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7 Steps To Becoming A Full-time Artist

7 Steps To Becoming A Full-time Artist

Research shows that far too many artists don’t earn a living from their art. They spend time in offices as secretaries, in construction companies as laborers and walk dogs for their neighbors. Sometimes, they climb the corporate ladder to become managers and partners, and then when they have enough money, they leave for early retirement and finally fulfill their dream of being a full-time artist. That is, if they are lucky enough to still have some time left to enjoy it!

What is even more important is that art serves as a source of inspiration for other people. Artists are responsible for inspiration in our society. It’s a part of the natural cycle of life: art is a fuel for innovations, and for the development of humanity. Every day not spent in a studio, but somewhere else, means less inspiration and less growth. Besides, every artist’s greatest wish is to make art, not go to the office or any other job that is not related to art.

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The archetype of the starving artist is still alive, although the world needs art more than ever: for web interfaces and with the personalization of just about everything, people are crying out for nice-looking things. As a result, there are now plenty of possibilities to earn money with art besides selling in galleries or at art fairs.

Artists can skip the time spent working hard in the corporate environment, earning money and saving it for early retirement. Instead, you can be a full-time artist sooner—within a year or two. Here are 7 steps to becoming a full-time artist.

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1. Decide what you want to do as an artist.

Choose your medium, topic, or theme, and find your voice. Some artists spend their whole life waiting for it, but you can start at the point where you are now. Your thoughts will change with the years, be ready for this. Define your values, what you stand for—they might be the most permanent elements of your personality and your art. Build everything around them and you will be set for a long time.

2. Define your target audience and future patrons.

Who are the people sharing the same values and passion as you? Marine artists should look at ship or boat owners and coastal dwellers. Wildlife artists should think about people with wildlife in their hearts—Greenpeace fans, safari lovers, hunters, landlords of large wild properties. If you love kids, look at their parents; if you love landscape, think about property owners and farmers. There is no secret—just 2% to 5% of society buys fine art: that part who has enough money and who values art. That doesn’t just go for visual art—music, dance, and the performing arts work the same way.

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3. Build your portfolio.

Keeping in mind your topic and your potential patrons, build your portfolio. If your topic is closely related to some particular interest, approach your potential patrons and ask for non-monetary support in portfolio building. This can be access to a property or help through being a model. In many cases, it might result in your first sales. This is also the beginning of building your network. You can choose and manage your network to some extent. People attract like-minded people. Defining what kind of people you want in your network helps you to find them. It might sound like magic, but that is just a natural way for you to select people to talk to about your art.

4. Gain recognition.

This can be a show, a competition, or some other form of recognition. Take care to inform the press, your existing patrons and other admirers about this. Most people like to have an art piece by a recognized artist. Even if they bought it before the recognition came, it will please them. Maybe even more, they can take credit in discovering you and your talent before others. Give them this small treat!

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5. Fine tune your brand.

Since the moment you decided to be an artist and began following steps 1 to 4, you have been building your brand. It is rooted in your values, your beliefs, and your view. It sparkles in your art, yourself and everything around you. Take the core message (as in step 1) and try to incorporate it in every single step you make. Your web page, your opinions, your business card—even the way you dress—might be a part of your brand. You are the brand! Be careful how you do it, though—be yourself and ensure you don’t trap yourself with your own brand.

6. Revise your pricing strategy.

It’s no secret that recognized artists sell their work for higher prices. So, as a rule of thumb, higher prices indicate that the artist is recognized. Don’t forget to reflect your level of recognition in your prices. Pricing is very sensitive thing—you have to find the right spot. Underpricing will result in fewer sales and less interest in your art. People love emerging artists, but you have to give them the message you are emerging not just starting. One of the hidden messages is your price. On the other hand, beware of overpricing. If prices are too high, people will start deeper investigation and will soon discover unreasonably high prices. In any case, you should calculate material costs and set a price that covers at least your material costs.

7. Think about sales and information channels.

How can people find your art? Do you have an online portfolio? Do you have a web page? Is your art exhibited somewhere? What is that place? Is it a gallery or a coffee shop in a disreputable street? Be careful when choosing a channel and place for your art. The context also sends a hidden message. You wont find the work of a top artist in a small corner café unless it is under their studio or belongs to him or her!

After step 7, look around: most probably you are already an artist who has their own admirers, network and sales. Set a goal for when you will quit your day job. Is it an amount earned per month? Or number of art pieces sold? Or number of blog visitors? Revise your strategy, sales, channels, target audience, branding and your work until you reach the goal.

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Last Updated on March 24, 2021

8 Smart Home Gadgets You Need in Your House

8 Smart Home Gadgets You Need in Your House

We’ve all done it. We’ve gone out and bought useless gadgets that we don’t really need, just because they seemed really cool at the time. Then, we are stuck with a bunch of junk, and end up tossing it or trying to sell it on Ebay.

On the other hand, there are some pretty awesome tech inventions that are actually useful. For instance, many of the latest home gadgets do some of your work for you, from adjusting the home thermostat to locking your front door. And, if used as designed, these tools should really help to make your life a lot easier—and that’s not just a claim from some infomercial trying to sell you yet another useless gadget.

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Take a look at some of the most popular “smart gadgets” on the market:

1. Smart Door Locks

A smart lock lets you lock and unlock your doors by using your smartphone, a special key fob, or biometrics. These locks are keyless, and much more difficult for intruders to break into, making your home a lot safer. You can even use a special app to let people into your home if you are not there to greet them.

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2. Smart Kitchen Tools

Wouldn’t you just love to have a pot of coffee waiting for you when you get home from work? What about a “smart pan” that tells you exactly when you need to flip that omelet? From meat thermometers to kitchen scales, you’ll find a variety of “smart” gadgets designed to make culinary geeks salivate.

3. Mini Home Speaker Play:1

If you love big sound, but hate how much space big speakers take up, and if you want a stereo system that is no bigger than your fist, check out the Play:1 mini speaker. All you have to do is plug it in, connect, and then you can stream without worrying about any interruptions or interface. You can even add onto it, and have different music playing in different rooms.

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4. Wi-Fi Security Cameras

These are the latest in home security, and they connect to the Wi-Fi in your home. You can use your mobile devices to monitor what is going on in your home at all times, no matter where you are. Options include motion sensors, two-way audio, and different recording options.

5. Nest Thermostat

This is a thermostat that lives with you. It can sense seasonal changes, temperature changes, etc., and it will adjust itself automatically. You will never have to fiddle with a thermostat dial or keypad again, because this one basically does all of the work for you. It can also help you to save as much as 12% on heating bills, and 15% on cooling bills.

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6. Smart Lighting

Control your home lighting from your remote device. This is great if you are out and want to make sure that there are some lights on. It is designed to be energy efficient, so it will pay for itself over time because you won’t have to spend so much on your monthly energy bills.

7. Google Chromecast Ultra

Whether you love movies, television shows, music, etc., you can stream it all using Google Chromecast Ultra. Stream all of the entertainment you love in up to 4K UHD and HDR, for just $69 monthly.

8. Canary

This home security system will automatically contact emergency services when they are needed. This system offers both video and audio surveillance, so there will be evidence if there are any break-ins on your property. You can also use it to check up on what’s happening at home when you are not there, including to make sure the kids are doing their homework.

Featured photo credit: Karolina via kaboompics.com

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