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How to Write in 140 Characters or Less

How to Write in 140 Characters or Less

How to Write in 140 Characters or Less

    On Wednesday, I wrote a set of tips on writing (http://is.gd/wlJ). I had in mind business and similar situations where solid writing counts.

    Joel, also of Lifehack, linked to the post on his blog (http://is.gd/wlU), saying I should do a guide to writing in 140 characters or less.

    With Twitter fast becoming an important marketing tool – maybe THE important marketing tool (http://is.gd/wlZ) – there’s something to that.

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    Being able to express yourself, clearly and forcefully, in less than the 140 characters allowed by Twitter (and SMS) is no small thing!

    Being able to do it with style and panache, to present yourself in all your greatness, to make people want to know more, is harder still.

    But worth it. If markets are conversations, you need to be where the conversations are happening. And Twitter is that place right now.

    Sure, maybe Twitter’s a fad. Maybe, like Friendster, it will collapse under its own coolness and people will move on. We’re not there yet.

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    And even if (when?) it does pass, as fads eventually do, the 140-character message probably won’t – it’s too well-suited to mobile screens.

    Writing Really, Really Short

    If concision is the key to good writing, learning to write for Twitter should place you among the greats. Already great writing is emerging.

    Hemingway, whose 6-word short story – "For sale: Baby shoes. Never worn" – is hailed as a clear ancestor to the form, would have loved it.

    But how do you get there? How do you strip your expression down to its very roots in a way that’s still meaningful, still worth reading?

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    Here are a few tips, from my participation on Twitter and what I know about writing overall. Short writing still needs to be good writing.

    • Every character counts, so use strong verbs and a minimum of adverbs – you just can’t afford to say in two words what you can say in one.
    • Once again, avoid "university words". Almost every long word in English has a short, blunt word that means the same thing. Use it instead.
    • Forget about breaking your thoughts into two posts. You have no control over how your post will get read or whether they will stay together.
    • Write first, then rewrite. It’s hard when you can feel that 140-character limit breathing down your neck. Spill it all out and then trim.
    • You can usually cut "that" and "which". "The toy train that my sister got for Christmas" can be "The toy train my sister got for Christmas."
    • Take your cue from Spanish (and Obama) and eliminate personal pronouns. "I am going to the Apple store" can be "Going to the Apple Store".
    • Write short sentences. They stand out more. You share a page with dozens of posts. Many short sentences looks like something worth reading.
    • Use punctuation! Many will tell you to rely on forceful words, not exclamation marks, but when words are limited, punctuation adds impact.
    • Be personal. Short posts are very conversational and almost intimate. That’s something business doesn’t do well, but on Twitter, it counts.
    • Get to the point. Say what you want me to do and why I should do it. You have no room to build anticipation – cut straight to the chase.

    Lots of companies are paying attention to Twitter and the services emerging in its wake. Nobody knows quite what to do with it yet, though.

    Which is fine. That just means there’s plenty of room for creative people to do what they do best – come up with innovative ways to connect.

    Get in there, follow some of the top Twitterers, and pay close attention to how they craft their posts. And remember a last couple things:

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    • Humor works. 140 characters is well suited to the snarky jab, the aphorism, the epigram. Brevity is, after all, the soul of wit. And Tweets.
    • The best you can do in 140 characters is entice – leave the sale for longer copy. Get their attention and give them someplace good to go.

    Do you have any other advice for tweeters and messaging mavens? Let us know in the comments – this is all new, I know I’ve missed something.

    I’ll admit, this post was hard to write! If you appreciate the effort, please digg it, Stumble it!, or bookmark it on del.icio.us. Or all 3!

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    Last Updated on December 2, 2018

    7 Public Speaking Techniques To Help Connect With Your Audience

    7 Public Speaking Techniques To Help Connect With Your Audience

    When giving a presentation or speech, you have to engage your audience effectively in order to truly get your point across. Unlike a written editorial or newsletter, your speech is fleeting; once you’ve said everything you set out to say, you don’t get a second chance to have your voice heard in that specific arena.

    You need to make sure your audience hangs on to every word you say, from your introduction to your wrap-up. You can do so by:

    1. Connecting them with each other

    Picture your typical rock concert. What’s the first thing the singer says to the crowd after jumping out on stage? “Hello (insert city name here)!” Just acknowledging that he’s coherent enough to know where he is is enough for the audience to go wild and get into the show.

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    It makes each individual feel as if they’re a part of something bigger. The same goes for any public speaking event. When an audience hears, “You’re all here because you care deeply about wildlife preservation,” it gives them a sense that they’re not just there to listen, but they’re there to connect with the like-minded people all around them.

    2. Connect with their emotions

    Speakers always try to get their audience emotionally involved in whatever topic they’re discussing. There are a variety of ways in which to do this, such as using statistics, stories, pictures or videos that really show the importance of the topic at hand.

    For example, showing pictures of the aftermath of an accident related to drunk driving will certainly send a specific message to an audience of teenagers and young adults. While doing so might be emotionally nerve-racking to the crowd, it may be necessary to get your point across and engage them fully.

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    3. Keep going back to the beginning

    Revisit your theme throughout your presentation. Although you should give your audience the credit they deserve and know that they can follow along, linking back to your initial thesis can act as a subconscious reminder of why what you’re currently telling them is important.

    On the other hand, if you simply mention your theme or the point of your speech at the beginning and never mention it again, it gives your audience the impression that it’s not really that important.

    4. Link to your audience’s motivation

    After you’ve acknowledged your audience’s common interests in being present, discuss their motivation for being there. Be specific. Using the previous example, if your audience clearly cares about wildlife preservation, discuss what can be done to help save endangered species’ from extinction.

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    Don’t just give them cold, hard facts; use the facts to make a point that they can use to better themselves or the world in some way.

    5. Entertain them

    While not all speeches or presentations are meant to be entertaining in a comedic way, audiences will become thoroughly engaged in anecdotes that relate to the overall theme of the speech. We discussed appealing to emotions, and that’s exactly what a speaker sets out to do when he tells a story from his past or that of a well-known historical figure.

    Speakers usually tell more than one story in order to show that the first one they told isn’t simply an anomaly, and that whatever outcome they’re attempting to prove will consistently reoccur, given certain circumstances.

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    6. Appeal to loyalty

    Just like the musician mentioning the town he’s playing in will get the audience ready to rock, speakers need to appeal to their audience’s loyalty to their country, company, product or cause. Show them how important it is that they’re present and listening to your speech by making your words hit home to each individual.

    In doing so, the members of your audience will feel as if you’re speaking directly to them while you’re addressing the entire crowd.

    7. Tell them the benefits of the presentation

    Early on in your presentation, you should tell your audience exactly what they’ll learn, and exactly how they’ll learn it. Don’t expect them to listen if they don’t have clear-cut information to listen for. On the other hand, if they know what to listen for, they’ll be more apt to stay engaged throughout your entire presentation so they don’t miss anything.

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