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How to Create Things that People Love

How to Create Things that People Love

If you’re a creator of any kind, you know all too well how tough it can be to create things people just love. When creating something new, we often create based on what we love, but if you’re creating something as anything more than a hobby, you’ll want to create things that other people love too!

Creating things people love can feel like a big balancing act sometimes. You’re constantly trading off what you want to create deep inside with what you think other people want. The good news is that there doesn’t always need to be a trade-off.

It’s all about finding the sweet spot where your love for creating meets what other people are seeking. Here are five big questions to ask yourself in order to find that sweet spot.

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1. What do you love to create?

To create things people love, we must first love creating them. Your passion and energy shines through in everything you create. If you don’t love creating something, it will show and your work will not be the best it can be. We do our best work when we are full of passion and joy, so first ask yourself, “what do you love to create?”

2. What do customers in your market already love?

Do some research to find out what customers in your market love. Some searching online will show what other brands are making and what customers are buying.

Your research might also extend to checking out blogs in your niche to see what products they are talking about. What do they love? Influential bloggers in your niche are the ones influencing customers, so if they love it, chances are a lot of other people will too.

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3. How can you test your ideas before creating them?

Instead of putting all your time and energy into creating something only to find that no one wants it, why not flip the process on its head and find out if people love it first? Share your idea with potential customers and see what the response is.

If the response is positive, you’ll know you have a winner before you start creating. This means you can put all your love and energy into creating without worrying about whether or not your idea will fall flat.

If the response is negative, head back to the drawing board. While this might make the earlier steps feel like a waste, know that they’re not. The best thing about testing your idea before you create it is that you avoid wasting time and resources on something that people might never love.

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4. How can you infuse your own personality and brand into what you’ve created?

Many of the things people love most aren’t necessarily the best or newest idea; they are the ones infused with a strong brand and personality.

Think about how you can make what you’ve created even better by adding your own personal brand and touch to it. This might involve how you deliver your service, package your product or provide customer support. Every little bit counts, and it all adds to making what you create something people love.

5. How can you improve your ideas over time?

Once you’ve created something and put it out there, there’s no need to stop. Great things are constantly evolving and always getting better.

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People change over time so it’s important to listen to your customer’s feedback carefully and let your product evolve with them. The best products on the market do this exceptionally well. Take Apple’s iPhone as an example–it is a product that people loved and continue to love more and more every year because it’s constantly evolving and building on what people love with every new release.

Over to you

Do you create things people love? Or do your ideas often fall flat? How might these five big questions help you create things that people love? Share your experiences in the comments below.

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Last Updated on November 18, 2019

How to Prioritize Right in 10 Minutes and Work 10X Faster

How to Prioritize Right in 10 Minutes and Work 10X Faster

Everyone of my team members has a bucketload of tasks that they need to deal with every working day. On top of that, most of their tasks are either creativity tasks or problem solving tasks.

Despite having loads of tasks to handle, our team is able to stay creative and work towards our goals consistently.

How do we manage that?

I’m going to reveal to you how I helped my team get more things done in less time through the power of correct prioritization. A few minutes spent reading this article could literally save you thousands of hours over the long term. So, let’s get started with my method on how to prioritize:

The Scales Method – a productivity method I created several years ago.

How to Prioritize with the Scales Method

    One of our new editors came to me the other day and told me how she was struggling to keep up with the many tasks she needed to handle and the deadlines she constantly needed to stick to.

    At the end of each day, she felt like she had done a lot of things but often failed to come up with creative ideas and to get articles successfully published. From what she told me, it was obvious that she felt overwhelmed and was growing increasingly frustrated about failing to achieve her targets despite putting in extra hours most days.

    After she listened to my advice – and I introduced her to the Scales Method – she immediately experienced a dramatic rise in productivity, which looked like this:

    • She could produce three times more creative ideas for blog articles
    • She could publish all her articles on time
    • And she could finish all her work on time every day (no more overtime!)

    Curious to find out how she did it? Read on for the step-by-step guide:

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    1. Set Aside 10 Minutes for Planning

    When it comes to tackling productivity issues, it makes sense to plan before taking action. However, don’t become so involved in planning that you become trapped in it and never move beyond first base.

