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12 Things You Can Do To Deliver An Award-Winning Speech

12 Things You Can Do To Deliver An Award-Winning Speech

You could be called on to deliver a speech for a number of reasons: a wedding, a work function, a pitch for your startup, but whatever the occasion, you want that speech to blow the audience away. Based on my experience teaching public speaking at Carnegie Mellon University, here are 12 things you can do to give an award-winning speech.

1. Tell a Story

Unless you’re getting a masters in statistics, you probably don’t get all hot and bothered when someone starts quoting numbers to you. When we’re putting speeches together, we naturally think to include as many facts and details as possible, but most of the time, the audience doesn’t care that much about the specifics.

If you want to be memorable and keep your audience’s attention, you need to tell a story. That means having a quick introduction, including some rising action and suspense to a climax, and diminishing action to a resolution. You want to take them on a journey with you as you’re speaking to be truly captivating.

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2. Suit Up

Okay, it doesn’t have to be a suit. But you need to look good. People will naturally take you more seriously and believe you more if you’re well dress and present yourself as being very put together, so it’s important to consider how you appear to the audience. As much as 70% of communication is nonverbal, so as much as you want your words to be spot on, you need to look the part as well.

3. Know Your Audience

You wouldn’t say the same things to a group of entrepreneurial college students and to a group of 50–70 year old veteran lawyers. It’s necessary to know who you’ll be speaking to and what their interests are. You want your story to appeal to what they care about; don’t just assume they’ll just be interested and pay attention to you because you’re speaking. You have to empathize and connect with them.

4. Practice, Practice, Practice

Very few people can wing a speech and do it well. Just ask Michael Bay. If you want to really blow your audience away, you need to make sure you have your speech down cold. This means not only practicing it a few times, but practicing it in a few different locations as well (to decrease the influence of locational cues) and ideally having some distractions in the environment. Also, be sure you can get through it without slides (if you’re using any) just in case something goes terribly wrong.

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5. Test Your Setup

Tech can, and will, fail on you. You never know when you’ll get to a presentation and the projector won’t work with your computer, or you’ll have sent the wrong format presentation, or any number of other errors. The only way to avoid this is to show up early and make sure that everything you’ll be depending on works.

That covers some of the main things you should think about before the speech; now here’s what to be sure of during it.

6. … Pause

Pausing does three things for your speech. First, it adds dramatic effect. A pause leaves people hanging as they wait for what you’re going to say next. Second, it makes you sound more intelligent and thoughtful. And third, it helps you avoid using filler words like “uh” and “um,” which we most frequently use while we think of what to say next. A pause fills the same function.

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7. Articulate

When we have day-to-day conversations, we generally speak in a faster more relaxed way. We slur some of our words, use shortcuts, and keep it casual. This doesn’t work in giving a speech though—if you want to be heard and understood, you need to speak clearly and articulate your words more than you would normally. This means speaking a bit slower, making sure you don’t trail off at the ends of sentences, and watching the audience to see if anyone looks like they can’t understand you.

8. Keep Eye Contact

This is the best way to connect with each individual person in the audience. It doesn’t have to be for longer than a couple seconds, but if you make an effort to make eye contact with as many people as possible, it will help them feel much more engaged with you as a speaker. If you never make eye contact with them, they’ll be much less involved in the speech, so definitely don’t look at the back wall or just look at their foreheads. It has to be real eye contact.

9. Stay Facing Forwards

Just because everyone else is looking at your PowerPoint doesn’t mean that you have to as well. The minute you turn around and start talking toward your slides, you tell the audience to stop looking at you and just read off of the screen for themselves. It also tells them you didn’t prepare for the speech, so avoid looking at your slides as much as possible.

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10. Use Your Hands

Many people don’t know what to do with their hands while speaking, because we normally don’t need to think about it in day-to-day conversation. This results in ridiculous hand waving, wringing, hiding them in your pockets, and all sorts of other bad stuff. You never want to do anything unintentional with your hands—you want them to do intentional gestures that back up what you’re saying. Practice making effective gestures until you have a repertoire you can use to enhance your speech.

11. Project

Obviously your speech won’t be memorable if no one can hear you. Getting projection right is largely a result of practice, but you can also gauge the audience to figure out how you’re doing. If the people in the back are leaning forward they are probably having a hard time hearing you, and if the people in the front look terrified you’re probably yelling at them. Adjust accordingly.

12. Show Confidence

Finally, your audience will base a lot of their beliefs about the strength of your speech on their impressions of your strength as a person. If you appear confident and sure of yourself, they’ll believe what you’re saying and believe it’s a good speech. If you’re slouched, covering your chest, shuffling back and forth, and not making eye contact, they will pick up on it and you’ll lose their interest. Be sure to project confidence in not only your speaking, but your body language.

If you can incorporate these 12 things into your preparation and speeches, I’m confident that you can reliably give an award-winning speech.

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Nat Eliason

Writer and Host of Nat Chat

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Last Updated on May 21, 2019

How to Communicate Effectively in Any Relationship

How to Communicate Effectively in Any Relationship

For all our social media bravado, we live in a society where communication is seen less as an art, and more as a perfunctory exercise. We spend so much time with people, yet we struggle with how to meaningfully communicate.

If you believe you have mastered effective communication, scan the list below and see whether you can see yourself in any of the examples:

Example 1

You are uncomfortable with a person’s actions or comments, and rather than telling the individual immediately, you sidestep the issue and attempt to move on as though the offending behavior or comment never happened.

