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7 Steps To Becoming A Full-time Artist

7 Steps To Becoming A Full-time Artist

Research shows that far too many artists don’t earn a living from their art. They spend time in offices as secretaries, in construction companies as laborers and walk dogs for their neighbors. Sometimes, they climb the corporate ladder to become managers and partners, and then when they have enough money, they leave for early retirement and finally fulfill their dream of being a full-time artist. That is, if they are lucky enough to still have some time left to enjoy it!

What is even more important is that art serves as a source of inspiration for other people. Artists are responsible for inspiration in our society. It’s a part of the natural cycle of life: art is a fuel for innovations, and for the development of humanity. Every day not spent in a studio, but somewhere else, means less inspiration and less growth. Besides, every artist’s greatest wish is to make art, not go to the office or any other job that is not related to art.

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The archetype of the starving artist is still alive, although the world needs art more than ever: for web interfaces and with the personalization of just about everything, people are crying out for nice-looking things. As a result, there are now plenty of possibilities to earn money with art besides selling in galleries or at art fairs.

Artists can skip the time spent working hard in the corporate environment, earning money and saving it for early retirement. Instead, you can be a full-time artist sooner—within a year or two. Here are 7 steps to becoming a full-time artist.

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1. Decide what you want to do as an artist.

Choose your medium, topic, or theme, and find your voice. Some artists spend their whole life waiting for it, but you can start at the point where you are now. Your thoughts will change with the years, be ready for this. Define your values, what you stand for—they might be the most permanent elements of your personality and your art. Build everything around them and you will be set for a long time.

2. Define your target audience and future patrons.

Who are the people sharing the same values and passion as you? Marine artists should look at ship or boat owners and coastal dwellers. Wildlife artists should think about people with wildlife in their hearts—Greenpeace fans, safari lovers, hunters, landlords of large wild properties. If you love kids, look at their parents; if you love landscape, think about property owners and farmers. There is no secret—just 2% to 5% of society buys fine art: that part who has enough money and who values art. That doesn’t just go for visual art—music, dance, and the performing arts work the same way.

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3. Build your portfolio.

Keeping in mind your topic and your potential patrons, build your portfolio. If your topic is closely related to some particular interest, approach your potential patrons and ask for non-monetary support in portfolio building. This can be access to a property or help through being a model. In many cases, it might result in your first sales. This is also the beginning of building your network. You can choose and manage your network to some extent. People attract like-minded people. Defining what kind of people you want in your network helps you to find them. It might sound like magic, but that is just a natural way for you to select people to talk to about your art.

4. Gain recognition.

This can be a show, a competition, or some other form of recognition. Take care to inform the press, your existing patrons and other admirers about this. Most people like to have an art piece by a recognized artist. Even if they bought it before the recognition came, it will please them. Maybe even more, they can take credit in discovering you and your talent before others. Give them this small treat!

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5. Fine tune your brand.

Since the moment you decided to be an artist and began following steps 1 to 4, you have been building your brand. It is rooted in your values, your beliefs, and your view. It sparkles in your art, yourself and everything around you. Take the core message (as in step 1) and try to incorporate it in every single step you make. Your web page, your opinions, your business card—even the way you dress—might be a part of your brand. You are the brand! Be careful how you do it, though—be yourself and ensure you don’t trap yourself with your own brand.

6. Revise your pricing strategy.

It’s no secret that recognized artists sell their work for higher prices. So, as a rule of thumb, higher prices indicate that the artist is recognized. Don’t forget to reflect your level of recognition in your prices. Pricing is very sensitive thing—you have to find the right spot. Underpricing will result in fewer sales and less interest in your art. People love emerging artists, but you have to give them the message you are emerging not just starting. One of the hidden messages is your price. On the other hand, beware of overpricing. If prices are too high, people will start deeper investigation and will soon discover unreasonably high prices. In any case, you should calculate material costs and set a price that covers at least your material costs.

7. Think about sales and information channels.

How can people find your art? Do you have an online portfolio? Do you have a web page? Is your art exhibited somewhere? What is that place? Is it a gallery or a coffee shop in a disreputable street? Be careful when choosing a channel and place for your art. The context also sends a hidden message. You wont find the work of a top artist in a small corner café unless it is under their studio or belongs to him or her!

After step 7, look around: most probably you are already an artist who has their own admirers, network and sales. Set a goal for when you will quit your day job. Is it an amount earned per month? Or number of art pieces sold? Or number of blog visitors? Revise your strategy, sales, channels, target audience, branding and your work until you reach the goal.

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Last Updated on October 6, 2020

6 Signs It’s Time to Change Your Life

6 Signs It’s Time to Change Your Life

Is it time to make some changes in your life? It just might be. Life is too short to not live it to the fullest.

Here are some signs it’s time to change your life.

1. Every week, you cannot wait for Friday.

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    Fridays are fun, but one thing I’ve discovered in my quest to find and do work I absolutely love is that almost every day can be really fun. If you’re saving all your living for the weekends, it’s time to truly think about your lifestyle and consider making some changes. Don’t get me wrong; it’s great to have plans you look forward to on the weekends, but what if you could have that excited Friday feeling most, if not all, days of the week? It takes a lot of self-discovery and work, but it’s truly possible to live a life you love—even on Mondays.

    2. You live for your vacations.

    Vacations are great, but what’s even better is building a life you don’t need to take a vacation from. As Seth Godin said, “Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.” Vacations are fun and exciting, but even better is building a life where you have the potential to do what lights you up many weeks of the year, not just your two allotted vacation weeks.

    3. When you stop and think about it, you’re really not focusing your life on your priorities.

    Write down your 3 top priorities. Then write down the 3 things you focus most of your life on. Are you spending your time living your top priorities? Consistently spending time doing what matters most to you is one of the keys to feeling fulfilled in your life. If you’re not focusing your life on what’s important to you, it’s time to make some changes.

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    4. You have no idea what lights you up, and you don’t have the space in your life to discover it.

    If you haven’t found your passion in your current life, you’re not going to find it if you continue to do your same routine, over and over, year after year. In order to discover what lights you up, start by creating the space in your life to seek it. Give yourself time to figure out who you are, what your strengths are, and what picques your interest. Experiment with learning new things, spending time with inspiring people, and doing more of what excites you and less of the things that suck your energy.

    5. You’re frequently jealous.

    If you find yourself frequently feeling jealous of someone, there are 3 changes to consider making:

    1. Make a point to focus on your path instead of his or her journey. Sometimes this involves taking a break from social media.
    2. Get inspired from the person you’re jealous of, and work toward a similar goal in your life.
    3. Decide what the other person has is not something you are willing to put in the effort to achieve, so you’ll cheer him or her on but choose to not be jealous.

    When you are feeling jealous, consider why you want what the other person has, and what your motives are. Living a life on your terms, focused on your priorities, passions, and strengths, will provide you with much more fulfillment than trying to be somebody else.

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    6. You can’t remember the last time you stepped out of your comfort zone.

    According to Neale Donald Walsch, “Life begins at the end of your comfort zone.” Your life can become even more amazing if you stretch beyond your comfort zone. If you’re not sure where to start, try the tips in this article about small ways to step out of your comfort zone.

    Life is too short to spend your years not living to your full potential. If you decide you’re ready to change your life, I encourage you to start taking small action steps toward the life you want to live. Keep moving forward.

    Check out this video if you’re ready to make a change in life:

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    Featured photo credit: Lauren McKinnon/https://flickr.com via flickr.com

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