    My recommendation is to give yourself a specific time period for planning – but keep it short. Ideally, 10 or 15 minutes. This should be adequate to think about your plan.

    Use this time to:

    • Look at the big picture.
    • Think about the current goal and target that you need/want to achieve.
    • Lay out all the tasks you need to do.

    2. Align Your Tasks with Your Goal

    This is the core component that makes the Scales Method effective.

    It works like this:

    Take a look at all the tasks you’re doing, and review the importance of each of them. Specifically, measure a task’s importance by its cost and benefit.

    By cost, I am referring to the effort needed per task (including time, money and other resources). The benefit is how closely the task can contribute to your goal.

      To make this easier for you, I’ve listed below four combinations that will enable you to quickly and easily determine the priority of each of your tasks:

      Low Cost + High Benefit

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      Do these tasks first because they’re the simple ones to complete, yet help you get closer to your goal.

      Approving artwork created for a sales brochure would likely fit this category. You could easily decide on whether you liked the artwork/layout, but your decision to approve would trigger the production of the leaflet and the subsequent sales benefits of sending it out to potential customers.

      High Cost + High Benefit

      Break the high cost task down into smaller ones. In other words, break the big task into mini ones that take less than an hour to complete. And then re-evaluate these small tasks and set their correct priority level.

      Imagine if you were asked to write a product launch plan for a new diary-free protein powder supplement. Instead of trying to write the plan in one sitting – aim to write the different sections at different times (e.g., spend 30 minutes writing the introduction, one hour writing the body text, and 30 minutes writing the conclusion).

      Low Cost + Low Benefit

      This combination should be your lowest priority. Either give yourself 10-15 minutes to handle this task, or put these kind of tasks in between valuable tasks as a useful break.

      These are probably necessary tasks (e.g., routine tasks like checking emails) but they don’t contribute much towards reaching your desired goal. Keep them way down your priority list.

      High Cost + Low Benefit

      Review if these tasks are really necessary. Think of ways to reduce the cost if you decide that the completion of the task is required.

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      For instance, can any tools or systems help to speed up doing the task? In this category, you’re likely to find things like checking and updating sales contacts spreadsheets. This can be a fiddly and time-consuming thing to do without making mistakes. However, there are plenty of apps out there they can make this process instant and seamless.

      Now, coming back to the editor who I referred to earlier, let’s take a look at her typical daily task list:

        After listening to my advice, she broke down the High cost+ High benefit task into smaller ones. Her tasks then looked like this (in order of priority):

          And for the task about promoting articles to different platforms, after reviewing its benefits, we decided to focus on the most effective platform only – thereby significantly lowering the associated time cost.

          Bonus Tip: Tackling Tasks with Deadlines

          Once you’ve evaluated your tasks, you’ll know the importance of each of them. This will immediately give you a crystal-clear picture on which tasks would help you to achieve more (in terms of achieving your goals). Sometimes, however, you won’t be able to decide every task’s priority because there’ll be deadlines set by external parties such as managers and agencies.

          What to do in these cases?

          Well, I suggest that after considering the importance and values of your current tasks, align the list with the deadlines and adjust the priorities accordingly.

          For example, let’s dip into the editor’s world again.

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          Some of the articles she edited needed to be published by specific dates. The Scales Method allows for this, and in this case, her amended task list would look something like this:

            Hopefully, you can now see how easy it is to evaluate the importance of tasks and how to order them in lists of priority.

            The Scales Method Is Different from Anything Else You’ve Tried

            By adopting the Scales Method, you’ll begin to correctly prioritize your work, and most importantly – boost your productivity by up to 10 times!

            And unlike other methods that don’t really explain how to decide the importance of a task, my method will help you break down each of your tasks into two parts: cost and benefits. My method will also help you to take follow-up action based on different cost and benefits combinations.

            Start right now by spending 10 minutes to evaluate your common daily tasks and how they align with your goal(s). Once you have this information, it’ll be super-easy to put your tasks into a priority list. All that remains, is that you kick off your next working day by following your new list.

            Trust me, once you begin using the Scales Method – you’ll never want to go back to your old ways of working.

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            Featured photo credit: Vector Stock via vectorstock.com

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