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11 Important Things Every Startup Blogger Needs To Remember

11 Important Things Every Startup Blogger Needs To Remember

We live in an amazing time when anyone can publish their thoughts, ideas and projects online for the world to see. I assume that the Gutenbergs would be totally amazed! If you are a startup blogger there are a few best practices that you will want to remember to make sure you have the right foundation. Trust me, these will save you time and energy later.

Start Writing With Your Mission In Mind

Sure, you can begin publishing your thoughts online, like a private journal turned public, but most people aren’t going to want to read what about what you had for lunch, where you are going, or how crummy your day was. Instead, sit down and think about what your mission with your blog is and write from that place on every post. This will make it easier to decide when to scrap or publish a post.

Know Your Audience

You won’t know, at first, who is going to be reading your blog until you start publishing, but you can begin by thinking about who you would like to have read your blog. If you are really into design or fashion, you would gear articles towards that audience. If you are a happy vegetarian and are publishing recipes, you would write to other current vegetarians or would-be vegetarians. Think about writing each post with the reader in mind.

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Write In A Compelling Way

People want to learn something new, feel better about themselves, or get excited about a topic when they read a blog post. Your blog needs to be informative, inspiring or affirming with each post. Don’t worry, at first, if your blog posts are too long or too short, but remember the average attention span gets smaller. Consider bite-sized information in short paragraphs that tell a great story!

Collaborate, Don’t Compete

Blogging isn’t a competition. Everyone has value in the blog world and your voice is appreciated and needed. Get in the game and be friendly with other bloggers! It is a pretty welcoming community and if you want to guest post, share content on Twitter, or get to know other bloggers and introduce yourself. Even the bigger bloggers take time to help newer bloggers.

Promote Your Blog

It isn’t enough to just write and hope they will come! You have to promote your blog posts online and off. Join an online blogging community and share your posts, tweet about your new blog posts, pin your photos on Pinterest, have your blog printed on your business cards, go to blogging conferences and get involved in your local and regional blogging communities. A quick search online or on Facebook will help you find groups of people blogging about similar topics. By joining these groups you can promote one another and grow your audiences. People who write about gardening also read about it and you will have found your built-in audience!

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Be Aware Of Time-Sensitive Topics And Trends

Being current about a topic is always a good time to publish. Did a celebrity just say something really demeaning about his mom? Is there a new trend in your field? Are new colors coming out for the season? Having an opinion about those things will more than likely get your blog post read.

Know When To Publish

You can’t always react to trends and you don’t always want to be controversial on your blog because readers get tired of that and want to know your own ideas. Remember, your blog is open for the entire world to see and what you publish is available for anyone to read. Don’t get hotheaded some night and write a flaming open letter that you are going to regret someday. Exercise the “wait a day” rule when you are publishing something that might be sensitive or difficult!

Know What Is Your Story

Tell your own point of view on your blog, but remember you do not own other people’s stories. If you are writing about sensitive information about your family, local community, or even the world around you, be careful that you don’t assume you have permission to tell someone else’s story. This is particularly true of children. Think about how they will feel in 20 years when they see unflattering pictures of themselves online from when they were kids. Ask permission, don’t share real names, and be sensitive to how others will feel with their story broadcast worldwide.

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Lead An Interesting Life

You can’t just blog. You have to actually do interesting things in your real life to have topics and ideas to blog about! Step away from your computer and plan something fun and blog about that. Your blog will remain fresh and fun if you are balancing a real life with blogging.

Be A Real Person

You aren’t a huge publishing house. You are a person; please blog like one. It doesn’t matter if you are blogging for your business or writing a personal blog, write like a real person. What makes blogging so interesting is getting to know the real people behind the blog. Your story is what is most important; not how slick you can write an article.

Just Do It

Don’t let the idea that you aren’t a great writer, photographer, or have the perfect idea stop you from blogging. The more posts that you write the better your writing will get and the better your blog will be. If you wait until the perfect time you might just be waiting forever.

