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Published on October 13, 2020

How to Unleash the 4 Types of Creativity In You

How to Unleash the 4 Types of Creativity In You

Human history has no shortage of brilliant minds: writers, musicians, inventors, entrepreneurs, and more. Not everyone chooses a creative career, but all of us could use the power of creativity to live brighter, more fulfilling, and more successful lives instead of going through the same motions day in, day out.

Could one become more creative?

A one-size-fits-all answer is hard to give because there are different types of creativity. Do you want to know the least useful type?

1. Least Useful Type of Creativity

It is “Ideation creativity”—the good old coming up with new ideas.

Surprised?

There exist techniques for producing more and better ideas: idea buckets, brainstorming games, and first principles thinking. Those are specialized creativity tools used by composers, novelists, and serial entrepreneurs—not so much by the remaining 99% of the population.

Do you still want this esoteric knowledge? Then go straight to the masters:

  • Josh Waitzkin, a U.S. Junior chess champion and later a World Champion in the martial art Tai Chi Chuan, has written an autobiography.[1]
  • Gianni Rodari, an Italian children’s book author famous for his Adventures of Cipollino, outlined his approach to teaching fantasy in an actual manual on the subject.[2]
  • Twyla Tharp, a celebrated American dancer and choreographer, wrote a book explaining her creative process. We will revisit this book in a moment.[3]

What Distinguishes Creative People (Aside From Their Ideas)?

Anyone can have interesting ideas—would it not be nice to build a flying car, create a musical about South American tribes, cold-email the French president, or ask to get hired as the next prime minister?

Just like yourself, billions of people are also touched by beautiful sunsets and would like to double their respective incomes—but this does not automatically make all of them artists or entrepreneurs.

Only those who have acted upon their ideas or emotions and produced tangible outcomes can be labeled “creative.” Mozart and Jane Austen became so famous because of their results—the symphonies and novels that they had respectively produced—not because of their ideas.

Creativity Does Not Require So-Called Inspiration

A related misconception is that masterpieces are created in “Eureka!” moments—extraordinary bursts of creativity and otherworldly inspiration.

The exclamation “Eureka!” refers to the apocryphal story about the ancient Greek mathematician and inventor Archimedes who was taking a bath and stumbled upon a solution to a difficult problem he had been thinking about.

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But consider that Mozart composed over 600 musical works in his lifetime including 50 symphonies.[4] He would have needed thousands of “Eureka!” moments to produce such a staggering amount of world-class music, which is about one per week of his short career. This is clearly absurd—extraordinary moments of inspiration are rare by definition.

Acclaimed choreographer Twyla Tharp believes it was all hard work,[5]

Nobody worked harder than Mozart. By the time he was twenty-eight years old, his hands were deformed because of all the hours he had spent practicing, performing, and gripping a quill pen to compose. . . . As Mozart himself wrote to a friend, “People err who think my art comes easily to me. I assure you, dear friend, nobody has devoted so much time and thought to composition as I. There is not a famous master whose music I have not industriously studied through many times.”

Creativity can only be manifested during a creative process, whether it is trying a new dish in the kitchen, composing a new symphony, or figuring out how to help your child get into a good college. If you have never played a musical instrument, you are not going to suddenly produce a symphony after doing a creativity exercise.

This brings us to the most useful but underrated type of creativity:

2. “Kaizen”: Finding Ways to Improve a Process

What would be a non-creative approach to any activity? It would be doing the same thing every day in the same way.

Therefore, a creative approach would be constantly varying what you are doing and the way you are doing it. Sometimes, it means adding complexity, such as experimenting with sophisticated dishes for dinner to keep your family happy.

Other times, it means reducing complexity. When mass production was still in its infancy, engineers at the Ford Motor Company used a great deal of creativity to speed up the process:[6]

In the past a worker—and he had to be a skilled worker—had made a flywheel magneto from start to finish. A good employee could make thirty-five or forty a day. Now, however, there was an assembly line for magnetos. It was divided into twenty-nine different operations performed by twenty-nine different men. In the old system it took twenty minutes to make a magneto; now it took thirteen.

Ironically enough, a few decades later Japanese car manufacturers ended up overcoming the big American ones including the Ford Motor Company itself. The approach that made it possible is often translated as “kaizen” or never-ending incremental, continuous improvement.

Kaizen type of creativity entails continuous improvements in your process:

  • today you research a new dish to make for dinner,
  • tomorrow you try making it in less time,
  • the next day you try varying the ingredients,
  • the next day you discuss your recipe with others,
  • the next day you take a class on that same recipe,
  • the next day you research the nutritional properties of the ingredients.

