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11 Important Things Every Startup Blogger Needs To Remember

11 Important Things Every Startup Blogger Needs To Remember

We live in an amazing time when anyone can publish their thoughts, ideas and projects online for the world to see. I assume that the Gutenbergs would be totally amazed! If you are a startup blogger there are a few best practices that you will want to remember to make sure you have the right foundation. Trust me, these will save you time and energy later.

Start Writing With Your Mission In Mind

Sure, you can begin publishing your thoughts online, like a private journal turned public, but most people aren’t going to want to read what about what you had for lunch, where you are going, or how crummy your day was. Instead, sit down and think about what your mission with your blog is and write from that place on every post. This will make it easier to decide when to scrap or publish a post.

Know Your Audience

You won’t know, at first, who is going to be reading your blog until you start publishing, but you can begin by thinking about who you would like to have read your blog. If you are really into design or fashion, you would gear articles towards that audience. If you are a happy vegetarian and are publishing recipes, you would write to other current vegetarians or would-be vegetarians. Think about writing each post with the reader in mind.

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Write In A Compelling Way

People want to learn something new, feel better about themselves, or get excited about a topic when they read a blog post. Your blog needs to be informative, inspiring or affirming with each post. Don’t worry, at first, if your blog posts are too long or too short, but remember the average attention span gets smaller. Consider bite-sized information in short paragraphs that tell a great story!

Collaborate, Don’t Compete

Blogging isn’t a competition. Everyone has value in the blog world and your voice is appreciated and needed. Get in the game and be friendly with other bloggers! It is a pretty welcoming community and if you want to guest post, share content on Twitter, or get to know other bloggers and introduce yourself. Even the bigger bloggers take time to help newer bloggers.

Promote Your Blog

It isn’t enough to just write and hope they will come! You have to promote your blog posts online and off. Join an online blogging community and share your posts, tweet about your new blog posts, pin your photos on Pinterest, have your blog printed on your business cards, go to blogging conferences and get involved in your local and regional blogging communities. A quick search online or on Facebook will help you find groups of people blogging about similar topics. By joining these groups you can promote one another and grow your audiences. People who write about gardening also read about it and you will have found your built-in audience!

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Be Aware Of Time-Sensitive Topics And Trends

Being current about a topic is always a good time to publish. Did a celebrity just say something really demeaning about his mom? Is there a new trend in your field? Are new colors coming out for the season? Having an opinion about those things will more than likely get your blog post read.

Know When To Publish

You can’t always react to trends and you don’t always want to be controversial on your blog because readers get tired of that and want to know your own ideas. Remember, your blog is open for the entire world to see and what you publish is available for anyone to read. Don’t get hotheaded some night and write a flaming open letter that you are going to regret someday. Exercise the “wait a day” rule when you are publishing something that might be sensitive or difficult!

Know What Is Your Story

Tell your own point of view on your blog, but remember you do not own other people’s stories. If you are writing about sensitive information about your family, local community, or even the world around you, be careful that you don’t assume you have permission to tell someone else’s story. This is particularly true of children. Think about how they will feel in 20 years when they see unflattering pictures of themselves online from when they were kids. Ask permission, don’t share real names, and be sensitive to how others will feel with their story broadcast worldwide.

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Lead An Interesting Life

You can’t just blog. You have to actually do interesting things in your real life to have topics and ideas to blog about! Step away from your computer and plan something fun and blog about that. Your blog will remain fresh and fun if you are balancing a real life with blogging.

Be A Real Person

You aren’t a huge publishing house. You are a person; please blog like one. It doesn’t matter if you are blogging for your business or writing a personal blog, write like a real person. What makes blogging so interesting is getting to know the real people behind the blog. Your story is what is most important; not how slick you can write an article.

Just Do It

Don’t let the idea that you aren’t a great writer, photographer, or have the perfect idea stop you from blogging. The more posts that you write the better your writing will get and the better your blog will be. If you wait until the perfect time you might just be waiting forever.

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Now is the perfect time to start a blog and the blogging world is waiting to hear your voice and your story. Get started and share what know with the world.

Featured photo credit: Blogger. Man holding chalkboard with word Blog written on. via shutterstock.com

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Last Updated on July 8, 2020

How to Prevent Decision Fatigue From Clouding Your Judgement

How to Prevent Decision Fatigue From Clouding Your Judgement

What is decision fatigue? Let me explain this with an example:

When determining a court ruling, there are many factors that contribute to their final verdict. You probably assume that the judge’s decision is influenced solely by the nature of the crime committed or the particular laws that were broken. While this is completely valid, there is an even greater influential factor that dictates the judge’s decision: the time of day.

In 2012, a research team from Columbia University[1] examined 1,112 court rulings set in place by a Parole Board Judge over a 10 month period. The judge would have to determine whether the individuals in question would be released from prison on parole, or a change in the parole terms.

