Advertising
Advertising

How To Sell More On Etsy

How To Sell More On Etsy

So, you’ve finally decided to take the plunge and put your wonderful creative wares up for sale on Etsy: hooray! The first step to selling on Etsy is admitting you’d like to do it. Actually selling items, well, that can be a different story.

While Etsy is a great platform for many small artisans, attracting a wide base of customers it would otherwise be very difficult to find, it’s easy for first-time sellers to get lost among the platform’s many voices. But not to worry, with a few handy tips and best practices under your belt, you’ll be sure to make the most of the famous crafting site in no time. We highly suggest starting with this extensive interactive guide, as well as with these following key tips to to ensure you sell more on Etsy.


    Click image to open interactive version (via WorldPay Zinc).

    1. Find a Theme for Your Store

    Your theme will guide just about everything you do for your store, from the kind of products you sell to your marketing strategy. Start with a good brainstorming session, sticking to your known talents and skills. Then narrow down your options based on the product guidelines. It’s of the utmost importance that you pick a first product you can really do well, so also cut any that are too labor intensive or require too much experimentation.

    Advertising

    Once you’ve picked your first product, try to think of related accessory products or even products that are very similar to the original one but with a new twist. True creativity is often manifestations of a theme, and sticking to this theme will also help keep your branding consistent. Save the totally out there or different ideas for when your store is better established.

    Once you’ve got your first product, you’ve pretty much got your theme. Did you decide to make a knitted tea cozy? Your theme could be anything from knitted products to tea products. Your theme will help guide a number of things to follow, including:

    Your store name. Go for something memorable that also doesn’t box you into a topic so you can expand later. Do a search of current user names so you can be sure to pick something distinctive. Use uppercase letters but NO numbers, or else you’ll look spammy.
    Your store visuals. Your banner is one of the few places where you can do your own branding. If you don’t have an idea of what this is yet, then just make sure to pick a professional-looking photo—either one that features a few of your products or one purchased from a fellow Etsy seller. Even better, head to a graphic designer to create one of your own. This will help you develop a distinctive voice and tone for your visual branding as you expand your reach and branch out onto other sites.
    Your profile. Your profile page should definitely be filled out fully. Do your best to tell a compelling story about yourself, using your theme to guide you towards the kinds of details you’d like to share (i.e. those that keep you on topic and demonstrate your unique qualifications for selling within this field). The more details you give, the more buyers will trust you and the higher you’ll be ranked in search results, as you’ll find yourself naturally including keywords.

    Advertising

    2. Optimize Your Products for Sale and Your Store for Sharing

    Once you’ve got your products loaded up on to the site, they’ll need a little assistance in getting found and convincing customers to make a purchase. Just slapping up a hastily written product description and calling it a day isn’t going to do the trick!

    Snap some high-quality photos. Really, there’s nothing more key to making a sale than providing a sharp product image. Doing so not only gives your potential customer a much better sense of the product itself and the kind of experience they might have with it, but it also just makes you look more professional. To take a high-quality photo, pay particularly good attention to lighting and backgrounds, and make sure to take shots from multiple angles and distances. For more in-depth tips on this, we highly recommend Etsy’s own Photography Seller Handbook.
    Write excellent product descriptions. Product descriptions should first and foremost be functional and descriptive. They should get to the point, discussing all of the specifics, perhaps discussing your inspiration, and directing customers to other items they might want to buy in tandem. Keep it all in first-person so it’s nice and personal, establishing trust with your potential buyers and giving them a good sense of who you are.
    Use the correct titles, tags and categories. As you create your listing, it’s important to select a category that really fits with what you’re selling, as that will help searchers more easily find your wares and may also get you featured on the site. If your products span categories, try one category for one product and another for a related product to determine which sells more. It’s also important to choose accurate tags and titles, preferably including keywords, to help searchers find your products. This guide to tagging takes a more in-depth look at how to choose the perfect tags for you.

    3. Market Your Products on Social Media

    Phew! After all of that work, your listing is finally ready to go. Now what? Why, promotion on social media, of course! With millions upon millions of users both within and between the Facebooks, Twitters, Google Pluses and Pinterests of the world, there’s no better (and more cost-effective) way to spread the news about your products. That said, effective social media usage means doing more than just clicking follow.

    Advertising

    Practice engagement marketing. Remember when you used to watch TV ads rather than fast forwarding through them on your DVR? Well, TV ads (and, really, ads in general) are what we call “broadcast advertising,” and they’re widely ignored by today’s consumer. Social media, in contrast, is all about engagement marketing. Rather than blasting out a constant stream of tweets about your products or sales, reach out to potential and current customers to engage in conversation. Comment like a friend on follower feeds, and share content they really want to read. Host a Hangout on Google+ where you get to do something fun, like demonstrate how to make an accessory for one of your products. While you can occasionally post about your products, it’s best to follow the 80-20 rule: 80% of your posts should share relevant content and build relationships with your followers; 20% of your posts can be promotional.
    Join an Etsy Pinterest group. The visual nature of Pinterest makes it a natural marketing venue for Etsy sellers. Not only should you make your own board, but you should also consider joining any one of these Etsy pinning boards, upon which various Etsy sellers actively pin each other’s materials to build exposure and traction—just one of many examples where the strong Etsy community can really launch sellers to success.

