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Last Updated on November 26, 2020

How to Unleash the 4 Types of Creativity In You

How to Unleash the 4 Types of Creativity In You

Human history has no shortage of brilliant minds: writers, musicians, inventors, entrepreneurs, and more. Not everyone chooses a creative career, but all of us could use the power of creativity to live brighter, more fulfilling, and more successful lives instead of going through the same motions day in, day out.

Could one become more creative?

A one-size-fits-all answer is hard to give because there are different types of creativity. Do you want to know the least useful type?

1. Least Useful Type of Creativity

It is “Ideation creativity”—the good old coming up with new ideas.

Surprised?

There exist techniques for producing more and better ideas: idea buckets, brainstorming games, and first principles thinking. Those are specialized creativity tools used by composers, novelists, and serial entrepreneurs—not so much by the remaining 99% of the population.

Do you still want this esoteric knowledge? Then go straight to the masters:

  • Josh Waitzkin, a U.S. Junior chess champion and later a World Champion in the martial art Tai Chi Chuan, has written an autobiography.[1]
  • Gianni Rodari, an Italian children’s book author famous for his Adventures of Cipollino, outlined his approach to teaching fantasy in an actual manual on the subject.[2]
  • Twyla Tharp, a celebrated American dancer and choreographer, wrote a book explaining her creative process. We will revisit this book in a moment.[3]

What Distinguishes Creative People (Aside From Their Ideas)?

Anyone can have interesting ideas—would it not be nice to build a flying car, create a musical about South American tribes, cold-email the French president, or ask to get hired as the next prime minister?

Just like yourself, billions of people are also touched by beautiful sunsets and would like to double their respective incomes—but this does not automatically make all of them artists or entrepreneurs.

Only those who have acted upon their ideas or emotions and produced tangible outcomes can be labeled “creative.” Mozart and Jane Austen became so famous because of their results—the symphonies and novels that they had respectively produced—not because of their ideas.

Creativity Does Not Require So-Called Inspiration

A related misconception is that masterpieces are created in “Eureka!” moments—extraordinary bursts of creativity and otherworldly inspiration.

The exclamation “Eureka!” refers to the apocryphal story about the ancient Greek mathematician and inventor Archimedes who was taking a bath and stumbled upon a solution to a difficult problem he had been thinking about.

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But consider that Mozart composed over 600 musical works in his lifetime including 50 symphonies.[4] He would have needed thousands of “Eureka!” moments to produce such a staggering amount of world-class music, which is about one per week of his short career. This is clearly absurd—extraordinary moments of inspiration are rare by definition.

Acclaimed choreographer Twyla Tharp believes it was all hard work,[5]

Nobody worked harder than Mozart. By the time he was twenty-eight years old, his hands were deformed because of all the hours he had spent practicing, performing, and gripping a quill pen to compose. . . . As Mozart himself wrote to a friend, “People err who think my art comes easily to me. I assure you, dear friend, nobody has devoted so much time and thought to composition as I. There is not a famous master whose music I have not industriously studied through many times.”

Creativity can only be manifested during a creative process, whether it is trying a new dish in the kitchen, composing a new symphony, or figuring out how to help your child get into a good college. If you have never played a musical instrument, you are not going to suddenly produce a symphony after doing a creativity exercise.

This brings us to the most useful but underrated type of creativity:

2. “Kaizen”: Finding Ways to Improve a Process

What would be a non-creative approach to any activity? It would be doing the same thing every day in the same way.

Therefore, a creative approach would be constantly varying what you are doing and the way you are doing it. Sometimes, it means adding complexity, such as experimenting with sophisticated dishes for dinner to keep your family happy.

Other times, it means reducing complexity. When mass production was still in its infancy, engineers at the Ford Motor Company used a great deal of creativity to speed up the process:[6]

In the past a worker—and he had to be a skilled worker—had made a flywheel magneto from start to finish. A good employee could make thirty-five or forty a day. Now, however, there was an assembly line for magnetos. It was divided into twenty-nine different operations performed by twenty-nine different men. In the old system it took twenty minutes to make a magneto; now it took thirteen.

Ironically enough, a few decades later Japanese car manufacturers ended up overcoming the big American ones including the Ford Motor Company itself. The approach that made it possible is often translated as “kaizen” or never-ending incremental, continuous improvement.

Kaizen type of creativity entails continuous improvements in your process:

  • today you research a new dish to make for dinner,
  • tomorrow you try making it in less time,
  • the next day you try varying the ingredients,
  • the next day you discuss your recipe with others,
  • the next day you take a class on that same recipe,
  • the next day you research the nutritional properties of the ingredients.

This is the mindset of an aspiring world-class chef and by adopting it, you will become very creative in the kitchen indeed!

