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Last Updated on January 12, 2021

The Power of Tapping into Your Hidden Creativity

The Power of Tapping into Your Hidden Creativity

Despite what you might have been taught — everyone can be creative.

It’s too easy to think of creativity as just being reserved for musicians, artists and writers. In reality, creativity can be used in all jobs and in all areas of life.

I’m referring to creative traits such as thinking outside the box, finding new solutions to old problems, and combining two ideas to invent a new one.

For example, think of Henry Ford. He gave people automobiles, when at that time, they probably just wanted faster horses!

And, then there is Elon Musk. He found a workable solution to the problem of congested roads in towns and cities — the Hyperloop! This is an underground tunnel system that is designed to connect major conurbations using clean, ultra-fast capsules that can carry passengers, cars and freight. In the case of cars — Musk envisages elevators taking the cars down to the tunnel system. Ingenious.

As a final example, I want to tell you about Saltwater Brewery in Florida. They’ve created six-pack rings that are edible by marine life. So instead of the six-pack rings ending up in the ocean and killing sea creatures, these rings actually feed them. They’re made from the by-products of beer brewing, and contain either barley or wheat, and are not just safe for fish to eat — but humans can eat them too!

Let’s turn now to see how improving your creativity can improve your life.

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Creativity Will Improve Your Outlook

As a Psychology Today article reveals, people who practice everyday creativity (like finding new ways to work, preparing meals and solving crosswords) share personality traits with those we regard as ‘genuinely’ creative, such as: artists, designers and musicians.[1]

The shared traits include:

  • Curiosity
  • Drive
  • Open-mindedness
  • Persistence
  • Positivity

Some studies also suggest that people who regularly indulge in creative pursuits are less judgmental and more flexible.

It’s no wonder then, that there is a proven link between creativity and enhanced mental health (this could be due to creative thinkers’ superior problem-solving skills).[2]

I hope I’ve said enough to convince you that exploring your creative side can improve your outlook on life.

So what’s the best way to get creative? 

Boost your confidence.

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When you have ample self-confidence, you won’t be afraid to try new things and to break out of your comfort zone. Both of these things will put you in touch with your inner creative genie — who’s just waiting to work their magic on your behalf!

But, how can you boost your confidence? 

…by constantly facing and overcoming challenges.

Creativity Will Increase Opportunities

Creative individuals often notice more opportunities in life.

How come?

Because they’ve learned how to find a way to turn any obstacle into an opportunity by tackling it from another angle. They’re also more likely to SEE the opportunity in the first place, just by having an open mind; whereas someone who is not tapping into their creativity may miss these hidden opportunities. 

For example, one of my friends recently lost his job as a senior administrator for an insurance company. He’d worked there for more than 10 years, and although he wasn’t excited by the job, it paid his bills.

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When he was told that his job was to go, he was initially shocked and knocked off track. However, my friend is a resilient and creative soul, and within a few days, he’d formulated a plan to not only secure a new job, but also to make a positive change in his career. He did this by taking his administrator skills and his deep knowledge of finance and insurance and turning himself into a business consultant.

It’s still early days for him, but he’s already secured several clients, and I predict his new career will be a happy and successful one.

If you feel stuck in a rut, then try some (or all) of these things to break yourself free:

  • Get moving – yes, staying still is staying stuck; moving is getting unstuck!
  • Look for the positives – when you do this, you’ll open the door to opportunities.
  • Start small – you don’t necessarily need to make a big jump; instead, you can make small changes that create an unstoppable forward trend.

Creativity Gives You Freedom to Mess Up

“I have not failed. I’ve just found 10,000 ways that won’t work.” ― Thomas A. Edison

I love that quote, as it cleverly demonstrates that creativity is all about experimentation. And, experimentation often means making mistakes!

If you’ve ever watched a graphic designer at work, you’ll notice one thing: they’re constantly changing things until they get the look and feel that they desire.

That’s how most creative people work. They keep trying new and different things until they have that aha moment.

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So how about you? 

Are you currently afraid to try new things? Perhaps because you’re worried about losing face? 

If you are, then you’re holding back your creative potential. To unleash it, I recommend throwing caution to the wind and pushing yourself through your self-created mental barriers.

Once you’ve learned to have thoughts and ideas that are free from your current conditioning, then you’ll have learned the secret to living a creative life.