This is the mindset of an aspiring world-class chef and by adopting it, you will become very creative in the kitchen indeed!

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3. Transformational Type of Creativity: Change Your Life

You may be arguing that it is all good for Mozart, Jane Austen, or Twyla Tharp to be creative because they were engaged in creative activities full-time.

How could one find creativity in an uninspiring job? How could one creatively spend leisure after-work time?

A piece of common advice is to “work on your goals,” but most of us do not have clear goals, let alone a specific life plan telling us exactly how to employ the time at our disposal.

The time-honored answer is, “if you do not like something about your life, figure out how to change it.” Goals or no goals, this is your life. Take responsibility for it because nobody else will.

This is where transformational creativity comes into the picture. Transformational creativity is not decorating the wall of your cubicle with cute cat stickers to make the job tolerable; it is taking an evening course so you can move to a more enjoyable line of work.

Transformational creativity is not throwing random ingredients into a pot hoping for a miracle; it is befriending a gourmet chef who can teach you some serious kitchen magic. Transformational creativity is not trying all ice cream flavors at a local parlor; it is making up your own flavor, or better yet, opening up your own ice cream shop!

Transformational creativity is taking intelligent steps towards the life that you want and away from the life that you do not want. If Kaizen creativity helps you move forward and keep growing, transformational creativity helps you change course.

How Can You Unleash Your Transformational Creativity?

Eliminate the obstacles.

The first obstacle is not knowing what you want in life. A solution is to set goals anyway.

Success expert and bestselling author Brian Tracy recommends setting 10 goals for the next year, but you can start from three: one financial goal, one relationship goal, one health goal:

Your goals may be unrealistic—say, to double your income, go on a date with a celebrity, or complete a marathon, all before the end of the year. This is fine. Eventually, you will learn how to set goals that are motivating and appropriate for you, but you have to start somewhere.

The second obstacle is not wanting your goals badly enough. The solution is to act as if you did.

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You may decide to write a novel and yet not feel creative or committed because there is no strong emotion underlying this decision. This is fine. Just keep writing, rain, or shine. Your emotions will catch up with you later.

Of course, if you can increase your level of motivation, by all means, do it! One aspiring entrepreneur unleashed creativity and eventually achieved great success after moving from cold and wet Chicago to the sunny Phoenix, Arizona.

Want to know the last type of creativity? It is special in that it offers a shortcut to success. Mozart used it too!

The fourth and last type is named after Dr. Watson, the colleague of the great detective invented by Sir Arthur Conan Doyle.

4. Dr. Watson’s Type of Creativity

Sherlock Holmes himself commended his friend and ally Dr. Watson for exhibiting this type of creativity:

It may be that you are not yourself luminous, but you are a conductor of light. Some people without possessing genius have a remarkable power of stimulating it. I confess, my dear fellow, that I am very much in your debt.[7]

Even if you are not particularly creative yourself, you may be able to do great things by partnering up with someone vastly more experienced and insightful. At the same time, a close association with an accomplished master is one of the best-known ways to cultivate your own creativity—all types of it.

This association can take various forms:

  • a formal mentorship that you are paying for
  • an unstructured mentorship relationship combined with a friendship or a marriage
  • an Executive Assistant-type job that you are paid for
  • an apprenticeship whereas you work on your mentor’s projects without monetary compensation

How Can You Convince a Master to Let You Be Their Dr. Watson?

The single most important quality of Dr. Watson is that he executes on Sherlock Holmes’ ideas, sometimes even risking his own life in the process. It is only through immersing himself in the execution that he can come up with insights which—even if wrong —manage to stimulate Holmes’ powerful imagination.

A second equally important quality of Dr. Watson is that he accepts the overall approach as well as the daily mode of operation set by Holmes and does not question them, except in extreme circumstances.

A little humility and an exemplary work ethic go a long way, but you still need to ask for what you want. If you found a potential mentor online and were able to connect with them, how could you phrase your request?

Here are excerpts from messages sent to a potential mentor by an aspiring mentee that actually worked:

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  • Nothing short of an honor to be connected with you.
  • Is there any way I can work with you, [Dr. such-and-such]? It would be nothing less than an achievement.
  • I wouldn’t need any money. To be associated with you is a dream I hope I can achieve. Is it possible for you to lay down some guidelines for me, which if I follow, I’ll get to work under you?
  • I will follow all the guidelines and directions you provide, if you do. I can be your first apprentice in [city Y or country Z].
  • I will follow all your directions, guidelines. I want to be under your guidance. Please accept my proposal.