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3. Transformational Type of Creativity: Change Your Life

You may be arguing that it is all good for Mozart, Jane Austen, or Twyla Tharp to be creative because they were engaged in creative activities full-time.

How could one find creativity in an uninspiring job? How could one creatively spend leisure after-work time?

A piece of common advice is to “work on your goals,” but most of us do not have clear goals, let alone a specific life plan telling us exactly how to employ the time at our disposal.

The time-honored answer is, “if you do not like something about your life, figure out how to change it.” Goals or no goals, this is your life. Take responsibility for it because nobody else will.

This is where transformational creativity comes into the picture. Transformational creativity is not decorating the wall of your cubicle with cute cat stickers to make the job tolerable; it is taking an evening course so you can move to a more enjoyable line of work.

Transformational creativity is not throwing random ingredients into a pot hoping for a miracle; it is befriending a gourmet chef who can teach you some serious kitchen magic. Transformational creativity is not trying all ice cream flavors at a local parlor; it is making up your own flavor, or better yet, opening up your own ice cream shop!

Transformational creativity is taking intelligent steps towards the life that you want and away from the life that you do not want. If Kaizen creativity helps you move forward and keep growing, transformational creativity helps you change course.

How Can You Unleash Your Transformational Creativity?

Eliminate the obstacles.

The first obstacle is not knowing what you want in life. A solution is to set goals anyway.

Success expert and bestselling author Brian Tracy recommends setting 10 goals for the next year, but you can start from three: one financial goal, one relationship goal, one health goal:

Your goals may be unrealistic—say, to double your income, go on a date with a celebrity, or complete a marathon, all before the end of the year. This is fine. Eventually, you will learn how to set goals that are motivating and appropriate for you, but you have to start somewhere.

The second obstacle is not wanting your goals badly enough. The solution is to act as if you did.

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You may decide to write a novel and yet not feel creative or committed because there is no strong emotion underlying this decision. This is fine. Just keep writing, rain, or shine. Your emotions will catch up with you later.

Of course, if you can increase your level of motivation, by all means, do it! One aspiring entrepreneur unleashed creativity and eventually achieved great success after moving from cold and wet Chicago to the sunny Phoenix, Arizona.

Want to know the last type of creativity? It is special in that it offers a shortcut to success. Mozart used it too!

The fourth and last type is named after Dr. Watson, the colleague of the great detective invented by Sir Arthur Conan Doyle.

4. Dr. Watson’s Type of Creativity

Sherlock Holmes himself commended his friend and ally Dr. Watson for exhibiting this type of creativity:

It may be that you are not yourself luminous, but you are a conductor of light. Some people without possessing genius have a remarkable power of stimulating it. I confess, my dear fellow, that I am very much in your debt.[7]

Even if you are not particularly creative yourself, you may be able to do great things by partnering up with someone vastly more experienced and insightful. At the same time, a close association with an accomplished master is one of the best-known ways to cultivate your own creativity—all types of it.

This association can take various forms:

  • a formal mentorship that you are paying for
  • an unstructured mentorship relationship combined with a friendship or a marriage
  • an Executive Assistant-type job that you are paid for
  • an apprenticeship whereas you work on your mentor’s projects without monetary compensation

How Can You Convince a Master to Let You Be Their Dr. Watson?

The single most important quality of Dr. Watson is that he executes on Sherlock Holmes’ ideas, sometimes even risking his own life in the process. It is only through immersing himself in the execution that he can come up with insights which—even if wrong —manage to stimulate Holmes’ powerful imagination.

A second equally important quality of Dr. Watson is that he accepts the overall approach as well as the daily mode of operation set by Holmes and does not question them, except in extreme circumstances.

A little humility and an exemplary work ethic go a long way, but you still need to ask for what you want. If you found a potential mentor online and were able to connect with them, how could you phrase your request?

Here are excerpts from messages sent to a potential mentor by an aspiring mentee that actually worked:

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  • Nothing short of an honor to be connected with you.
  • Is there any way I can work with you, [Dr. such-and-such]? It would be nothing less than an achievement.
  • I wouldn’t need any money. To be associated with you is a dream I hope I can achieve. Is it possible for you to lay down some guidelines for me, which if I follow, I’ll get to work under you?
  • I will follow all the guidelines and directions you provide, if you do. I can be your first apprentice in [city Y or country Z].
  • I will follow all your directions, guidelines. I want to be under your guidance. Please accept my proposal.

Believe in yourself. Napoleon Hill relates the striking story of Edwin Barnes who wanted to become a business partner of the great inventor Thomas Edison—and he eventually did! He had no money or education; his only advantage was his burning desire combined with persistence.

The book Think and Grow Rich is an absolute gem informed by conversations with some of the most successful entrepreneurs of the day, including Andrew Carnegie himself, with lessons in creativity sprinkled on every page!

