Advertising
Advertising

Published on April 2, 2020

What Is SWOT Analysis? 5 Ways It Accelerates Your Self-Improvement

What Is SWOT Analysis? 5 Ways It Accelerates Your Self-Improvement

If I told you that there was one activity that you could do frequently that would dramatically accelerate your rate of self-improvement, would you do it?

SWOT Analysis may very well be the solution to your problems of feeling lost, unproductive, worried about the future, and the general struggle that inevitably arises on the road to personal development. It is quick to carry out, reliable in terms of changing your perspective, and effective in getting you the results that you desire.

So what exactly is this SWOT Analysis? You will find everything you need to know about it below as well as how to do it and all of the amazing benefits that it will bring to your life.

What Is SWOT Analysis?

SWOT Analysis is a business term that has steadily made its way over into the world of personal development due to its effectiveness in getting things to improve — whether that be a company or, more recently, a person.

S.W.O.T. is an anagram that stands for Strengths, Weaknesses, Opportunities and Threats. When assessing these four key pillars in life, it gives a very good picture of which direction you should be heading in and even highlights some of the best ways to do it.

All in all, it is a great way to reflect on past actions and to decide on the best way to move forward.

How to Do a SWOT Analysis

Carrying out a SWOT Analysis is relatively simple. The best way is to take out a pen and paper and write down four columns: Strengths, Weaknesses, Opportunities, and Threats. From there, you can begin to fill out each one and apply it to whatever situation you find yourself in.

If you are considering expanding your enterprise, you might want to write down the current strengths and weaknesses of your business as well as the opportunities that you could possibly move into and the threats that you might need to minimize.

If you are an individual looking to improve yourself, you can carry out a SWOT Analysis either on the micro or macro level. A micro example would be focusing on one specific area of life. For example, you could write down your strengths, weaknesses, opportunities, and threats when it comes to dating, productivity, or changing your job.

Advertising

You can also take it to the macro level. You might simply write down your current strengths, weaknesses, opportunities, and threats across all areas of life — or simply the areas that you want to focus on for now.

SWOT Analysis is very easy to do and is excellent for the bigger picture stuff. Here is a rough template with a few questions across various areas of life that you can use for your own personal development purposes:

Strengths

What professional qualifications do I have that make me stand out from everybody else?

What do I exceed at where most people are either average or below average?

What achievements have I been awarded?

What struggles have I overcome in the past that give me hope for the future?

Weaknesses

Where do I fall short where others seem to excel?

What bad habits do I have?

What thoughts tend to hold me back?

Advertising

Opportunities

Is there any significant advancement happening or about to happen that I can take advantage of?

Is there a new position in a company that maximizes my skillset?

Is there a gap in the market that I could potentially fill?

Is there an opportunity that is low-risk (i.e. I can fail fast and decide if I want to keep pursuing it)?

Threats

What competition do I face in a certain area?

What is the most likely thing to throw me off course? Is it me?

If there was an economic downturn, would I be in a position to survive? Could I even turn it into an opportunity?

Benefits of SWOT Analysis for Self-Improvement

Now that you know what it is and how to do it, you may already start to see all of the benefits for your personal growth that can come from a SWOT Analysis. If you haven’t already started to think about how to use it in your own life, here are a few ideas to get you started.

1. It Gives You an Actionable Plan

One of the most obvious benefits of doing a SWOT Analysis is the fact that it gives you an actionable plan. It is rare for someone to actually sit down and write out their strengths and weaknesses as well as the opportunities and threats they are facing, so you will be getting well ahead.

Advertising

More importantly, taking the information from all four of these areas allows you to create an effective plan for yourself going forward — whether that be doubling down on your strengths, a plan to overcome your weaknesses, or how to leap at one of the opportunities in your life.

SWOT Analysis is designed specifically to drive actions and decisions — it is not simply a discussion exercise that you put to one side once you are finished with it.[1]

2. It Allows You to Zoom Out

Far too many people are so trapped within their day-to-day activities that they forget to see the big picture. Not being able to see the forest for the trees is one of the things that hold many people back from reaching their full potential.

