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11 Important Things Every Startup Blogger Needs To Remember

11 Important Things Every Startup Blogger Needs To Remember

We live in an amazing time when anyone can publish their thoughts, ideas and projects online for the world to see. I assume that the Gutenbergs would be totally amazed! If you are a startup blogger there are a few best practices that you will want to remember to make sure you have the right foundation. Trust me, these will save you time and energy later.

Start Writing With Your Mission In Mind

Sure, you can begin publishing your thoughts online, like a private journal turned public, but most people aren’t going to want to read what about what you had for lunch, where you are going, or how crummy your day was. Instead, sit down and think about what your mission with your blog is and write from that place on every post. This will make it easier to decide when to scrap or publish a post.

Know Your Audience

You won’t know, at first, who is going to be reading your blog until you start publishing, but you can begin by thinking about who you would like to have read your blog. If you are really into design or fashion, you would gear articles towards that audience. If you are a happy vegetarian and are publishing recipes, you would write to other current vegetarians or would-be vegetarians. Think about writing each post with the reader in mind.

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Write In A Compelling Way

People want to learn something new, feel better about themselves, or get excited about a topic when they read a blog post. Your blog needs to be informative, inspiring or affirming with each post. Don’t worry, at first, if your blog posts are too long or too short, but remember the average attention span gets smaller. Consider bite-sized information in short paragraphs that tell a great story!

Collaborate, Don’t Compete

Blogging isn’t a competition. Everyone has value in the blog world and your voice is appreciated and needed. Get in the game and be friendly with other bloggers! It is a pretty welcoming community and if you want to guest post, share content on Twitter, or get to know other bloggers and introduce yourself. Even the bigger bloggers take time to help newer bloggers.

Promote Your Blog

It isn’t enough to just write and hope they will come! You have to promote your blog posts online and off. Join an online blogging community and share your posts, tweet about your new blog posts, pin your photos on Pinterest, have your blog printed on your business cards, go to blogging conferences and get involved in your local and regional blogging communities. A quick search online or on Facebook will help you find groups of people blogging about similar topics. By joining these groups you can promote one another and grow your audiences. People who write about gardening also read about it and you will have found your built-in audience!

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Be Aware Of Time-Sensitive Topics And Trends

Being current about a topic is always a good time to publish. Did a celebrity just say something really demeaning about his mom? Is there a new trend in your field? Are new colors coming out for the season? Having an opinion about those things will more than likely get your blog post read.

Know When To Publish

You can’t always react to trends and you don’t always want to be controversial on your blog because readers get tired of that and want to know your own ideas. Remember, your blog is open for the entire world to see and what you publish is available for anyone to read. Don’t get hotheaded some night and write a flaming open letter that you are going to regret someday. Exercise the “wait a day” rule when you are publishing something that might be sensitive or difficult!

Know What Is Your Story

Tell your own point of view on your blog, but remember you do not own other people’s stories. If you are writing about sensitive information about your family, local community, or even the world around you, be careful that you don’t assume you have permission to tell someone else’s story. This is particularly true of children. Think about how they will feel in 20 years when they see unflattering pictures of themselves online from when they were kids. Ask permission, don’t share real names, and be sensitive to how others will feel with their story broadcast worldwide.

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Lead An Interesting Life

You can’t just blog. You have to actually do interesting things in your real life to have topics and ideas to blog about! Step away from your computer and plan something fun and blog about that. Your blog will remain fresh and fun if you are balancing a real life with blogging.

Be A Real Person

You aren’t a huge publishing house. You are a person; please blog like one. It doesn’t matter if you are blogging for your business or writing a personal blog, write like a real person. What makes blogging so interesting is getting to know the real people behind the blog. Your story is what is most important; not how slick you can write an article.

Just Do It

Don’t let the idea that you aren’t a great writer, photographer, or have the perfect idea stop you from blogging. The more posts that you write the better your writing will get and the better your blog will be. If you wait until the perfect time you might just be waiting forever.

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Now is the perfect time to start a blog and the blogging world is waiting to hear your voice and your story. Get started and share what know with the world.

Featured photo credit: Blogger. Man holding chalkboard with word Blog written on. via shutterstock.com

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Published on July 17, 2018

How Productive People Compartmentalize Time to Get the Most Done

How Productive People Compartmentalize Time to Get the Most Done

I’ve never believed people are born productive or organized. Being organized and productive is a choice.

You choose to keep your stuff organized or you don’t. You choose to get on with your work and ignore distractions or you don’t.

