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Running an E-commerce Website in 2014

Running an E-commerce Website in 2014

It is becoming increasingly convenient to shop online. The simple fact that people are now using their mobile phones to shop online is proof enough. While commuting home from work, they use the Wi-Fi networks in the subway, for instance, so that they can order the things they need. They pay for them using their PayPal account (or some other online payment account), and when they get home, the things they need are waiting for them.

Retail is evolving and traditional shopping is expected to be a thing of the past in a not-that-distant future. Even clothes, the things you need to try on before purchasing, can be ordered online, since most companies that do this have a well-established system by which you can check whether or not what you are purchasing will fit your body.

Bearing this in mind, one has to agree that if you want to sell something, be it a product or a service, you have to have a website. Period! Without it, you will soon be lost in the sea of competition and you will find yourself facing bankruptcy issues. Here are the major points to consider to set up and run a successful e-commerce website in 2014.

Getting started: Design

Web design image

    The starting point of every website is its design. It can be extremely challenging to establish that. 2013 website design trends indicate a minimalistic approach. If you go for a flashy design that is filled with images, links, loads of pages, videos and so on, chances are that your visitors will get confused and they will simply close your site’s tab and move on to something else.

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    Your homepage is what matters most. It should feature your logo, one great big high-definition image (or a slider with HD imaging) that represents what you do, your basic info written in a cool and easily readable font, some contact info in the footer and that’s it. The header of your site should have links that lead to your other pages. You see, if your homepage looks simple and concrete, when your viewers see it, they will want to learn more and they will stay on your site. You can check out some pretty cool designs here.

    Your products page is another very important page and this one has to be well organized as well. You should have categories and the products should be listed in those categories. Each product has to have an image (sometimes several images), a description and a price. When it comes to pricing, you should make sure that you use a secure online payment method. To read more about this topic, follow this link.

    When it comes to shipping, make sure that you provide your readers with valuable shipping information. They have to be informed about that. Also, use a stable and valid shipping company. Try to find someone who has been in the business for a long time and who knows his or her job well. A lot of packages get damaged while shipping and that is something you will want to avoid.

    Make sure that you don’t forget to add a contact page so that your customers can ask for more information, and even more importantly, do not forget to answer their questions as soon as you can. The first rule of retail is that the customer is always right.

    Moving on: Functionality

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    Functionality image

      The next item on the agenda is functionality. Let us presume that you have a cool-looking website and that you are happy with it. That site will be worth nothing if it is not functional, fast loading and well programmed. It will also be unusable if it is not responsive. As mentioned above, more and more people are switching from their PCs and laptops to mobile phones and tablets for online activity. Your website has to be accessible via these devices as well. Also, with the launch of the new iPhone’s retina display, you have to ensure that your site is, as they say, retina-ready. So, your web designers and developers have to be well informed, they have to follow the newest trends and they have to be ready for everything.

      A website’s functionality is a pretty grand topic and there is a lot of talk about it on the net. To get you started, here are some useful articles that might help ease the process.

      Your Domain

      internet browser

        Registering a domain can be quite a pickle, as they say. You see, the net is full of websites – millions upon millions of them. The chance that someone registered the exact domain name you were looking for is high. This can be quite a problem since, frankly speaking, your domain name is very important. It should be relevant, original and related to your business. If you already have a name in mind, you should check and see whether or not it is already taken. Some experts suggest that if it is, you should consider going as far as changing the name of your firm, so that it corresponds with an available domain name.

        You should check out this link, where you will find the top sites for registering a domain in 2013. Dwell on this for some time and make the right decision.

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        Hosting

        When all the things above are done right, it is time to find appropriate hosting. For start, here’s a low-cost hosting guide for those who are looking for a cheap and reliable hosting service for their e-commerce website.

        Generally speaking, there are two types of hosting – shared and dedicated hosting. Here is the difference between the two:

        1. Shared hosting features one great big server computer that functions as a host for several websites.
        2. Dedicated hosting features one great big server computer that functions as a host for just one website.

        Logically, the second option is the thing to go for. It will be more expensive, of course, but if you go for shared hosting, chances are that a lot of things will go wrong. These machines tend to get overloaded and this can have a very bad result. You can even end up losing a lot of clients. As the owner of an e-commerce website, you will probably have a lot of resources there (images, videos, loads of text, etc.), which will make it difficult for a shared hosting server to function. So, if you have just one server that is dedicated for your site and your site only, you can be sure that things will run smoothly and you won’t have to worry at all.

