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Easy Options for Selling Products Online

Easy Options for Selling Products Online

There are plenty of ways of getting your product out there, but you can’t really argue with the fact that online stores are probably the easiest way of doing business with a wider range of people. This is especially true for those that don’t really have the funds or the need for a traditional store. Running a store requires quite a bit of effort – there are numerous hidden costs, monthly bills for everything from electricity to heating, a store requires regular maintenance, you need to stack the shelves and hire additional staff, you have to deal with said staff potentially stealing from you or just being generally lazy and rude to customers, etc.

On top of all of this, you have various forms of digital media that can be easily manipulated, paid for and downloaded from across the world and in such cases selling products online is the only viable option. The greatest thing about offering your products in such a way is that the whole process of setting up a web store, and even offering items on your existing website or blog, can be a quick and painless process.

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Selling products on your blog

A good blog with plenty of well-written and informative content is a great way to gain some serious exposure. If you are talented and have unique skills, a lot of experience and useful insights regarding a particular topic or several related topics, then you can be sure that you will slowly develop a devoted fan base. As a blog grows and you start putting out more content, you will be able to come in contact with people who care about the same things as you do – be it you music, relationship advice, travel stories, DIY and home improvement tips or fashion. At this point you can offer your audience some of your work. For instance, you can use your blog to offer:

  • Digital copies of your album
  • A book you have written
  • Cool t-shirt designs and other apparel
  • Paintings
  • Crafts and fashion accessories
  • Various products related to your niche

Using your blog is the easiest way of selling products online, as blogs are relatively easy to set up, they offer a good deal of exposure and allow you to seamlessly integrate shopping opportunities and useful information. You have a couple of standard ways of going about this:

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  • Having a dedicated store page – a page specifically dedicated to various products that you offer that can be linked to from other areas of your blog. A standard layout with images, short descriptions and a shopping cart seems to work best for people.
  • Displaying recommended products in the sidebar – you can have products related to the subject on a particular blog page featured in the sidebar which allows readers to jump from reading to buying in a matter of seconds.

You can offer different payment options like PayPal or Credit Cards, but as far as downloadable content goes (audio and video material) Selz is a great, quick and painless option and charges a per sale fee of 5%. You can enable a short preview of the files and the customer can have the file on their computer within a minute after the payment has been made. All in all, a blog with a decent amount of traffic can allow you to make some good money off product sales.

Selling on social media websites

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    Let’s face it; a lot of people of all age groups spend a good part of their day browsing through social media websites. They allow a lot of versatility – from networking and keeping in touch with friends, to getting the latest information on your favorite bands, companies, shows and even doing some shopping. There are a ton of options available when it comes to F-commerce and even the likes of Lady Gaga and Justin Bieber offer their merchandise on Facebook. Even websites that can’t really feature an online shop per se, like Pinterest and YouTube, can be used as a means of promoting products and linking to blogs, websites and your Facebook storefront. The shopping process is a pretty standard affair – you have images with prices, a cart and options to organize the products according to categories like most popular, recent, special deals, etc. Your little Facebook shop can also get some great exposure when people like the page.

    Creating an online store using WP

    WordPress is a very user-friendly platform that will allow you to set up a great looking website in a very short time, as well as customize it to suit your needs without detailed programming knowledge. There are a lot of free themes you can use to customize your website, but premium themes will cost a bit extra. You can use plug-ins to quickly modify your website and turn it into a shop, so you can start selling products online as quickly as possible. A popular option is WooCommerce, but the standard payment option with this plug-in is PayPal and switching to other payment gateways will cost you. Going through PayPal can be a bit clunky as it requires a bit of extra effort on the part of the shopper, so those looking to sell some digital content quickly could check out options like the Selz plugin or something similar.

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    A shop like this will require some effort to set up so it looks good and you will need to engage in a bit of Social Media Marketing to help you spread the word. It takes a bit more work and time than the other options in this article.

    All in all, selling your products online can be a fairly simple affair just as long as you use the right tools and choose options that best suit your specific situation. The benefits are multiple – including access to a larger audience, the ease with which you can set up shop and lower operating costs – and there aren’t many drawbacks, so if you have some products to offer be sure to look into these simple e-commerce options.

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    Ivan Dimitrijevic

    Ivan is the CEO and founder of a digital marketing company. He has years of experiences in team management, entrepreneurship and productivity.