Believe in yourself. Napoleon Hill relates the striking story of Edwin Barnes who wanted to become a business partner of the great inventor Thomas Edison—and he eventually did! He had no money or education; his only advantage was his burning desire combined with persistence.

The book Think and Grow Rich is an absolute gem informed by conversations with some of the most successful entrepreneurs of the day, including Andrew Carnegie himself, with lessons in creativity sprinkled on every page!

Parting Words

The power of creativity to change your life for the better is undeniable.

Ideation creativity is the most overrated type: unless and until you specifically decide to become an artist, a book author, an inventor, or someone similar, it is irrelevant.

The most practical type of creativity is Kaizen, finding ways to continuously improve a process. Specific advice can be found in countless books on forming better habits including Leon Ho’s 74 Healthy Habits That Will Drastically Improve Every Aspect Of Your Life. So long as you have a process that you keep improving from time to time, you are on the right track.

Transformational creativity can change your life, though it does require courage, ingenuity, and most of all, persistence. Just keep making one little change at a time and your life will unfold like a piece of art. Even if you feel no motivation whatsoever, it is fine. Creativity is a state of mind and can override your emotions.

Perhaps the most empowering type is Dr. Watson’s creativity, which entails aligning yourself with a master whom you can learn from. Here, the sky is the limit. but you do have to give—sometimes a lot—to be able to benefit as greatly as Dr. Watson did from his association with Sherlock Holmes.

Pick one type of creativity that you want to develop and discuss it with a friend. And remember the words of the Chinese philosopher Lao Tzu:

The journey of a thousand miles begins with one step.

More on Thinking Creatively

Featured photo credit: Kelly Sikkema via unsplash.com

Reference

More by this author

Dr. Sergey Orshanskiy

Founder of SocialNerd, Data Scientist at tech startups, and trained dancer.

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Published on November 2, 2020

How to Use Your Unconscious Mind to Get What You Want

How to Use Your Unconscious Mind to Get What You Want

I get my best ideas when I’m not trying—when I’m zoning out in the shower or taking my dog for a walk. Suddenly, something I’ve been racking my brain to figure out seems to just come to me. It may seem like magic, but it’s actually just my unconscious mind coming through for the win.

What Is Conscious Thought?

Let’s start by explaining what the unconscious mind is not. I want you to think about what your dream house would look like if money were no object. Then, think about where you were the first time you can remember feeling joy.

That voice in your head that was talking you through those two tasks is your conscious mind. Simply put, any thought process that you are aware of (conscious of) is part of your conscious mind. I’m using my conscious mind as I sit here and write this article.

One of the major brain centers for conscious thought is in your prefrontal cortex. This is on the outside of your brain behind your forehead. Some of the downsides of conscious thought are that it’s energetically taxing and finite. What I mean is, your conscious mind can only think one thing at a time, and it burns through a lot of glucose to do so.

Try to figure out the square root of 2400 while creating a grocery list. You can skip back and forth between those two tasks, but your conscious mind can’t wrestle with both simultaneously.

Also, think of a time when you were utilizing your conscious mind for an extended period. Maybe you were in classes all day or busy with a tough work task late into the night. You were probably exhausted after such intensive and extended conscious thought.

What Is the Unconscious Mind?

That’s why the unconscious mind is such a valuable resource. It isn’t energy taxing, and it is virtually limitless. Your unconscious mind could be trying to figure out thousands of problems right now.

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The downside is that you aren’t conscious of any of it until you are—until your unconscious thoughts make it into your consciousness.

That’s why it behooves us to figure out how to create the right environment for our unconscious minds to flourish.

System 1 and System 2 Thinking

Daniel Kahneman’s seminal book Thinking, Fast and Slow gives us another way to think about the difference between the unconscious and conscious minds. Kahneman describes two different modes of thought called System 1 and System 2.

System 1 is quick, emotional, and intuitive, while System 2 is slow, methodical, and logical. System 1 works in tandem with System 2.

For example, if you see someone looking at you, your System 1 might assume they are upset with you. Then, your System 2 takes over to process information and discern what might actually be going on at that moment.

Kahneman warns us that System 1 and System 2 are metaphors for how the mind works.[1] It would be an oversimplification to try to explain specific regions where System 1 and System 2 thinking takes place. However, System 1 and 2 is a powerful way of thinking about different modes of thinking. Kahneman calls System 1 automatic thinking and System 2 effortful.

The idea of focus is key here. In a famous experiment, participants were told to watch a video and count how many times people in the video passed a ball to each other. This required their System 2 thinking. However, the intense focus required for this experiment caused most people to miss the fact that while the people in the video were passing the ball, a person in a gorilla suit slowly made his way through the shot.

