Advertising
Advertising

How to Create Things that People Love

How to Create Things that People Love

If you’re a creator of any kind, you know all too well how tough it can be to create things people just love. When creating something new, we often create based on what we love, but if you’re creating something as anything more than a hobby, you’ll want to create things that other people love too!

Creating things people love can feel like a big balancing act sometimes. You’re constantly trading off what you want to create deep inside with what you think other people want. The good news is that there doesn’t always need to be a trade-off.

It’s all about finding the sweet spot where your love for creating meets what other people are seeking. Here are five big questions to ask yourself in order to find that sweet spot.

Advertising

1. What do you love to create?

To create things people love, we must first love creating them. Your passion and energy shines through in everything you create. If you don’t love creating something, it will show and your work will not be the best it can be. We do our best work when we are full of passion and joy, so first ask yourself, “what do you love to create?”

2. What do customers in your market already love?

Do some research to find out what customers in your market love. Some searching online will show what other brands are making and what customers are buying.

Your research might also extend to checking out blogs in your niche to see what products they are talking about. What do they love? Influential bloggers in your niche are the ones influencing customers, so if they love it, chances are a lot of other people will too.

Advertising

3. How can you test your ideas before creating them?

Instead of putting all your time and energy into creating something only to find that no one wants it, why not flip the process on its head and find out if people love it first? Share your idea with potential customers and see what the response is.

If the response is positive, you’ll know you have a winner before you start creating. This means you can put all your love and energy into creating without worrying about whether or not your idea will fall flat.

If the response is negative, head back to the drawing board. While this might make the earlier steps feel like a waste, know that they’re not. The best thing about testing your idea before you create it is that you avoid wasting time and resources on something that people might never love.

Advertising

4. How can you infuse your own personality and brand into what you’ve created?

Many of the things people love most aren’t necessarily the best or newest idea; they are the ones infused with a strong brand and personality.

Think about how you can make what you’ve created even better by adding your own personal brand and touch to it. This might involve how you deliver your service, package your product or provide customer support. Every little bit counts, and it all adds to making what you create something people love.

5. How can you improve your ideas over time?

Once you’ve created something and put it out there, there’s no need to stop. Great things are constantly evolving and always getting better.

Advertising

People change over time so it’s important to listen to your customer’s feedback carefully and let your product evolve with them. The best products on the market do this exceptionally well. Take Apple’s iPhone as an example–it is a product that people loved and continue to love more and more every year because it’s constantly evolving and building on what people love with every new release.

Over to you

Do you create things people love? Or do your ideas often fall flat? How might these five big questions help you create things that people love? Share your experiences in the comments below.

More by this author

Pursuing dreams 5 Points of Resistance in Pursuing Your Dreams 10 Brilliant Business Books You Can Read To Find Your Shortcut To Success Habits of creative people 12 Things Incredibly Creative Minds Do Differently 15 Easy Ways To Stay Productive Used By 15 Designers Set big goals for 2015 8 Ways to Make an Achievable Year Plan for 2015

Trending in Productivity

1Forget Learning How to Multitask: Boost Productivity 10X More with Focus 2How to Organize Your Thoughts: 3 Simple Steps to 10X Your Productivity 3How to Be Productive: 11 Ways to Be Productive and Happy at Once 4Top 10 Productivity Tips to Achieve More and Create Peace of Mind 5How to Declutter Your Mind to Sharpen Your Brain and Fall Asleep Faster

Read Next

Advertising
Advertising

Forget Learning How to Multitask: Boost Productivity 10X More with Focus

Forget Learning How to Multitask: Boost Productivity 10X More with Focus

There’s a dark side to the conveniences of the Digital Age. With smartphones that function like handheld computers, it has become increasingly difficult to leave our work behind. Sometimes it seems like we’re expected to be accessible 24/7.

How often are you ever focused on just one thing? Most of us try to meet these demands by multi-tasking.

Many of us have bought into the myth that we can achieve more through multi-tasking. In this article, I’ll show you how you can accomplish more work in less time. Spoiler alert: multi-tasking is not the answer.

Why is multitasking a myth?

The term “multi-tasking” was originally used to describe how microprocessors in computers work. Machines multitask, but people cannot.

Despite our inability to simultaneously perform two tasks at once, many people believe they are excellent multi-taskers.

You can probably imagine plenty of times when you do several things at once. Maybe you talk on the phone while you’re cooking or respond to emails during your commute.

Consider the amount of attention that each of these tasks requires. Chances are, at least one of the two tasks in question is simple enough to be carried out on autopilot.

We’re okay at simultaneously performing simple tasks, but what if you were trying to perform two complex tasks? Can you really work on your presentation and watch a movie at the same time? It can be fun to try to watch TV while you work, but you may be unintentionally making your work more difficult and time-consuming.

Your brain on multi-tasking

Your brain wasn’t designed to multi-tasking. To compensate, it will switch from task to task. Your focus turns to whatever task seems more urgent. The other task falls into the background until you realize you’ve been neglecting it.

When you’re bouncing back and forth like this, an area of the brain known as Broadmann’s Area 10 activates. Located in your fronto-polar prefrontal cortex at the very front of the brain, this area controls your ability to shift focus. People who think they are excellent multitaskers are really just putting Broadmann’s Area 10 to work.

