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7 Steps To Becoming A Full-time Artist

7 Steps To Becoming A Full-time Artist

Research shows that far too many artists don’t earn a living from their art. They spend time in offices as secretaries, in construction companies as laborers and walk dogs for their neighbors. Sometimes, they climb the corporate ladder to become managers and partners, and then when they have enough money, they leave for early retirement and finally fulfill their dream of being a full-time artist. That is, if they are lucky enough to still have some time left to enjoy it!

What is even more important is that art serves as a source of inspiration for other people. Artists are responsible for inspiration in our society. It’s a part of the natural cycle of life: art is a fuel for innovations, and for the development of humanity. Every day not spent in a studio, but somewhere else, means less inspiration and less growth. Besides, every artist’s greatest wish is to make art, not go to the office or any other job that is not related to art.

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The archetype of the starving artist is still alive, although the world needs art more than ever: for web interfaces and with the personalization of just about everything, people are crying out for nice-looking things. As a result, there are now plenty of possibilities to earn money with art besides selling in galleries or at art fairs.

Artists can skip the time spent working hard in the corporate environment, earning money and saving it for early retirement. Instead, you can be a full-time artist sooner—within a year or two. Here are 7 steps to becoming a full-time artist.

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1. Decide what you want to do as an artist.

Choose your medium, topic, or theme, and find your voice. Some artists spend their whole life waiting for it, but you can start at the point where you are now. Your thoughts will change with the years, be ready for this. Define your values, what you stand for—they might be the most permanent elements of your personality and your art. Build everything around them and you will be set for a long time.

2. Define your target audience and future patrons.

Who are the people sharing the same values and passion as you? Marine artists should look at ship or boat owners and coastal dwellers. Wildlife artists should think about people with wildlife in their hearts—Greenpeace fans, safari lovers, hunters, landlords of large wild properties. If you love kids, look at their parents; if you love landscape, think about property owners and farmers. There is no secret—just 2% to 5% of society buys fine art: that part who has enough money and who values art. That doesn’t just go for visual art—music, dance, and the performing arts work the same way.

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3. Build your portfolio.

Keeping in mind your topic and your potential patrons, build your portfolio. If your topic is closely related to some particular interest, approach your potential patrons and ask for non-monetary support in portfolio building. This can be access to a property or help through being a model. In many cases, it might result in your first sales. This is also the beginning of building your network. You can choose and manage your network to some extent. People attract like-minded people. Defining what kind of people you want in your network helps you to find them. It might sound like magic, but that is just a natural way for you to select people to talk to about your art.

4. Gain recognition.

This can be a show, a competition, or some other form of recognition. Take care to inform the press, your existing patrons and other admirers about this. Most people like to have an art piece by a recognized artist. Even if they bought it before the recognition came, it will please them. Maybe even more, they can take credit in discovering you and your talent before others. Give them this small treat!

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5. Fine tune your brand.

Since the moment you decided to be an artist and began following steps 1 to 4, you have been building your brand. It is rooted in your values, your beliefs, and your view. It sparkles in your art, yourself and everything around you. Take the core message (as in step 1) and try to incorporate it in every single step you make. Your web page, your opinions, your business card—even the way you dress—might be a part of your brand. You are the brand! Be careful how you do it, though—be yourself and ensure you don’t trap yourself with your own brand.

6. Revise your pricing strategy.

It’s no secret that recognized artists sell their work for higher prices. So, as a rule of thumb, higher prices indicate that the artist is recognized. Don’t forget to reflect your level of recognition in your prices. Pricing is very sensitive thing—you have to find the right spot. Underpricing will result in fewer sales and less interest in your art. People love emerging artists, but you have to give them the message you are emerging not just starting. One of the hidden messages is your price. On the other hand, beware of overpricing. If prices are too high, people will start deeper investigation and will soon discover unreasonably high prices. In any case, you should calculate material costs and set a price that covers at least your material costs.

7. Think about sales and information channels.

How can people find your art? Do you have an online portfolio? Do you have a web page? Is your art exhibited somewhere? What is that place? Is it a gallery or a coffee shop in a disreputable street? Be careful when choosing a channel and place for your art. The context also sends a hidden message. You wont find the work of a top artist in a small corner café unless it is under their studio or belongs to him or her!

