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7 Things That Make Up The Best Presentation

7 Things That Make Up The Best Presentation

A presentation is a demo, or dialogue meant to inform, persuade, or construct good will. A presentation allows immediate interaction between all the participants like your clients, boss, management or colleagues. The success of a presentation is determined by the speaking skills, content selection, design of the presentation, self-confidence and many other things. A good presenter can attract the attention of the audience and forces them to take action.

I’ve written about having great presentations many times, but in this article I’ll discuss about the things that make up the best presentation.

1. Don’t deliver a speech.

You must be clear on the purpose of your presentation, don’t give a speech but always use a conversational tone while presenting. No one wants to listen to a boring presentation. Don’t just recite the information but deliver an engaging speech that connects with your audience. A best presentation demands more engagement and interaction. You have to provide specific knowledge to your audience that they can’t get anywhere else and deliver it in an interactive way.

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2. Get personal

Personalizing your speaking skills would allow your audience to perceive you as an individual, with a strong point of view. Generally, people respond to individuals who seem to speak as people. While giving a presentation, your objective should be engaging your audience, not to give a speech. Be self-confident and energetic to give the presentation in a conversational way. If your presentation failed to involve the audience, they will start to feel disconnected.

3. Use emotional appeals

Using emotional appeals in a presentation is one of the most effective ways to persuade an audience. The reason to use this tactic is; we all are driven by our feelings and thoughts, it is important to influence emotions and minds. Strong emotional appeals in a communication can help in changing attitudes and behaviors of the people. The emotions aren’t used to some reason, but they are always used to force an action. Best presentations are memorable. Use graphics, animations, images, and facts in your presentation to make it more understandable to your audience.

4. Telling Stories

The best speakers use stories and narratives to explain and strengthen the main points of the presentation. Stories are easier to remember and they make the presentation unique. People always tend to listen stories to perceive any information and hate lectures. Unlike facts and figures, stories speak to the heart, and a best presenter uses stories in his or her presentation to illustrate difficult points and to help people make an emotional connection to the message.

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5. Keep it simple yet attractive

Always try to keep the presentation simple, by examining the content on each slide. Make it attractive by building your presentation around the main idea and include related graphics and keep the formatting consistent. Identify the main three or four major points about your topic and illustrate them. The more you keep it simple the more easy your audience will perceive the information.

6. Use the 20/20 rule

Practice and time your presentation, to build more confidence and make a strong grip on it. Read your speech and watch your presentation at least 20 times or more. You should be familiar about next slide of the presentation and memorize your points to discuss the slide. Concise your presentation to 20 minutes or lesser. Practice your presentation to make sure you finish it within the allotted time, including questions at the end.

7. Use signposts

To make a presentation effective, attention-grabbing and easy to understand is to use signposts. ‘Signpost language’ is the words and phrases that a speaker use to guide the audience through the presentation. A good presenter usually uses a lot of signposts, which is usually fairly informal and relatively easy to understand.

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Here are some of the examples

To begin with, first of all, ‘secondly”, ‘finally’, ‘as you might know’, ‘that means’, ‘on the contrary’, ‘on the other side’, ‘moving on to’, ‘let us now turn to’, ‘furthermore’, ‘to sum up’, etc.

 

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Remember, a good presenter engages the audience and understands his topic. Use graphics, emotional appeal and signposts to reinforce your point. For your audience your slide show is not the presentation — you are the presentation.

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Tayyab Babar

Tayyab is a PR/Marketing consultant. He writes about work, productivity and tech tips at Lifehack.

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Last Updated on March 15, 2019

How to Be a Leader Who Is Inspiring and Influential

How to Be a Leader Who Is Inspiring and Influential

When I began managing people 15 years ago, I thought having a fancy title was synonymous with influence. Over time, I learned that power is conferred based on likeability, authenticity, courage, relationships and consistent behavior. When leaders cultivate these attributes, they earn power, which really means influence.

Understanding influence is essential to professional growth, and companies rise and fall based on the quality of their leadership.

In this article, we will look into the essentials of effective leadership and how to be a leader who is inspiring and influential.

What Makes a Leader Fail?

A host of factors influence a leader’s ability to succeed. To the extent that leaders fail to outline a compelling vision and strategy, they risk losing the trust and confidence of their teams. Employees want to know where a company is going and the strategy for how they will get there. Having this information enables employees to feel safe, and it allows them to see mistakes as part of the learning journey versus as fatal occurrences.

If employees and customers do not believe a company’s leadership is authentic and inspiring, they may disengage, or they may be less inclined to offer constructive criticism that can help a company innovate or help a leader improve.

And it is not just the leadership at the top that matters. Middle managers play a distinct role in guiding teams. Depending on the company’s size, employees may have more access to mid-level managers than they do members of the C-suite, meaning their supervisors and managers have greater influence on the employee and the customer experience.

What Is Effective Leadership?

Effective leadership is inspiring, and it is influential. Cultivating inspiring and influential leaders requires building relationships across the company.

Leaders must be connected to both the teams they lead as well as to their own colleagues and managers. This is key as titles do not make a person a leader, nor do they automatically confer influence. These are earned through trusting relationships. This explains why some leaders can get more out of their teams than others and why some leaders experience soaring profits and engagement while others sizzle out.

