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When Are You Most Creative?

When Are You Most Creative?

When Are You Most Creative?

    When are you at your creative peak? That is, what time of day do ideas flow most easily for you? What activities bring your best ideas to the surface where you can most easily gather them up?

    A recent survey by the Crown Plaza hotel group suggests that certain times and activities are more conducive to creative thinking than others [PDF download]. The most creative time, they found, was late in the evening (around 10 pm), while their respondents were at the least creative in the late afternoon (around 4:30 pm). The survey also found that most respondents were likely to have a lot of ideas either in or just after a shower.

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    I’ll admit the survey is a little silly – the results were “published” in a press release touting the commission of a designer to create note cards (they call them “Think Notes”) that travelers can use to jot down their ideas – clearly this is part of a marketing campaign intended to promote the Crown Plaza chain as most conducive to innovation for the executives that stay there.

    Still, the findings do reinforce something that many of us already know intuitively, though we might not pay much attention to it: that there are certain times of the day when we are particularly creative and other times when we simply aren’t.

    Call it circadian rhythms, call it the daily ebb and flow of blood sugar, call it magic if you want; the fact remains that or brains keep to a timetable that can be very hard to change and even harder to fight. Whether your personal schedule matches the survey’s results or whether your creative time comes earlier in the day, it pays to understand just how your mind’s abilities wax and wane over the course of the day.

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    So how can we discover our most creative times – and how can we best make use of them> Here’s a little advice to help bring your work into sync with your daily rhythm.

    1. Pay attention

    Sometimes your body tells you when it’s ready to rock and roll and when it’s ready to crash and burn. If you can’t keep your eyes open, chances are you’re not at your creative peak.

    More often, though, we have to look pretty close to figure out where in our days our minds are really performing at peak levels. To help find your most creative moments, you might consider doing one of these things:

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    • Add a “creative assessment” to your weekly review.
      Think back to all the things you’ve done over the previous week. What were the most creative tasks you did? What time were you working on them? How did it go? What is a painful slog or a breezy jaunt? Make a note and compare your results week to week.
    • Keep a log.
      I’m not a huge fan of mixing work with self-assessment – there’s too big a shift in mindset needed to critically assess your work more or less as you’re doing it. Still, keeping a log of activities can help you reflect back, perhaps in your weekly review. You might also get some use out of automated time tracking tools like Slife, which can tell you not only what you were working on at any given moment but, with a little interpretation, how focused you were. Working steadily on one task over an extended time is a good sign that you were in the creative zone, while rapid shifting from task to task suggests distractedness.
    • Switch it up.
      Since you might be wasting your most creative moments on uncreative tasks, try shifting things around for a while. Start with the survey’s suggestions, scheduling creative work late at night and more mundane tasks for the end of the workday, and see how that feels.

    2. Be prepared.

    Knowing when creativity is most likely to strike, and what sorts of activities can trigger your creativity, doesn’t mater much unless you’re ready to take advantage of the moment when it arrives. While I can’t sing the praises of carrying a pen and notebook with you all the time highly enough, there are times when ink-and-paper capture isn’t going to cut it.

    Like when you’re in the shower. According to the Crown Plaza survey, the shower is the #1 source of creative inspiration. What will you do when an idea strikes you mid-lather? I keep dry-erase markers in the bathroom and scribble notes to myself on the mirror when I get out of the shower – though I like the idea of using kids’ bath crayons to jot ideas directly onto the shower wall as they occur.

    What about other contexts? How are you going to make use of your most creative time if it turns out to be while you’re commuting, during your workout, or as you drift off to sleep. Put some thought into it now so you’ll be ready when the next idea comes.

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    3. Classify and schedule.

    What a shame it would be to spend your most creative moments inventorying the supply cabinet! Instead, inventory your various tasks and sort them into those that require your most creative self and those you could manage while unconscious. Then schedule those tasks according to the best time of day for you. Work on that marketing presentation during your peak creative time and do your expense reports when your creative self takes its afternoon siesta.

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    Last Updated on March 31, 2020

    Is Procrastination Bad? The Truth About Procrastination Revealed

    Is Procrastination Bad? The Truth About Procrastination Revealed

    Procrastination is very literally the opposite of productivity. To produce something is to pull it forward, while to procrastinate is to push it forward — to tomorrow, to next week, or ultimately to never.

    Procrastination fills us with shame — we curse ourselves for our laziness, our inability to focus on the task at hand, our tendency to be easily led into easier and more immediate gratifications. And with good reason: for the most part, time spent procrastinating is time spent not doing things that are, in some way or other, important to us.

    There is a positive side to procrastination, but it’s important not to confuse procrastination at its best with everyday garden-variety procrastination.

