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How to Write in 140 Characters or Less

How to Write in 140 Characters or Less

How to Write in 140 Characters or Less

    On Wednesday, I wrote a set of tips on writing (http://is.gd/wlJ). I had in mind business and similar situations where solid writing counts.

    Joel, also of Lifehack, linked to the post on his blog (http://is.gd/wlU), saying I should do a guide to writing in 140 characters or less.

    With Twitter fast becoming an important marketing tool – maybe THE important marketing tool (http://is.gd/wlZ) – there’s something to that.

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    Being able to express yourself, clearly and forcefully, in less than the 140 characters allowed by Twitter (and SMS) is no small thing!

    Being able to do it with style and panache, to present yourself in all your greatness, to make people want to know more, is harder still.

    But worth it. If markets are conversations, you need to be where the conversations are happening. And Twitter is that place right now.

    Sure, maybe Twitter’s a fad. Maybe, like Friendster, it will collapse under its own coolness and people will move on. We’re not there yet.

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    And even if (when?) it does pass, as fads eventually do, the 140-character message probably won’t – it’s too well-suited to mobile screens.

    Writing Really, Really Short

    If concision is the key to good writing, learning to write for Twitter should place you among the greats. Already great writing is emerging.

    Hemingway, whose 6-word short story – "For sale: Baby shoes. Never worn" – is hailed as a clear ancestor to the form, would have loved it.

    But how do you get there? How do you strip your expression down to its very roots in a way that’s still meaningful, still worth reading?

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    Here are a few tips, from my participation on Twitter and what I know about writing overall. Short writing still needs to be good writing.

    • Every character counts, so use strong verbs and a minimum of adverbs – you just can’t afford to say in two words what you can say in one.
    • Once again, avoid "university words". Almost every long word in English has a short, blunt word that means the same thing. Use it instead.
    • Forget about breaking your thoughts into two posts. You have no control over how your post will get read or whether they will stay together.
    • Write first, then rewrite. It’s hard when you can feel that 140-character limit breathing down your neck. Spill it all out and then trim.
    • You can usually cut "that" and "which". "The toy train that my sister got for Christmas" can be "The toy train my sister got for Christmas."
    • Take your cue from Spanish (and Obama) and eliminate personal pronouns. "I am going to the Apple store" can be "Going to the Apple Store".
    • Write short sentences. They stand out more. You share a page with dozens of posts. Many short sentences looks like something worth reading.
    • Use punctuation! Many will tell you to rely on forceful words, not exclamation marks, but when words are limited, punctuation adds impact.
    • Be personal. Short posts are very conversational and almost intimate. That’s something business doesn’t do well, but on Twitter, it counts.
    • Get to the point. Say what you want me to do and why I should do it. You have no room to build anticipation – cut straight to the chase.

    Lots of companies are paying attention to Twitter and the services emerging in its wake. Nobody knows quite what to do with it yet, though.

    Which is fine. That just means there’s plenty of room for creative people to do what they do best – come up with innovative ways to connect.

    Get in there, follow some of the top Twitterers, and pay close attention to how they craft their posts. And remember a last couple things:

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    • Humor works. 140 characters is well suited to the snarky jab, the aphorism, the epigram. Brevity is, after all, the soul of wit. And Tweets.
    • The best you can do in 140 characters is entice – leave the sale for longer copy. Get their attention and give them someplace good to go.

    Do you have any other advice for tweeters and messaging mavens? Let us know in the comments – this is all new, I know I’ve missed something.

    I’ll admit, this post was hard to write! If you appreciate the effort, please digg it, Stumble it!, or bookmark it on del.icio.us. Or all 3!

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    Last Updated on July 13, 2020

    9 Simple Ways to Always Stay Positive

    9 Simple Ways to Always Stay Positive

    It’s common to be struck with a bout of pessimism, or to naturally be more towards the pessimistic end of the perspective spectrum. It’s hard to see the positives in life and become an optimist when you’re lost in the murky waters of negative thinking.

    However, Henrik Edberg, the founder of The Positivity Blog is here to share nine ways we can create a more optimistic outlook and positive perspective:

    “Nobody can go back and start a new beginning, but anyone can start today and make a new ending.” — Maria Robinson

    When I was younger — in my teens and early 20s — I was trapped. Not physically, but mentally: by the destructive thought pattern called pessimism. This negative thinking poisoned what might have been a pretty good and opportunity-filled childhood, adolescence, and early adulthood. This pessimism created ceilings and walls where there really were none.

    Throughout the period when I was ridden by pessimism, my life and I mostly stood still. Looking back, it was a terrible waste. If you are in pessimistic place, you don’t have to stay there for the rest of your life. I didn’t, for I learned to replace my negative thinking with optimism.

    In this article I’ll explore nine positivity habits that have helped me to go from someone who was pessimistic most of the time to someone who is now optimistic almost all the time. I recommend to not try to add all the habits at one go but to choose one habit and to practice it for 30 days so it becomes a habit, before adding the next.

    1. Ask Yourself the Right Questions

    This is the simplest but perhaps also the most important habit I have discovered in adopting an optimistic mindset. The questions we ask ourselves day in and day out when we wind up in negative, difficult or uncertain situations make all the difference in our life.

    A pessimist might ask him/herself questions like:

    • “Why did this happen to me?”
    • “Why do bad things happen to me all the time?”