We all have creativity within us. And, by adopting the suggestions above, you can tap into this hidden force for good. When you do that, your life will take on a new trajectory — one that leads to happiness, fulfillment and success.

Featured photo credit: William Iven via unsplash.com

Reference

[1] Psychology Today: Everyday Creativity
[2] CNN: A Creative Life is a Healthy Life

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Leon Ho

Founder & CEO of Lifehack

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Published on April 6, 2021

How To Brainstorm Ideas More Creatively And Effectively

How To Brainstorm Ideas More Creatively And Effectively

Do you continually look for ways and means to do things better but find yourself in a shortage of ideas? As humans, we are continually evolving and looking for ways to do what we do more efficiently—to yield the same or higher output with lesser inputs in time, resources, and effort. One way to do this is to wait for the Eureka! moment and inspiration to strike. But that is far-fetched and requires a lot of waiting around to take small steps ahead.

However, putting in place a structure for ideation can come in handy for those looking to take giant leaps forward. And that’s where brainstorming ideas can help.

Let’s have a look at how to brainstorm ideas more creatively and effectively. But before that, let’s dive deeper into understanding brainstorming.

What Is Brainstorming?

Brainstorming is an excellent tool for ideation, out-of-the-box thinking, and creative problem solving without criticism or judgment.

Meriam Webster’s dictionary defines brainstorming as “a group problem-solving technique that involves the spontaneous contribution of ideas from all members of the group; the mulling over of ideas by one or more individuals in an attempt to devise or find a solution to a problem.”[1]

Three things stand out here:

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  1. Spontaneous contribution – Brainstorming allows individuals to share crazy, far-fetched, out of the box half-baked ideas. It does not have to be thoroughly thought out yet at the ideation stage.
  2. All members – Brainstorming is a technique where taking in diverse opinions can improve ideating offbeat solutions.
  3. Find a solution to a problem – It is fundamentally goal-oriented towards one thing—solving the issue at hand. Without a clear problem statement, brainstorming ideas will not yield effective results.

Broadly speaking, brainstorming is synonymous with the idea-generating process that creatively solves problems.

You Can Brainstorm Ideas on Your Own

It is common to think that brainstorming is effective only in groups and cannot be done individually. However, that is not entirely true. Studies have shown that although both approaches have their pros and cons in catalyzing idea generation, people are more creative when they brainstorm on their own than in groups.[2]

Individually, one is empowered to flexibly work at their pace and drive idea generation. They can set their own time and place and ideate when one is at their creative best. Additionally, there is no fear of judgment when brainstorming individually.

On the other hand, group brainstorming holds a sacred place in innovating in workplaces. Here, you can take advantage of the diverse experience, perspectives, and creativity of all team members to ideate and develop offbeat solutions that offer outstanding results.

Is Brainstorming Effective?

Brainstorming delivers tremendous value, from providing innovative and offbeat ideas that would have never occurred in the ordinary course of work to building a culture of collaboration and team spirit. Here are some reasons why brainstorming is effective and beneficial.

1. Goes Beyond Creative Blocks

Brainstorming ideas can help individuals and teams move forward when they find themselves creatively stuck. Inspiration is hard to come by, and brainstorming is an excellent approach to access on-demand creativity without the pressure of getting it right the first time.

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2. Encourages Divergent Thinking

By leaving no idea behind, brainstorming can help explore diverse ideas and alternatives to grow. Brainstorming ideas offers a judgment-free space to think of as many possibilities as you can until you’re convinced of the way forward.

3. Supports Team Building

Compared to other techniques, you create a relaxed and informal ambiance to brainstorm ideas that encourage open participation among team members. People are offered the space to share their opinion and points of view without fear of judgment, strengthening the camaraderie among team members. Frequent brainstorming sessions instill the spirit of collaboration and help teams to rely on each other’s strengths to deliver improved results.

How Does It Work?

Brainstorming ideas involves 4 crucial stages:

  1. Identifying the central problem or goal: This stage defines the critical purpose for brainstorming ideas.
  2. Idea Generation: An avenue permitting free-flowing generation of ideas.
  3. Developing the idea: Deep dive into the ideas produced and build upon them.
  4. Idea evaluation: Evaluating the top ideas towards its efficacy in solving the central goal or issue.