SWOT Analysis allows you to take a moment of reflection, see the big picture, and then to make an informed decision about what your everyday tasks and activities are going to be, rather than the other way around.

It is important to be able to zoom out from time to time to make sure that you are on track with whatever your objectives are in each area of life. SWOT Analysis is the best way to do just that.

3. It Helps You Recognize New Aspects and Patterns

One of the unique things about SWOT Analysis is that it manages to combine different areas of your life and lets you see patterns, opportunities, and much more that you wouldn’t have otherwise seen.

An example would be the combination of your strengths and your opportunities. When you look at both of these side-by-side, you get a good idea about where the crossovers are, and, as a result, you get a clear picture of what opportunities are worth pursuing based on your strengths.

Another example would be looking at your strengths and threats next to one another. When you have a decent idea about what your strengths are in a certain situation, you can start to see how those strengths might come in handy when it comes to mitigating certain threats that you might face.

The truth is, any combination across SWOT Analysis creates a unique perspective that will be extremely useful for your own self-improvement.

Advertising

4. It Minimizes Risk

Branching out from the previous point, a SWOT Analysis is carried out to help minimize risk [2]. Although this is primarily a benefit from a company’s standpoint, it can also be helpful from an individual’s perspective as well.

On a personal level, risk can come in a variety of forms. It might be an imaginary risk that feels real, like asking your crush out or asking your boss for a raise. It might be an actual risk where you are thinking of expanding your business or entering a new market where you have little experience. Either way, seeing the threats you face as well as the strengths, weaknesses, and opportunities you have allows you to go down the path that minimizes risk and maximizes gain.

5. It Can Marks Stages of Your Path

An interesting way that companies use SWOT Analysis is that they carry it out every month or every quarter in order to reset and recalibrate their destination. It can be used in a similar way by you as well. Just like there are certain times when businesses use them, there are certain times when you should use them.[3]

Every month or every couple of months, take the time to do a SWOT Analysis to see how you are progressing. What strengths have been added? What weaknesses have been discovered? What opportunities have revealed themselves or been lost? What new threats are you facing and which have been removed from the picture?

Not only will carrying out a SWOT Analysis on a frequent basis accelerate your self-improvement by helping you see where you want to go with less distraction, but it is also nice to see how things change and, hopefully, get better.

It is also worth looking back at your SWOT Analysis from the start of the year when you reach the end of the year to see how far you have come.

To Wrap Up

So there you have it. SWOT Analysis might just be the tool and technique that you have been waiting for to truly take the next step in your self-improvement journey. It is practical, easy to carry out, and effective in terms of planning your next moves.

Whether you do it on a consistent basis to ensure that you are moving in the right direction or you only do it when you feel lost, SWOT Analysis will always be right there waiting to help.

Featured photo credit: Kyle Glenn via unsplash.com

Reference

More by this author

Daniel Riley

Daniel is a writer who specialises in personal development and helping others become the best version of themselves.

How to Stop Being Passive and Start Getting What You Want 5 Gut Instincts Not to Ignore If You Want to Get What You Want 9 Ways to Build and Keep Healthy Personal Boundaries How To Be Perfect If You Feel Ashamed of Your Flaws What Is SWOT Analysis? 5 Ways It Accelerates Your Self-Improvement

Trending in Learning

1 A Comprehensive Guide to a Smart Learning Process 2 12 Learning Strategies to Help You Retain Information Fast 3 How to Become an Intentional Learner for Never-Ending Growth 4 7 Characteristics of a Smart Auditory Learner 5 How Do Memory Vitamins Work? (And the Best Brain Supplements)

Read Next

Advertising
Advertising
Advertising

Last Updated on July 24, 2020

A Comprehensive Guide to a Smart Learning Process

A Comprehensive Guide to a Smart Learning Process

One of the most crucial aspects of our lives is the ability to learn. We often take this skill for granted since not many of us pause and think about our learning process. In fact, if we did, we would probably uncover that we engage in ineffective learning mechanisms.

