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It’s all in the Approach

It’s all in the Approach

The Approach

We are often assigned tasks that we are unable to perform and that we seek help with.These tasks are often neither enjoyable for us, nor for the person we seek assistance or a sale from. We find ourselves in a situation where we must put it all in our approach or pitch.

I have come to learn that the best time to approach with your product / service is when the potential customer is most vulnerable. The only problem with this is the fact that you may not always find your customer within a state of beneficial vulnerability. In a lot of circumstances, you will find yourself having to create the customer’s need for the product.

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Your going to initially think that this might come across as impossible or unlikely to happen. The fact is, just about anyone has the capability to create a customer vulnerability based on the current, or a past situation. Your going to find this most effective by resurfacing a dilemma relating to this particular product / service within your approach.

No one wants to mow when they are mowing

Understanding this method is the first step. The best example that I am able to provide you with, is regarding lawn mowing / property care. I learned very quickly that going door to door proved to be unsuccessful as most people think of property care as “a breeze” and are less likely to accept the services offered. With this being said, the best approach would be targeting the potential consumer when they’re most vulnerable. For this particular niche, the best time would be either; when the customer is mowing their lawn, or have a lawn that is overgrown.

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The reason that this person is vulnerable is that they are currently experiencing the tediousness involved in maintaining their lawn, or that they have already realized this and are procrastinating and putting it off. By approaching the customer during these times, it increases your likelihood of positive results.

I don’t want to do this

Very often we are assigned a task that we are completely uninterested in completing. Whether we are eager to complete it or not, it is required. Your most beneficial method of having this work completed, without actually doing it yourself, is having someone else do it. With this being said, someone else isn’t going to necessarily take this without any hesitation. The best method of reaching out to someone else and push away the task assigned to you is all in the approach.

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When we approach someone with a task, the last thing we want to do is focus on the tediousness involved. We want to ensure that the person we are approaching is under the assumption that we approached them due to the fact that they are the expert. We need to emphasize on the ability which this person possesses and that the reason we are coming to them with the task, is the fact that they are the best man for the job. When we talk someone up like this, it increases their self-worth. The fact that we are admiring the individual’s skills and assigning a responsibility, could push the individual to work hard and achieve much better results then originally expected.

Conclusion

We are often assigned tasks that we know would bring better results if the task is managed by someone else. Whether or not we get the work done by someone else is completely dependent on how we approach them with the project.

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We may also find ourselves looking to sell a service but having a hard time reaching customers. We are going to find this most beneficial and profitable when we are finding our customers in moments of weakness and when they are most vulnerable. By creating a need, or approaching when the customer is in a moment of need, we are most likely to receive positive results from our approaches.

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Last Updated on November 12, 2020

15 Reasons Why You Can’t Achieve Your Goals

15 Reasons Why You Can’t Achieve Your Goals

The truth about many of our failed goals is that we haven’t achieved them because we didn’t know how to set and accomplish goals effectively, rather than having not had enough willpower, determination, or fortitude. There are strings of mistakes standing in our way of accomplished goals. Fortunately for us, we don’t have to fall victim to these mistakes for 2015. There are many common mistakes we make with setting goals, but there are also surefire ways to fix them too.

Goal Setting

1. You make your goals too vague.

Instead of having a vague goal of “going to the gym,” make your goals specific—something like, “run a mile around the indoor track each morning.”

2. You have no way of knowing where you are with your goals.

It’s hard to recognize where you are at reaching your goal if you have no way of measuring where you are with it. Instead, make your goal measurable with questions such as, “how much?” or “how many?” This way, you always know where you stand with your goals.

3. You make your goals impossible to reach.

If it’s impossible of reaching, you’re simply not going to reach for it. Sometimes, our past behavior can predict our future behavior, which means if you have no sign of changing a behavior within a week, don’t set a goal that wants to accomplish that. While you can do many things you set your mind to, it’ll be much easier if you realize your capabilities, and judge your goals from there.

4. You only list your long-term goals.

Long-term goals tend to fizzle out because we’re stuck on the larger view rather than what we need to accomplish in the here and now to get there. Instead, list out all the short-term goals involved with your long-term goal. For instance, if you want to seek a publisher for a book you’ve written, your short-term goals might involve your marketing your writing and writing for more magazines in order to accomplished your goal of publishing. By listing out the short-term goals involved with your long-term goal, you’ll focus more on doing what’s in front of you.

