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How To Sell More On Etsy

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How To Sell More On Etsy

So, you’ve finally decided to take the plunge and put your wonderful creative wares up for sale on Etsy: hooray! The first step to selling on Etsy is admitting you’d like to do it. Actually selling items, well, that can be a different story.

While Etsy is a great platform for many small artisans, attracting a wide base of customers it would otherwise be very difficult to find, it’s easy for first-time sellers to get lost among the platform’s many voices. But not to worry, with a few handy tips and best practices under your belt, you’ll be sure to make the most of the famous crafting site in no time. We highly suggest starting with this extensive interactive guide, as well as with these following key tips to to ensure you sell more on Etsy.


    Click image to open interactive version (via WorldPay Zinc).

    1. Find a Theme for Your Store

    Your theme will guide just about everything you do for your store, from the kind of products you sell to your marketing strategy. Start with a good brainstorming session, sticking to your known talents and skills. Then narrow down your options based on the product guidelines. It’s of the utmost importance that you pick a first product you can really do well, so also cut any that are too labor intensive or require too much experimentation.

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    Once you’ve picked your first product, try to think of related accessory products or even products that are very similar to the original one but with a new twist. True creativity is often manifestations of a theme, and sticking to this theme will also help keep your branding consistent. Save the totally out there or different ideas for when your store is better established.

    Once you’ve got your first product, you’ve pretty much got your theme. Did you decide to make a knitted tea cozy? Your theme could be anything from knitted products to tea products. Your theme will help guide a number of things to follow, including:

    Your store name. Go for something memorable that also doesn’t box you into a topic so you can expand later. Do a search of current user names so you can be sure to pick something distinctive. Use uppercase letters but NO numbers, or else you’ll look spammy.
    Your store visuals. Your banner is one of the few places where you can do your own branding. If you don’t have an idea of what this is yet, then just make sure to pick a professional-looking photo—either one that features a few of your products or one purchased from a fellow Etsy seller. Even better, head to a graphic designer to create one of your own. This will help you develop a distinctive voice and tone for your visual branding as you expand your reach and branch out onto other sites.
    Your profile. Your profile page should definitely be filled out fully. Do your best to tell a compelling story about yourself, using your theme to guide you towards the kinds of details you’d like to share (i.e. those that keep you on topic and demonstrate your unique qualifications for selling within this field). The more details you give, the more buyers will trust you and the higher you’ll be ranked in search results, as you’ll find yourself naturally including keywords.

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    2. Optimize Your Products for Sale and Your Store for Sharing

    Once you’ve got your products loaded up on to the site, they’ll need a little assistance in getting found and convincing customers to make a purchase. Just slapping up a hastily written product description and calling it a day isn’t going to do the trick!

    Snap some high-quality photos. Really, there’s nothing more key to making a sale than providing a sharp product image. Doing so not only gives your potential customer a much better sense of the product itself and the kind of experience they might have with it, but it also just makes you look more professional. To take a high-quality photo, pay particularly good attention to lighting and backgrounds, and make sure to take shots from multiple angles and distances. For more in-depth tips on this, we highly recommend Etsy’s own Photography Seller Handbook.
    Write excellent product descriptions. Product descriptions should first and foremost be functional and descriptive. They should get to the point, discussing all of the specifics, perhaps discussing your inspiration, and directing customers to other items they might want to buy in tandem. Keep it all in first-person so it’s nice and personal, establishing trust with your potential buyers and giving them a good sense of who you are.
    Use the correct titles, tags and categories. As you create your listing, it’s important to select a category that really fits with what you’re selling, as that will help searchers more easily find your wares and may also get you featured on the site. If your products span categories, try one category for one product and another for a related product to determine which sells more. It’s also important to choose accurate tags and titles, preferably including keywords, to help searchers find your products. This guide to tagging takes a more in-depth look at how to choose the perfect tags for you.