You move on with the relationship and develop a pattern of not addressing challenging situations. Before long, the person with whom you are in relationship will say or do something that pushes you over the top and predictably, you explode or withdraw completely from the relationship.

In this example, hard-to-speak truths become never- expressed truths that turn into resentment and anger.

Example 2

You communicate from the head and without emotion. While what you communicate makes perfect sense to you, it comes across as cold because it lacks emotion.

People do not understand what motivates you to say what you say, and without sharing your feelings and emotions, others experience you as rude, cold or aggressive.

You will know this is a problem if people shy away from you, ignore your contributions in meetings or tell you your words hurt. You can also know you struggle in this area if you find yourself constantly apologizing for things you have said.

Example 3

You have an issue with one person, but you communicate your problem to an entirely different person.

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The person in whom you confide lacks the authority to resolve the matter troubling you, and while you have vented and expressed frustration, the underlying challenge is unresolved.

Example 4

You grew up in a family with destructive communication habits and those habits play out in your current relationships.

Because you have never stopped to ask why you communicate the way you do and whether your communication style still works, you may lack understanding of how your words impact others and how to implement positive change.

If you find yourself in any of the situations described above, this article is for you.

Communication can build or decimate worlds and it is important we get it right. Regardless of your professional aspirations or personal goals, you can improve your communication skills if you:

  • Understand your own communication style
  • Tailor your style depending on the needs of the audience
  • Communicate with precision and care
  • Be mindful of your delivery, timing and messenger

1. Understand Your Communication Style

To communicate effectively, you must understand the communication legacy passed down from our parents, grandparents or caregivers. Each of us grew up with spoken and unspoken rules about communication.

In some families, direct communication is practiced and honored. In other families, family members are encouraged to shy away from difficult conversations. Some families appreciate open and frank dialogue and others do not. Other families practice silence about substantive matters, that is, they seldom or rarely broach difficult conversations at all.

Before you can appreciate the nuance required in communication, it helps to know the familial patterns you grew up with.

2. Learn Others Communication Styles

Communicating effectively requires you to take a step back, assess the intended recipient of your communication and think through how the individual prefers to be communicated with. Once you know this, you can tailor your message in a way that increases the likelihood of being heard. This also prevents you from assuming the way you communicate with one group is appropriate or right for all groups or people.

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If you are unsure how to determine the styles of the groups or persons with whom you are interacting, you can always ask them:

“How do you prefer to receive information?”

This approach requires listening, both to what the individuals say as well as what is unspoken. Virgin Group CEO Richard Branson noted that the best communicators are also great listeners.

To communicate effectively from relationship to relationship and situation to situation, you must understand the communication needs of others.

3. Exercise Precision and Care

A recent engagement underscored for me the importance of exercising care when communicating.

On a recent trip to Ohio, I decided to meet up with an old friend to go for a walk. As we strolled through the soccer park, my friend gently announced that he had something to talk about, he was upset with me. His introduction to the problem allowed me to mentally shift gears and prepare for the conversation.

Shortly after introducing the shift in conversation, my friend asked me why I didn’t invite him to the launch party for my business. He lives in Ohio and I live in the D.C. area.

I explained that the event snuck up on me, and I only started planning the invite list three weeks before the event. Due to the last-minute nature of the gathering, I opted to invite people in the DMV area versus my friends from outside the area – I didn’t want to be disrespectful by asking them to travel on such short notice.

I also noted that I didn’t want to be disappointed if he and others declined to come to the event. So I played it safe in terms of inviting people who were local.

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In the moment, I felt the conversation went very well. I also checked in with my friend a few days after our walk, affirmed my appreciation for his willingness to communicate his upset and our ability to work through it.

The way this conversation unfolded exemplified effective communication. My friend approached me with grace and vulnerability. He approached me with a level of curiosity that didn’t put me on my heels — I was able to really listen to what he was saying, apologize for how my decision impacted him and vow that going forward, I would always ask rather than making decisions for him and others.

Our relationship is intact, and I now have information that will help me become a better friend to him and others.

4. Be Mindful of Delivery, Timing and Messenger

Communicating effectively also requires thinking through the delivery of the message one intends to communicate as well as the appropriate time for the discussion.

In an Entrepreneur.com column, VIP Contributor Deep Patel, noted that persons interested in communicating well need to master the art of timing. Patel noted,[1]

“Great comedians, like all great communicators, are able to feel out their audience to determine when to move on to a new topic or when to reiterate an idea.”

Communicating effectively also requires thoughtfulness about the messenger. A person prone to dramatic, angry outbursts should never be called upon to deliver constructive feedback, especially to people whom they do not know. The immediate aftermath of a mass shooting is not the ideal time to talk about the importance of the Second Amendment rights.

Like everyone else, I must work to ensure my communication is layered with precision and care.

It requires precision because words must be carefully tailored to the person with whom you are speaking.

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It requires intentionality because before one communicates, one should think about the audience and what the audience needs in order to hear your message the way you intended it to be communicated.

It requires active listening which is about hearing verbal and nonverbal messages.

Even though we may be right in what we say, how we say it could derail the impact of the message and the other parties’ ability to hear the message.

Communicating with care is also about saying things that the people in our life need to hear and doing so with love.

The Bottom Line

When I left the meeting with my dear friend, I wondered if I was replicating or modeling this level of openness and transparency in the rest of my relationships.

I was intrigued and appreciative. He’d clearly thought about what he wanted to say to me, picked the appropriate time to share his feedback and then delivered it with care. He hit the ball out of the park and I’m hopeful we all do the same.

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Featured photo credit: Kenan Buhic via unsplash.com

Reference

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