Advertising

How To Sell More On Etsy

Advertising
How To Sell More On Etsy

So, you’ve finally decided to take the plunge and put your wonderful creative wares up for sale on Etsy: hooray! The first step to selling on Etsy is admitting you’d like to do it. Actually selling items, well, that can be a different story.

While Etsy is a great platform for many small artisans, attracting a wide base of customers it would otherwise be very difficult to find, it’s easy for first-time sellers to get lost among the platform’s many voices. But not to worry, with a few handy tips and best practices under your belt, you’ll be sure to make the most of the famous crafting site in no time. We highly suggest starting with this extensive interactive guide, as well as with these following key tips to to ensure you sell more on Etsy.


    Click image to open interactive version (via WorldPay Zinc).

    1. Find a Theme for Your Store

    Your theme will guide just about everything you do for your store, from the kind of products you sell to your marketing strategy. Start with a good brainstorming session, sticking to your known talents and skills. Then narrow down your options based on the product guidelines. It’s of the utmost importance that you pick a first product you can really do well, so also cut any that are too labor intensive or require too much experimentation.

    Advertising

    Once you’ve picked your first product, try to think of related accessory products or even products that are very similar to the original one but with a new twist. True creativity is often manifestations of a theme, and sticking to this theme will also help keep your branding consistent. Save the totally out there or different ideas for when your store is better established.

    Once you’ve got your first product, you’ve pretty much got your theme. Did you decide to make a knitted tea cozy? Your theme could be anything from knitted products to tea products. Your theme will help guide a number of things to follow, including:

    Your store name. Go for something memorable that also doesn’t box you into a topic so you can expand later. Do a search of current user names so you can be sure to pick something distinctive. Use uppercase letters but NO numbers, or else you’ll look spammy.
    Your store visuals. Your banner is one of the few places where you can do your own branding. If you don’t have an idea of what this is yet, then just make sure to pick a professional-looking photo—either one that features a few of your products or one purchased from a fellow Etsy seller. Even better, head to a graphic designer to create one of your own. This will help you develop a distinctive voice and tone for your visual branding as you expand your reach and branch out onto other sites.
    Your profile. Your profile page should definitely be filled out fully. Do your best to tell a compelling story about yourself, using your theme to guide you towards the kinds of details you’d like to share (i.e. those that keep you on topic and demonstrate your unique qualifications for selling within this field). The more details you give, the more buyers will trust you and the higher you’ll be ranked in search results, as you’ll find yourself naturally including keywords.

    Advertising

    2. Optimize Your Products for Sale and Your Store for Sharing

    Once you’ve got your products loaded up on to the site, they’ll need a little assistance in getting found and convincing customers to make a purchase. Just slapping up a hastily written product description and calling it a day isn’t going to do the trick!

    Snap some high-quality photos. Really, there’s nothing more key to making a sale than providing a sharp product image. Doing so not only gives your potential customer a much better sense of the product itself and the kind of experience they might have with it, but it also just makes you look more professional. To take a high-quality photo, pay particularly good attention to lighting and backgrounds, and make sure to take shots from multiple angles and distances. For more in-depth tips on this, we highly recommend Etsy’s own Photography Seller Handbook.
    Write excellent product descriptions. Product descriptions should first and foremost be functional and descriptive. They should get to the point, discussing all of the specifics, perhaps discussing your inspiration, and directing customers to other items they might want to buy in tandem. Keep it all in first-person so it’s nice and personal, establishing trust with your potential buyers and giving them a good sense of who you are.
    Use the correct titles, tags and categories. As you create your listing, it’s important to select a category that really fits with what you’re selling, as that will help searchers more easily find your wares and may also get you featured on the site. If your products span categories, try one category for one product and another for a related product to determine which sells more. It’s also important to choose accurate tags and titles, preferably including keywords, to help searchers find your products. This guide to tagging takes a more in-depth look at how to choose the perfect tags for you.

    3. Market Your Products on Social Media

    Phew! After all of that work, your listing is finally ready to go. Now what? Why, promotion on social media, of course! With millions upon millions of users both within and between the Facebooks, Twitters, Google Pluses and Pinterests of the world, there’s no better (and more cost-effective) way to spread the news about your products. That said, effective social media usage means doing more than just clicking follow.

    Advertising

    Practice engagement marketing. Remember when you used to watch TV ads rather than fast forwarding through them on your DVR? Well, TV ads (and, really, ads in general) are what we call “broadcast advertising,” and they’re widely ignored by today’s consumer. Social media, in contrast, is all about engagement marketing. Rather than blasting out a constant stream of tweets about your products or sales, reach out to potential and current customers to engage in conversation. Comment like a friend on follower feeds, and share content they really want to read. Host a Hangout on Google+ where you get to do something fun, like demonstrate how to make an accessory for one of your products. While you can occasionally post about your products, it’s best to follow the 80-20 rule: 80% of your posts should share relevant content and build relationships with your followers; 20% of your posts can be promotional.
    Join an Etsy Pinterest group. The visual nature of Pinterest makes it a natural marketing venue for Etsy sellers. Not only should you make your own board, but you should also consider joining any one of these Etsy pinning boards, upon which various Etsy sellers actively pin each other’s materials to build exposure and traction—just one of many examples where the strong Etsy community can really launch sellers to success.