Think about it. Has your learning helped you recall things you learned last month? Go back a year and ponder.

A lot of how we learn was tucked away in school. Our exposure to school learning is the basis of how we learn moving forward. However, over the past few decades, learning has evolved into different stages of learning, and that becomes the main issue.

No longer are we looking at examinations of people’s characteristics about understanding and learning. Instead, scholars have created learning processes that use materials that support our interactions with others and our goals.

As a result, we can learn new things more smartly and effectively – which will be covered as we proceed further in understanding the learning process.

The Essential Steps of the Learning Process

In his book Outliers: The Story of Success, Malcolm Gladwell states that the key to success is for us to practice 10,000 hours on a specific skill. It’s also worth noting that the skill needs the correct learning direction. If you’re learning how to do something the wrong way, you’ll continue to use it the wrong way.

But before understanding the learning process, we must understand the stages of learning. Written in the 1970s, Noel Burch created a model called the Four Stages of Learning. [1]

From there, we can use the stages of learning as a basis for how to learn effectively.

1. Unconscious Incompetence

Think of a skill that you are good at and that you use every single day.

Now think back to when you first developed that skill. Were you good at it? Probably not.

Advertising

You never heard of the skill or had a desire to learn of it until that point. This is the first stage: You know nothing about it.

2. Conscious Incompetence

Once you have heard of the skill, you begin to delve into it.

Driving a car is a perfect example. Before this stage, you never felt the need to learn how to drive. Nevertheless, once you became of legal age, you had to study to get your license. You likely made several mistakes on the driving test as well as during the written test.

This is the stage where you feel learning is slow, and you’re also aware of your mistakes.

3. Conscious Competence

By this stage, you know pretty much everything you need to know. At the same time, though, you are also aware that you need to focus and concentrate on what you are doing.

This stage can be that you know the rules of the road and can drive well. However, you feel you can’t talk to anyone, play any music, or look away from the road. You feel like you need total silence to focus and concentrate on driving.

At this stage, learning can be even slower than the previous stages. The learning isn’t consistent, nor is it a habit yet.

4. Unconscious Competence

By this stage, you’ve made it. You know everything in and out about the skill. It’s become a habit, and you don’t need to concentrate. You can relax and let your unconscious mind take over.

Exceeding the 4 Stages: Flow/Mastery

While Burch only covered four stages, there is another stage that exceeds it. This is the flow or mastery stage.

You may have heard of something called a flow state. [2] It’s the mental state where someone is performing an activity and is fully immersed in it. They feel energized, focused, and get a sense of joy from doing this activity.

Advertising

Flow or mastery can stem from all kinds of activities like Writing, reading, jogging, biking, figure skating, and more. It’s also characterized as complete absorption in what you’re doing, making you unaware of space and time.

Different Types of Learning Process

Another aspect of the learning process is the types of learning. While every person goes through those stages of learning, how we learn is different.

Having covered four learning styles in 4 Learning Styles to Help You Learn Faster and Smarter, I’m recapping the different types of learning in psychology.

Psychiatrists have narrowed how we learn down to seven learning styles as below:

  • Visual (spatial): Learning through pictures, graphs, charts, etc.
  • Aural (auditory-musical): Learning through sound and music.
  • Verbal (linguistic): Learning through spoken or written words.
  • Physical (kinesthetic): Learning through the body, hands, and a sense of touch.
  • Logical (mathematical): Learning through logic, systems, and reasons.
  • Social (interpersonal): Learning through groups or talking to people.
  • Solitary (intrapersonal): Learning individually through self-study or individual assignments.

You may be asking why all of this matters and actually how we learn plays a significant role. How we internally represent experiences stems from how we learn. What we learn not only establishes how we recall information but also impacts our own word choice.