    4. Know When It’s Time to Move On

    Maybe it’s the fees that are getting to you, the competition from similar sellers or the dependency on a single site with its own changeable regulations. Or, maybe you’ve just had enough success that you’ve gained a strong entrepreneurial sense, established your brand and developed a base of customers you know will follow you wherever you go. Whatever the reason, it’s clear that while Etsy is a great place for many crafters to get started, there comes a time when your business may be better hosted on your own domain, integrating a third-party sales platform into your site. How to do so?

    Choose a host and domain name. Try to keep your domain name consistent with your store name so customers will easily be able to find and recognize you. Choose a web host with a good reputation and that also optimizes web speed, as even a few seconds of load time can put a customer off of a purchase.
    Choose a template, content management system and store platform. Whether it’s WordPress, Joomla or something in between, it’s important to pick a template and CMS you’ll be able to manage on your own, even if you get a designer to help you initially establish a site that brings your branding to the forefront. Then choose a hearty and responsive eCommerce platform that’s easy to integrate into your site. Amazon’s webstore is a good candidate, as it has the extra benefit of also including your products in Amazon search results and it comes with extensive support resources.
    Get marketing, all over again! Selling on your own will require a little more work on your end to ensure you’re keeping and growing your following. Be ready to get those hands dirty!

    Advertising

    The Takeaway

    Etsy is really the perfect platform for the first-time seller. If you’re just getting started, you’re in good hands! The tips above will go a long way towards launching you, but if you feel overwhelmed at any time, Etsy’s community boards, where you’ll find plenty of passionate and caring Etsy users, are just a click away. We can’t wait to see your store!

    More by this author

    How to Encourage Youthful Entrepreneurship Parenting Advice You Really Should (and Shouldn’t) Follow How to Protect Your Privacy on Your Mobile Devices How to Increase Your Chances of Smiling During the Day How To Sell More On Etsy

    Trending in Money

    1 40 Healthy And Really Delicious Meals You Can Make Under $5 2 Life Insurance: A Secure Way To Protect Your Future. 3 How To Save Money On Groceries: 13 Quick Tips 4 10 Investment Tips For Beginners 5 Top 6 Hacks on How To Build Credit Fast

    Read Next

    Advertising
    Advertising
    Advertising

    Last Updated on April 19, 2021

    40 Healthy And Really Delicious Meals You Can Make Under $5

    40 Healthy And Really Delicious Meals You Can Make Under $5

    Ever had those moments where you really wanted to eat something delicious and healthy but didn’t have the financials means to do so? Whether you’re a student or parent, this compilation of 40 great, healthy, and inexpensive recipes will make every night special and help you get fit! No more meals where you have to force the food down! It’s time to make that budget your best friend and turn it into great recipes. Enjoy!

    1. Fish Tacos in Crunchy Shells ($3.56 per serving)

    Is there a better way to end the day than a Fish Taco dinner filled with protein and nutrients and is easy on the wallet? This recipe calls for a boys’ or girls’ night in front of a good movie or game.

    3080

      2. Mini-Meatball Noodle Soup ($3.43 per serving)

      We’ve heard of the delicious spaghetti and meatballs recipes, but imagine having that same meatball goodness in a soup? It’s like Christmas in a bowl. Healthy, warm, and only $3.43 per serving.

      3069_0

        3. Spaghetti and (Vegan) Meatballs ($2.13 per serving)

        Now it’s time to look at the traditional spaghetti and meatballs recipe, but with a little twist: vegan meatballs. This way, you can enjoy the Italian tradition without adding on the extra calories. I’m sold!

        3074_0

          4. Kabocha Squash and Lentils ($3.12 per serving)

          Absolutely delicious way to end the day with a Kabocha Squash and lentils dinner. The beauty of this recipe is that you can actually make many other things from the mixture, from dips to full-on meals. All under $5 per serving.

          Photo-Oct-26-21-e1414441326306-225x300

            5. Baked Coconut Lentils ($0.91 per serving)

            Coconuts are always a good idea, but it doesn’t have to be eaten only for dessert or breakfast. With this great recipe, you can now eat a lunch or dinner filled proteins and a coconut twist. Yum!

            3077_0

              6. Easy Marinated Roasted Chicken ($3.40 per serving)

              We love chicken and at less than $5 per serving, we are in heaven with this recipe. Add some vegetables and rice on the side and you’ve got yourself a full meal!

