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Running an E-commerce Website in 2014

Running an E-commerce Website in 2014

It is becoming increasingly convenient to shop online. The simple fact that people are now using their mobile phones to shop online is proof enough. While commuting home from work, they use the Wi-Fi networks in the subway, for instance, so that they can order the things they need. They pay for them using their PayPal account (or some other online payment account), and when they get home, the things they need are waiting for them.

Retail is evolving and traditional shopping is expected to be a thing of the past in a not-that-distant future. Even clothes, the things you need to try on before purchasing, can be ordered online, since most companies that do this have a well-established system by which you can check whether or not what you are purchasing will fit your body.

Bearing this in mind, one has to agree that if you want to sell something, be it a product or a service, you have to have a website. Period! Without it, you will soon be lost in the sea of competition and you will find yourself facing bankruptcy issues. Here are the major points to consider to set up and run a successful e-commerce website in 2014.

Getting started: Design

Web design image

    The starting point of every website is its design. It can be extremely challenging to establish that. 2013 website design trends indicate a minimalistic approach. If you go for a flashy design that is filled with images, links, loads of pages, videos and so on, chances are that your visitors will get confused and they will simply close your site’s tab and move on to something else.

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    Your homepage is what matters most. It should feature your logo, one great big high-definition image (or a slider with HD imaging) that represents what you do, your basic info written in a cool and easily readable font, some contact info in the footer and that’s it. The header of your site should have links that lead to your other pages. You see, if your homepage looks simple and concrete, when your viewers see it, they will want to learn more and they will stay on your site. You can check out some pretty cool designs here.

    Your products page is another very important page and this one has to be well organized as well. You should have categories and the products should be listed in those categories. Each product has to have an image (sometimes several images), a description and a price. When it comes to pricing, you should make sure that you use a secure online payment method. To read more about this topic, follow this link.

    When it comes to shipping, make sure that you provide your readers with valuable shipping information. They have to be informed about that. Also, use a stable and valid shipping company. Try to find someone who has been in the business for a long time and who knows his or her job well. A lot of packages get damaged while shipping and that is something you will want to avoid.

    Make sure that you don’t forget to add a contact page so that your customers can ask for more information, and even more importantly, do not forget to answer their questions as soon as you can. The first rule of retail is that the customer is always right.

    Moving on: Functionality

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    Functionality image

      The next item on the agenda is functionality. Let us presume that you have a cool-looking website and that you are happy with it. That site will be worth nothing if it is not functional, fast loading and well programmed. It will also be unusable if it is not responsive. As mentioned above, more and more people are switching from their PCs and laptops to mobile phones and tablets for online activity. Your website has to be accessible via these devices as well. Also, with the launch of the new iPhone’s retina display, you have to ensure that your site is, as they say, retina-ready. So, your web designers and developers have to be well informed, they have to follow the newest trends and they have to be ready for everything.

      A website’s functionality is a pretty grand topic and there is a lot of talk about it on the net. To get you started, here are some useful articles that might help ease the process.

      Your Domain

      internet browser

        Registering a domain can be quite a pickle, as they say. You see, the net is full of websites – millions upon millions of them. The chance that someone registered the exact domain name you were looking for is high. This can be quite a problem since, frankly speaking, your domain name is very important. It should be relevant, original and related to your business. If you already have a name in mind, you should check and see whether or not it is already taken. Some experts suggest that if it is, you should consider going as far as changing the name of your firm, so that it corresponds with an available domain name.

        You should check out this link, where you will find the top sites for registering a domain in 2013. Dwell on this for some time and make the right decision.

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        Hosting

        When all the things above are done right, it is time to find appropriate hosting. For start, here’s a low-cost hosting guide for those who are looking for a cheap and reliable hosting service for their e-commerce website.

        Generally speaking, there are two types of hosting – shared and dedicated hosting. Here is the difference between the two:

        1. Shared hosting features one great big server computer that functions as a host for several websites.
        2. Dedicated hosting features one great big server computer that functions as a host for just one website.

        Logically, the second option is the thing to go for. It will be more expensive, of course, but if you go for shared hosting, chances are that a lot of things will go wrong. These machines tend to get overloaded and this can have a very bad result. You can even end up losing a lot of clients. As the owner of an e-commerce website, you will probably have a lot of resources there (images, videos, loads of text, etc.), which will make it difficult for a shared hosting server to function. So, if you have just one server that is dedicated for your site and your site only, you can be sure that things will run smoothly and you won’t have to worry at all.

        Promotion

        Now, that you have your site up and running, it is time to let people know that your site is out there. After all, what good is website if no one visits it? This is where search engine optimization (SEO), search engine marketing (SEM) and social media marketing (SMM) come into play. The goal of these practices is to make your site recognized by Google and other search engines, so that people can find it and visit it.

        You have to be aware that this is a process that takes time. For instance, amongst other things, you will have to write various articles related to your business and you have to post them on various relevant blogs, which will bring traffic to your site. Furthermore, you will have to register your company on various social media platforms (Facebook, Google+, Twitter, etc.) and you will have to provide your readers or followers with relevant, up-to-date content at all times. So, apart from taking a long time initially, this process never stops – the more you grow, the more things you will need to do.

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        Promotion social media image

          Also, you should not only promote your site online, but offline as well. Make sure that you have a link to your site printed on any and all promotional material you have at your disposal.

          This is yet another very popular topic on the net – meaning that a lot of people posted a lot of relevant articles recently.