    3. Market Your Products on Social Media

    Phew! After all of that work, your listing is finally ready to go. Now what? Why, promotion on social media, of course! With millions upon millions of users both within and between the Facebooks, Twitters, Google Pluses and Pinterests of the world, there’s no better (and more cost-effective) way to spread the news about your products. That said, effective social media usage means doing more than just clicking follow.

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    Practice engagement marketing. Remember when you used to watch TV ads rather than fast forwarding through them on your DVR? Well, TV ads (and, really, ads in general) are what we call “broadcast advertising,” and they’re widely ignored by today’s consumer. Social media, in contrast, is all about engagement marketing. Rather than blasting out a constant stream of tweets about your products or sales, reach out to potential and current customers to engage in conversation. Comment like a friend on follower feeds, and share content they really want to read. Host a Hangout on Google+ where you get to do something fun, like demonstrate how to make an accessory for one of your products. While you can occasionally post about your products, it’s best to follow the 80-20 rule: 80% of your posts should share relevant content and build relationships with your followers; 20% of your posts can be promotional.
    Join an Etsy Pinterest group. The visual nature of Pinterest makes it a natural marketing venue for Etsy sellers. Not only should you make your own board, but you should also consider joining any one of these Etsy pinning boards, upon which various Etsy sellers actively pin each other’s materials to build exposure and traction—just one of many examples where the strong Etsy community can really launch sellers to success.

    4. Know When It’s Time to Move On

    Maybe it’s the fees that are getting to you, the competition from similar sellers or the dependency on a single site with its own changeable regulations. Or, maybe you’ve just had enough success that you’ve gained a strong entrepreneurial sense, established your brand and developed a base of customers you know will follow you wherever you go. Whatever the reason, it’s clear that while Etsy is a great place for many crafters to get started, there comes a time when your business may be better hosted on your own domain, integrating a third-party sales platform into your site. How to do so?

    Choose a host and domain name. Try to keep your domain name consistent with your store name so customers will easily be able to find and recognize you. Choose a web host with a good reputation and that also optimizes web speed, as even a few seconds of load time can put a customer off of a purchase.
    Choose a template, content management system and store platform. Whether it’s WordPress, Joomla or something in between, it’s important to pick a template and CMS you’ll be able to manage on your own, even if you get a designer to help you initially establish a site that brings your branding to the forefront. Then choose a hearty and responsive eCommerce platform that’s easy to integrate into your site. Amazon’s webstore is a good candidate, as it has the extra benefit of also including your products in Amazon search results and it comes with extensive support resources.
    Get marketing, all over again! Selling on your own will require a little more work on your end to ensure you’re keeping and growing your following. Be ready to get those hands dirty!

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    The Takeaway

    Etsy is really the perfect platform for the first-time seller. If you’re just getting started, you’re in good hands! The tips above will go a long way towards launching you, but if you feel overwhelmed at any time, Etsy’s community boards, where you’ll find plenty of passionate and caring Etsy users, are just a click away. We can’t wait to see your store!

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    Last Updated on January 5, 2022

    33 Painless Ways to Save Money Now

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    33 Painless Ways to Save Money Now

    In a difficult economy, most of us are looking for ways to put more money in our pockets, but we don’t want to feel like misers. We don’t want to drastically alter our lifestyles either. We want it fast and we want it easy. Small savings can add up and big savings can feel like winning the lottery, just without all of the taxes.

    Some easy ways to save money:

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    1. Online rebate sites. Many online sites offer cash back rebates and online coupons as well. MrRebates and Ebates are two I like, but there are many others.
    2. Sign up for customer rewards. Many of your favorite stores offer customer rewards on products you already buy. Take advantage.
    3. Switch to compact fluorescent bulbs. The extra cost up front is worth the energy savings later on.
    4. Turn off power strips and electronic devices when not in use.
    5. Buy a programmable thermostat. Set it to lower the heat or raise the AC when you’re not home.
    6. Make coffee at home. Those lattes and caramel macchiatos add up to quite a bit of dough over the year.
    7. Switch banks. Shop around for better interest rates, lower fees and better customer perks. Don’t forget to look for free online banking and ease of depositing and withdrawing money.
    8. Clip coupons: Saving a couple dollars here and there can start to add up. As long as you’re going to buy the products anyway, why not save money?
    9. Pack your lunch. Bring your lunch to work with you a few days a week, rather than buy it.
    10. Eat at home. We’re busier than ever, but cooking meals at home is healthier and much cheaper than take-out or going out. Plus, with all of the freezer and pre-made options, it’s almost as fast as drive-thru.
    11. Have leftovers night. Save your leftovers from a few meals and have a “leftover dinner.” It’s a free meal!
    12. Buy store brands: Many generic or store brands are actually just as good as name brands and considerably cheaper.
    13. Ditch bottled water. Drink tap water if it’s good quality, buy a filter if it’s not. Get 
        a reusable water bottle and refill it.
      • Avoid vending machines: The items are usually over-priced.
      • Take in a matinee. Afternoon movie showings are cheaper than evening times.
      • Re-examine your cable bill. Cancel extra cable or satellite channels you don’t watch. Watch the “on demand” movie purchases too.
      • Use online bill pay. Most banks offer free online bill paying. Save on stamps and checks, and avoid late fees by automating bill payment.
      • Buy frequently used items in bulk. You get a lower per item price and eliminate extra trips to the store later on.
      • Fully utilize the library. Borrowing books is much cheaper than buying them, but in addition to books, most local libraries now lend movies and games.
      • Cancel magazine/newspaper subscriptions: Re-evaluate your subscriptions. Cancel those you don’t read and consider reading some of the other publications online.
      • Get rid of your land-line. Do you really need a land-line anymore if everyone in the family has a cell phone? Alternatively, look into using VOIP or getting a cheaper plan.
      • Better fuel efficiency. Check the air pressure in your tires, keep up with proper auto maintenance, and slow down. Driving even 5MPH slower will result in better fuel mileage.
      • Increase your deductibles. Increasing the insurance deductibles on your homeowners and auto insurance policies lowers premiums significantly. Just make sure you choose a deductible that you can afford should an emergency happen.
      • Choose lunch over dinner. If you do want to dine out occasionally, go at lunchtime rather than dinnertime. Lunch prices are usually cheaper.
      • Buy used:  Whether it’s something small like a vintage dress or a video game or something big like a car or furniture, consider buying it used. You can often get “nearly new” for a fraction of the cost.
      • Stick to the list. Make a list before you go shopping and don’t buy anything that’s not on the list unless it’s a once in a lifetime, killer deal.
      • Tame the impulse. Use a self-enforced waiting period whenever you’re tempted to make an unplanned purchase. Wait for a week and see if you still want the item.
      • Don’t be afraid to ask. Ask to have fees waived, ask for a discount, ask for a lower interest rate on your credit card.
      • Repair rather than replace. You can find directions on how to fix almost anything on the internet. Do your homework, and then bring out your inner handyman.
      • Trade with your neighbors. Borrow tools or equipment that you use infrequently and swap things like babysitting with your neighbors.
      • Swap online. Use sites like PaperBack Swap to trade books, music, and movies with others online. Also, look for local community sites like Freecycle where people give away items they no longer need.
      • Cut back on the meat. Try eating a one or two meatless meals every week or cut back on the meat portions. Meat is usually the most expensive part of the meal.
      • Comparison shop: Get in the habit of checking prices before you buy. See if you can get a better price at another store or look online.

      Remember that saving money is not about being cheap or stingy; it’s about putting money into your bank account rather than giving it to someone else. There are many ways to save money, some you’ve never thought of, and some that won’t appeal or apply to you. Just pick a few of the ideas that sound doable and watch the savings add up. Save big, save small, but save wherever you can.

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      Featured photo credit: Damir Spanic via unsplash.com

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