    4. Know When It’s Time to Move On

    Maybe it’s the fees that are getting to you, the competition from similar sellers or the dependency on a single site with its own changeable regulations. Or, maybe you’ve just had enough success that you’ve gained a strong entrepreneurial sense, established your brand and developed a base of customers you know will follow you wherever you go. Whatever the reason, it’s clear that while Etsy is a great place for many crafters to get started, there comes a time when your business may be better hosted on your own domain, integrating a third-party sales platform into your site. How to do so?

    Choose a host and domain name. Try to keep your domain name consistent with your store name so customers will easily be able to find and recognize you. Choose a web host with a good reputation and that also optimizes web speed, as even a few seconds of load time can put a customer off of a purchase.
    Choose a template, content management system and store platform. Whether it’s WordPress, Joomla or something in between, it’s important to pick a template and CMS you’ll be able to manage on your own, even if you get a designer to help you initially establish a site that brings your branding to the forefront. Then choose a hearty and responsive eCommerce platform that’s easy to integrate into your site. Amazon’s webstore is a good candidate, as it has the extra benefit of also including your products in Amazon search results and it comes with extensive support resources.
    Get marketing, all over again! Selling on your own will require a little more work on your end to ensure you’re keeping and growing your following. Be ready to get those hands dirty!

    Advertising

    The Takeaway

    Etsy is really the perfect platform for the first-time seller. If you’re just getting started, you’re in good hands! The tips above will go a long way towards launching you, but if you feel overwhelmed at any time, Etsy’s community boards, where you’ll find plenty of passionate and caring Etsy users, are just a click away. We can’t wait to see your store!

    More by this author

    How to Encourage Youthful Entrepreneurship Parenting Advice You Really Should (and Shouldn’t) Follow How to Protect Your Privacy on Your Mobile Devices How to Increase Your Chances of Smiling During the Day How To Sell More On Etsy

    Trending in Money

    1 Financial Freedom is Not a Fantasy: 9 Secrets to Get You There 2 40 Healthy And Really Delicious Meals You Can Make Under $5 3 Life Insurance: A Secure Way To Protect Your Future. 4 How To Save Money On Groceries: 13 Quick Tips 5 10 Investment Tips For Beginners

    Read Next

    Advertising
    Advertising

    Last Updated on July 20, 2021

    Financial Freedom is Not a Fantasy: 9 Secrets to Get You There

    Advertising
    Financial Freedom is Not a Fantasy: 9 Secrets to Get You There

    Have you ever considered your life now, and how it would be if you had more time to spend with your family and less worries about money?

    Nowadays, financial stress is one of the most troublesome weights in life. If you’ve ever encountered financial stress, you know the difficulty of not having enough income to pay your obligations or bills.

    Many people say that money is not the ultimate goal of life. While that’s true, money certainly plays a very significant role. The meaning of financial freedom changes with the different phases of our life, but ultimately, it is something that many people strive for.

    In this article, we’ll explain how to capture that financial freedom you’ve been looking for. Read on to learn the secrets to financial freedom.

    Break Free of Your Finances

    Financial freedom is about having a constant flow of cash from your assets to cover all your regular needs.

    When you are not worried about your income, or living paycheck to paycheck, you gain a great sense of freedom. It’s the freedom to be obtain and do what you truly need to make your way through everyday life.

    Gaining financial freedom, though, is a process of growth, making small improvements and gaining emotional strength.

    Though it seems hard to believe, it is really very simple to get financial freedom.

    To do so, you simply need to make sure that your assets exceed your liabilities. In other words, you’ll need to find the sweet-spot where your residuals meet or surpass your expenses. This is something that you can achieve with the proper plan.

    While not every person will accomplish financial freedom, the potential for anyone to do so is certainly there. Anyone can achieve this success, regardless of their income level.

    Advertising

    Outlined below are 9 secrets that will help you in your goals of achieving financial freedom.

    1. Stop Unnecessary Spending

    We often spend money inwardly, instead of objectively.

    For example, you may spend when you’re anxious, depressed, restless, exhausted, from fear of missing out, or to please others. This is a very unhealthy way to handle your finances.

    To stop this habitual spending, log down all your spending over the course of a month.

    Just as some people keep a food diary, keep an expense diary. Remember not to just write down how much and what you spent the money on, also include the circumstances of why you spent the money. Was it an impulse buy at the checkout line or was it something you planned to purchase?

    This increased self-awareness could enable you to avoid triggering situations in the future when you are considering an impulse buy.

    2. Plan a Monthly Budget

    This is a great opportunity to get serious.