Eric Garton said in an April 25, 2017, Harvard Business Review article:[1]

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“… inspiring leaders are those who use their unique combination of strengths to motivate individuals and teams to take on bold missions – and hold them accountable for results. And they unlock higher performance through empowerment, not command and control.”

How to Be an Inspiring and Influential Leader

To be an inspiring and influential leader requires:

1. Courage

The late poet Maya Angelou once said,

“Courage is the most important of all the virtues, because without courage you can’t practice any other virtue consistently. You can practice any virtue erratically, but nothing consistently without courage.”

Courage is required in the workplace when implementing new strategies, especially when they go against professional norms.

For instance, I heard Lisa TerKeurst, bestselling author and founder of Proverbs 31 Ministries, explain her decision to move away from her company’s magazine. While the organization had long had a magazine, she saw a future where it didn’t exist.

In order to make the switch, she risked angering her team members and customers. She took a chance, and what started out as a monthly newsletter, has grown into a multi-dimensional organization boasting half a million followers. Had Lisa not found the courage to change the direction of her organization, they undoubtedly would not have been able to experience such exponential growth.

It also takes courage to give and receive feedback. When leaders see employees who are not living into the company’s mission or who are engaging in behavior that may undermine their long-term success, one must risk temporary angst and speak candidly with the colleague in question.

Similarly, it takes courage to hear constructive criticism and try to change. In business, as in life, courage is necessary for being an inspiring and influential leader.

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2. A Commitment to Face Your Internal Demons.

If you feel great about yourself, enter a leadership position. You are likely to be triggered in ways you didn’t think possible. You are also likely to receive feedback that may leave you second-guessing yourself and your leadership skills.

The truth about leading others is that you get to a point where you realize that it is difficult to take people to places where you yourself haven’t gone.

To be an influential and inspiring leader, you have to face your own demons and vow to continually improve. Influential leaders take their personal evolution serious, and they invest in coaching, therapy and mindfulness to ensure that their personal struggles do not overshadow their professional development.

3. A Willingness to Accept Feedback

Inspiring and influential leaders are not afraid to accept feedback. In fact, they actively solicit it. They understand that everyone in their life has a lesson to teach them, and they are willing to accept it.

Inspirational leaders understand that feedback is neither good nor bad but rather an offering that is critical to growth. Even when it hurts or is an affront to the ego, influential leaders understand that feedback is critical to their ability to lead.

4. Likability

Some people will argue that leaders need not worry about being liked but should instead focus on being respected. I disagree. Both are important.

When team members like their boss and believe their boss likes them, they are more likely to go the extra mile to fulfill departmental or organizational goals. Likable leaders are moved to the front of the line when it comes to being influential.

Relatedly, when colleagues feel management dislikes them, they experience internal stress and can spend unnecessary time focusing on the source of their manager’s discontent versus the work they have been hired to do.

So, likability is important for both the leader and the people she leads.

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5. Vulnerability

Vulnerability is critical for being an inspiring leader. People want the truth. They admire leaders who can occasionally demonstrate vulnerability. It promotes deeper relationships and inspires trust.

When leaders can showcase vulnerability appropriately, they destroy the illusion that one must be perfect to be a leader. They also demonstrate that vulnerability is not a dirty word; they too can be vulnerable and ask for a helping hand when necessary.

6. Authenticity

Authenticity is about living up to one’s stated values in public and behind closed doors.

Influential leaders are authentic. They set to live out their values and use those values to guide their decisions. The interesting thing about leadership is that people are not looking for perfect leaders. They are, in part, looking for leaders who are authentic.

7. A True Understanding of Inspiration

Effective leaders are inspirational. They understand the power of words and deeds and use both strategically.

Inspiring leaders appropriately use stories and narratives to enable the teams around them to see common situations in an entirely new light.

Inspirational leaders also showcase grit and triumph while convincing the people around them that success and victory are attainable.

Finally, inspiring leaders encourage the teams they lead to tap into their own genius. They convince others that genius is not reserved for a select few but that most people have it in them.

As explained in the article True Leadership: What Separates a Leader from a Boss:

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“A leader creates visions and motivates team members to work together towards the same goal.”

8. An Ability to See the Humanity in Others

Inspiring and influential leaders see the humanity in others. Rather than treating their teams as mere tools to accomplish organizational goals, they believe the people around them are unique beings with inherent value.

This means knowing when to pause to address personal challenges and dispelling with the myth that the personal is separate from the professional.

9. A Passion for Continual Learning

Inspiring and influential leaders are committed to continual learning. They invest in their own development and take responsibility for their professional growth.

These leaders understand that like a college campus, the workplace is a laboratory for learning. They believe that they can learn from multiple generations in the workplace as well as from people from diverse racial and ethnic backgrounds.

Influential leaders proactively seek out opportunities for learning.

The Bottom Line

No one said leadership was easy, but it is also a joy. Influencing others to action and positively impacting the lives of others is a reward unto itself.

Since leadership abounds, there is an abundance of resources to help you grow into the type of leader who inspires and influences others.

More Resources About Effective Leadership

Featured photo credit: Markus Spiske via unsplash.com

Reference

[1] Harvard Business Review: How to Be an Inspiring Leader

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