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How To Sell More On Etsy

How To Sell More On Etsy

So, you’ve finally decided to take the plunge and put your wonderful creative wares up for sale on Etsy: hooray! The first step to selling on Etsy is admitting you’d like to do it. Actually selling items, well, that can be a different story.

While Etsy is a great platform for many small artisans, attracting a wide base of customers it would otherwise be very difficult to find, it’s easy for first-time sellers to get lost among the platform’s many voices. But not to worry, with a few handy tips and best practices under your belt, you’ll be sure to make the most of the famous crafting site in no time. We highly suggest starting with this extensive interactive guide, as well as with these following key tips to to ensure you sell more on Etsy.


    Click image to open interactive version (via WorldPay Zinc).

    1. Find a Theme for Your Store

    Your theme will guide just about everything you do for your store, from the kind of products you sell to your marketing strategy. Start with a good brainstorming session, sticking to your known talents and skills. Then narrow down your options based on the product guidelines. It’s of the utmost importance that you pick a first product you can really do well, so also cut any that are too labor intensive or require too much experimentation.

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    Once you’ve picked your first product, try to think of related accessory products or even products that are very similar to the original one but with a new twist. True creativity is often manifestations of a theme, and sticking to this theme will also help keep your branding consistent. Save the totally out there or different ideas for when your store is better established.

    Once you’ve got your first product, you’ve pretty much got your theme. Did you decide to make a knitted tea cozy? Your theme could be anything from knitted products to tea products. Your theme will help guide a number of things to follow, including:

    Your store name. Go for something memorable that also doesn’t box you into a topic so you can expand later. Do a search of current user names so you can be sure to pick something distinctive. Use uppercase letters but NO numbers, or else you’ll look spammy.
    Your store visuals. Your banner is one of the few places where you can do your own branding. If you don’t have an idea of what this is yet, then just make sure to pick a professional-looking photo—either one that features a few of your products or one purchased from a fellow Etsy seller. Even better, head to a graphic designer to create one of your own. This will help you develop a distinctive voice and tone for your visual branding as you expand your reach and branch out onto other sites.
    Your profile. Your profile page should definitely be filled out fully. Do your best to tell a compelling story about yourself, using your theme to guide you towards the kinds of details you’d like to share (i.e. those that keep you on topic and demonstrate your unique qualifications for selling within this field). The more details you give, the more buyers will trust you and the higher you’ll be ranked in search results, as you’ll find yourself naturally including keywords.

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    2. Optimize Your Products for Sale and Your Store for Sharing

    Once you’ve got your products loaded up on to the site, they’ll need a little assistance in getting found and convincing customers to make a purchase. Just slapping up a hastily written product description and calling it a day isn’t going to do the trick!

    Snap some high-quality photos. Really, there’s nothing more key to making a sale than providing a sharp product image. Doing so not only gives your potential customer a much better sense of the product itself and the kind of experience they might have with it, but it also just makes you look more professional. To take a high-quality photo, pay particularly good attention to lighting and backgrounds, and make sure to take shots from multiple angles and distances. For more in-depth tips on this, we highly recommend Etsy’s own Photography Seller Handbook.
    Write excellent product descriptions. Product descriptions should first and foremost be functional and descriptive. They should get to the point, discussing all of the specifics, perhaps discussing your inspiration, and directing customers to other items they might want to buy in tandem. Keep it all in first-person so it’s nice and personal, establishing trust with your potential buyers and giving them a good sense of who you are.
    Use the correct titles, tags and categories. As you create your listing, it’s important to select a category that really fits with what you’re selling, as that will help searchers more easily find your wares and may also get you featured on the site. If your products span categories, try one category for one product and another for a related product to determine which sells more. It’s also important to choose accurate tags and titles, preferably including keywords, to help searchers find your products. This guide to tagging takes a more in-depth look at how to choose the perfect tags for you.

    3. Market Your Products on Social Media

    Phew! After all of that work, your listing is finally ready to go. Now what? Why, promotion on social media, of course! With millions upon millions of users both within and between the Facebooks, Twitters, Google Pluses and Pinterests of the world, there’s no better (and more cost-effective) way to spread the news about your products. That said, effective social media usage means doing more than just clicking follow.

