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14 Tips for Communicating Ideas

14 Tips for Communicating Ideas

I’m doing a lot of speaking all of a sudden, related to my pre-launch plans around a new media company. I’m finding that there are certain skills in communicating the information and building understanding that are important and useful. I thought I’d pass on some thoughts along those lines.

Use Analogies

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Okay, sometimes my analogies are bad, but the premise is still good. It’s important to be able to talk about something that interests you both in the “native tongue” of what you’re doing, as well as in the language of the person you’re speaking with. For instance, if I’m talking to someone who’s not into podcasting, and I’m explaining what my new business will be about. I say, “I’m just trying to be a whole bunch of different magazines in the magazine stand at the local bookstore.” It’s easy. They understand the building blocks: it’s not my store, it’s my magazine. It’s not my rack. It’s my magazine. Simple, easy to understand. I don’t have to waste a lot of breath.

Consider the following tips:

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  • Learn more than one way to present your idea.
  • Practice pitching your idea on friends, strangers, supportive and hostile listeners.
  • Tailor the way you talk about your idea to the person you’re talking with.
  • Check in. Are they following? Let them ask questions.
  • Use your audience’s words to explain your idea. You can correct misunderstandings later.
  • Allow “white space” around the ideas. Don’t overwhelm them with content.
  • Try to close with actions, even if that’s to get the person to critique the idea better than, “Oh, that sounds neat.”

Which leads me into the other half of this. I find that people pitch their ideas as if they’re never going to have a chance to talk about them ever again. Now, while that might be true when faced with the person in front of you at any given moment, you’ll have all the time in the world to practice. Don’t blow the person out of the water by overwhelming them with the guts of every aspect of the idea.

Distill Ideas

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You have to convey the most understanding in the shortest time frame. This is very similar to the concept of an elevator pitch: how would you explain your idea to a captive audience in an elevator if you had only sixty seconds to make the pitch? Think along the lines of how you can best craft your idea such that it hits the major points while not overwhelming the listener. Here are some ideas:

  • What are the BARE BONES of the idea?
  • How few words can you use, and still get meaning across? (example: we fill up your ipod).
  • Can you use “crossover” ideas. “Like TV and Radio, only two-way.”
  • What is most confusing? Can you change it?
  • Would a picture help?
  • How much can be explained later without hurting the conversation now?
  • What’s your next sentence, after this new, distilled one?

Ideas can be brilliant in your head and not translate well out of your mouth. Without understanding and buy-in from those you need to complete your idea, the information presented ends up being translated as “noise.” How can you apply these tips to ideas you have in your day to day life? Have you had this experience before? What other tips do you want to add to my 14?

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–Chris Brogan writes about self-improvement and creativity at [chrisbrogan.com]. He’s working on launching Grasshopper New Media, an audio and video podcast media company.

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Last Updated on June 26, 2020

10 Things To Remember When Everything Goes Wrong

10 Things To Remember When Everything Goes Wrong

Problems and heartaches in life are inevitable. However, there are some things to remember when you’re right in the thick of it that can help you get through it. When everything seems to be going wrong, practice telling yourself these things.

1. This Too Shall Pass

Sometimes life’s rough patches feel like they’re going to last forever. Whether you’re dealing with work-related issues, family problems, or stressful situations, very few problems last for a lifetime. So remind yourself, that things won’t be this bad forever.

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2. Some Things are Going Right

When things are going wrong, it’s hard to recognize what is going right. It’s easy to screen out the good things and only focus on the bad things. Remind yourself that some things are going right. Purposely look for the positive, even if it is something very small.

3. I Have Some Control

One of the most most important things to remember is that you have some control of the situation. Even if you aren’t in complete control of the situation, one thing you can always control is your attitude and reaction. Focus on managing what is within your control.

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4. I Can Ask for Help

Asking for help can be hard sometimes. However, it’s one of the best ways to deal with tough situations. Tell people what you need specifically if they offer to help. Don’t be afraid to call on friends and family and ask them for help, whether you need financial assistance, emotional support, or practical help.

5. Much of This Won’t Matter in a Few Years

Most of the problems we worry about today won’t actually matter five years from now. Remind yourself that whatever is going wrong now is only a small percentage of your actual life. Even if you’re dealing with a major problem, like a loved one’s illness, remember that a lot of good things are likely to happen in the course of a year or two as well.

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6. I Can Handle This

A lack of confidence in handling tough times can add to stress. One of the best things to remember is that you can handle tough situations. Even though you might feel angry, hurt, disappointed, or sad, it won’t kill you. You can get through it.

7. Something Good Will Come Out of This

No matter how bad a situation is, it’s almost certain that something good will come out of it. At the very least, it’s likely that you will learn a life lesson. Perhaps you learn not to repeat the same mistake in the future or maybe you move on from a bad situation and find something better. Look for the one good thing that can result when bad things happen.

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8. I Can Accept What’s Out of my Control

There are many things that aren’t within your control. You can’t change the past, another person’s behavior, or a loved one’s health issues. Don’t waste time trying to force others to change or trying to make things be different if it isn’t within your control. Investing time and energy into trying to things you can’t will cause you to feel helpless and exhausted. Acceptance is one of the best way to establish resilience.

9. I Have Overcome Past Difficulties

One of the things to remember when you’re facing difficulties, is that you’ve handled problems in the past. Don’t overlook past difficulties that you’ve dealt with successfully. Remind yourself of all the past problems you’ve overcome and you’ll gain confidence in dealing with the current issues.

10. I Need to Take Care of Myself

When everything seems to be going wrong, take care of yourself. Get plenty of rest, get some exercise, eat healthy, and spend some time doing leisure activities. When you’re taking better care of yourself you’ll be better equipped to deal with your problems.

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Featured photo credit: NeONBRAND via unsplash.com

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