    Sometimes — sometimes! — procrastination gives us the time we need to sort through a thorny issue or to generate ideas. In those rare instances, we should embrace procrastination — even as we push it away the rest of the time.

    Why We Procrastinate After All?

    We procrastinate for a number of reasons, some better than others. One reason we procrastinate is that, while we know what we want to do, we need time to let the ideas “ferment” before we are ready to sit down and put them into action.

    Some might call this “creative faffing”; I call it, following copywriter Ray Del Savio’s lead, “concepting”.[1]

    Whatever you choose to call it, it’s the time spent dreaming up what you want to say or do, weighing ideas in your mind, following false leads and tearing off on mental wild goose chases, and generally thinking things through.

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    To the outside observer, concepting looks like… well, like nothing much at all. Maybe you’re leaning back in your chair, feet up, staring at the wall or ceiling, or laying in bed apparently dozing, or looking out over the skyline or feeding pigeons in the park or fiddling with the Japanese vinyl toys that stand watch over your desk.

    If ideas are the lifeblood of your work, you have to make time for concepting, and you have to overcome the sensation— often overpowering in our work-obsessed culture — that faffing, however creative, is not work.

    Is Procrastination Bad?

    Yes it is.

    Don’t fool yourself into thinking that you’re “concepting” when in fact you’re just not sure what you’re supposed to be doing.

    Spending an hour staring at the wall while thinking up the perfect tagline for a marketing campaign is creative faffing; staring at the wall for an hour because you don’t know how to come up with a tagline, or don’t know the product you’re marketing well enough to come up with one, is just wasting time.

    Lack of definition is perhaps the biggest friend of your procrastination demons. When we’re not sure what to do — whether because we haven’t planned thoroughly enough, we haven’t specified the scope of what we hope to accomplish in the immediate present, or we lack important information, skills, or resources to get the job done.

    It’s easy to get distracted or to trick ourselves into spinning our wheels doing nothing. It takes our mind off the uncomfortable sensation of failing to make progress on something important.

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    The answer to this is in planning and scheduling. Rather than giving yourself an unspecified length of time to perform an unspecified task (“Let’s see, I guess I’ll work on that spreadsheet for a while”) give yourself a limited amount of time to work on a clearly defined task (“Now I’ll enter the figures from last months sales report into the spreadsheet for an hour”).

    Giving yourself a deadline, even an artificial one, helps build a sense of urgency and also offers the promise of time to “screw around” later, once more important things are done.

    For larger projects, planning plays a huge role in whether or not you’ll spend too much time procrastinating to reach the end reasonably quickly.

    A good plan not only lists the steps you have to take to reach the end, but takes into account the resources, knowledge and inputs from other people you’re going to need to perform those steps.

    Instead of futzing around doing nothing because you don’t have last month’s sales report, getting the report should be a step in the project.

    Otherwise, you’ll spend time cooling your heels, justifying your lack of action as necessary: you aren’t wasting time because you want to, but because you have to.

    How Bad Procrastination Can Be

    Our mind can often trick us into procrastinating, often to the point that we don’t realize we’re procrastinating at all.

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    After all, we have lots and lots of things to do; if we’re working on something, aren’t we being productive – even if the one big thing we need to work on doesn’t get done?

    One way this plays out is that we scan our to-do list, skipping over the big challenging projects in favor of the short, easy projects. At the end of the day, we feel very productive: we’ve crossed twelve things off our list!

    That big project we didn’t work on gets put onto the next day’s list, and when the same thing happens, it gets moved forward again. And again.

    Big tasks often present us with the problem above – we aren’t sure what to do exactly, so we look for other ways to occupy ourselves.

    In many cases too, big tasks aren’t really tasks at all; they’re aggregates of many smaller tasks. If something’s sitting on your list for a long time, each day getting skipped over in favor of more immediately doable tasks, it’s probably not very well thought out.

    You’re actively resisting it because you don’t really know what it is. Try to break it down into a set of small tasks, something more like the tasks you are doing in place of the one big task you aren’t doing.

    More consequences of procrastination can be found in this article: 8 Dreadful Effects of Procrastination That Can Destroy Your Life

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    Procrastination, a Technical Failure

    Procrastination is, more often than not, a sign of a technical failure, not a moral failure.

    It’s not because we’re bad people that we procrastinate. Most times, procrastination serves as a symptom of something more fundamentally wrong with the tasks we’ve set ourselves.

    It’s important to keep an eye on our procrastinating tendencies, to ask ourselves whenever we notice ourselves pushing things forward what it is about the task we’ve set ourselves that simply isn’t working for us.

    Learn more about how to fix your procrastination problem here: What Is Procrastination and How to Stop It (The Complete Guide)

    Featured photo credit: chuttersnap via unsplash.com

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