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Last Updated on April 22, 2020

How to Stay Focused and Not Get Distracted

How to Stay Focused and Not Get Distracted

Whatever work you do and wherever your work environment is, there’s a big chance that you have met distractions and struggled to stay focused at one point.

Distractions are everywhere: they could be external or internal distractions, and they could also be distractions that we can and cannot control.

Distractions are part of life. And this may sound contradictory, but I believe they can be a good thing in small doses. A little diversion during the day can help refresh your mind and prevent stress and burnout.

However, distractions become unhealthy when it’s starting to sabotage your productivity—when you start to take too much time dealing with less critical or even totally irrelevant activities.

Throughout a distraction-prone day, your focus is a crucial element that significantly impacts your performance and productivity. Your ability to focus can dictate whether or not you will succeed or fail in your chosen endeavor.

To help you improve your concentration and eliminate opportunities for procrastination, here are 7 smart tips to stay focused and manage distractions.

1. Dedicate a Space for Working

As I have previously written in a LinkedIn article,[1] designating an area for working or studying can immensely help you get the job done. Here’s why:

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When you pick one area as your workspace, you are training your mind to associate that place to work. As soon as you walk into that space, you’ll find it easier to get into “work mode” and stay focused on the task at hand.

While you’re at it, have fun with your workspace. Add designs that motivate you and make you feel good—perhaps pictures or motivational quotes, plants, and even natural light. However, be careful not to overdo the decorations, or you might be putting in more distractions.

Remember: Keep your workspace tidy and organized. A clean workspace helps reduce anxiety, minimize opportunities for procrastination, and boost your motivation.

2. Schedule Your Work Time

Planning your day and sticking to that schedule will help you avoid distractions.

Work in blocks. One smart way to plan your day is to work in 60 to 90-minute blocks. Give yourself a fixed amount of time to work, say, 70 minutes, and focus solely on that task until that time is over. Reward yourself with breaks in between; when you do, make sure that that time is spent solely for breaks!

Set deadlines. When talking about productivity, Parkinson’s Law is a famous concept that says, “Work expands to fill the time given to complete it.” To explain it in simpler words:

When you allow yourself four days to accomplish Task A, which could be done in one day, you tend to fill the remaining time with diversions. Instead of finishing Task A in one day, you might allow deviations in between: watching a YouTube video, mindlessly scrolling through your Facebook and Twitter feeds, or even cleaning your desk impulsively.

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On the other hand, when you’re up against a tight deadline, you tend to develop a laser-like focus to finish on time. You will find yourself concentrated on the task until it is done—because you have no time to laze around!

3. Let People Know You’re Working

After you have planned your work schedule, let your coworkers or the people around you know when you need to focus:

  • Put up a sign on your door or around your workspace.
  • Set your status to ‘Busy’ on your team’s messaging apps to turn off audible notifications and let people know that you don’t want to be disturbed at the moment.
  • If you’re working in a noisy and open environment, it may help to wear headphones. One, you will be able to tune out the distracting noises (like loud conversations), and, two, people will be less likely to interrupt you when they see that you’re focused.

Take note: When listening to music, studies suggest that listening to classical or instrumental music helps improve concentration.[2] That said, feel free to explore other music choices and go with a genre that enables you to focus and work better.

4. Choose Your Friends Wisely

Let me share with you a concept I have recently learned: behavioral contagion.

According to IResearchNet, this is the “tendency for people to repeat behavior after others have performed it.”[3] Occasionally, we intentionally choose to imitate others, but most of the time, we may not be aware that we are already copying others’ behavior.

If you want to stay focused, surround yourself with people who do the same. You may not notice it there and then, but who you welcome into your circle affects how you perform. Their influence is so strong that they can either push you towards your goals or pull you away from them.

Choose your friends wisely—choose those who stay focused and avoid distractions!

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5. Turn off Your Notifications

Every time something rings or beeps, you get distracted and lose focus on what you’re doing one way or another. So if you want to sit down and zero in on your task, turn off all notifications on your devices when it’s time to work.