While the facts of the case often take precedence in decision making, the judges mental state had an alarming influence on their verdict.

As the day goes on, the chance of a favorable ruling drops:

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    Image source: Proceedings of the National Academy of Sciences

    Does the time of day, or the judges level of hunger really contribute that greatly to their decision making? Yes, it does.

    The research went on to show that at the start of the day the likelihood of the judging giving out a favorable ruling was somewhere around 65%.

    But as the morning dragged on, the judge became fatigued and drained from making decision after decision. As more time went on, the odds of receiving a favorable ruling decreased steadily until it was whittled down to zero.

    However, right after their lunch break, the judge would return to the courtroom feeling refreshed and recharged. Energized by their second wind, their leniency skyrockets back up to a whopping 65%. And again, as the day drags on to its finish, the favorable rulings slowly diminish along with the judge’s spirits.

    This is no coincidence. According to the carefully recorded research, this was true for all 1,112 cases. The severity of the crime didn’t matter. Whether it was rape, murder, theft, or embezzlement, the criminal was more likely to get a favorable ruling either early in the morning, or after the judges lunch break.

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    Are You Suffering from Decision Fatigue Too?

    We all suffer from decision fatigue without even realizing it.

    Perhaps you aren’t a judge with the fate of an individual’s life at your disposal, but the daily decisions you make for yourself could hinder you if you’re not in the right head-space.

    Regardless of how energetic you feel (as I imagine it is somehow caffeine induced anyway), you will still experience decision fatigue. Just like every other muscle, your brain gets tired after periods of overuse, pumping out one decision after the next. It needs a chance to rest in order to function at a productive rate.

    The Detrimental Consequences of Decision Fatigue

    When you are in a position such as a Judge, you can’t afford to let your mental state dictate your decision making; but it still does. According to George Lowenstein, an American educator and economy expert, decision fatigue is to blame for poor decision making among members of high office. The disastrous level of failure among these individuals to control their impulses could be directly related to their day to day stresses at work and their private life.

    When you’re just too tired to think, you stop caring. And once you get careless, that’s when you need to worry. Decision fatigue can contribute to a number of issues such as impulse shopping (guilty), poor decision making at work, and poor decision making with after work relationships. You know what I’m talking about. Don’t dip your pen in the company ink.

    How to Make Decision Effectively

    Either alter the time of decision making to when your mind is the most fresh, or limit the number of decisions to be made. Try utilizing the following hacks for more effective decision making.

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    1. Make Your Most Important Decisions within the First 3 Hours

    You want to make decisions at your peak performance, so either first thing in the morning, or right after a break.

    Research has actually shown that you are the most productive for the first 3 hours[2] of your day. Utilize this time! Don’t waste it on trivial decisions such as what to wear, or mindlessly scrolling through social media.

    Instead, use this time to tweak your game plan. What do you want to accomplish? What can you improve? What steps do you need to take to reach these goals?

    2. Form Habits to Reduce Decision Making

    You don’t have to choose all the time.

    Breakfast is the most important meal of the day, but it doesn’t have to be an extravagant spread every morning. Make a habit out of eating a similar or quick breakfast, and cut that step of your morning out of the way. Can’t decide what to wear? Pick the first thing that catches your eye. We both know that after 20 minutes of changing outfits you’ll just go with the first thing anyway.

    Powerful individuals such as Steve Jobs, Barack Obama, and Mark Zuckerberg don’t waste their precious time deciding what to wear. In fact, they have been known to limiting their outfits down to two options in order to reduce their daily decision making.

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    3. Take Frequent Breaks for a Clearer Mind

    You are at your peak of productivity after a break, so to reap the benefits, you need to take lots of breaks! I know, what a sacrifice. If judges make better decisions in the morning and after their lunch break, then so will you.

    The reason for this is because the belly is now full, and the hunger is gone. Roy Baumeister, Florida State University social psychologist[3] had found that low-glucose levels take a negative toll on decision making. By taking a break to replenish your glucose levels, you will be able to focus better and improve your decision making abilities.

    Even if you aren’t hungry, little breaks are still necessary to let your mind refresh, and come back being able to think more clearly.

    Structure your break times. Decide beforehand when you will take breaks, and eat energy sustaining snacks so that your energy level doesn’t drop too low. The time you “lose” during your breaks will be made up in the end, as your productivity will increase after each break.

    So instead of slogging through your day, letting your mind deteriorate and fall victim to the daily abuses of decision making, take a break, eat a snack. Let your mind refresh and reset, and jump-start your productivity throughout the day.

    More Tips About Decision Making

    Featured photo credit: Kelly Sikkema via unsplash.com

    Reference

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