The process is structured to allow consideration of varied ideas objectively to achieve the solution to the critical problem at hand.

ProTips to Brainstorm Ideas Effectively

Here are a few #ProTips to brainstorm ideas creatively and effectively.

  • Welcome wild ideas: Make sure you encourage offbeat and non-linear ideas. The more diverse the ideas produced in the ideation stage, the better it is to allow for innovative solutions to come forth.
  • Plan ahead: Allow people to think by themselves before the brainstorming session. This tip ensures that people are allowed sufficient time to mull over the problem statement and come prepared to ideate on tackling the issue.
  • Goal-tending: As you navigate the ideation stage, focus on the central goal or problem. It is natural to stray away while opening up the forum for ideas. So, it is essential to remind the teams on the problem statement to keep the discussions relevant and identify the best solution.
  • Record everything: Record all ideas, not just the good ones. This rule is fundamental to capture all probable ideas in the ideation stage. Make sure that every single idea generated is systematically captured regardless of how useful it is. Additionally, permit one conversation at a time to ensure all thoughts are given consideration and are not missed out in parallel discussions.
  • Judgement-free: Creating a no-judgment space encourages people to speak up and express their opinions freely. Keeping judgments aside can help continue the flow of ideas and encourage teams to build and develop each other’s thought processes. One idea could spark another, leading to much more effective solutions.
  • Defer evaluation: Refrain from evaluating ideas in the ideation stage. Hold the assessments till the evaluation stage for the best results. All ideas hold some potential so enforce the no assessment rule until all the ideas are captured, tabled, and developed. Alex Osborn, who conceptualized the brainstorming technique, recommends “defer judgment” as the golden rule to brainstorm effectively.[3]

How to Use Brainstorming Effectively on Your Own

Here are a few tips for brainstorming ideas effectively on your own:

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1. Ground Yourself

Make sure to ground yourself by meditating or practicing any other mindfulness technique to ensure your entire presence before brainstorming. You could also choose a time and place when you’re most active and energetic for the best results.

2. Minimize Distractions

Choose a time where you can focus entirely on brainstorming ideas for the problem at hand. Minimize distractions and create space for paying 100% attention in ideating solutions.

3. Go Wild

Individual Brainstorming does not have worries about other’s judgment and offers a safe space to ideate as many crazy or wild ideas as they come. There’s no worry about egos or team dynamics either. So, the brainstorming can be focused on solving the core issue.

4. Use Mind maps

To keep the chain of thought as you brainstorm ideas, you can use mind maps to arrange, assimilate, and develop concepts further. Word association, prompts, or even visual cues can come in handy to ideate across the spectrum.

5. Take a Break Before Evaluating

Don’t go into assessments and evaluations right after you ideate. Take a break. Do something completely different before you consider the ideas to be objective and unbiased. Keep the overarching goal in mind to filter the best possible outcomes. You could also narrow it down to the top 2 to 3 ideas and run it past your mentors or colleagues to get unbiased opinions from trustworthy sources.

How to Use Brainstorming Effectively in a Group

Here are a few tips for brainstorming ideas effectively in a group:

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1. Diversity

Form groups across functions to bring in different perspectives as you brainstorm together. Ensure that the individuals chosen are equally vested and aligned towards the shared goal to achieve maximum results. You could also brainstorm with a complete outsider to get a fresh perspective on a problem that you’ve been stuck with for a long time.

2. 6-3-5 Technique

You can adapt the 6 people coming up with 3 ideas every 5 minutes to keep the ideation momentum going. You can get over 100 ideas in 30 minutes using this approach.

3. Challenge Bad Ideas

Ask team members to write down the craziest and most ludicrous ways to solve the problem. Then challenge other team members to make changes to flip a bad idea into a good one.

Final Thoughts

Brainstorming ideas is an excellent way to creatively identify the best way forward. It provides structure to unstructured thinking and delivers immense value to individuals and organizations to think beyond the conventional norms. Hopefully, after reading this article, you’ve picked up a thing or two to help you brainstorm ideas effectively.

Featured photo credit: Leon via unsplash.com

Reference

[1] Merriam-Webster: brainstorming
[2] MindTools: Brainstorming
[3] The Heart of Innovation: Why You Need to Defer Judgment During the Ideation Phase of a Brainstorming Session

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