        Promotion

        Now, that you have your site up and running, it is time to let people know that your site is out there. After all, what good is website if no one visits it? This is where search engine optimization (SEO), search engine marketing (SEM) and social media marketing (SMM) come into play. The goal of these practices is to make your site recognized by Google and other search engines, so that people can find it and visit it.

        You have to be aware that this is a process that takes time. For instance, amongst other things, you will have to write various articles related to your business and you have to post them on various relevant blogs, which will bring traffic to your site. Furthermore, you will have to register your company on various social media platforms (Facebook, Google+, Twitter, etc.) and you will have to provide your readers or followers with relevant, up-to-date content at all times. So, apart from taking a long time initially, this process never stops – the more you grow, the more things you will need to do.

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        Promotion social media image

          Also, you should not only promote your site online, but offline as well. Make sure that you have a link to your site printed on any and all promotional material you have at your disposal.

          This is yet another very popular topic on the net – meaning that a lot of people posted a lot of relevant articles recently.

          Let’s wrap it up

          As you can see, running an e-commerce website is no walk in the park, but if you do everything as outlined above, your efforts will be worth it. The retail industry is changing and people are realizing that they have the world in their pocket: they just take their phone out and presto – everything is there. Who knows what e-commerce will represent in 20 years or so, given the fact that it was a “fairytale” 20 or 30 years ago? It is up to you to follow the trends! Good luck!

          More by this author

          Ivan Dimitrijevic

          Ivan is the CEO and founder of a digital marketing company. He has years of experiences in team management, entrepreneurship and productivity.

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          Published on January 17, 2020

          How to Eat Healthy on a Budget (The Definitive Guide)

          How to Eat Healthy on a Budget (The Definitive Guide)

          Have you ever looked at health gurus and wondered how on earth they can afford all that health food? Or maybe you’ve tried multiple times to start eating healthy only to find the $600 monthly budget overwhelming?

          If you’re anything like me, you know exactly what I’m talking about! I absolutely understand the sinking feeling of looking back over a grocery budget and finding you went way over what you intended. And besides that, it can be hard to justify buying a tiny $5 bag of carrot chips while a $1 mound of potato chips is sitting right next door.

          My husband and I recently ran into that struggle. We got married this past year and soon found ourselves trying to balance 12 hour work-days with keeping our relationship strong and trying to keep our personal businesses afloat. Granted, our budget was the one thing that took a hit! After we started tracking our spending, we were shocked to see we were spending over $1000 a month just on food! A little planning cleared that right up.

          So, how to eat healthy on a budget?

          Here’re the top tips I learned that helped us shave over $600 monthly off of our food budget so we could reinvest that in the areas that really mattered to us![1]

          1. Meal Plan

          You’ve probably heard the saying “Fail to Plan, Plan to Fail” right? Well, this saying couldn’t be any more true than in the area of healthy budgeting! The fact is, most healthy foods don’t actually cost that much… the pre-made time saving ones do!

          If you go about creating a healthy meal plan within your budget, you could easily cut costs down to around the same price you are paying for junk food.

          Meal planning is as simple as working in foods you already have in your fridge/freezer, adding in several meals with simple ingredients and seasonal veggies, and breaking it down into a shopping list.

          Often, finding a few meals to make in big batches will save you the most money in the long run, which leads me to my next point.

          2. Cook in Bulk

          Not only will cooking in bulk save you a whole lot of time, it will save you a whole lot of money too! Believe it or not, if you find meals to make with similar ingredients, you can easily save more money than when you were eating unhealthy.

          Don’t believe me? Just look at a $4 frozen pasta dinner. Now, sub that with a veggie pasta dinner. 5 zuchinni ($3), Pasta sauce ($2.50), and chicken ($5) could last you a full 5 meals which adds up to a whopping total of just over $1 per meal!

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          That’s not even digging in to all the money you will save from fast-food. Trust me, a little $10 spent here and there add up! You’ll be saving a whopping amount from all the meal prep you will do!

          3. Cook all Your Meals in One Day

          The science behind this is 2-fold.