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    Practice engagement marketing. Remember when you used to watch TV ads rather than fast forwarding through them on your DVR? Well, TV ads (and, really, ads in general) are what we call “broadcast advertising,” and they’re widely ignored by today’s consumer. Social media, in contrast, is all about engagement marketing. Rather than blasting out a constant stream of tweets about your products or sales, reach out to potential and current customers to engage in conversation. Comment like a friend on follower feeds, and share content they really want to read. Host a Hangout on Google+ where you get to do something fun, like demonstrate how to make an accessory for one of your products. While you can occasionally post about your products, it’s best to follow the 80-20 rule: 80% of your posts should share relevant content and build relationships with your followers; 20% of your posts can be promotional.
    Join an Etsy Pinterest group. The visual nature of Pinterest makes it a natural marketing venue for Etsy sellers. Not only should you make your own board, but you should also consider joining any one of these Etsy pinning boards, upon which various Etsy sellers actively pin each other’s materials to build exposure and traction—just one of many examples where the strong Etsy community can really launch sellers to success.

    4. Know When It’s Time to Move On

    Maybe it’s the fees that are getting to you, the competition from similar sellers or the dependency on a single site with its own changeable regulations. Or, maybe you’ve just had enough success that you’ve gained a strong entrepreneurial sense, established your brand and developed a base of customers you know will follow you wherever you go. Whatever the reason, it’s clear that while Etsy is a great place for many crafters to get started, there comes a time when your business may be better hosted on your own domain, integrating a third-party sales platform into your site. How to do so?

    Choose a host and domain name. Try to keep your domain name consistent with your store name so customers will easily be able to find and recognize you. Choose a web host with a good reputation and that also optimizes web speed, as even a few seconds of load time can put a customer off of a purchase.
    Choose a template, content management system and store platform. Whether it’s WordPress, Joomla or something in between, it’s important to pick a template and CMS you’ll be able to manage on your own, even if you get a designer to help you initially establish a site that brings your branding to the forefront. Then choose a hearty and responsive eCommerce platform that’s easy to integrate into your site. Amazon’s webstore is a good candidate, as it has the extra benefit of also including your products in Amazon search results and it comes with extensive support resources.
    Get marketing, all over again! Selling on your own will require a little more work on your end to ensure you’re keeping and growing your following. Be ready to get those hands dirty!

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    The Takeaway

    Etsy is really the perfect platform for the first-time seller. If you’re just getting started, you’re in good hands! The tips above will go a long way towards launching you, but if you feel overwhelmed at any time, Etsy’s community boards, where you’ll find plenty of passionate and caring Etsy users, are just a click away. We can’t wait to see your store!

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    Published on January 8, 2021

    How To Pay Off Credit Card Debt Fast: 7 Powerful Tips

    How To Pay Off Credit Card Debt Fast: 7 Powerful Tips

    Ever wondered whether your credit card debt is the reason you’re in a bad financial situation? You can’t enjoy any fun activities because a good chunk of your money goes toward debt payment. Heck, you’re even behind on some of your monthly bills.

    The effects of clumsy debt management are too many to list here. This guide is going to help you discover how to pay off credit card debt fast and start chasing your financial goals.

    Debt problems are the last thing anyone wants to encounter. But things can get out of hand when all the “little debts” you take accumulate in interests.

    What if you knew some simple and proven ways to be debt-free quickly? Implementing them would mean better financial health for you. It becomes possible to free up cash for your “wants.” These include taking a trip or buying something you’ve always desired. All that while paying your bills on time!

    Let’s not wait any longer. Here are 7 powerful tips for paying off credit card debt fast:

    1. Pay More Than the Minimum Credit Card Payments

    Many people only pay the monthly minimum on their credit cards. Truly, that’s the right amount for staying on good terms with your credit card company. But you need a different approach if you’re looking to achieve financial independence within a short time.[1]

    Most of your payments go toward interest costs when you only pay the minimum amount. A substantial sum of your balance remains standing. As a result, it becomes more expensive to eliminate your debts.

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    You don’t want to wait more than 10 years to get rid of debt while it’s possible to do it sooner. All you have to do is double that $100 minimum payment to $200 or go higher.

    The good thing is that minimum credit card payments are affordable in most cases. By paying a higher amount, you reduce your interest costs, lessen your borrowing period, and boost your credit score.

    2. Start With High-Interest Credit Card Debt

    If you have more than one credit card debt, prioritize putting the extra money toward the ones with the highest interests. This debt pay-off strategy, known as the debt avalanche method, is essential for being debt-free quickly.[2]

    First, you need to list down all the credit card debts you have in the order of their interest rates. Next, you choose the one with the highest interest and pay a significant amount toward it each month. It can be an amount twice or even thrice larger than the minimum payment.