Parting Words

The power of creativity to change your life for the better is undeniable.

Ideation creativity is the most overrated type: unless and until you specifically decide to become an artist, a book author, an inventor, or someone similar, it is irrelevant.

The most practical type of creativity is Kaizen, finding ways to continuously improve a process. Specific advice can be found in countless books on forming better habits including Leon Ho’s 74 Healthy Habits That Will Drastically Improve Every Aspect Of Your Life. So long as you have a process that you keep improving from time to time, you are on the right track.

Transformational creativity can change your life, though it does require courage, ingenuity, and most of all, persistence. Just keep making one little change at a time and your life will unfold like a piece of art. Even if you feel no motivation whatsoever, it is fine. Creativity is a state of mind and can override your emotions.

Perhaps the most empowering type is Dr. Watson’s creativity, which entails aligning yourself with a master whom you can learn from. Here, the sky is the limit. but you do have to give—sometimes a lot—to be able to benefit as greatly as Dr. Watson did from his association with Sherlock Holmes.

Pick one type of creativity that you want to develop and discuss it with a friend. And remember the words of the Chinese philosopher Lao Tzu:

The journey of a thousand miles begins with one step.

More on Thinking Creatively

Featured photo credit: Kelly Sikkema via unsplash.com

Reference

More by this author

Dr. Sergey Orshanskiy

Founder of SocialNerd, Data Scientist at tech startups, and trained dancer.

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Published on April 6, 2021

How To Brainstorm Ideas More Creatively And Effectively

How To Brainstorm Ideas More Creatively And Effectively

Do you continually look for ways and means to do things better but find yourself in a shortage of ideas? As humans, we are continually evolving and looking for ways to do what we do more efficiently—to yield the same or higher output with lesser inputs in time, resources, and effort. One way to do this is to wait for the Eureka! moment and inspiration to strike. But that is far-fetched and requires a lot of waiting around to take small steps ahead.

However, putting in place a structure for ideation can come in handy for those looking to take giant leaps forward. And that’s where brainstorming ideas can help.

Let’s have a look at how to brainstorm ideas more creatively and effectively. But before that, let’s dive deeper into understanding brainstorming.

What Is Brainstorming?

Brainstorming is an excellent tool for ideation, out-of-the-box thinking, and creative problem solving without criticism or judgment.

Meriam Webster’s dictionary defines brainstorming as “a group problem-solving technique that involves the spontaneous contribution of ideas from all members of the group; the mulling over of ideas by one or more individuals in an attempt to devise or find a solution to a problem.”[1]

Three things stand out here:

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  1. Spontaneous contribution – Brainstorming allows individuals to share crazy, far-fetched, out of the box half-baked ideas. It does not have to be thoroughly thought out yet at the ideation stage.
  2. All members – Brainstorming is a technique where taking in diverse opinions can improve ideating offbeat solutions.
  3. Find a solution to a problem – It is fundamentally goal-oriented towards one thing—solving the issue at hand. Without a clear problem statement, brainstorming ideas will not yield effective results.

Broadly speaking, brainstorming is synonymous with the idea-generating process that creatively solves problems.

You Can Brainstorm Ideas on Your Own

It is common to think that brainstorming is effective only in groups and cannot be done individually. However, that is not entirely true. Studies have shown that although both approaches have their pros and cons in catalyzing idea generation, people are more creative when they brainstorm on their own than in groups.[2]

Individually, one is empowered to flexibly work at their pace and drive idea generation. They can set their own time and place and ideate when one is at their creative best. Additionally, there is no fear of judgment when brainstorming individually.

On the other hand, group brainstorming holds a sacred place in innovating in workplaces. Here, you can take advantage of the diverse experience, perspectives, and creativity of all team members to ideate and develop offbeat solutions that offer outstanding results.

Is Brainstorming Effective?

Brainstorming delivers tremendous value, from providing innovative and offbeat ideas that would have never occurred in the ordinary course of work to building a culture of collaboration and team spirit. Here are some reasons why brainstorming is effective and beneficial.

1. Goes Beyond Creative Blocks

Brainstorming ideas can help individuals and teams move forward when they find themselves creatively stuck. Inspiration is hard to come by, and brainstorming is an excellent approach to access on-demand creativity without the pressure of getting it right the first time.

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2. Encourages Divergent Thinking

By leaving no idea behind, brainstorming can help explore diverse ideas and alternatives to grow. Brainstorming ideas offers a judgment-free space to think of as many possibilities as you can until you’re convinced of the way forward.

3. Supports Team Building

Compared to other techniques, you create a relaxed and informal ambiance to brainstorm ideas that encourage open participation among team members. People are offered the space to share their opinion and points of view without fear of judgment, strengthening the camaraderie among team members. Frequent brainstorming sessions instill the spirit of collaboration and help teams to rely on each other’s strengths to deliver improved results.