But one skill very productive people appear to have that is not a choice is the ability to compartmentalize. And that takes skill and practice.

What is compartmentalization

To compartmentalize means you have the ability to shut out all distractions and other work except for the work in front of you. Nothing gets past your barriers.

In psychology, compartmentalization is a defence mechanism our brains use to shut out traumatic events. We close down all thoughts about the traumatic event. This can lead to serious mental-health problems such as Post Traumatic Stress Disorder (PTSD) if not dealt with properly.

However, compartmentalization can be used in positive ways to help us become more productive and allow us to focus on the things that are important to us.

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Robin Sharma, the renowned leadership coach, calls it his Tight Bubble of Total Focus Strategy. This is where he shuts out all distractions, turns off his phone and goes to a quiet place where no one will disturb him and does the work he wants to focus on. He allows nothing to come between himself and the work he is working on and prides himself on being almost uncontactable.

Others call it deep work. When I want to focus on a specific piece of work, I turn everything off, turn on my favourite music podcast The Anjunadeep Edition (soft, eclectic electronic music) and focus on the content I intend to work on. It works, and it allows me to get massive amounts of content produced every week.

The main point about compartmentalization is that no matter what else is going on in your life — you could be going through a difficult time in your relationships, your business could be sinking into bankruptcy or you just had a fight with your colleague; you can shut those things out of your mind and focus totally on the work that needs doing.

Your mind sees things as separate rooms with closable doors, so you can enter a mental room, close the door and have complete focus on whatever it is you want to focus on. Your mind does not wander.

Being able to achieve this state can seriously boost your productivity. You get a lot more quality work done and you find you have a lot more time to do the things you want to do. It is a skill worth mastering for the benefits it will bring you.

How to develop the skill of compartmentalization

The simplest way to develop this skill is to use your calendar.

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Your calendar is the most powerful tool you have in your productivity toolbox. It allows you to block time out, and it can focus you on the work that needs doing.

My calendar allows me to block time out so I can remove everything else out of my mind to focus on one thing. When I have scheduled time for writing, I know what I want to write about and I sit down and my mind completely focuses on the writing.

Nothing comes between me, my thoughts and the keyboard. I am in my writing compartment and that is where I want to be. Anything going on around me, such as a problem with a student, a difficulty with an area of my business or an argument with my wife is blocked out.

Understand that sometimes there’s nothing you can do about an issue

One of the ways to do this is to understand there are times when there is nothing you can do about an issue or an area of your life. For example, if I have a student with a problem, unless I am able to communicate with that student at that specific time, there is nothing I can do about it.

If I can help the student, I would schedule a meeting with the student to help them. But between now and the scheduled meeting there is nothing I can do. So, I block it out.

The meeting is scheduled on my calendar and I will be there. Until then, there is nothing I can do about it.

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Ask yourself the question “Is there anything I can do about it right now?”

This is a very powerful way to help you compartmentalize these issues.

If there is, focus all your attention on it to the exclusion of everything else until you have a workable solution. If not, then block it out, schedule time when you can do something about it and move on to the next piece of work you need to work on.

Being able to compartmentalize helps with productivity in another way. It reduces the amount of time you spend worrying.

Worrying about something is a huge waste of energy that never solves anything. Being able to block out issues you cannot deal with stops you from worrying about things and allows you to focus on the things you can do something about.

Reframe the problem as a question

Reframing the problem as a question such as “what do I have to do to solve this problem?” takes your mind away from a worried state into a solution state, where you begin searching for solutions.

One of the reasons David Allen’s Getting Things Done book has endured is because it focuses on contexts. This is a form of compartmentalization where you only do work you can work on.

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For instance, if a piece of work needs a computer, you would only look at the work when you were in front of a computer. If you were driving, you cannot do that work, so you would not be looking at it.

Choose one thing to focus on

To get better at compartmentalizing, look around your environment and seek out places where you can do specific types of work.

Taking your dog for a walk could be the time you focus solely on solving project problems, commuting to and from work could be the time you spend reading and developing your skills and the time between 10 am and 12 pm could be the time you spend on the phone sorting out client issues.

Once you make the decision about when and where you will do the different types of work, make it stick. Schedule it. Once it becomes a habit, you are well on your way to using the power of compartmentalization to become more productive.

Comparmentalization saves you stress

Compartmentalization is a skill that gives you time to deal with issues and work to the exclusion of all other distractions.

This means you get more work done in less time and this allows you to spend more time with the people you want to spend more time with, doing the things you want to spend more time doing.

Featured photo credit: Pexels via pexels.com

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