgrown.

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The reason that this person is vulnerable is that they are currently experiencing the tediousness involved in maintaining their lawn, or that they have already realized this and are procrastinating and putting it off. By approaching the customer during these times, it increases your likelihood of positive results.

I don’t want to do this

Very often we are assigned a task that we are completely uninterested in completing. Whether we are eager to complete it or not, it is required. Your most beneficial method of having this work completed, without actually doing it yourself, is having someone else do it. With this being said, someone else isn’t going to necessarily take this without any hesitation. The best method of reaching out to someone else and push away the task assigned to you is all in the approach.

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When we approach someone with a task, the last thing we want to do is focus on the tediousness involved. We want to ensure that the person we are approaching is under the assumption that we approached them due to the fact that they are the expert. We need to emphasize on the ability which this person possesses and that the reason we are coming to them with the task, is the fact that they are the best man for the job. When we talk someone up like this, it increases their self-worth. The fact that we are admiring the individual’s skills and assigning a responsibility, could push the individual to work hard and achieve much better results then originally expected.

Conclusion

We are often assigned tasks that we know would bring better results if the task is managed by someone else. Whether or not we get the work done by someone else is completely dependent on how we approach them with the project.

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We may also find ourselves looking to sell a service but having a hard time reaching customers. We are going to find this most beneficial and profitable when we are finding our customers in moments of weakness and when they are most vulnerable. By creating a need, or approaching when the customer is in a moment of need, we are most likely to receive positive results from our approaches.

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Published on September 21, 2021

How Remote Work Affects Your Productivity And Wellbeing (Backed By Data)

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How Remote Work Affects Your Productivity And Wellbeing (Backed By Data)

The internet is flooded with articles about remote work and its benefits or drawbacks. But in reality, the remote work experience is so subjective that it’s impossible to draw general conclusions and issue one-size-fits-all advice about it. However, one thing that’s universal and rock-solid is data. Data-backed findings and research about remote work productivity give us a clear picture of how our workdays have changed and how work from home affects us—because data doesn’t lie.

In this article, we’ll look at three decisive findings from a recent data study and two survey reports concerning remote work productivity and worker well-being.

1. We Take Less Frequent Breaks

Your home can be a peaceful or a distracting place depending on your living and family conditions. While some of us might find it hard to focus amidst the sounds of our everyday life, other people will tell you that the peace and quiet while working from home (WFH) is a major productivity booster. Then there are those who find it hard to take proper breaks at home and switch off at the end of the workday.

But what does data say about remote work productivity? Do we work more or less in a remote setting?

Let’s take a step back to pre-pandemic times (2014, to be exact) when a time tracking application called DeskTime discovered that 10% of most productive people work for 52 minutes and then take a break for 17 minutes.

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Recently, the same time tracking app repeated that study to reveal working and breaking patterns during the pandemic. They found that remote work has caused an increase in time worked, with the most productive people now working for 112 minutes and breaking for 26 minutes.[1]

Now, this may seem rather innocent at first—so what if we work for extended periods of time as long as we also take longer breaks? But let’s take a closer look at this proportion.

While breaks have become only nine minutes longer, work sprints have more than doubled. That’s nearly two hours of work, meaning that the most hard-working people only take three to four breaks per 8-hour workday. This discovery makes us question if working from home (WFH) really is as good a thing for our well-being as we thought it was. In addition, in the WFH format, breaks are no longer a treat but rather a time to squeeze in a chore or help children with schoolwork.

Online meetings are among the main reasons for less frequent breaks. Pre-pandemic meetings meant going to another room, stretching your legs, and giving your eyes a rest from the computer. In a remote setting, all meetings happen on screen, sometimes back-to-back, which could be one of the main factors explaining the longer work hours recorded.

2. We Face a Higher Risk of Burnout

At first, many were optimistic about remote work’s benefits in terms of work-life balance as we save time on commuting and have more time to spend with family—at least in theory. But for many people, this was quickly counterbalanced by a struggle to separate their work and personal lives. Buffer’s 2021 survey for the State of Remote Work report found that the biggest struggle of remote workers is not being able to unplug, with collaboration difficulties and loneliness sharing second place.[2]

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Buffer’s respondents were also asked if they are working more or less since their shift to remote work, and 45 percent admitted to working more. Forty-two percent said they are working the same amount, while 13 percent responded that they are working less.

Longer work hours and fewer quality breaks can dramatically affect our health, as long-term sitting and computer use can cause eye strain, mental fatigue, and other issues. These, in turn, can lead to more severe consequences, such as burnout and heart disease.

Let’s have a closer look at the connection between burnout and remote work.

McKinsey’s report about the Future of work states that 49% of people say they’re feeling some symptoms of burnout.[3] And that may be an understatement since employees experiencing burnout are less likely to respond to survey requests and may have even left the workforce.

From the viewpoint of the employer, remote workers may seem like they are more productive and working longer hours. However, managers must be aware of the risks associated with increased employee anxiety. Otherwise, the productivity gains won’t be long-lasting. It’s no secret that prolonged anxiety can reduce job satisfaction, decrease work performance, and negatively affect interpersonal relationships with colleagues.[4]

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3. Despite everything, We Love Remote Work

An overwhelming majority—97 percent—of Buffer report’s survey respondents say they would like to continue working remotely to some extent. The two main benefits mentioned by the respondents are the ability to have a flexible schedule and the flexibility to work from anywhere.

McKinsey’s report found that more than half of employees would like their workplace to adopt a more flexible hybrid virtual-working model, with some days of work on-premises and some days working remotely. To be more exact, more than half of employees report that they would like at least three work-from-home days a week once the pandemic is over.

Companies will increasingly be forced to find ways to satisfy these workforce demands while implementing policies to minimize the risks associated with overworking and burnout. Smart companies will embrace this new trend and realize that adopting hybrid models can also be a win for them—for example, for accessing talent in different locations and at a lower cost.

Remote Work: Blessing or Plight?

Understandably, workers worldwide are tempted to keep the good work-life aspects that have come out of the pandemic—professional flexibility, fewer commutes, and extra time with family. But with the once strict boundaries between work and life fading, we must remain cautious. We try to squeeze in house chores during breaks. We do online meetings from the kitchen or the same couch we watch TV shows from, and many of us report difficulties switching off after work.

So, how do we keep our private and professional lives from hopelessly blending together?

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The answer is that we try to replicate the physical and virtual boundaries that come naturally in an office setting. This doesn’t only mean having a dedicated workspace but also tracking your work time and stopping when your working hours are finished. In addition, it means working breaks into your schedule because watercooler chats don’t just naturally happen at home.

If necessary, we need to introduce new rituals that resemble a normal office day—for example, going for a walk around the block in the morning to simulate “arriving at work.” Remote work is here to stay. If we want to enjoy the advantages it offers, then we need to learn how to cope with the personal challenges that come with it.

Learn how to stay productive while working remotely with these tips: How to Work From Home: 10 Tips to Stay Productive

Featured photo credit: Jenny Ueberberg via unsplash.com

Reference

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