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5. You write your goals as negative statements.

It’s hard to reach a goal that’s worded as, “don’t fall into this stupid trap.” That’s not inspiring, and when you’re first starting out, you need inspiration to stay committed to your goal. Instead, make your goals positive statements, such as, “Be a friend who says yes more” rather than, “Stop being an idiot to your friends.”

6. You leave your goals in your head.

Don’t keep your goals stuck in your head. Write them down somewhere and keep them visible. It’s a way making your goals real and holding yourself accountable for achieving them.

Achieving Goals

7. You only focus on achieving one goal at a time, and you struggle each time.

In order to keep achieving your goals, one right after the others, you need to build the healthy habits to do so. For instance, if you want to write a book, developing a habit of writing each morning. If you want to lose weight and eventually run a marathon, develop a habit of running each morning. Focus on buildign habits, and your other goals in the future will come easier.

Studies show that it takes about 66 days on average to change or develop a habit.[1] If you focus on forming one habit every 66 days, that’ll get you closer to accomplishing your goals, and you’ll also build the capability to achieve more and more goals later on with the help of your newly formed habits.

8. You live in an environment that doesn’t support your goals.

Gary Keller and Jay Papasan in their book, The One Thing, state that environments are made up of people and places. They state that these two factors must line up to support your goals. Otherwise, they would cause friction to your goals. So make sure the people who surround you and your location both add something to your goals rather than take away from them.

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9. You get stuck on the end result with your goals.

James Clear brilliantly suggests that our focus should be on the systems we implement to reach our goals rather than the actual end result. For instance, if you’re trying to be healthier with your diet, focus more on sticking to your diet plan rather than on your desired end result. It’ll keep you more concentrated on what’s right in front of you rather than what’s up in the sky.

Keeping Motivated

10. You get discouraged with your mess-ups.

When I wake up each morning, I focus all my effort in building a small-win for myself. Why? Because we need confidence and momentum if we want to keep plowing through the obstacles of accomplishing our goals. Starting my day with small wins helps me forget what mess-ups I had yesterday, and be able to reset.

Your win can be as small as getting out of bed to writing a paragraph in your book. Whatever the case may be, highlight the victories when they come along, and don’t pay much attention to whatever mess-ups happened yesterday.

11. You downplay your wins.

When a win comes along, don’t downplay it or be too humble about it. Instead, make it a big deal. Celebrate each time you get closer to your goal with either a party or quality time doing what you love.

12. You get discouraged by all the work you have to do for your goals.

What happens when you focus on everything that’s in front of you is that you can lose sight of the big picture—what you’re actually doing this for and why you want to achieve it. By learning how to filter the big picture through your every day small goals, you’ll be able to keep your motivation for the long haul. Never let go of the big picture.

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13. You waste your downtime.

When I take a break, I usually fill my downtime with activities that further me toward my goals. For instance, I listen to podcasts about writing or entrepreneurship during my lunch times. This keeps my mind focused on the goal, and also utilizes my downtime with motivation to keep trying for my goals.

Wondering what you can do during your downtime? Here’re 20 Productive Ways to Use the Time.

14. You have no system of accountability.

If you announce your goal publicly, or promise to offer something to people, those people suddenly depend on your accomplishment. They are suddenly concerned for your goals, and help make sure you achieve them. Don’t see this as a burden. Instead, use it to fuel your hard work. Have people depend on you and you’ll be motivated to not let them down.

15. You fall victim to all your negative behaviors you’re trying to avoid with your goals.

Instead of making a “to-do” list, make a list of all the behaviors, patterns, and thinking you need to avoid if you ever want to reach your goal. For instance, you might want to chart down, “avoid Netflix” or “don’t think negatively about my capability.” By doing this, you’ll have a visible reminder of all the behavior you need to avoid in order to accomplish your goals. But make sure you balance this list out with your goals listed as positive statements.

How To Stop Failing Your Goal?

If you want to stop failing your goal and finally reach it, don’t miss these actionable tips explained by Jade in this episode of The Lifehack Show:

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Bottom Line

Overcoming our mistakes is the first step to building healthy systems for our goals. If you find one of these cogs jamming the gears to your goal-setting system, I hope you follow these solutions to keep your system healthy and able to churn out more goals.

Make this year where you finally achieve what you’ve only dreamed of.

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Featured photo credit: NORTHFOLK via unsplash.com

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