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How to Create Things that People Love

How to Create Things that People Love

If you’re a creator of any kind, you know all too well how tough it can be to create things people just love. When creating something new, we often create based on what we love, but if you’re creating something as anything more than a hobby, you’ll want to create things that other people love too!

Creating things people love can feel like a big balancing act sometimes. You’re constantly trading off what you want to create deep inside with what you think other people want. The good news is that there doesn’t always need to be a trade-off.

It’s all about finding the sweet spot where your love for creating meets what other people are seeking. Here are five big questions to ask yourself in order to find that sweet spot.

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1. What do you love to create?

To create things people love, we must first love creating them. Your passion and energy shines through in everything you create. If you don’t love creating something, it will show and your work will not be the best it can be. We do our best work when we are full of passion and joy, so first ask yourself, “what do you love to create?”

2. What do customers in your market already love?

Do some research to find out what customers in your market love. Some searching online will show what other brands are making and what customers are buying.

Your research might also extend to checking out blogs in your niche to see what products they are talking about. What do they love? Influential bloggers in your niche are the ones influencing customers, so if they love it, chances are a lot of other people will too.

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3. How can you test your ideas before creating them?

Instead of putting all your time and energy into creating something only to find that no one wants it, why not flip the process on its head and find out if people love it first? Share your idea with potential customers and see what the response is.

If the response is positive, you’ll know you have a winner before you start creating. This means you can put all your love and energy into creating without worrying about whether or not your idea will fall flat.

If the response is negative, head back to the drawing board. While this might make the earlier steps feel like a waste, know that they’re not. The best thing about testing your idea before you create it is that you avoid wasting time and resources on something that people might never love.

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4. How can you infuse your own personality and brand into what you’ve created?

Many of the things people love most aren’t necessarily the best or newest idea; they are the ones infused with a strong brand and personality.

Think about how you can make what you’ve created even better by adding your own personal brand and touch to it. This might involve how you deliver your service, package your product or provide customer support. Every little bit counts, and it all adds to making what you create something people love.

5. How can you improve your ideas over time?

Once you’ve created something and put it out there, there’s no need to stop. Great things are constantly evolving and always getting better.

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People change over time so it’s important to listen to your customer’s feedback carefully and let your product evolve with them. The best products on the market do this exceptionally well. Take Apple’s iPhone as an example–it is a product that people loved and continue to love more and more every year because it’s constantly evolving and building on what people love with every new release.

Over to you

Do you create things people love? Or do your ideas often fall flat? How might these five big questions help you create things that people love? Share your experiences in the comments below.

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Last Updated on July 10, 2020

The Power of Ritual: Conquer Procrastination, Time Wasters and Laziness

The Power of Ritual: Conquer Procrastination, Time Wasters and Laziness

Life is wasted in the in-between times. The time between when your alarm first rings and when you finally decide to get out of bed. The time between when you sit at your desk and when productive work begins. The time between making a decision and doing something about it.

Slowly, your day is whittled away from all the unused in-between moments. Eventually, time wasters, laziness, and procrastination get the better of you.

The solution to reclaim these lost middle moments is by creating rituals. Every culture on earth uses rituals to transfer information and encode behaviors that are deemed important. Personal rituals can help you build a better pattern for handling everything from how you wake up to how you work.

Unfortunately, when most people see rituals, they see pointless superstitions. Indeed, many rituals are based on a primitive understanding of the world. But by building personal rituals, you get to encode the behaviors you feel are important and cut out the wasted middle moments.

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Program Your Own Algorithms

Another way of viewing rituals is by seeing them as computer algorithms. An algorithm is a set of instructions that is repeated to get a result.

Some algorithms are highly efficient, sorting or searching millions of pieces of data in a few seconds. Other algorithms are bulky and awkward, taking hours to do the same task.

By forming rituals, you are building algorithms for your behavior. Take the delayed and painful pattern of waking up, debating whether to sleep in for another two minutes, hitting the snooze button, repeat until almost late for work. This could be reprogrammed to get out of bed immediately, without debating your decision.

How to Form a Ritual

I’ve set up personal rituals for myself for handling e-mail, waking up each morning, writing articles, and reading books. Far from making me inflexible, these rituals give me a useful default pattern that works best 99% of the time. Whenever my current ritual won’t work, I’m always free to stop using it.

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Forming a ritual isn’t too difficult, and the same principles for changing habits apply:

  1. Write out your sequence of behavior. I suggest starting with a simple ritual of only 3-4 steps maximum. Wait until you’ve established a ritual before you try to add new steps.
  2. Commit to following your ritual for thirty days. This step will take the idea and condition it into your nervous system as a habit.
  3. Define a clear trigger. When does your ritual start? A ritual to wake up is easy—the sound of your alarm clock will work. As for what triggers you to go to the gym, read a book or answer e-mail—you’ll have to decide.
  4. Tweak the Pattern. Your algorithm probably won’t be perfectly efficient the first time. Making a few tweaks after the first 30-day trial can make your ritual more useful.

Ways to Use a Ritual

Based on the above ideas, here are some ways you could implement your own rituals:

1. Waking Up

Set up a morning ritual for when you wake up and the next few things you do immediately afterward. To combat the grogginess after immediately waking up, my solution is to do a few pushups right after getting out of bed. After that, I sneak in ninety minutes of reading before getting ready for morning classes.

2. Web Usage

How often do you answer e-mail, look at Google Reader, or check Facebook each day? I found by taking all my daily internet needs and compressing them into one, highly-efficient ritual, I was able to cut off 75% of my web time without losing any communication.

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3. Reading

How much time do you get to read books? If your library isn’t as large as you’d like, you might want to consider the rituals you use for reading. Programming a few steps to trigger yourself to read instead of watching television or during a break in your day can chew through dozens of books each year.

4. Friendliness

Rituals can also help with communication. Set up a ritual of starting a conversation when you have opportunities to meet people.

5. Working

One of the hardest barriers when overcoming procrastination is building up a concentrated flow. Building those steps into a ritual can allow you to quickly start working or continue working after an interruption.

6. Going to the gym

If exercising is a struggle, encoding a ritual can remove a lot of the difficulty. Set up a quick ritual for going to exercise right after work or when you wake up.

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7. Exercise

Even within your workouts, you can have rituals. Spacing the time between runs or reps with a certain number of breaths can remove the guesswork. Forming a ritual of doing certain exercises in a particular order can save time.

8. Sleeping

Form a calming ritual in the last 30-60 minutes of your day before you go to bed. This will help slow yourself down and make falling asleep much easier. Especially if you plan to get up full of energy in the morning, it will help if you remove insomnia.

8. Weekly Reviews

The weekly review is a big part of the GTD system. By making a simple ritual checklist for my weekly review, I can get the most out of this exercise in less time. Originally, I did holistic reviews where I wrote my thoughts on the week and progress as a whole. Now, I narrow my focus toward specific plans, ideas, and measurements.

Final Thoughts

We all want to be productive. But time wasters, procrastination, and laziness sometimes get the better of us. If you’re facing such difficulties, don’t be afraid to make use of these rituals to help you conquer them.

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Featured photo credit: RODOLFO BARRETO via unsplash.com

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