              3078_1

                7. Organic Greens and Goat Cheese Gratin ($2.36 per serving)

                This is absolutely divine. You get in your healthy greens and your fat macros with this great recipe. Takes only a few minutes to make and it’s easy on the wallet. Bon Appetite!

                Advertising

                3068

                  8. Beef Pot Roast ($3.22 per serving)

                  One word: perfect. This meal will warm your insides and fill you up with the high protein content.

                  3079

                    9. Fajita-Style Quesadillas ($0.43 per serving)

                    If you want to eat Mexican tonight but want to stay in your budget, this Quesadilla recipe is your best friend. It’s tasty and filled with healthy ingredients for less than a dollar per serving.

                    R172184.jpg.rendition.largest.ss

                      10. Fish Tostadas with Chili Lime Cream ($2.82 per serving)

                      Another great lunch idea for the busy days ahead. Prep this in the morning or the night before and you’ve got yourself a healthy and cheap lunch meal!

                      R131419.jpg.rendition.largest.ss

                        11. Beef and Black Bean Chili ($1.36 per serving)

                        Might not look like much, but this amazing chili is actually extremely healthy for you. The protein from the beef and the carbs from the black beans will fill you up in no time, and keep you full for a long period of time. Delicious and warm, just right for the winter!

                        RU193781.jpg.rendition.largest.ss

                          12. Crispy Fish and Peppers ($2.18 per serving)

                          Amazing recipe for anyone looking to change up their meals while keeping their macros in check and not going overboard on spending. Satisfies your crunch tooth (see what I did there?) and gives you all the protein you need to stay full and lean.

                          R150828.jpg.rendition.largest.ss

                            13. Vegetarian Gumbo ($1.50 per serving)

                            You have the perfect macro mix here with the carbs, fats, and proteins. At less than $5 per serving, you’ve got yourself a meal that will last for the whole week!

                            R058526.jpg.rendition.largest.ss

                              14. Mexican White Bean Soup ($0.99 per serving)

                              With the cold weather creeping in, it’s not a surprise that soups are coming back in style. This great Mexican White Bean Soup dish will keep you warm for winter without making a hole in your pocket.

                              RU191493.jpg.rendition.largest.ss

                                15. Black Beans with Mango & Cilantro ($0.38 per serving)

                                Mangoes make every dish a little bit sweeter, which is why we absolutely love this recipe. A normal rice and bean dish might be a little meh, but add the sugary taste of mangoes and you’ve got yourself a party!

                                Advertising

                                Black-Bean-Cilantro-Mango

                                  16. Bean Burritos ($0.71 per serving)

                                  If you’re having people over tonight and don’t want to spend too much time or money on food, this dish is a great option! You can even cut up the burritos into pieces and make finger foods while everyone’s watching the game or gossiping.

                                  IMG_4791

                                    17. Five-Spice Beef Kabobs ($2.43 per serving)

                                    The spices in this recipes add a delicious twist to the beef kabobs, which is definitely worth trying!

                                    RU173795.jpg.rendition.largest.ss

                                      18. Cornmeal Crusted Pork ($1.92 per serving)

                                      If you like the fried crunch but want to opt for a healthier alternative, cornmeal is your man. This healthy recipe will satisfy all your fried desires without making you pop open your pant’s button.

                                      R102170.jpg.rendition.largest.ss

                                        19. Chicken, Tomato & Cucumber Dinner Salad ($2.57 per serving)

                                        Easy to do, extremely healthy, and super delicious. A must-try!

                                        RU172118.jpg.rendition.largest.ss

                                          20. Lentil Soup with Beef and Red Pepper ($1.90 per serving)

                                          I can’t believe how cheap this meal is, especially for all the nutrients it contains. You can make a big pot on Sunday night and divide it into small portions to last you a whole week.

                                          RU202653.jpg.rendition.largest.ss

                                            21. Smoky Mushroom Stroganoff ($1.90 per serving)

                                            Craving pasta but not sure what to top it off with? How about smoky mushrooms with a twist?

                                            R131417.jpg.rendition.largest.ss

                                              22. White Bean Tuna Salad ($1.36 per serving)

                                              You can add this White Bean Tuna Salad in your sandwich or just eat it as-is for a quick lunch on a busy day.

                                              RU206151.jpg.rendition.largest.ss

                                                23. Sausage Eggwiches ($0.80 per serving)

                                                Who says you have to eat fast food to get an eggwich? This delicious recipe will give you an amazingly healthy eggwich for less than a dollar per portion. Can you say Breakfast?

                                                Advertising

                                                Sausage-Eggwiches

                                                  24. Baja-Cali Black Bean Salad ($1.17 per serving)

                                                  Great snack to add to a movie-night with friends. You don’t have to use chemically-processed salsas anymore, you can now use this homemade salad for your chip dips.