Advertising

But I can juggle multiple tasks!

You are capable of taking in information with your eyes while doing other things efficiently. Scientifically speaking, making use of your vision is the only thing you can truly do while doing something else.

For everything else, you’re serial tasking. This constant refocusing can be exhausting, and it prevents us from giving our work the deep attention it deserves.

Think about how much longer it takes to do something when you have to keep reminding yourself to focus.

Why multitasking is failing you

Multitasking does more bad than good to your productivity, here’re 4 reasons why you should stop multitasking:

Multitasking wastes your time.

You lose time when you interrupt yourself. People lose an average of 2.1 hours per day getting themselves back on track when they switch between tasks.

In fact, some studies suggest that doing multiple things at once decreases your productivity by as much as 40%. That’s a significant loss in efficiency. You wouldn’t want your surgeon to be 40% less productive while you’re on the operating table, would you?

It makes you dumber.

A distracted brain performs a full 10 IQ points lower than a focused brain. You’ll also be more forgetful, slower at completing tasks, and more likely to make mistakes.

You’ll have to work harder to fix your mistakes. If you miss an important detail, you could risk injury or fail to complete the task properly.

This is an emotional response.

There’s so much data suggesting that multitasking is ineffective but people insist that they can multitask.

Advertising

Feeling productive fulfills an emotional need. We want to feel like we’re accomplishing something. Why accomplish just one item on the to-do list when you can check off two or three?

It’ll wear you out.

When you’re jumping from task to task, it can feel invigorating for a little while. Over time, this needs to fill every second with more and more work leads to burn out.

We’re simply not built to multitask, so when we try, the effect can be exhausting. This destroys your productivity and your motivation.

How to stop multitasking and work productively

Flitting back and forth between tasks feels second-nature after a while. This is in part because Broadmann’s Area 10 becomes better at serial tasking through time.

In addition to changing how the brain works, this serial tasking behavior can quickly turn into a habit.

Just like any bad habit, you’ll need to recognize that you need to make a change first. Luckily, there are a few simple things you can do to adjust to a lifestyle of productive mono-tasking:

1. Consciously change gears

Instead of trying to work on two distinct tasks at once, consider setting up a system to remind you when to change focus. This technique worked for Jerry Linenger, an American astronaut onboard the space station, Mir.

As an astronaut, he had many things to take care of every day. He set alarms for himself on a few watches. When a particular watch sounded, he knew it was time to switch tasks. This enabled him to be 100% in tune with what he was doing at any given moment.

This strategy is effective because the alarm served as his reminder for what was to come next. Linenger’s intuition about setting reminders falls in line with research conducted by Paul Burgess of University College, London on multitasking.

2. Manage multiple tasks without multitasking

Raj Dash of Performancing.com has an effective strategy for balancing multiple projects without multitasking. He suggests taking 15 minutes to acquaint yourself with a new project before moving on to other work. Revisit the project later and do about thirty minutes on research and brainstorming.

Advertising

Allow a few days to pass before knocking out the project in question. While you were actively work on other projects, your brain continues to problem solve-in the background.

This method works because it gives us the opportunity to work on several projects without allowing them to compete for your attention.

3. Set aside distractions

Your smartphone, your inbox and the open tabs on your computer are all open invitations for distraction. Give yourself time each day when you silence your notifications, close your inbox and remove unnecessary tabs from your desktop.

If you want to focus, you can’t give anything else an opportunity to invade your mental space.

Emails can be particularly invasive because they often have an unnecessary sense of urgency associated with them. Some work cultures stress the importance of prompt responses to these messages, but we can’t treat every situation like an emergency.

Designate certain times in your day for checking and responding to emails to avoid compulsive checking.

4. Take care of yourself

We often blame electronics for pulling us from our work, but sometimes our physical body forces us into a state of serial tasking. If you’re hungry while you’re trying to work, your attention will flip between your hunger and your work until you take care of your physical needs.

Try to take all your bio-breaks before you sit down for an uninterrupted stint of work.

In addition, you’ll also want to be sure you’re attending to your health in a broader sense. Getting enough exercise, practicing mindfulness and incorporating regular breaks into your day will keep you from being tempted by distractions.

5. Take a break

People are more likely to head to YouTube or check their social media when they need a break. Instead of trying to work and watch a mindless video at the same time, give yourself times when you’re allowed to enjoy your distracting activity of choice.

Advertising

Limit how much time you’ll spend on this break so that your guilt-free distraction time doesn’t turn into hours of wasted time.

6. Make technology your ally

Scientists are beginning to discover the detrimental effects of chronic serial tasking on our brains. Some companies are developing programs to curb this desire to multitask.

Apps like Forest turn staying focused into a game. Extensions like RescueTime help you track your online habits so that you can be more aware of how you spend your time.

The key to productivity: Focus

Multitasking is not the key to productivity. It’s far better to schedule time to focus on each task than it is to try to do everything at once.

Make use of the methods outlined above and prepare to be more effective and less exhausted in the process.

If you want to learn more about how to focus, don’t miss my other article:

How to Focus and Maximize Your Productivity (the Definitive Guide)

Featured photo credit: Pexels via pexels.com

Read Next