    At the same time, you make monthly minimum payments on the other debts. Their interest charges won’t be as costly as that of the first debt on your list. You only move on to the next high-interest debt after the first one is gone. Remember that your focus is on the interest rates and not the balances.

    3. Revisit Your Budget

    Budgeting is useful for tracking your financial moves. Once you create a budget, some tweaks along the way can make it work for you better. One situation that requires you to revisit your budget is when you’re struggling with debts. It might hurt a bit to slash some expenses. But you also don’t want to miss out on achieving financial freedom in the long run.

    You can reduce some variable expenses to free up more cash for credit card debt payments. They’re the ones that change from time to time. Some examples are groceries, fuel, and clothing.

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    Other opportunities for cutting down your spending lie in non-essential expenses. Instead of dining out all the time, you can cook at home more to save money. You can also share some subscriptions with friends and pay a fraction of the cost.

    If you’re determined enough, you can eliminate all your unnecessary expenses and focus on paying off your credit card debt first.

    4. Avoid Using Your Credit Cards

    Do you want to know how to pay off credit card debt with a low income? One simple way is to stop using them. Having your credit cards everywhere you go means that you’ll be more tempted to buy unnecessary stuff. In this case, you spend money that you don’t really own and get deeper into debt.

    The quickest fix to stop the debt build-up is spending with cash. You’ll be more aware of everything you can afford at any particular time. If you decide to keep one or two cards to ease the transition, always make wise choices. For instance, only use them when experiencing financial difficulties.

    It’s best to categorize your fun activities under “discretionary spending” in your budget. This way, you won’t need more debt to kill your boredom. By halting your credit debt from accumulating, it’s easy to pay down what you already owe and be happy with the progress.

    5. Start a Side Hustle to Boost Your Income

    You’re probably turning away a lot of money by not monetizing your skills. Everyone has something that they’re good at doing. And you can use that to generate extra income for attacking your credit card debt.

    If you look around your neighborhood, you can find several side hustle opportunities. It can be pet sitting, tutoring, or lawn mowing. You can start an online business by offering services such as digital marketing, content creation, and web development. Such skills go in high demand on freelance sites and job boards.

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    Finding clients on social media is also a good strategy to utilize your skills and make more money. Facebook groups, Quora Spaces, and subreddits are some places to look for side jobs. You only have to join a niche-specific platform, share your services, and respond to any opportunities.

    It’s possible to learn a skill, practice it, and earn from it. Use the free resources online or purchase some e-courses to get started.

    6. Sell Your Used Items for Extra Cash

    Starting a side hustle isn’t the only way to generate extra money. You can turn unwanted items into cash for paying off credit card debt. Whether it’s an old TV, book, or furniture, there is always someone itching to buy your used stuff.

    A garage sale, as much as it’s old-fashioned, is perfect for getting your neighbors and passers-by to buy from you. You keep all the money because there are no business permits or taxes involved. While you may not make much cash, it’s better than leaving your stuff to go defunct in your storage.

    Other than that, you can sell your used stuff on online marketplaces. Facebook groups are great places to start if you want quick approvals and hence sales. You only have to ensure that your listing follows Facebook’s commerce policies.

    When selling any pre-owned items online, ensure they’re in good shape to avoid problems with your buyers.

    7. Know When to Seek Help With Your Debt

    Asking for help with your credit card debt can be challenging to do. But letting it drown you is a road you don’t want to take. While you may feel embarrassed at first, it’s the best way to get back on track when you run out of options.

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    There are tons of non-profit credit counseling organizations that can offer you free guidance on how to escape the debt trap. An example is The National Foundation for Credit Counseling. They simply review your finances and help you determine the source of your financial problems. After that, they match you with an actionable debt management solution.[3]

    In extreme cases, the debt solution can be:

    • Debt relief – where your debt is partially or wholly forgiven
    • Debt consolidation – taking out one loan to repay others
    • Debt settlement – the creditor forgives a significant portion of your debt
    • Bankruptcy – legal process for seeking relief from some or all your debts

    It’s necessary to carefully weigh your options before deciding on the way to go. Find out how it might affect your credit score and any other risks.

    Wrapping It Up

    Debt is a major setback when you’re trying to prosper in life. Paying off credit card debt is essential if you want to reach your financial goals. That means having more free income, a good credit card score, and even a chance to retire early. You become more productive each day because of the peace in your mind.

    So, you now have some tips on how to pay off credit fast. Go ahead and get rid of that good life progress killer!

    More Tips on How to Pay Off Debt

    Featured photo credit: rupixen.com via unsplash.com

    Reference

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