          Number one, if you have lots of meals to grab and go, you will be far less likely to binge on pricier food when you get hungry. Let’s be real, you’re not going to spend 1 hour cooking when hub-n’-grub is at your bekon-call!

          Number 2, meal prepping ahead of time will help you stick to your meal plan better when you’re not in the mood. Let’s face it, we’re all going to have days when protein and veggies doesn’t exactly sound appealing. But, if you have a full meal that’s quick to grab in the fridge, it will be easier for you to fill up on the good stuff rather than spending money on what you don’t really need.

          4. Cut Back on Snacks and Specialty Items

          I can almost hear you from across the screen. “But, I thought snacks were good for me!” Here’s the deal: Snacks are expensive! And healthy snacks, oh my goodness, say goodbye to your paycheck!

          Look, I’m definitely not saying that healthy snacks are bad. Quite frankly, I would much rather you chow down on Halo Top than a triple-butterfinger-fudge sundae. It’s just that… healthy snacks are why eating healthy gets a bad rap for being expensive.

          Look at it this way: You could either buy a week’s worth of groceries full of chicken, fish, beans, veggies, and fruits for $30. Or, you can spend that $30 on six snacks that will leave you hungry for more.

          What’s more, the ingredients for gluten-free baked goods, sugar free substitutes, or protein powders alone will add up to you eating a full week’s budget in one sitting. By all means, if you want to work some yummy items into your budget, do it! But don’t confuse that extra monthly $300 of delicacies as a necessity. Your body and budget will thank you!

          5. Satisfy Yourself with Your Favorite Subs

          We all have an emotional tie to food. Maybe pasta reminds you of home! Or maybe a fresh-baked pizza is what gives you a feeling of comfort. Whatever you favorite food, find a way to work it into your budget in the best way.

          We’re only human, and depriving ourselves of what we love will never end well. More often than not actually, it ends in take-out or a pricey-premade substitute.

          Instead of finding yourself in this situation, find a way to make your favorite foods fit your budget. Zuchinni noodle pasta might just give you that feeling of home without breaking the bank. Or maybe you could google a healthy pizza alternative you would like that you could make at home. Often, something similar to your craving will be enough to give you a sense of satisfaction.

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          Or, just buy your cheat meal and save it for a special day. That’s okay too!

          6. Stick to the Cheaper Proteins

          Okay, I know we all love steak. Unfortunately, buying pre-cooked or expensive cuts of meat are one of the easiest ways to drain a budget.

          Instead of purchasing those, try buying frozen chicken or eggs. A 5 lb bag of frozen chicken can be as cheap as $5, and you can buy a whole weeks worth of eggs for just over $1. You could even try going vegetarian for a few meals if you really want to cut down on costs!

          7. Buy Frozen Fruits and Veggies

          I know, we all love our fresh fruits and veggies! However, sometimes frozen might be the way to go if you’re looking to cut costs!

          Fruits and veggies are easiest to ship when frozen, making them a much cheaper option. Contrary to popular belief, scientists have actually found that frozen might be better for you too![2]

          The reason is, frozen produce is picked at its prime and shipped immediately. Fresh fruit tends to be picked much earlier so it will ripen while being shipped. Not only does this make it less nutrient dense, but sometimes the fruits are actually pumped with artificial flavors to make up for the lack of real nutrients.

          While I’m all for fresh fruits and veggies, don’t feel guilty if you opt for frozen foods due to a budget.

          8. Bump up the Calories with Rice and Beans

          The problem some people find when trying to eat healthy is that it can be hard to get the amount of calories you need without relying on expensive “specialty” items. Instead of stocking up on pricey gluten-free breads and pasta, I say stick to simple rice and beans as the bulk of your meals.

          Brown Rice is very cheap and easy to use as a base for bowls and dishes. Likewise, beans can add a bit of fiber making you feel full and satisfied without having to spend a lot of money.

          If you are trying to cut on body fat, use extra veggies as the bulk of your meal and add in rice and beans as a filler.

          9. Try Acai Bowls

          Acai Bowls can be a really cheap and satisfying meal as long as you do it right.

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          You can find cheap fruits at most stores or just freeze your fresh fruits before it goes bad.

