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When Are You Most Creative?

When Are You Most Creative?

When Are You Most Creative?

    When are you at your creative peak? That is, what time of day do ideas flow most easily for you? What activities bring your best ideas to the surface where you can most easily gather them up?

    A recent survey by the Crown Plaza hotel group suggests that certain times and activities are more conducive to creative thinking than others [PDF download]. The most creative time, they found, was late in the evening (around 10 pm), while their respondents were at the least creative in the late afternoon (around 4:30 pm). The survey also found that most respondents were likely to have a lot of ideas either in or just after a shower.

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    I’ll admit the survey is a little silly – the results were “published” in a press release touting the commission of a designer to create note cards (they call them “Think Notes”) that travelers can use to jot down their ideas – clearly this is part of a marketing campaign intended to promote the Crown Plaza chain as most conducive to innovation for the executives that stay there.

    Still, the findings do reinforce something that many of us already know intuitively, though we might not pay much attention to it: that there are certain times of the day when we are particularly creative and other times when we simply aren’t.

    Call it circadian rhythms, call it the daily ebb and flow of blood sugar, call it magic if you want; the fact remains that or brains keep to a timetable that can be very hard to change and even harder to fight. Whether your personal schedule matches the survey’s results or whether your creative time comes earlier in the day, it pays to understand just how your mind’s abilities wax and wane over the course of the day.

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    So how can we discover our most creative times – and how can we best make use of them> Here’s a little advice to help bring your work into sync with your daily rhythm.

    1. Pay attention

    Sometimes your body tells you when it’s ready to rock and roll and when it’s ready to crash and burn. If you can’t keep your eyes open, chances are you’re not at your creative peak.

    More often, though, we have to look pretty close to figure out where in our days our minds are really performing at peak levels. To help find your most creative moments, you might consider doing one of these things:

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    • Add a “creative assessment” to your weekly review.
      Think back to all the things you’ve done over the previous week. What were the most creative tasks you did? What time were you working on them? How did it go? What is a painful slog or a breezy jaunt? Make a note and compare your results week to week.
    • Keep a log.
      I’m not a huge fan of mixing work with self-assessment – there’s too big a shift in mindset needed to critically assess your work more or less as you’re doing it. Still, keeping a log of activities can help you reflect back, perhaps in your weekly review. You might also get some use out of automated time tracking tools like Slife, which can tell you not only what you were working on at any given moment but, with a little interpretation, how focused you were. Working steadily on one task over an extended time is a good sign that you were in the creative zone, while rapid shifting from task to task suggests distractedness.
    • Switch it up.
      Since you might be wasting your most creative moments on uncreative tasks, try shifting things around for a while. Start with the survey’s suggestions, scheduling creative work late at night and more mundane tasks for the end of the workday, and see how that feels.

    2. Be prepared.

    Knowing when creativity is most likely to strike, and what sorts of activities can trigger your creativity, doesn’t mater much unless you’re ready to take advantage of the moment when it arrives. While I can’t sing the praises of carrying a pen and notebook with you all the time highly enough, there are times when ink-and-paper capture isn’t going to cut it.

    Like when you’re in the shower. According to the Crown Plaza survey, the shower is the #1 source of creative inspiration. What will you do when an idea strikes you mid-lather? I keep dry-erase markers in the bathroom and scribble notes to myself on the mirror when I get out of the shower – though I like the idea of using kids’ bath crayons to jot ideas directly onto the shower wall as they occur.

    What about other contexts? How are you going to make use of your most creative time if it turns out to be while you’re commuting, during your workout, or as you drift off to sleep. Put some thought into it now so you’ll be ready when the next idea comes.

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    3. Classify and schedule.

    What a shame it would be to spend your most creative moments inventorying the supply cabinet! Instead, inventory your various tasks and sort them into those that require your most creative self and those you could manage while unconscious. Then schedule those tasks according to the best time of day for you. Work on that marketing presentation during your peak creative time and do your expense reports when your creative self takes its afternoon siesta.

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    Last Updated on March 13, 2019

    How to Get out of a Rut: 12 Useful Ways to Get Unstuck

    How to Get out of a Rut: 12 Useful Ways to Get Unstuck

    Have you gotten into a rut before? Or are you in a rut right now?

