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How To Make Your Next Presentation Unforgettable

How To Make Your Next Presentation Unforgettable

Presentation plays a vital role in representing an individual or company’s core values, innovations and efficiency. Every business and enterprise requires unique presentation in front of people in order to stand out from the rest and to build a confidence in people.

Giving a presentation in front of a group of people, including bosses, clients and people worldwide that are connected via teleconference is one of the toughest things you’ll have to do. During such a critical situation the major thing is to MAINTAIN CONFIDENCE. It doesn’t matter if your presentation is good or bad, if you are confident enough only then are you capable of sharing your ideas and can convince others. There are a few easy steps to make your presentation effective, interactive and memorable:

Vary sound, sight and evidence

Diversify your presentation material in order to keep the audience attentive with variation in your evidence, voice and visuals. By adding diversity while speaking and volume rate, you keep your audience’s attention and inspire them to tune in. By talking expressively and conversationally, your passion will shine.

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Inject your presentations with emotional words, like “excited.” With practice, you’ll feel more comfortable with this type of vocal variety. Rehearse your presentation and you will get confidence.

Fluctuating the kind of evidence you use to support claims in your presentation is vital. Presenters used to rely on their favorite kind of evidence, like stories or data. Both quantitative and quantitative academic exploration has found triangulating your support delivers more memorable results. Consequently, try to deliver three diverse kinds of evidence, such as a testimonial, a data point and a story. This will conveniently strengthen your argument.

In order to intensify the variety of your nonverbal delivery (movement and gestures), record yourself while delivering a presentation during rehearsal, then play the recording and practice your gestures/movements. You can add variation to body movements and gestures without the distraction of speaking.

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Know your audience

Being a presenter, your job is to assist your audience and make it easy for them to understand your message without any hurdles. Avoid delivering numbers devoid of context, because this makes it hard for the audience to understand the relevance.

An additional method to make things relevant is by connecting your presentation theme with information the audience already knows. You can activate the audience’s mental constructs by comparison of advanced information with something the audience already knows about.

Rehearse your presentation for better output

Rehearse your presentation again and again as many times as possible, and consequently you will get better. In this way you overcome your fear of forgetting some ideas or fear of lack of confidence. You must also be neatly dressed. Audiences are going to notice you and what you say, so it is always good to “put the best foot forward” for the day.

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Read the mindset of the audience

You should be capable of judging or studying the mindset of the clients/audiences who will be attending your presentation. You must be confident with the topic of the presentation and solve all the doubts related to it. So if your audience asks you a question, you should be capable of answering it.

Make them care

Emotionally-charged messages are more easily remembered by people than fact-based messages. Our emotional reactions have a fast roadway to our long-term memory. Try to bring some sort of emotion into your presentation to make it effective. Your tone and style should be compatible with the emotional impact. You should practice in front of those groups who can give feedback so you can make yourself as perfect as possible.

By adding emotion and variety, you can be sure the audience will remember it for a long time. The way you present leaves a strong impact on the audience. Amplify your positive impact on the audience by using these techniques and approaches.

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Featured photo credit: oikotimesofficial via oikotimesofficial.files.wordpress.com

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Tayyab Babar

Tayyab is a PR/Marketing consultant. He writes about work, productivity and tech tips at Lifehack.

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Last Updated on July 17, 2019

The Science of Setting Goals (And How It Affects Your Brain)

The Science of Setting Goals (And How It Affects Your Brain)

What happens in our heads when we set goals?

Apparently a lot more than you’d think.

Goal setting isn’t quite so simple as deciding on the things you’d like to accomplish and working towards them.

According to the research of psychologists, neurologists, and other scientists, setting a goal invests ourselves into the target as if we’d already accomplished it. That is, by setting something as a goal, however small or large, however near or far in the future, a part of our brain believes that desired outcome is an essential part of who we are – setting up the conditions that drive us to work towards the goals to fulfill the brain’s self-image.

Apparently, the brain cannot distinguish between things we want and things we have. Neurologically, then, our brains treat the failure to achieve our goal the same way as it treats the loss of a valued possession. And up until the moment, the goal is achieved, we have failed to achieve it, setting up a constant tension that the brain seeks to resolve.

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Ideally, this tension is resolved by driving us towards accomplishment. In many cases, though, the brain simply responds to the loss, causing us to feel fear, anxiety, even anguish, depending on the value of the as-yet-unattained goal.