After step 7, look around: most probably you are already an artist who has their own admirers, network and sales. Set a goal for when you will quit your day job. Is it an amount earned per month? Or number of art pieces sold? Or number of blog visitors? Revise your strategy, sales, channels, target audience, branding and your work until you reach the goal.

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Last Updated on February 15, 2019

Why Is Goal Setting Important to a Truly Fulfilling Life?

Why Is Goal Setting Important to a Truly Fulfilling Life?

In Personal Development-speak, we are always talking about goals, outcomes, success, desires and dreams. In other words, all the stuff we want to do, achieve and create in our world.

And while it’s important for us to know what we want to achieve (our goal), it’s also important for us to understand why we want to achieve it; the reason behind the goal or some would say, our real goal.

Why is goal setting important?

1. Your needs and desire will be fulfilled.

Sometimes when we explore our “why”, (why we want to achieve a certain thing) we realize that our “what” (our goal) might not actually deliver us the thing (feeling, emotion, internal state) we’re really seeking.

For example, the person who has a goal to lose weight in the belief that weight loss will bring them happiness, security, fulfillment, attention, popularity and the partner of their dreams. In this instance, their “what” is weight-loss and their “why” is happiness (etc.) and a partner.

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Six months later, they have lost the weight (achieved their goal) but as is often the case, they’re not happier, not more secure, not more confident, not more fulfilled and in keeping with their miserable state, they have failed to attract their dream partner.

After all, who wants to be with someone who’s miserable? They achieved their practical goal but still failed to have their needs met.

So they set a goal to lose another ten pounds. And then another. And maybe just ten more. With the destructive and erroneous belief that if they can get thin enough, they’ll find their own personal nirvana. And we all know how that story ends.

2. You’ll find out what truly motivates you

The important thing in the process of constructing our best life is not necessarily what goals we set (what we think we want) but what motivates us towards those goals (what we really want).

The sooner we begin to explore, identify and understand what motivates us towards certain achievements, acquisitions or outcomes (that is, we begin moving towards greater consciousness and self awareness), the sooner we will make better decisions for our life, set more intelligent (and dare I say, enlightened) goals and experience more fulfilment and less frustration.

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We all know people who have achieved what they set out to, only to end up in the same place or worse (emotionally, psychologically, sociologically) because what they were chasing wasn’t really what they were needing.

What we think we want will rarely provide us with what we actually need.

3. Your state of mind will be a lot healthier

We all set specific goals to achieve/acquire certain things (a job, a car, a partner, a better body, a bank balance, a title, a victory) because at some level, most of us believe (consciously or not) that the achievement of those goals will bring us what we really seek; joy, fulfilment, happiness, safety, peace, recognition, love, acceptance, respect, connection.

Of course, setting practical, material and financial goals is an intelligent thing to do considering the world we live in and how that world works.

But setting goals with an expectation that the achievement of certain things in our external, physical world will automatically create an internal state of peace, contentment, joy and total happiness is an unhealthy and unrealistic mindset to inhabit.

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What you truly want and need

Sometimes we need to look beyond the obvious (superficial) goals to discover and secure what we really want.

Sadly, we live in a collective mindset which teaches that the prettiest and the wealthiest are the most successful.

Some self-help frauds even teach this message. If you’re rich or pretty, you’re happy. If you’re both, you’re very happy. Pretty isn’t what we really want; it’s what we believe pretty will bring us. Same goes with money.

When we cut through the hype, the jargon and the self-help mumbo jumbo, we all have the same basic goals, desires and needs:

Joy, fulfilment, happiness, safety, peace, recognition, love, acceptance, respect, connection.

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Nobody needs a mansion or a sport’s car but we all need love.

Nobody needs massive pecs, six percent body-fat, a face lift or bigger breasts but we all need connection, acceptance and understanding.

Nobody needs to be famous but we all need peace, calm, balance and happiness.

The problem is, we live in a culture which teaches that one equals the other. If only we lived in a culture which taught that real success is far more about what’s happening in our internal environment, than our external one.

It’s a commonly-held belief that we’re all very different and we all have different goals — whether short term or long term goals. But in many ways we’re not, and we don’t; we all want essentially the same things.

Now all you have to do is see past the fraud and deception and find the right path.

Featured photo credit: Unsplash via unsplash.com

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