It also influences which part of our brain we use for learning. Researchers uncovered this through various experiments.[3]

For example, say you’re driving to a place you’ve never gone before. How you learn will determine which method of learning you’ll use. Some will ask people for directions, while others will pull up Google maps. Some will write the directions out, while some won’t and merely follow street signs.

Knowing how to learn to this depth is vital because once you know what style you use, you can then develop a learning process to be a more effective learner.

How To Become an Effective Learner?

The learning process varies from person to person. Generally speaking, though, consider the following steps and considerations:

1. Improve Your Memory

Learning doesn’t only require that we learn information, but to retain it. If we are to learn something, we will have to learn and relearn. This means recalling and having a sharp memory to keep that information.

Advertising

Improving our memory can range from a variety of things. From memory palaces to practicing other memory improvement tactics.

2. Keep Learning and Practicing New Things

Learning a new skill takes time, but there is nothing wrong with learning a few other things. International Journal of Science – Nature: Changes in grey matter induced by training[4] reported that those who juggled between learning different topics increase their gray matter which is associated with visual memory

3. Learn in Many Ways

While we have our own go-to style, delving into other types and stages of learning can be useful. If you learn by listening to podcasts, why not try rehearsing information verbally or visually?

It will not start great, but by improving your skill to describe what you learned orally, you are further cementing the knowledge in your mind.

Judy Willis MD, M.Ed in her publication on Review of Research: Brain-Based Teaching Strategies for Improving Students’ Memory, Learning, and Test-Taking Success[5] states how the more regions we keep data stored, the more interconnection there is in the collection information that we later process.

4. Teaching What You Learned to Others

It doesn’t have to be in a tutoring situation, but this method is still a reliable way for two people to grow.

Regardless of learning styles, we retain the information we tell others more effectively than if we keep it to ourselves. Was there a random fact you told someone a few months ago? You are more likely to remember that information because you brought it up to someone.

5. Use Relational Learning

Relational learning is relating new information to things you already know.

A typical example of this is remembering someone’s name. You can better recall that person’s name if you associate that name to something or someone familiar.

6. Gaining Practical Experience

Nothing beats learning than trying it for yourself. Sure, seeing information does have its strong points -and most learning styles benefit from exposed information – there is something to be said about getting your “hands dirty.”

Advertising

7. Refer Back to past Info If Need Be

The learning process is not perfect. We’ll forget at certain points. If you ever struggle to remember something, make a point of going back to your notes.

This is key because if we try recalling, we risk ourselves learning or relearning the wrong answer. And again, there is a difference between learning the right way and the wrong way.

8. Test Yourself

While this step may seem odd, there are benefits to testing yourself. Even if you think you know everything about the topic, going back and testing yourself can always help.

Not only does testing improve our recall, but we may realize that we learned a concept or task incorrectly. That knowledge can enhance our effectiveness in the future.

9. Stop Multitasking

While we should be learning new things all the time, we shouldn’t be trying to do several tasks at once. We ought to focus on one activity at a time before moving onto other tasks.

By trying to multitask, we are learning less effectively and are only hindering ourselves. Check out how multitasking is merely another way of distracting ourselves.

Bottom Line

Psychologists define learning as the process of a permanent change in a person’s behavior resulting from experience. The understanding of the learning process is up to us, but do consider the bigger picture. Be aware of what style works best for you, and work to improve it while enhancing other learning styles. The only way we can advance a skill is to learn continuously. Even in the skills you have mastered, there are always new developments.

You can learn more about how you can cultivate lifelong learning and attain an edge in every niche that you get associated with today!

Featured photo credit: Aliis Sinisalu via unsplash.com

Reference

[1] Gordon Training International: The Four Stages of Competence
[2] Habits for Wellbeing: Flow: the Secret to Happiness: Mihaly Csikszentmihalyi
[3] Training Industry: How the Brain Learns
[4] International Journal of Science – Nature: Changes in grey matter induced by training
[5] Judy Willis MD, M.Ed: Review of Research: Brain-Based Teaching Strategies for Improving Students’ Memory, Learning, and Test-Taking Success

Read Next