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It’s all in the Approach

It’s all in the Approach

The Approach

We are often assigned tasks that we are unable to perform and that we seek help with.These tasks are often neither enjoyable for us, nor for the person we seek assistance or a sale from. We find ourselves in a situation where we must put it all in our approach or pitch.

I have come to learn that the best time to approach with your product / service is when the potential customer is most vulnerable. The only problem with this is the fact that you may not always find your customer within a state of beneficial vulnerability. In a lot of circumstances, you will find yourself having to create the customer’s need for the product.

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Your going to initially think that this might come across as impossible or unlikely to happen. The fact is, just about anyone has the capability to create a customer vulnerability based on the current, or a past situation. Your going to find this most effective by resurfacing a dilemma relating to this particular product / service within your approach.

No one wants to mow when they are mowing

Understanding this method is the first step. The best example that I am able to provide you with, is regarding lawn mowing / property care. I learned very quickly that going door to door proved to be unsuccessful as most people think of property care as “a breeze” and are less likely to accept the services offered. With this being said, the best approach would be targeting the potential consumer when they’re most vulnerable. For this particular niche, the best time would be either; when the customer is mowing their lawn, or have a lawn that is overgrown.

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The reason that this person is vulnerable is that they are currently experiencing the tediousness involved in maintaining their lawn, or that they have already realized this and are procrastinating and putting it off. By approaching the customer during these times, it increases your likelihood of positive results.

I don’t want to do this

Very often we are assigned a task that we are completely uninterested in completing. Whether we are eager to complete it or not, it is required. Your most beneficial method of having this work completed, without actually doing it yourself, is having someone else do it. With this being said, someone else isn’t going to necessarily take this without any hesitation. The best method of reaching out to someone else and push away the task assigned to you is all in the approach.

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When we approach someone with a task, the last thing we want to do is focus on the tediousness involved. We want to ensure that the person we are approaching is under the assumption that we approached them due to the fact that they are the expert. We need to emphasize on the ability which this person possesses and that the reason we are coming to them with the task, is the fact that they are the best man for the job. When we talk someone up like this, it increases their self-worth. The fact that we are admiring the individual’s skills and assigning a responsibility, could push the individual to work hard and achieve much better results then originally expected.

Conclusion

We are often assigned tasks that we know would bring better results if the task is managed by someone else. Whether or not we get the work done by someone else is completely dependent on how we approach them with the project.

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We may also find ourselves looking to sell a service but having a hard time reaching customers. We are going to find this most beneficial and profitable when we are finding our customers in moments of weakness and when they are most vulnerable. By creating a need, or approaching when the customer is in a moment of need, we are most likely to receive positive results from our approaches.

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Last Updated on September 20, 2018

8 Ways to Train Your Brain to Learn Faster and Remember More

8 Ways to Train Your Brain to Learn Faster and Remember More

You go to the gym to train your muscles. You run outside or go for hikes to train your endurance. Or, maybe you do neither of those, but still wish you exercised more.

Well, here is how to train one of the most important parts of your body: your brain.

When you train your brain, you will:

  • Avoid embarrassing situations. You remember his face, but what was his name?
  • Be a faster learner in all sorts of different skills. No problem for you to pick up a new language or new management skill.
  • Avoid diseases that hit as you get older. Alzheimer’s will not be affecting you.

So how to train your brain and improve your cognitive skills?

1. Work your memory

Twyla Tharp, a NYC-based renowned choreographer has come up with the following memory workout:

When she watches one of her performances, she tries to remember the first twelve to fourteen corrections she wants to discuss with her cast without writing them down.

If you think this is anything less than a feat, then think again. In her book The Creative Habit she says that most people cannot remember more than three.

The practice of both remembering events or things and then discussing them with others has actually been supported by brain fitness studies.

Memory activities that engage all levels of brain operation—receiving, remembering and thinking—help to improve the function of the brain.

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Now, you may not have dancers to correct, but you may be required to give feedback on a presentation, or your friends may ask you what interesting things you saw at the museum. These are great opportunities to practically train your brain by flexing your memory muscles.

What is the simplest way to help yourself remember what you see? Repetition.