How Does It Work?

Brainstorming ideas involves 4 crucial stages:

  1. Identifying the central problem or goal: This stage defines the critical purpose for brainstorming ideas.
  2. Idea Generation: An avenue permitting free-flowing generation of ideas.
  3. Developing the idea: Deep dive into the ideas produced and build upon them.
  4. Idea evaluation: Evaluating the top ideas towards its efficacy in solving the central goal or issue.

The process is structured to allow consideration of varied ideas objectively to achieve the solution to the critical problem at hand.

ProTips to Brainstorm Ideas Effectively

Here are a few #ProTips to brainstorm ideas creatively and effectively.

  • Welcome wild ideas: Make sure you encourage offbeat and non-linear ideas. The more diverse the ideas produced in the ideation stage, the better it is to allow for innovative solutions to come forth.
  • Plan ahead: Allow people to think by themselves before the brainstorming session. This tip ensures that people are allowed sufficient time to mull over the problem statement and come prepared to ideate on tackling the issue.
  • Goal-tending: As you navigate the ideation stage, focus on the central goal or problem. It is natural to stray away while opening up the forum for ideas. So, it is essential to remind the teams on the problem statement to keep the discussions relevant and identify the best solution.
  • Record everything: Record all ideas, not just the good ones. This rule is fundamental to capture all probable ideas in the ideation stage. Make sure that every single idea generated is systematically captured regardless of how useful it is. Additionally, permit one conversation at a time to ensure all thoughts are given consideration and are not missed out in parallel discussions.
  • Judgement-free: Creating a no-judgment space encourages people to speak up and express their opinions freely. Keeping judgments aside can help continue the flow of ideas and encourage teams to build and develop each other’s thought processes. One idea could spark another, leading to much more effective solutions.
  • Defer evaluation: Refrain from evaluating ideas in the ideation stage. Hold the assessments till the evaluation stage for the best results. All ideas hold some potential so enforce the no assessment rule until all the ideas are captured, tabled, and developed. Alex Osborn, who conceptualized the brainstorming technique, recommends “defer judgment” as the golden rule to brainstorm effectively.[3]

How to Use Brainstorming Effectively on Your Own

Here are a few tips for brainstorming ideas effectively on your own:

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1. Ground Yourself

Make sure to ground yourself by meditating or practicing any other mindfulness technique to ensure your entire presence before brainstorming. You could also choose a time and place when you’re most active and energetic for the best results.

2. Minimize Distractions

Choose a time where you can focus entirely on brainstorming ideas for the problem at hand. Minimize distractions and create space for paying 100% attention in ideating solutions.

3. Go Wild

Individual Brainstorming does not have worries about other’s judgment and offers a safe space to ideate as many crazy or wild ideas as they come. There’s no worry about egos or team dynamics either. So, the brainstorming can be focused on solving the core issue.

4. Use Mind maps

To keep the chain of thought as you brainstorm ideas, you can use mind maps to arrange, assimilate, and develop concepts further. Word association, prompts, or even visual cues can come in handy to ideate across the spectrum.

5. Take a Break Before Evaluating

Don’t go into assessments and evaluations right after you ideate. Take a break. Do something completely different before you consider the ideas to be objective and unbiased. Keep the overarching goal in mind to filter the best possible outcomes. You could also narrow it down to the top 2 to 3 ideas and run it past your mentors or colleagues to get unbiased opinions from trustworthy sources.

How to Use Brainstorming Effectively in a Group

Here are a few tips for brainstorming ideas effectively in a group:

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1. Diversity

Form groups across functions to bring in different perspectives as you brainstorm together. Ensure that the individuals chosen are equally vested and aligned towards the shared goal to achieve maximum results. You could also brainstorm with a complete outsider to get a fresh perspective on a problem that you’ve been stuck with for a long time.

2. 6-3-5 Technique

You can adapt the 6 people coming up with 3 ideas every 5 minutes to keep the ideation momentum going. You can get over 100 ideas in 30 minutes using this approach.

3. Challenge Bad Ideas

Ask team members to write down the craziest and most ludicrous ways to solve the problem. Then challenge other team members to make changes to flip a bad idea into a good one.

Final Thoughts

Brainstorming ideas is an excellent way to creatively identify the best way forward. It provides structure to unstructured thinking and delivers immense value to individuals and organizations to think beyond the conventional norms. Hopefully, after reading this article, you’ve picked up a thing or two to help you brainstorm ideas effectively.

Featured photo credit: Leon via unsplash.com

Reference

[1] Merriam-Webster: brainstorming
[2] MindTools: Brainstorming
[3] The Heart of Innovation: Why You Need to Defer Judgment During the Ideation Phase of a Brainstorming Session

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