          Making your own granola can save you a lot of money as well. The total cost for this delicious meal should only add up to a few dollars compared to triple that price if you were to buy one pre-made.

          10. Make Your Own Meal Kits

          Do you like your meals freshly cooked? Sending meal kits to your doorstep is an easy way to drain your budget. Instead, try making your meal kit at home! Not only is it fun, you will easily get a delicious taste.

          Simply find a few simple meal cards or print some out and fill a ziplock with the ingredients for each specific day. Don’t know what recipe to make? Another option is to order one month of meal kits and recycle the recipe into ingredients for the upcoming months with ingredients you picked up from the store.

          11. Don’t Drink Your Calories

          A few dollars spent here and there can really add up! Just as with specialty items, healthy drinks can be a blackhole for you. An energy drink and kombucha and coffee each day could easily have you spending and extra $300 each month!

          I you really need a special drink fix, try making your favorites at home. Bring a coffee in, make kombucha, or even try making lemonade with stevia or a healthy soda. You’ll be surprised w hat a big difference such a small change can make on your budget!

          12. Buy Cheap Online

          Just like anything else, it pays to be prepared. Buying foods from online retailers can be a really affordable way to save money as long as you’re prepared.

          Plan ahead for those more expensive specialty items you can’t live without. It will save you tons of money compared to having to buy food from a specialty store.

          13. Don’t Fret about the Clean Fifteen

          One of the huge things that can mess with a person’s budget is eating organic. For the record, I am 110% all for eating organic whenever you can. However, for some people, it can be hard to make organic food fit into a budget.

          Instead of scratching healthy eating for a smaller budget, try to buy meat and the dirty dozen organic, and don’t go crazy about the rest. The clean fifteen are the fifteen safest foods to buy that aren’t organic! Meanwhile, the dirty dozen is the most worthwhile avoiding. According to Produce Retailer, these are the dirty dozens:[3]

          1. Strawberries
          2. Spinach
          3. Kale
          4. Nectarines
          5. Apples
          6. Grapes
          7. Peaches
          8. Cherries
          9. Pears
          10. Tomatoes
          11. Celery
          12. Potatoes

          14. Pay Attention to Storage

          Keeping the food you have is just as important as how much food is in the first place. Try to stay on top of how much produce you can actually use before it goes bad. It might not be a bad idea to pencil an extra shopping trip in the middle of the week to keep food fresh.

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          Investing in good food storage containers could go a long way in saving you in the long run as well.

          15. Freeze Food Before it Goes Bad

          Instead of getting mad at yourself at the end of the week for all the wilted produce you need to throw out, try freezing it before you get to that point.

          Most frozen veggies will taste delicious in stir fries and soups. You can freeze fruits to make sorbet or smoothies. Frozen greens can be chopped up and tossed into just about anything for a nutrient boost!

          16. Consider Ditching Most Supplements and Powders

          I have nothing against superfood powders and supplements. However, if your budget is tight, it can be hard to fit supplements and powders in.

          Instead of adding in powders, add extra nutrients to you food. Add lots of greens and veggies to all your meals to meet your nutrient needs. If you need a specific supplement, you can find great deals online as well!

          17. Use Budget App

          There are so many great apps you can download for free. One of my current favorite is HoneyDue because you can track your budget easily with your spouse. There are many options available, just find the one that you’re most likely to use. The ones that download your spendings automatically are often the easiest and will give you a more accurate number.

          My husband and I use the same app, but have a separate budget for each of our weekly food plan and for our additional snacks. Keeping things separate can often be helpful to know exactly where your money is going. Plus, it can help hold you accountable if you have a significant other you are sharing money with.

          18. Use What you Have

          Most people have unused protein powders lying around in their cabinets. Instead of letting that go to waste, work them into your meal plan. Protein powders can make amazing doughnuts, pastries, or pancakes!

          19. Enjoy the Process!

          Finding ways to enjoy your new lifestyle will be helpful in sticking to it long term. Find fun in seeing how much you can save each month. Make a competition with someone to see who can stick to the lowest budget and create something fun to do for the winner with some of the money saved! Blast some music in the kitchen while cooking your new recipes.

          Budgeting and health doesn’t have to be a drag. Make it fun and you’ll enjoy your new lifestyle long-term!

          Featured photo credit: kevin laminto via unsplash.com

          Reference

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