    Take a seat with your spouse or partner and make a monthly budget based on your income, not your expenses. You are never again going to spend more cash then you have on hand.

    Overspending is the thing that led you to more financial obligations. Make sure you decide every month what is coming in and what will be going out and stick to that budget… no matter what.

    3. Cut-up Credit Cards

    Perhaps you are the type of person who always pays your credit card balance in full before the end of your billing cycle, and enjoys the reward points you gain. If this is the case, then you’re already way ahead of the game.

    Advertising

    If not, you may want to consider ridding your life of the burden that credit cards bring.

    Many cards have strategies set up so that if you make a certain number of late payments, they will raise your interest rate much higher. This can really add up in the long run and you won’t be doing your financial situation any favors. If you’re prone to late payments or have a large balance due on your cards, cut them up!

    Without proper self control on credit card spending and payments, you are basically throwing your money away. To ensure that you have better control over your spending, use only cash or debit for all future purchases (and don’t forget to pay at least your minimum payment on your cut-up cards each month!).

    4. Increase Savings

    There is no doubt that for a comfortable retirement you must accumulate satisfactory savings throughout your working life.

    It’s good practice to save up to 15% of your income.

    Start with your workplace 401(k), if you have one. If not, a Roth IRA (if you are eligible) or a traditional IRA (if you are not eligible for the Roth) are the next logical steps.

    Increase in longevity means you might be able to look forward to 25 to 30 years in retirement, or possibly even significantly more. Investing now in good retirement plans will ensure that you have a guaranteed a stable monthly income when the time comes to stop working. [1]

    5. Invest Wisely

    Consider investing in funds.

    Specifically, you will gain higher returns if you invest in different types of mutual funds such as Debt funds, Equity funds and Hybrid funds with a proper balance, although it absolutely relies on your personal preferences and sense of risk taking.

    To get the most of these benefits, make sure you are investing in a variety of assets. Another resource of investing in mutual funds is SIP (Systematic Investment Plan) where you invest some money every month in funds. SIP works by averaging the per unit price of the stock.

    Advertising

    Mutual fund investors are aware of the benefits of an SIP (Systematic Investment Plan). For one, it is the most secure way to invest in equity mutual plans so that wealth is created over a long period of time. This plan also helps you to gain a better sense of financial discipline, which will come in handy in all your financial endeavors.

    6. Invest in Gold

    There isn’t really a better way to invest in gold than to have the physical gold itself in your possession.

    You can purchase gold coins and bars from mints as well as from coin dealers and other private sellers.

    Another way to invest in gold is through ETFs (Exchange Traded Funds).

    These are is similar to mutual funds but they are exclusively investments of gold. ETFs are great because they offer more liquidity; the ETF owns the actual physical gold, stores it, and retains the value of the shares. These shares can then be bought and sold in the stock market, and one big benefit is that the transaction costs of gold ETFs are much lower than the that of physical gold.

    With its consistently-increasing demand, investment in gold can be very wise long-term investment to make.

    7. Stash Emergency Funds

    Whether it’s a cash gift or a work bonus, always try to save any extra money that comes your way rather than making unneeded purchases.

    If you get paid every other week, you’ll get an “extra” paycheck (three rather than the usual two) twice a year. Either save those paychecks towards your emergency funds or utilize the money to pay down other obligations, such as loans, credit cards or other debts.

    Make it hard to get your cash.

    Put your savings in an alternate bank, maybe an online bank that forces you to delay for several business days before transferred money hits your regular bank account.

    Advertising

    8. Find Fabulous Mentors

    Find a mentor, such as a friend or family member, who has exceptional control over their finances and pay attention to everything they do.

    If you do not have any friends or family that are enjoying financial freedom, then find a mentor online! There are numerous blogs and guru websites featuring the advice of many people who have reached financial freedom, and they exist primarily to let you in on how to achieve it for yourself.

    There are also plentiful forums available that share tips and tricks on how to best achieve financial freedom. Read as much as you can and start changing your habits for the better.

    9. Be Extra Patient

    Patience is the key of financial success.

    Being patient can be quite tough, especially when you’re struggling with your finances, but having faith is worth it. You’ll continuously be on the right track if you are taking the proper steps above.

    So don’t be discouraged, even if you are only saving a few dollars a month; it all adds up. Within just a few years you’ll look back proudly at your accomplishments and be glad that you had the patience to get there.

    Financial Freedom for All

    Anyone can achieve financial freedom, regardless of their financial circumstance.

    Use the tips provided above to get yourself on the track to financial freedom and toss your monetary concerns out the window. If you wish to achieve a life with financial freedom for yourself and your family then you must adopt a disciplined approach towards your finances.

    Following the simple secrets above is a great start to making your money work for you, so you can work less and live more!

    Featured photo credit: rawpixel via unsplash.com

    Advertising

    Reference

    [1] Hartford Gold Group: IRA Retirement Accounts

    Read Next