                                                  Baja-Cali-Black-Bean-Salad-1024x682

                                                    25. Gnocchi, Sweet Corn & Arugula in Cream Sauce ($2.24 per serving)

                                                    Italians always knew how to make carbs look good! This delicious Gnocchi recipe will give your lunch a whole new meaning. Easy to make and only $2.24 per serving.

                                                    RU173796.jpg.rendition.largest.ss

                                                      26. Vegetable Lasagna ($1.73 per serving)

                                                      If you were looking for a healthy lasagna, you’ve just found it. At under $5 per serving, you can fill yourself up right away without putting on the extra calories.

                                                      R090413.jpg.rendition.largest.ss

                                                        27. Fajita-Ranch Chicken Wraps ($2.05 per serving)

                                                        Don’t know what to make for lunch this week? How about delicious chicken wraps with a healthy ranch? This recipe will make all your lunches, even the quick ones, healthy and colorful.

                                                        R105114.jpg.rendition.largest.ss

                                                          28. Quinoa with Pan Roasted Brussels Sprouts ($1.24 per serving)

                                                          A dish that has quinoa and brussel sprouts can’t be unhealthy, it just can’t, which is why this dish is one to keep in the books. Easy to make, healthy, and will keep you full for a long period of time.

                                                          Quinoa-Brussels-Sprouts

                                                            29. Butternut Squash Chili ($1.04 per serving)

                                                            You don’t need meat to make chili now that you have this recipe! It’s 100% healthy, filling, and smells absolutely delicious.

                                                            Butternut-Squash-Chili

                                                              30. Fast Shrimp Bisque ($2.03 per serving)

                                                              Seafood doesn’t have to be expensive if you know how to do it right, and this fast shrimp bisque is a great recipe to try if you’re in the mood for some seafood!

                                                              RU170895.jpg.rendition.largest.ss

                                                                31. Chicken-Noodle Casserole ($0.98 per serving)

                                                                Looks divine doesn’t it? This super easy to make dish will satisfy all your taste buds without burning a hole in your wallet or adding a few extra numbers on the scale.

                                                                Advertising

                                                                RU161399.jpg.rendition.largest.ss

                                                                  32. Burrito Cups ($1.18 per serving)

                                                                  Entertaining someone tonight and don’t know what to make as appetizers? These burrito cups are a great alternative to chips or other greasy finger foods. All you need to enjoy it is a spoon and a cup.

                                                                  burrito-cups-1

                                                                    33. Lemon-Dill Shrimp & Pasta ($2.45 per serving)

                                                                    Another impressive shrimp recipe under $5 per serving. The lemon-dill twist adds a great taste to the dish.

                                                                    RU172115.jpg.rendition.largest.ss

                                                                      34. Potato Frittata ($0.87 per serving)

                                                                      If you want to eat potatoes for breakfast but still want it to be healthy, this is the recipe for you. At under a dollar per serving, this potato frittata will make you see potatoes in a whole new light.

                                                                      RU170901.jpg.rendition.largest.ss

                                                                        35. Grilled Pork and Pineapple ($2.67 per serving)

                                                                        Meat and fruits? Oh, yes. The juiciness of the pork mixed with the liquid sugar in the pineapple will make you wish you knew about it sooner.

                                                                        R104031.jpg.rendition.largest.ss

                                                                          36. Greek Honey-Lemon Pork Chops ($2.15 per serving)

                                                                          Another splendid recipe mixing sweet and salty for a healthy meal. Easy to make and absolutely mouthwatering.

                                                                          RU187523.jpg.rendition.largest.ss

                                                                            37. Jamaican Pork Stir-Fry ($2 per serving)

                                                                            You can add this healthy stir-fry to any dish as a side or amply enjoy it as-is for lunch or dinner. You can even make a wrap sandwich out of it if you’re in a rush to eat.

                                                                            RU170642.jpg.rendition.largest.ss

                                                                              38. Herbed Salmon ($2.49 per serving)

                                                                              Salmon contains a healthy dose of fats that will boost your metabolism, lower inflammation, and make you happier. At under $5 per serving, need I say more?

                                                                              R166367.jpg.rendition.largest.ss

                                                                                39. Five-Spice Pork Kabobs ($1.96 per serving)

                                                                                Exquisite recipe under $5 per serving that will most definitely awe everyone at your dinner party.

                                                                                Advertising

                                                                                R166368.jpg.rendition.largest.ss

                                                                                  40. Stuffed Sweet Potatoes with Mango-Black Bean Salsa ($1.24 per serving)

                                                                                  You don’t have to eat sweet potatoes alone anymore with this flavorful recipe.

                                                                                  stuffed-sweet-potatoes

                                                                                    Featured photo credit: Featured Photo Credit: 5 Dollar Dinners via 5dollardinners.com

                                                                                    Read Next