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How to Write in 140 Characters or Less

How to Write in 140 Characters or Less

How to Write in 140 Characters or Less

    On Wednesday, I wrote a set of tips on writing (http://is.gd/wlJ). I had in mind business and similar situations where solid writing counts.

    Joel, also of Lifehack, linked to the post on his blog (http://is.gd/wlU), saying I should do a guide to writing in 140 characters or less.

    With Twitter fast becoming an important marketing tool – maybe THE important marketing tool (http://is.gd/wlZ) – there’s something to that.

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    Being able to express yourself, clearly and forcefully, in less than the 140 characters allowed by Twitter (and SMS) is no small thing!

    Being able to do it with style and panache, to present yourself in all your greatness, to make people want to know more, is harder still.

    But worth it. If markets are conversations, you need to be where the conversations are happening. And Twitter is that place right now.

    Sure, maybe Twitter’s a fad. Maybe, like Friendster, it will collapse under its own coolness and people will move on. We’re not there yet.

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    And even if (when?) it does pass, as fads eventually do, the 140-character message probably won’t – it’s too well-suited to mobile screens.

    Writing Really, Really Short

    If concision is the key to good writing, learning to write for Twitter should place you among the greats. Already great writing is emerging.

    Hemingway, whose 6-word short story – "For sale: Baby shoes. Never worn" – is hailed as a clear ancestor to the form, would have loved it.

    But how do you get there? How do you strip your expression down to its very roots in a way that’s still meaningful, still worth reading?

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    Here are a few tips, from my participation on Twitter and what I know about writing overall. Short writing still needs to be good writing.

    • Every character counts, so use strong verbs and a minimum of adverbs – you just can’t afford to say in two words what you can say in one.
    • Once again, avoid "university words". Almost every long word in English has a short, blunt word that means the same thing. Use it instead.
    • Forget about breaking your thoughts into two posts. You have no control over how your post will get read or whether they will stay together.
    • Write first, then rewrite. It’s hard when you can feel that 140-character limit breathing down your neck. Spill it all out and then trim.
    • You can usually cut "that" and "which". "The toy train that my sister got for Christmas" can be "The toy train my sister got for Christmas."
    • Take your cue from Spanish (and Obama) and eliminate personal pronouns. "I am going to the Apple store" can be "Going to the Apple Store".
    • Write short sentences. They stand out more. You share a page with dozens of posts. Many short sentences looks like something worth reading.
    • Use punctuation! Many will tell you to rely on forceful words, not exclamation marks, but when words are limited, punctuation adds impact.
    • Be personal. Short posts are very conversational and almost intimate. That’s something business doesn’t do well, but on Twitter, it counts.
    • Get to the point. Say what you want me to do and why I should do it. You have no room to build anticipation – cut straight to the chase.

    Lots of companies are paying attention to Twitter and the services emerging in its wake. Nobody knows quite what to do with it yet, though.

    Which is fine. That just means there’s plenty of room for creative people to do what they do best – come up with innovative ways to connect.

    Get in there, follow some of the top Twitterers, and pay close attention to how they craft their posts. And remember a last couple things:

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    • Humor works. 140 characters is well suited to the snarky jab, the aphorism, the epigram. Brevity is, after all, the soul of wit. And Tweets.
    • The best you can do in 140 characters is entice – leave the sale for longer copy. Get their attention and give them someplace good to go.

    Do you have any other advice for tweeters and messaging mavens? Let us know in the comments – this is all new, I know I’ve missed something.

    I’ll admit, this post was hard to write! If you appreciate the effort, please digg it, Stumble it!, or bookmark it on del.icio.us. Or all 3!

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    Last Updated on January 15, 2021

    7 Ways To Have More Confident Body Language

    7 Ways To Have More Confident Body Language

    The popular idiomatic saying that “actions speak louder than words” has been around for centuries, but even to this day, most people struggle with at least one area of nonverbal communication. Consequently, many of us aspire to have more confident body language but don’t have the knowledge and tools necessary to change what are largely unconscious behaviors.

    Given that others’ perceptions of our competence and confidence are predominantly influenced by what we do with our faces and bodies, it’s important to develop greater self-awareness and consciously practice better posture, stance, eye contact, facial expressions, hand movements, and other aspects of body language.

    Posture

    First things first: how is your posture? Let’s start with a quick self-assessment of your body.

    • Are your shoulders slumped over or rolled back in an upright posture?
    • When you stand up, do you evenly distribute your weight or lean excessively to one side?
    • Does your natural stance place your feet relatively shoulder-width apart or are your feet and legs close together in a closed-off position?
    • When you sit, does your lower back protrude out in a slumped position or maintain a straight, spine-friendly posture in your seat?

    All of these are important considerations to make when evaluating and improving your posture and stance, which will lead to more confident body language over time. If you routinely struggle with maintaining good posture, consider buying a posture trainer/corrector, consulting a chiropractor or physical therapist, stretching daily, and strengthening both your core and back muscles.

    Facial Expressions

    Are you prone to any of the following in personal or professional settings?

    • Bruxism (tight, clenched jaw or grinding teeth)
    • Frowning and/or furrowing brows
    • Avoiding direct eye contact and/or staring at the ground

    If you answered “yes” to any of these, then let’s start by examining various ways in which you can project confident body language through your facial expressions.