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How to Make Your Unconscious Mind Work For You

Focusing too intensely can cause us to miss details and solutions better suited to our unconscious mind. That’s why we sometimes have to stop and chill out, instead of forcing solutions.

Here are five ways to make your unconscious mind work for you.

1. Manage Stress

Your unconscious mind is not a big fan of you being stressed out, overworked, or overwhelmed. Managing stress is important if you want to be able to come up with those effortless “aha!” ideas.

Imagine that you’re under a strict work deadline. Your anxiety is compounded by the fact that you’re worried about losing your job and that your entire family relies on your income. This is an incredible amount of pressure that makes it tough for your unconscious mind to break through with that effortless creativity.

Think back to the video where the person in the gorilla suit sneaks through all the people passing the ball around. Most people are so focused on the task at hand that they don’t see the most interesting part of the video. Stress and pressure can lead to a kind of tunnel vision that works the same way. Our attention becomes so narrowly focused that we aren’t able to zoom out and connect the dots between broader patterns and ideas.

That’s why it’s crucial to find ways to manage stress. I recently spoke with humor engineer Drew Tarvin who explained the 4 R’s of managing stress.[2]

First, try to reduce stress by eliminating stressors from your life. This might mean finding a less stressful job or leaving earlier for work.

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Next, reframe the stresses that you can’t eliminate. Reframing isn’t pretending that your stress doesn’t exist; it’s trying to think differently and change your perspective about stressors that do exist. This might mean looking at the bright side or trying to see the bigger picture. If I don’t want to quit my stressful job, I can try to reframe by thinking more about the money I make or the times I feel fulfilled at work.

The third step is to relieve stress. This means finding ways to relax throughout the day. You might try meditating or watching funny cat videos on YouTube to clear your head and relieve your stress.

Finally, refresh. Find ways to take more extensive breaks where you completely de-stress. Pre-COVID, this might have meant taking a vacation to a beach somewhere. But now, you’ll have to get more creative as you find ways to put your phone down, forget about work, and come back completely refreshed.

2. Take Breaks

Part of stress management is taking breaks. But taking breaks is also an important part of tapping into your unconscious mind.

When I’m trying to figure out how to structure an article or put together ideas for a larger project, I schedule in time to completely put the project down. This allows my unconscious mind the freedom to come up with some truly novel solutions, and unlike conscious thought, it feels effortless.

This is that experience of the light bulb suddenly going on while you’re showering or driving to work. When you aren’t focused on anything in particular, your unconscious mind has the quiet it needs to bubble up to become conscious thought.

So, take breaks. One strategy is what’s called the Pomodoro Technique, which is when you stop to take a five-minute break after every 25 minutes of work. This allows you to recharge. Plus, by systematically easing your intense focus, you are giving your unconscious mind opportunities to come up with some truly novel ideas.

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3. Get Creative

The unconscious mind is great at effortlessly seeing patterns and finding interesting solutions, but for this to happen, it needs some inspiration. That means creating and consuming as much creativity as you can.

Pick up an artistic or creative hobby. Paint, write, build, or dance. It’s also helpful to consume creativity. Go to museums, read poetry, and walk in nature. Taking in creativity with your conscious mind will give your unconscious mind all the inspiration it needs to be able to do its thing.

4. Don’t Force It

The most crucial takeaway about the unconscious mind is that you can’t force it. You can struggle and strain all you want when you’re using your conscious mind, but the unconscious mind can only bubble to the surface when you aren’t trying so hard.

Think back to that phenomenon of having an aha moment while you’re showering or walking your dog. The unconscious mind is better able to break through when you aren’t focused so intensely on whatever it is you’re trying to solve.

So, relax and give yourself some time and space. That’s when your unconscious mind is most likely to breakthrough.

5. Play

Finally, don’t forget about the power of play. Play is inherently fun, and a playful mode of thinking allows your unconscious mind more of a chance to innovate. If you turn your task into a game, you’ll be more relaxed, have more fun, and collaborate better with your colleagues. That means you’ll be more likely to riff and get to a more creative “unconscious mind” solution.

You can also add play throughout your day to tap into this freer, less constrained kind of thinking. Turn your commute into a game, play hide and seek with your children, or join a local bowling league. This will help you get reacquainted with your childlike sense of joy, wonder, and curiosity—all key ingredients to nurturing and fostering your unconscious mind.

Final Thoughts

Dealing with and utilizing your unconscious mind is very different from doing so with your conscious mind. Tapping your unconscious mind is a technique that, when done right, can help you get what you want by untapping your potential.

Featured photo credit: Katerina Jerabkova via unsplash.com

Reference

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