          Let’s wrap it up

          As you can see, running an e-commerce website is no walk in the park, but if you do everything as outlined above, your efforts will be worth it. The retail industry is changing and people are realizing that they have the world in their pocket: they just take their phone out and presto – everything is there. Who knows what e-commerce will represent in 20 years or so, given the fact that it was a “fairytale” 20 or 30 years ago? It is up to you to follow the trends! Good luck!

          More by this author

          Ivan Dimitrijevic

          Ivan is the CEO and founder of a digital marketing company. He has years of experiences in team management, entrepreneurship and productivity.

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          Last Updated on February 11, 2021

          Want to Get Free Product Samples Like Bloggers and Beauty Gurus Do? Read This.

          Want to Get Free Product Samples Like Bloggers and Beauty Gurus Do? Read This.

          Imagine receiving a regular supply of free samples through your letterbox?

          These free samples by mail could include things such as cleaning products, cosmetics and packaged food.

          Free samples are a great way to try out some of the latest products. One week you may have a new toothpaste to try – the next week you may be snacking on a delicious chocolate cookie sample.

          As the saying goes, variety is the spice of life. And by requesting free samples by mail (I’ll show you how shortly), you’ll have not just variety – but fun too!

          Tell Me More About Getting Free Samples Sent to My Door!

          So, it looks like I’ve caught your interest. That’s great news!

          Just before I introduce you to 10 places where you can get free samples by mail, let me clarify a couple of things.

          Firstly, all the places I’ll talk about are currently active in sending out free samples to consumers. (In other words, no links to out-of-date or dead pages!)

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          Secondly, location is key. If you live in North America, then you’ll have a wide selection of places to sign up to. In other locations (for example, Africa, Asia and Europe), you’ll have fewer choices – but free samples by mail are still a possibility.

          Lastly, to whet your appetite for the freebies, here’s a short list of product examples:

          • Pet food.
          • Beauty products.
          • T-shirts.
          • Greeting cards.
          • Wallets.
          • Snack bars.
          • Vitamins.

          Free Samples by Mail… Tell Me Where to Get Them!

          It’s now time to share my recommendations for the best sites to claim free samples from.

          Let’s start with…

          #1 SampleSource

            This company sends out boxes of 6-12 free samples about four times a year. Products include baby wipes, cereals and tissues. Register with SampleSource to be notified of the availability of their free samples. (Canada and U.S. only.)

            #2 Influenster

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              As their name suggests, Influenster wants to send free samples to you in exchange for you sharing about the products on your social media accounts. Once you’ve become a member (join for free!), they’ll send you a box of free goodies every few months. The more you share pictures and reviews of the products – the more free samples they’ll send you! (All major territories.)

              #3 PINCHme

                This organization will send you free samples in the hope that you’ll then go out and buy the equivalent full-size products. To receive regular boxes of free food, drink and cosmetic samples (and sometimes coupons), then sign up and create your profile. (U.S. only.)

                #4 House Party

                  Thinking of throwing a house party? If yes, then be sure to sign up with this company. They’ll send you a box of ‘themed’ products and services that you can hand out at your party. Register with House Party. Wait for the fun freebies to be mailed to you. And then start sending out your party invites! (Worldwide.)

                  #5 YoFreeSamples

                    This site is a great resource for a whole host of free samples that can be mailed directly to your door (with no survey requirements!). You’ll find anything from books to perfume, with new offers listed daily. Head over to their site to see what’s currently available. (Mostly U.S., with occasional offers for other countries.)

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                    #6 Magic Freebies

                      The U.K.’s most popular freebie site. Register for their email newsletter, and they’ll send you a daily email with eight free sample offers. These include products such as disposable razors, dog bowls, and even fake tan! So, what are you waiting for? (U.K. only.)

                      #7 SweetFreeStuff

                        Since 2002, this simple site has been linking to the best free sample offers currently available. To get started, sign up to their daily email newsletter, which contains links to the latest offers. As well as free samples, SweetFreeStuff also gives information on coupons and deals. (Worldwide.)

                        #8 Sample A Day

                          Would you like to receive a notification of a new free sample every day? Well, that’s the promise from this site. They claim to thoroughly research all offers, ensuring there are no catches or hidden surveys! From baby products to socks, this site is sure to have something for you. Registration is super-easy. Simply enter your email address. (Australia, Canada, U.K. and U.S. only.)

                          #9 Pretty Thrifty

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                            This site specializes in free beauty products, but also lets you claim free samples such as energy drinks, snack bars, and even magazine subscriptions. Pretty Thrifty has more than 85,000 followers on social media, so clearly knows how to attract free sample hunters. One thing that makes Pretty Thrifty stand out from most of their competitors, is that their email newsletter is available in daily, weekly and monthly formats. (Mostly U.S., with occasional offers for other countries.)

                            #10 CrazyFree

                              My final tip for getting the best free samples by mail, is Australian company CrazyFree. Their funky website offers big brand free sample offers, which currently include items such as Dolce & Gabbana perfume, Coke Zero, and Happy Dog pet food. To claim the offers, select the free samples you would like, and then complete their registration form. (Australia, U.K. and U.S. only.)

                              Receiving regular free samples by mail is a fabulous way of testing out the latest products on the market (and some that aren’t even on the market yet!)

                              You’ll impress your friends and family with all the free stuff you’ll be receiving. And take it from me… it’s a fun, free and rewarding hobby.

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