For example, say you just met someone new:

“Hi, my name is George”

Don’t just respond with, “Nice to meet you”. Instead, say, “Nice to meet you George.”

Got it? Good.

2. Do something different repeatedly

By actually doing something new over and over again, your brain wires new pathways that help you do this new thing better and faster.

Think back to when you were three years old. You surely were strong enough to hold a knife and a fork just fine. Yet, when you were eating all by yourself, you were creating a mess.

It was not a matter of strength, you see. It was a matter of cultivating more and better neural pathways that would help you eat by yourself just like an adult does.

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And guess what? With enough repetition you made that happen!

But how does this apply to your life right now?

Say you are a procrastinator. The more you don’t procrastinate, the more you teach your brain not to wait for the last minute to make things happen.

Now, you might be thinking “Duh, if only not procrastinating could be that easy!”

Well, it can be. By doing something really small, that you wouldn’t normally do, but is in the direction of getting that task done, you will start creating those new precious neural pathways.

So if you have been postponing organizing your desk, just take one paper and put in its right place. Or, you can go even smaller. Look at one piece of paper and decide where to put it: Trash? Right cabinet? Another room? Give it to someone?

You don’t actually need to clean up that paper; you only need to decide what you need to do with it.

That’s how small you can start. And yet, those neural pathways are still being built. Gradually, you will transform yourself from a procrastinator to an in-the-moment action taker.

3. Learn something new

It might sound obvious, but the more you use your brain, the better its going to perform for you.

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For example, learning a new instrument improves your skill of translating something you see (sheet music) to something you actually do (playing the instrument).

Learning a new language exposes your brain to a different way of thinking, a different way of expressing yourself.

You can even literally take it a step further, and learn how to dance. Studies indicate that learning to dance helps seniors avoid Alzheimer’s. Not bad, huh?

4. Follow a brain training program

The Internet world can help you improve your brain function while lazily sitting on your couch. A clinically proven program like BrainHQ can help you improve your memory, or think faster, by just following their brain training exercises.

5. Work your body

You knew this one was coming didn’t you? Yes indeed, exercise does not just work your body; it also improves the fitness of your brain.

Even briefly exercising for 20 minutes facilitates information processing and memory functions. But it’s not just that–exercise actually helps your brain create those new neural connections faster. You will learn faster, your alertness level will increase, and you get all that by moving your body.

Now, if you are not already a regular exerciser, and already feel guilty that you are not helping your brain by exercising more, try a brain training exercise program like Exercise Bliss.

Remember, just like we discussed in #2, by training your brain to do something new repeatedly, you are actually changing yourself permanently.

6. Spend time with your loved ones

If you want optimal cognitive abilities, then you’ve got to have meaningful relationships in your life.  Talking with others and engaging with your loved ones helps you think more clearly, and it can also lift your mood.

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If you are an extrovert, this holds even more weight for you. At a class at Stanford University, I learned that extroverts actually use talking to other people as a way to understand and process their own thoughts.

I remember that the teacher told us that after a personality test said she was an extrovert, she was surprised. She had always thought of herself as an introvert. But then, she realized how much talking to others helped her frame her own thoughts, so she accepted her new-found status as an extrovert.

7. Avoid crossword puzzles

Many of us, when we think of brain fitness, think of crossword puzzles. And it’s true–crossword puzzles do improve our fluency, yet studies show they are not enough by themselves.

Are they fun? Yes. Do they sharpen your brain? Not really.

Of course, if you are doing this for fun, then by all means go ahead. If you are doing it for brain fitness, then you might want to choose another activity

8. Eat right – and make sure dark chocolate is included

Foods like fish, fruits, and vegetables help your brain perform optimally. Yet, you might not know that dark chocolate gives your brain a good boost as well.

When you eat chocolate, your brain produces dopamine. And dopamine helps you learn faster and remember better. Not to mention, chocolate contains flavonols, antioxidants, which also improve your brain functions.

So next time you have something difficult to do, make sure you grab a bite or two of dark chocolate!

The bottom line

Now that you know how to train your brain, it’s actually time to start doing.

Don’t just consume this content and then go on with your life as if nothing has changed. Put this knowledge into action and become smarter than ever!

Featured photo credit: Unsplash via unsplash.com

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