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    1. Understand How Others Perceive Your Facial Expressions

    A December 2020 study by UC Berkeley and Google researchers utilized a deep neural network to analyze facial expressions in six million YouTube clips representing people from over 140 countries. The study found that, despite socio-cultural differences, people around the world tended to use about 70% of the same facial expressions in response to different emotional stimuli and situations.[1]

    The study’s researchers also published a fascinating interactive map to demonstrate how their machine learning technology assessed various facial expressions and determined subtle differences in emotional responses.

    This study highlights the social importance of facial expressions because whether or not we’re consciously aware of them—by gazing into a mirror or your screen on a video conferencing platform—how we present our faces to others can have tremendous impacts on their perceptions of us, our confidence, and our emotional states. This awareness is the essential first step towards

    2. Relax Your Face

    New research on bruxism and facial tension found the stresses and anxieties of Covid-19 lockdowns led to considerable increases in orofacial pain, jaw-clenching, and teeth grinding, particularly among women.[2]

    The National Institute of Dental and Craniofacial Research estimates that more than 10 million Americans alone have temporomandibular joint dysfunction (TMJ syndrome), and facial tension can lead to other complications such as insomnia, wrinkles, dry skin, and dark, puffy bags under your eyes.[3])

    To avoid these unpleasant outcomes, start practicing progressive muscle relaxation techniques and taking breaks more frequently throughout the day to moderate facial tension.[4] You should also try out some biofeedback techniques to enhance your awareness of involuntary bodily processes like facial tension and achieve more confident body language as a result.[5]

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    3. Improve Your Eye Contact

    Did you know there’s an entire subfield of kinesic communication research dedicated to eye movements and behaviors called oculesics?[6] It refers to various communication behaviors including direct eye contact, averting one’s gaze, pupil dilation/constriction, and even frequency of blinking. All of these qualities can shape how other people perceive you, which means that eye contact is yet another area of nonverbal body language that we should be more mindful of in social interactions.

    The ideal type (direct/indirect) and duration of eye contact depends on a variety of factors, such as cultural setting, differences in power/authority/age between the parties involved, and communication context. Research has shown that differences in the effects of eye contact are particularly prominent when comparing East Asian and Western European/North American cultures.[7]

    To improve your eye contact with others, strive to maintain consistent contact for at least 3 to 4 seconds at a time, consciously consider where you’re looking while listening to someone else, and practice eye contact as much as possible (as strange as this may seem in the beginning, it’s the best way to improve).

    3. Smile More

    There are many benefits to smiling and laughing, and when it comes to working on more confident body language, this is an area that should be fun, low-stakes, and relatively stress-free.

    Smiling is associated with the “happiness chemical” dopamine and the mood-stabilizing hormone, serotonin. Many empirical studies have shown that smiling generally leads to positive outcomes for the person smiling, and further research has shown that smiling can influence listeners’ perceptions of our confidence and trustworthiness as well.

    4. Hand Gestures

    Similar to facial expressions and posture, what you do with your hands while speaking or listening in a conversation can significantly influence others’ perceptions of you in positive or negative ways.

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    It’s undoubtedly challenging to consciously account for all of your nonverbal signals while simultaneously trying to stay engaged with the verbal part of the discussion, but putting in the effort to develop more bodily awareness now will make it much easier to unconsciously project more confident body language later on.

    5. Enhance Your Handshake

    In the article, “An Anthropology of the Handshake,” University of Copenhagen social anthropology professor Bjarke Oxlund assessed the future of handshaking in wake of the Covid-19 pandemic:[8]

    “Handshakes not only vary in function and meaning but do so according to social context, situation and scale. . . a public discussion should ensue on the advantages and disadvantages of holding on to the tradition of shaking hands as the conventional gesture of greeting and leave-taking in a variety of circumstances.”

    It’s too early to determine some of the ways in which Covid-19 has permanently changed our social norms and professional etiquette standards, but it’s reasonable to assume that handshaking may retain its importance in American society even after this pandemic. To practice more confident body language in the meantime, the video on the science of the perfect handshake below explains what you need to know.

    6. Complement Your Verbals With Hand Gestures

    As you know by now, confident communication involves so much more than simply smiling more or sounding like you know what you’re talking about. What you do with your hands can be particularly influential in how others perceive you, whether you’re fidgeting with an object, clenching your fists, hiding your hands in your pockets, or calmly gesturing to emphasize important points you’re discussing.

    Social psychology researchers have found that “iconic gestures”—hand movements that appear to be meaningfully related to the speaker’s verbal content—can have profound impacts on listeners’ information retention. In other words, people are more likely to engage with you and remember more of what you said when you speak with complementary hand gestures instead of just your voice.[9]

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    Further research on hand gestures has shown that even your choice of the left or right hand for gesturing can influence your ability to clearly convey information to listeners, which supports the notion that more confident body language is readily achievable through greater self-awareness and deliberate nonverbal actions.[10]

    Final Takeaways

    Developing better posture, enhancing your facial expressiveness, and practicing hand gestures can vastly improve your communication with other people. At first, it will be challenging to consciously practice nonverbal behaviors that many of us are accustomed to performing daily without thinking about them.

    If you ever feel discouraged, however, remember that there’s no downside to consistently putting in just a little more time and effort to increase your bodily awareness. With the tips and strategies above, you’ll be well on your way to embracing more confident body language and amplifying others’ perceptions of you in no time.

    More Tips on How to Develop a Confident Body Language

    Featured photo credit: Maria Lupan via unsplash.com

    Reference

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