Turn off your notifications during your scheduled work blocks, and then set a time for when you can use your phone and catch up on these notifications.

If you’ve allowed yourself 30 minutes for mobile phone time, stick to that period. Afterwards, turn off the notifications again as you go back to work. Regaining your focus after getting distracted by several audible notifications throughout the day will consume A LOT of time. Save yourself the trouble and manage your time wisely.

6. Set up to Three Main Objectives

To-do lists generally help us remember all the things we have to do and accomplish them on time. However, a long to-do list may be doing you more harm than good; it can make you feel tired and overwhelmed even before you start.

Counter this by giving yourself THREE main tasks to accomplish every day. No more than that.

When you limit the things you have to finish in a day to a realistic and feasible amount, you’ll have a clear idea of the tasks you have to do, and you will consequently feel good about it as you are able to check off more things.

Every morning, ask yourself: What are the three most important things to accomplish today?

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All other tasks that didn’t make it to that list should go on a separate list; your priority for the day is to finish the top three tasks you previously identified.

7. Take Care of Yourself

We are human beings. We need to sleep, eat, take breaks, and move.

We are not robots; no matter how focused and motivated we are right now, we can’t and won’t stay that way forever.

You are more likely to get your work done quickly (and with better quality) if you take breaks—even just short ones. Whether it’s taking a walk, stretching for a few minutes, or relaxing while drinking coffee, taking a break can help you focus better when you’re back to work.

Along with taking adequate breaks, take care of your health. Snack on fresh fruits and vegetables during the day, stay hydrated, and get into a regular exercise program. Most importantly, get enough sleep. Allow your body to recuperate from a day’s hard work, and to re-energize for the day to come.

Remember: If you’re tired and worn out, you’re more vulnerable to feeling overwhelmed and getting distracted. Moreover, studies confirm that sleep deprivation impairs our ‘selective attention’, or our ability to focus on specific information when other things are occurring at the same time.[4]

If you genuinely want to stay focused on a task, know that you will have to make a deliberate and committed effort. In our increasingly connected world of smartphones, tablets, laptops, and high-speed internet, distractions are everywhere.

The Bottom Line

Rather than avoiding distractions, it’s a smarter practice to manage them. A little diversion now and then can help you recharge and freshen up, but you should learn how to control them and, ultimately, create work habits that work best for you.

More Tips on Staying Focused

Featured photo credit: Stefan Vladimirov via unsplash.com

Reference

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Nick Hargreaves

Nick is a serial entrepreneur with more than 20 years of experience.

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Last Updated on January 6, 2021

14 Ideas on How to Measure Productivity to Make Progress

14 Ideas on How to Measure Productivity to Make Progress

Everyone has heard the term productivity, and people talk about it in terms of how high it is and how to improve it. But fewer know how to measure productivity, or even what exactly we are talking about when using the term “productivity.”

In its simplest form, the productivity formula looks like this: Output ÷ Input = Productivity.

For example, you have two salespeople each making 10 calls to customers per week. The first one averages 2 sales per week and the second one averages 3 sales per week. By plugging in the numbers we get the following productivity levels for each sales person.

For salesperson one, the output is 2 sales and the input is 10 sales: 2 ÷ 10 = .2 or 20% productivity. For salesperson two, the output is 3 sales and the input is 10 sales: 3 ÷ 10 = .3 or 30% productivity.

Knowing how to measure and interpret productivity is an invaluable asset for any manager or business owner in today’s world. As an example, in the above scenario, salesperson #1 is clearly not doing as well as salesperson #2.

Knowing this information we can now better determine what course of action to take with salesperson #1.

Some possible outcomes might be to require more in-house training for that salesperson, or to have them accompany the more productive salesperson to learn a better technique. It might be that salesperson #1 just isn’t suited for sales and would do a better job in a different position.