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Now is the perfect time to start a blog and the blogging world is waiting to hear your voice and your story. Get started and share what know with the world.

Featured photo credit: Blogger. Man holding chalkboard with word Blog written on. via shutterstock.com

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Last Updated on March 23, 2021

Manage Your Energy so You Can Manage Your Time

Manage Your Energy so You Can Manage Your Time

One of the greatest ironies of this age is that while various gadgets like smartphones and netbooks allow you to multitask, it seems that you never manage to get things done. You are caught in the busyness trap. There’s just too much work to do in one day that sometimes you end up exhausted with half-finished tasks.

The problem lies in how to keep our energy level high to ensure that you finish at least one of your most important tasks for the day. There’s just not enough hours in a day and it’s not possible to be productive the whole time.

You need more than time management. You need energy management

1. Dispel the idea that you need to be a “morning person” to be productive

How many times have you heard (or read) this advice – wake up early so that you can do all the tasks at hand. There’s nothing wrong with that advice. It’s actually reeks of good common sense – start early, finish early. The thing is that technique alone won’t work with everyone. Especially not with people who are not morning larks.

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I should know because I was once deluded with the idea that I will be more productive if I get out of bed by 6 a.m. Like most of you Lifehackers, I’m always on the lookout for productivity hacks because I have a lot of things in my plate. I’m working full time as an editor for a news agency, while at the same time tending to my side business as a content marketing strategist. I’m also a travel blogger and oh yeah, I forgot, I also have a life.

I read a lot of productivity books and blogs looking for ways to make the most of my 24 hours. Most stories on productivity stress waking up early. So I did – and I was a major failure in that department – both in waking up early and finishing early.

2. Determine your “peak hours”

Energy management begins with looking for your most productive hours in a day. Getting attuned to your body clock won’t happen instantly but there’s a way around it.

Monitor your working habits for one week and list down the time when you managed to do the most work. Take note also of what you feel during those hours – do you feel energized or lethargic? Monitor this and you will find a pattern later on.

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My experiment with being a morning lark proved that ignoring my body clock and just doing it by disciplining myself to wake up before 8 a.m. will push me to be more productive. I thought that by writing blog posts and other reports in the morning that I would be finished by noon and use my lunch break for a quick gym session. That never happened. I was sleepy, distracted and couldn’t write jack before 10 a.m.

In fact that was one experiment that I shouldn’t have tried because I should know better. After all, I’ve been writing for a living for the last 15 years, and I have observed time and again that I write more –and better – in the afternoon and in evenings after supper. I’m a night owl. I might as well, accept it and work around it.

Just recently, I was so fired up by a certain idea that – even if I’m back home tired from work – I took out my netbook, wrote and published a 600-word blog post by 11 p.m. This is a bit extreme and one of my rare outbursts of energy, but it works for me.

3. Block those high-energy hours

Once you have a sense of that high-energy time, you can then mold your schedule so that your other less important tasks will be scheduled either before or after this designated productive time.

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Block them out in your calendar and use the high-energy hours for your high priority tasks – especially those that require more of your mental energy and focus. You also need to use these hours to any task that will bring you closer to you life’s goal.

If you are a morning person, you might want to schedule most business meetings before lunch time as it’s important to keep your mind sharp and focused. But nothing is set in stone. Sometimes you have to sacrifice those productive hours to attend to other personal stuff – like if you or your family members are sick or if you have to attend your son’s graduation.

That said, just remember to keep those productive times on your calendar. You may allow for some exemptions but stick to that schedule as much as possible.

There’s no right or wrong way of using this energy management technique because everything depends on your own personal circumstances. What you need to remember is that you have to accept what works for you – and not what other productivity gurus say you should do.

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Understanding your own body clock is the key to time management. Without it, you end up exhausted chasing a never-ending cycle of tasks and frustrations.

Featured photo credit: Collin Hardy via unsplash.com

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