    But an optimist asks him/herself the questions that open up the mind to new viewpoints and possibilities. A few of my favorite questions for finding the optimistic perspective are:

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    • “What is one good thing about this situation?”
    • “What can I learn from this situation?”
    • “What is one small step I can take today to start solving this situation?”

    2. Create a Positive Environment to Live In

    The people you spend your time with and the information you let influence your mind will have a huge effect on your attitude and how you think about things.

    Watch this YouTube video and learn the power of a positive environment:

    So choose to:

    • Spend more time with the people who lift you up. And less time – or no time – with people who just bring you down by being negative and critical. Read: You are the Average of the 5 People You Spend the Most Time With
    • Let in the information that supports you. Spend less time on negative and self-esteem damaging media sources and spend more time reading positive and constructive blogs and books, watching motivating movies, listening to inspirational songs, and listening to audio books and podcasts created by optimistic people. Check out 12 Inspirational Movies With Important Life Lessons To Learn and 25 Most Inspirational Songs of All Time.

    3. Be Grateful for What You Have (Don’t Forget About Yourself Too)

    A very simple and quick way to boost the positive energy in your life is to tap into gratitude.

    I usually do it by asking one or more of these questions:

    1. What can I be grateful for in my life today?
    2. Who are 3 people that I can be grateful to have in my life and why?
    3. What are 3 things I can be grateful for about myself?

    Just spend 60 seconds or a few minutes during your day with answering one of these questions to reap the wonderful benefits.

    4. Don’t Forget About Your Physical Self

    Being an optimist isn’t just about thinking in a different way. It is also about caring for the physical part of ourselves.

    I have found that working out a couple of times a week, enough quality sleep each night and eating healthy food has a huge effect on my mindset.

    If I mismanage those very basic things then negative thoughts pop up far more often and I become more pessimistic and shut down about the possibilities in my life.

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    So don’t neglect these basic fundamentals. Just caring for your physical self the right way can minimize a whole bunch of problems in life.

    5. Start Your Day in an Optimistic Way

    The way you start your morning can set the tone for the rest of your day. For example, a stress-free morning often leads to less stress during the rest of the day.

    So how can you set an optimistic tone for your day?

    A three-step combination that has worked very well for me is to ask myself a gratitude question during breakfast, read some positive information online or in a book very early in the morning and then follow that up with exercising.

    This sets my mind on the right path and fills me up with energy for my day.

    6. Focus on Solutions

    A sure way to feel more negative about a situation is to sit around and do nothing about it. Instead, use the questions I shared in step one and open up your mind to the possibilities of the situation you are in.

    If you have trouble to get started with taking action, ask yourself:

    What is one small step I can take today to get the ball rolling?

    Then take that small step forward. However small this step is, it can have a big effect in your mood and thoughts. If the step feels too big or it just makes you procrastinate, then ask yourself:

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    What is an even smaller step I can take to move forward today?

    The most important thing is to move forward, even if it’s a tiny baby step.

    7. Reduce Your Worries

    The worrying habit is a powerful and destructive one and can take over anyone’s thinking. It used to be one of my biggest obstacles to optimism and to moving forward in life.

    Two effective steps that have helped me and still help me to this day to minimize the worries are:

    1. Ask yourself: how many of my worries ever happened in reality? If you are like me you will find that the answer is: very few. Most of the things you fear throughout your life will never happen. They are just nightmares or monsters in your own mind. This question can help you to do a reality check, to calm down and to realize that you have most likely just been building another imaginary nightmare.
    2. Focus on solutions and the action you can take. The worries grow stronger in a foggy mind and an inactive body. So use the questions in Steps 1 and 6 to move out of your worries and into resolution.

    8. Don’t Let Ideals Ruin Things

    A common mistake people make when making a shift in their attitudes is that they think that they have be perfect and do things perfectly all the time. This traps them from being positive.

    Changing to a positive attitude can be gradual. While you may slip and stumble, continuing this way over time will strengthen your positive viewpoint more and more.

    But if you set an inhuman standard for yourself and think you have to go from being a pessimist to always being an optimist, then you may find it hard to live up to that. And so you may feel like a failure. You get angry with yourself. And you may even give up on changing this habit and fall back into negative thinking.

    So instead, focus on gradual change. If you are optimistic 40% of the time right now, try to improve this to being optimistic 60% of the time. Then, increase that to 80% when you are used to the new standard, then subsequently 100% if you can.

    This focus on gradual improvement is far more sustainable and likely to bring long-term success than trying to reach an inhuman standard grounded in perfection.

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    9. Finally, a Reminder to Help You to Not Give Up

    I would like to end this article with a simple but powerful and timeless thought that comforted and encouraged me to continue on when things looked bleak.

    That thought is: It is always darkest before the dawn.

    This thought has helped me to hold on and keep going when my social skills and dating life was just plain bad. It has helped me to continue on in my online business when things looked like they would never pick up. It has helped me to put one foot over another even when things looked dark.

    I have found this thought to be very true. Why? Because when things seemed to be at the lowest for my blog, business, dating life or life in general, something positive would always happened. That’s probably because being at a low point forced me to change how I did things.

    But maybe also because life has a way of evening itself out when I go on. By taking action rather than give up, something good will always happens.

    Seeing this thought live itself out has strengthened my belief in staying optimistic, in taking action and to keep going even when going through rough patches.

    Re-syndicated 9 Simple Habits to Stay Positive in Life | Personal Excellence

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    Featured photo credit: Allie Smith via unsplash.com

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