    You know you’re in a rut when you run out of ideas and inspiration. I personally see a rut as a productivity vacuum. It might very well be a reason why you aren’t getting results. Even as you spend more time on your work, you can’t seem to get anything constructive done. While I’m normally productive, I get into occasional ruts (especially when I’ve been working back-to-back without rest). During those times, I can spend an entire day in front of the computer and get nothing done. It can be quite frustrating.

    Over time, I have tried and found several methods that are helpful to pull me out of a rut. If you experience ruts too, whether as a working professional, a writer, a blogger, a student or other work, you will find these useful. Here are 12 of my personal tips to get out of ruts:

    1. Work on the small tasks.

    When you are in a rut, tackle it by starting small. Clear away your smaller tasks which have been piling up. Reply to your emails, organize your documents, declutter your work space, and reply to private messages.

    Whenever I finish doing that, I generate a positive momentum which I bring forward to my work.

    2. Take a break from your work desk.

    Get yourself away from your desk and go take a walk. Go to the washroom, walk around the office, go out and get a snack.

    Your mind is too bogged down and needs some airing. Sometimes I get new ideas right after I walk away from my computer.

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    3. Upgrade yourself

    Take the down time to upgrade yourself. Go to a seminar. Read up on new materials (#7). Pick up a new language. Or any of the 42 ways here to improve yourself.

    The modern computer uses different typefaces because Steve Jobs dropped in on a calligraphy class back in college. How’s that for inspiration?

    4. Talk to a friend.

    Talk to someone and get your mind off work for a while.

    Talk about anything, from casual chatting to a deep conversation about something you really care about. You will be surprised at how the short encounter can be rejuvenating in its own way.

    5. Forget about trying to be perfect.

    If you are in a rut, the last thing you want to do is step on your own toes with perfectionist tendencies.

    Just start small. Do what you can, at your own pace. Let yourself make mistakes.

    Soon, a little trickle of inspiration will come. And then it’ll build up with more trickles. Before you know it, you have a whole stream of ideas.

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    6. Paint a vision to work towards.

    If you are continuously getting in a rut with your work, maybe there’s no vision inspiring you to move forward.

    Think about why you are doing this, and what you are doing it for. What is the end vision in mind?

    Make it as vivid as possible. Make sure it’s a vision that inspires you and use that to trigger you to action.

    7. Read a book (or blog).

    The things we read are like food to our brain. If you are out of ideas, it’s time to feed your brain with great materials.

    Here’s a list of 40 books you can start off with. Stock your browser with only the feeds of high quality blogs, such as Lifehack.org, DumbLittleMan, Seth Godin’s Blog, Tim Ferris’ Blog, Zen Habits or The Personal Excellence Blog.

    Check out the best selling books; those are generally packed with great wisdom.

    8. Have a quick nap.

    If you are at home, take a quick nap for about 20-30 minutes. This clears up your mind and gives you a quick boost. Nothing quite like starting off on a fresh start after catching up on sleep.

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    9. Remember why you are doing this.

    Sometimes we lose sight of why we do what we do, and after a while we become jaded. A quick refresher on why you even started on this project will help.

    What were you thinking when you thought of doing this? Retrace your thoughts back to that moment. Recall why you are doing this. Then reconnect with your muse.

    10. Find some competition.

    Nothing quite like healthy competition to spur us forward. If you are out of ideas, then check up on what people are doing in your space.

    Colleagues at work, competitors in the industry, competitors’ products and websites, networking conventions.. you get the drill.

    11. Go exercise.

    Since you are not making headway at work, might as well spend the time shaping yourself up.

    Sometimes we work so much that we neglect our health and fitness. Go jog, swim, cycle, whichever exercise you prefer.

    As you improve your physical health, your mental health will improve, too. The different facets of ourselves are all interlinked.

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    Here’re 15 Tips to Restart the Exercise Habit (and How to Keep It).

    12. Take a good break.

    Ruts are usually signs that you have been working too long and too hard. It’s time to get a break.

    Beyond the quick tips above, arrange for a 1-day or 2-days of break from your work. Don’t check your (work) emails or do anything work-related. Relax and do your favorite activities. You will return to your work recharged and ready to start.

    Contrary to popular belief, the world will not end from taking a break from your work. In fact, you will be much more ready to make an impact after proper rest. My best ideas and inspiration always hit me whenever I’m away from my work.

    Take a look at this to learn the importance of rest: The Importance of Scheduling Downtime

    More Resources About Getting out of a Rut

    Featured photo credit: Joshua Earle via unsplash.com

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