How to Measure Productivity With Management Techniques

Knowing how to measure productivity allows you to fine tune your business by minimizing costs and maximizing profits:

1. Identify Long and Short-Term Goals

Having a good understanding of what you (or your company’s) goals are is key to measuring productivity.

For example, if your company’s goal is to maximize market share, you’ll want to measure your team’s productivity by their ability to acquire new customers, not necessarily on actual sales made.

2. Break Down Goals Into Smaller Weekly Objectives

Your long-term goal might be to get 1,000 new customers in a year. That’s going to be 20 new customers per week. If you have 5 people on your team, then each one needs to bring in 4 new customers per week.

Now that you’ve broken it down, you can track each person’s productivity week-by-week just by plugging in the numbers:

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Productivity = number of new customers ÷ number of sales calls made

3. Create a System

Have you ever noticed that whenever you walk into a McDonald’s, the French fry machine is always to your left? 

This is because McDonald’s created a system. They have determined that the most efficient way to set up a kitchen is to always have the French fry machine on the left when you walk in.

You can do the same thing and just adapt it to your business.

Let’s say that you know that your most productive salespeople are making the most sales between the hours of 3 and 7 pm. If the other salespeople are working from 9 am to 4 pm, you can potentially increase productivity through something as simple as adjusting the workday.

Knowing how to measure productivity allows you to set up, monitor, and fine tune systems to maximize output.

4. Evaluate, Evaluate, Evaluate!

We’ve already touched on using these productivity numbers to evaluate and monitor your employees, but don’t forget to evaluate yourself using these same measurements.

If you have set up a system to track and measure employees’ performance, but you’re still not meeting goals, it may be time to look at your management style. After all, your management is a big part of the input side of our equation.

Are you more of a carrot or a stick type of manager? Maybe you can try being more of the opposite type to see if that changes productivity. Are you managing your employees as a group? Perhaps taking a more one-on-one approach would be a better way to utilize each individual’s strengths and weaknesses.

Just remember that you and your management style contribute directly to your employees’ productivity.

5. Use a Ratings Scale

Having clear and concise objectives for individual employees is a crucial part of any attempt to increase workplace productivity. Once you have set the goals or objectives, it’s important that your employees are given regular feedback regarding their progress.

Using a ratings scale is a good way to provide a standardized visual representation of progress. Using a scale of 1-5 or 1-10 is a good way to give clear and concise feedback on an individual basis.

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It’s also a good way to track long-term progress and growth in areas that need improvement.

6. Hire “Mystery Shoppers”

This is especially helpful in retail operations where customer service is critical. A mystery shopper can give feedback based on what a typical customer is likely to experience.

You can hire your own shopper, or there are firms that will provide them for you. No matter which route you choose, it’s important that the mystery shoppers have a standardized checklist for their evaluation.

You can request evaluations for your employees friendliness, how long it took to greet the shopper, employees’ knowledge of the products or services, and just about anything else that’s important to a retail operation.

7. Offer Feedback Forms

Using a feedback form is a great way to get direct input from existing customers. There are just a couple of things to keep in mind when using feedback forms.

First, keep the form short, 2-3 questions max with a space for any additional comments. Asking people to fill out a long form with lots of questions will significantly reduce the amount of information you receive.

Secondly, be aware that customers are much more likely to submit feedback forms when they are unhappy or have a complaint than when they are satisfied.

You can offset this tendency by asking everyone to take the survey at the end of their interaction. This will increase compliance and give you a broader range of customer experiences, which will help as you’re learning how to measure productivity.

8. Track Cost Effectiveness

This is a great metric to have, especially if your employees have some discretion over their budgets. You can track how much each person spends and how they spend it against their productivity.

Again, this one is easy to plug into the equation: Productivity = amount of money brought in ÷ amount of money spent.

Having this information is very useful in forecasting expenses and estimating budgets.

9. Use Self-Evaluations

Asking your staff to do self evaluations can be a win-win for everyone. Studies have shown that when employees feel that they are involved and their input is taken seriously, morale improves. And as we all know, high employee morale translates into higher productivity.