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    Last Updated on January 21, 2020

    How to Develop a Millionaire Mindset in 6 Simple Steps

    How to Develop a Millionaire Mindset in 6 Simple Steps

    We all like to dream about being financially wealthy. For most people though, it remains a dream and nothing more. Why is that?

    It’s because most people don’t set their mind to achieving that goal. They might not be happy in their current situation but they’re comfortable – and comfort is one of the biggest enemies of growth.

    How do you go about developing that millionaire mindset? By following these simple steps:

    1. Focus On What You Want – And Take It!

    So many people are too timid to admit they want something and go for it. When there is something that you want to accomplish don’t think “I could never actually do that”, think “I could do that and I WILL do that”.

    Millionaires play to win, not to avoid defeat.

    This doesn’t mean to have to become a selfish jerk. What it means is becoming more assertive and honest with yourself. You don’t have to grab off other people. There is a big pot of unclaimed gold in the middle of the table — why shouldn’t you be the one to claim it? You deserve it!

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    2. Become Goal-Orientated

    It’s almost impossible to achieve anything if you don’t set firm goals. Only lottery winners become millionaires overnight. By setting yourself attainable goals, you will get there eventually. Don’t try to get rich quickly — get rich slowly.

    Let’s take the idea of making your first million dollars and expand on what kind of goals you might set to get there. Let’s also say you’re starting at a break-even position – you’re making enough to get by with a few luxuries, but nothing more.

    Your goal for the first year can be having $10,000 in the bank within a year. It won’t be easy but it is doable. Next, you need to figure out the steps you need to take to achieve that goal.

    Always look at ways to make growth before cutbacks. With that in mind, you might want to see if you can negotiate a pay rise with your boss, or if there’s another job out there that will pay better. You might be comfortable in your old job but remember, comfort stunts growth.

    You may also have other skills outside of your workplace that you can monetize to boost your bank balance. Maybe you can design websites for people, at a fee of course, or make alterations to clothes.

    If this is still not enough to make the money you need to save $10,000 in a year, then it’s time to look at cutbacks. Do you have a bunch of old junk that someone else might love? Sell it! Do you really need to spend $10 on your lunch everyday when you could make your own for a fraction of the cost?

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    If you are to become a millionaire, you need to start accumulating money.

    Here’re some tips to help you: How to Become Goal Oriented and Achieve More in Life

    3. Don’t Spend Your Money – Invest It

    The reason you need to accumulate money is for step three. Millionaires tend to be frugal people, and that’s because they know the true value of money is in investing. Being your own boss goes hand-in-hand with becoming a millionaire. You’ll want to quit your regular job at some point.

    Stop working for your money and make your money work for you.

    Rather than buying yourself a new iPad, that $500 could be used to invest in the stock market. Find the right shares (more on that later), and that money could easily double within a year.

    There’s not just the stock market — there’s also property, and your own education.

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    4. Never Stop Learning

    The best thing you can invest in is yourself.

    Once most people leave the education system, they think their learning days are over. Well theirs might be, but yours shouldn’t be. Successful people continually learn and adapt.

    Billionaire Warren Buffet estimates that he read at least 100 books on investing before he turned twenty. Most people never read another book after they’ve left school. Who would you rather be?

    Learn everything you can about how economics works, how the stocks markets work, how they trend.

    Learn new skills. If you have an interest in it, learn everything you can about it. You’d be surprised at how often, seemingly useless skills, can become extremely useful in the right situation.

    Start developing the habit of learning continuously: How to Create a Habit of Continuous Learning for a Better You

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    5. Think Big

    While I advise to start off with small goals, you absolutely should have a big goal in mind. If you have a business idea, then that is your ultimate goal – to start that business and make a success of it. If you want to invest your way to millions of dollars and do little work other than research, then that is your big goal.

    There is no shame in not achieving a big goal. If you run a business and aim to make $1 million profit in a year and “only” make $200,000, then you’re still significantly ahead of most people.

    Aim for the stars, if you fail you’ll still be over the moon.

    6. Enjoy the Attention

    To be successful, you have to be willing to promote yourself and enjoy the attention to a certain extent. Now the attention doesn’t need to be on yourself, it could be on your brand, but attention definitely attracts money.

    Never be embarrassed to get your name out there. That means finding a spotlight and being brave enough to step right up underneath it.

    If you run a business, try contacting the local papers. You’d be surprised at how amenable they often are to running a story about you and your business, and it’s all free publicity.

    Above all, remember: You control your own destiny. Push hard enough for anything and you’ll get it.

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    Featured photo credit: Austin Distel via unsplash.com

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