Love, Loss, Dopamine, and Our Dreams

The brains functions are carried out by a stew of chemicals called neurotransmitters. You’ve probably heard of serotonin, which plays a key role in our emotional life – most of the effective anti-depressant medications on the market are serotonin reuptake inhibitors, meaning they regulate serotonin levels in the brain leading to more stable moods.

Somewhat less well-known is another neurotransmitter, dopamine. Among other things, dopamine acts as a motivator, creating a sensation of pleasure when the brain is stimulated by achievement. Dopamine is also involved in maintaining attention – some forms of ADHD are linked to irregular responses to dopamine.[1]

So dopamine plays a key role in keeping us focused on our goals and motivating us to attain them, rewarding our attention and achievement by elevating our mood. That is, we feel good when we work towards our goals.

Dopamine is related to wanting – to desire. The attainment of the object of our desire releases dopamine into our brains and we feel good. Conversely, the frustration of our desires starves us of dopamine, causing anxiety and fear.

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One of the greatest desires is romantic love – the long-lasting, “till death do us part” kind. It’s no surprise, then, that romantic love is sustained, at least in part, through the constant flow of dopamine released in the presence – real or imagined – of our true love. Loss of romantic love cuts off that supply of dopamine, which is why it feels like you’re dying – your brain responds by triggering all sorts of anxiety-related responses.

Herein lies obsession, as we go to ever-increasing lengths in search of that dopamine reward. Stalking specialists warn against any kind of contact with a stalker, positive or negative, because any response at all triggers that reward mechanism. If you let the phone ring 50 times and finally pick up on the 51st ring to tell your stalker off, your stalker gets his or her reward, and learns that all s/he has to do is wait for the phone to ring 51 times.

Romantic love isn’t the only kind of desire that can create this kind of dopamine addiction, though – as Captain Ahab (from Moby Dick) knew well, any suitably important goal can become an obsession once the mind has established ownership.

The Neurology of Ownership

Ownership turns out to be about a lot more than just legal rights. When we own something, we invest a part of ourselves into it – it becomes an extension of ourselves.

In a famous experiment at Cornell University, researchers gave students school logo coffee mugs, and then offered to trade them chocolate bars for the mugs. Very few were willing to make the trade, no matter how much they professed to like chocolate. Big deal, right? Maybe they just really liked those mugs![2]

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But when they reversed the experiment, handing out chocolate and then offering to trade mugs for the candy, they found that now, few students were all that interested in the mugs. Apparently the key thing about the mugs or the chocolate wasn’t whether students valued whatever they had in their possession, but simply that they had it in their possession.

This phenomenon is called the “endowment effect”. In a nutshell, the endowment effect occurs when we take ownership of an object (or idea, or person); in becoming “ours” it becomes integrated with our sense of identity, making us reluctant to part with it (losing it is seen as a loss, which triggers that dopamine shut-off I discussed above).

Interestingly, researchers have found that the endowment effect doesn’t require actual ownership or even possession to come into play. In fact, it’s enough to have a reasonable expectation of future possession for us to start thinking of something as a part of us – as jilted lovers, gambling losers, and 7-year olds denied a toy at the store have all experienced.

The Upshot for Goal-Setters

So what does all this mean for would-be achievers?

On one hand, it’s a warning against setting unreasonable goals. The bigger the potential for positive growth a goal has, the more anxiety and stress your brain is going to create around it’s non-achievement.

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It also suggests that the common wisdom to limit your goals to a small number of reasonable, attainable objectives is good advice. The more goals you have, the more ends your brain thinks it “owns” and therefore the more grief and fear the absence of those ends is going to cause you.

On a more positive note, the fact that the brain rewards our attentiveness by releasing dopamine means that our brain is working with us to direct us to achievement. Paying attention to your goals feels good, encouraging us to spend more time doing it. This may be why outcome visualization — a favorite technique of self-help gurus involving imagining yourself having completed your objectives — has such a poor track record in clinical studies. It effectively tricks our brain into rewarding us for achieving our goals even though we haven’t done it yet!

But ultimately, our brain wants us to achieve our goals, so that it’s a sense of who we are that can be fulfilled. And that’s pretty good news!

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Featured photo credit: Alexa Williams via unsplash.com

Reference

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