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Using self-evaluations is also a good way to make sure that the employees and employers goals are in alignment.

10. Monitor Time Management

This is the number one killer of productivity in the workplace. Time spent browsing the internet, playing games, checking email, and making personal calls all contribute to lower productivity[1].

Time Management Tips to Improve Productivity

    The trick is to limit these activities without becoming overbearing and affecting morale. Studies have shown that most people will adhere to rules that they feel are fair and applied to everyone equally.

    While ideally, we may think that none of these activities should be done on company time, employees will almost certainly have a different opinion. From a productivity standpoint, it is best to have policies and rules that are seen as fair to both sides as you’re learning how to measure productivity.

    11. Analyze New Customer Acquisition

    We’ve all heard the phrase that “It’s more expensive to get a new customer than it is to keep an existing one.” And while that is very true, in order for your business to keep growing, you will need to continually add new customers.

    Knowing how to measure productivity via new customer acquisition will make sure that your marketing dollars are being spent in the most efficient way possible. This is another metric that’s easy to plug into the formula: Productivity = number of new customers ÷ amount of money spent to acquire those customers.

    For example, if you run any kind of advertising campaign, you can compare results and base your future spending accordingly.

    Let’s say that your total advertising budget is $3,000. You put $2,000 into television ads, $700 into radio ads, and $300 into print ads. When you track the results, you find that your television ad produced 50 new customers, your radio ad produced 15 new customers, and your print ad produced 9 new customers.

    Let’s plug those numbers into our equation. Television produced 50 new customers at a cost of $2,000 (50 ÷ 2000 = .025, or a productivity rate of 2.5%). The radio ads produced 15 new customers and cost $700 (15 ÷ 700 = .022, or a 2.2% productivity rate). Print ads brought in 9 new customers and cost $300 (9 ÷ 300 = .03, or a 3% return on productivity).

    From this analysis, it is clear that you would be getting the biggest bang for your advertising dollar using print ads.

    12. Utilize Peer Feedback

    This is especially useful when people who work in teams or groups. While self-assessments can be very useful, the average person is notoriously bad at assessing their own abilities.

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    Just ask a room full of people how many consider themselves to be an above average driver and you’ll see 70% of the hands go up[2]! Now we clearly know that in reality about 25% of drivers are below average, 25% are above average, and 50% are average.

    Are all these people lying? No, they just don’t have an accurate assessment of their own abilities.

    It’s the same in the workplace. Using peer feedback will often provide a more accurate assessment of a person’s ability than a self-assessment would.

    13. Encourage Innovation and Don’t Penalize Failure

    When it comes to productivity, encouraging employee input and adopting their ideas can be a great way to boost productivity. Just make sure that any changes you adopt translate into higher productivity.

    Let’s say that someone comes to you requesting an entertainment budget so that they can take potential customers golfing or out to dinner. By utilizing simple productivity metrics, you can easily produce a cost benefit analysis and either expand the program to the rest of the sales team, or terminate it completely.

    Either way, you have gained valuable knowledge and boosted morale by including employees in the decision-making process.

    14. Use an External Evaluator

    Using an external evaluator is the pinnacle of objective evaluations. Firms that provide professional evaluations use highly trained personnel that even specialize in specific industries.

    They will design a complete analysis of your business’ productivity level. In their final report, they will offer suggestions and recommendations on how to improve productivity.

    While the benefits of a professional evaluation are many, their costs make them prohibitive for most businesses.

    Final Thoughts

    These are just a few of the things you can do when learning how to measure productivity. Some may work for your particular situation, and some may not.

    The most important thing to remember when deciding how to track productivity is to choose a method consistent with your goals. Once you’ve decided on that, it’s just a matter of continuously monitoring your progress, making minor adjustments, and analyzing the results of those adjustments.

    The business world is changing fast, and having the right tools to track and monitor your productivity can give you the edge over your competition.

    More Productivity Tips

    Featured photo credit: William Iven via unsplash.com

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