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Last Updated on January 19, 2021

Smart Goals Template to Help Leaders Attain Success Easily

Smart Goals Template to Help Leaders Attain Success Easily

Recently, I wrote about how to make SMART goals work for you and explained why your “why” was the missing piece of the SMART goal formula. In this article, I am going to take you through the steps of using SMART goals to achieve your goals as a leader of a team of people and give you a SMART goals template you can use to make sure your goals are achieved.

How to Use SMART Goals as a Leader

Unlike when using SMART goals for your individual goals, writing SMART goals as a leader requires what is called “buy-in” by your team.

Often a leader has a number of goals they want to achieve, they have those goals clear in their own minds, but they fail to achieve their goals because they fail to communicate those goals in a way that motivates their team.

Without their team’s buy-in, these goals are not going to be achieved no matter how SMART they are or how motivating they are to the leader.

As a leader, here’s what you can do to ensure your goals are achieved.

1. Make your goals as simple and clear as possible.

A few years ago I did some work for a large car company. That company’s goal for the year was to sell seven million cars and become the seventh largest car manufacturer in the world. This goal was communicated to all the company’s employees in a way that every employee was absolutely clear how their efforts would contribute to the achievement of that goal.

From the manufacturing plants around the world to the purchasing, finance, sales and marketing departments; every department bought into the goal because the leaders in the company communicated the goal in such a way that everyone understood exactly what was required of them and exactly what the goal was.

On every department wall, there were two large numbers— “7/7”. This acted as a daily reminder to everyone in the company that their goal for the year was to build 7 million cars and become the 7th largest manufacturer in the world. They achieved their goal.

Whether you are a leader of a large, multi-national corporation or the CEO of a small start-up with five employees, you need to make sure the goal you set for your people is crystal clear and be specific about how their contribution towards achieving that goal really matters.

A classic mistake I often see is where each department has different goals and none of those goals clearly reflect the company’s overall goal for the year.

An example of this is where the HR department has a goal of reducing the staff turnover to below 20% and the sales department has a goal of increasing sales by 15%. On their own, these goals do not communicate to the staff how their efforts will contribute towards the company’s overall goal for the year. They might be clear but they do not have any obvious relation to the company’s overall goal.

2. Start with the overall goal

Instead of setting individual goals at a departmental level, start off by making sure everyone is clear about what the team or company’s overall goal for the year is. Let’s say the company’s overall goal is to achieve a market share of 5%. That goal would be communicated to all team members in all departments.

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Once everyone is clear about the goal, the next step is to get each team member or department to come up with how they will contribute to achieving that goal.

Your HR department could say “by keeping staff turnover to below 20%, we will reduce the disruption caused by having to train new staff and help to maintain consistency throughout the year.”

3. The “what’s in it for me?” principle

Whether we like it or not, people will always look at a new initiative from the perspective of “what’s in it for me?” While we might like to believe our team and the people around us are motivated by some other higher moral purpose, our natural human reaction is always defaulted to “what’s in it for me?”

For example, your team could be motivated by a moral purpose, the health and welfare of your customers; but the motivation for your staff is the way doing good for others makes them feel and that is still a personal motive, rather than a higher moral purpose.

You need to consider your team’s motivation. Some members of your team will be motivated by money, others by the opportunity to be promoted and others by how the goal will affect their work/life balance. All these motives need to be addressed in how you express the goal to your team.

Once you accept this when it comes to describing the specifics of the goal, you can frame it in a way that motivates your team. For example, if your team is motivated by the opportunity to be promoted, then you would frame the goal specifically to show your team how by completing this goal, they will improve their career objectives.

4. Communicate your goals frequently

Once you have explained the goal clearly and specifically, you need to continue expressing the goal to your team.

I often see a hive of activity around the annual planning period of a business and once acceptance of the goal or objective has been gained, little or no further communication about the goal occurs. Everyone settles back down to their daily work and very soon all thoughts and motivation to achieve the goal are forgotten.

A leader’s responsibility towards the goal is to continually reinforce the goal’s purpose and the motivation to the team as a whole. Try reminding everyone in your team each week about the goal. Regularly give feedback to your team about how they are progressing towards achieving the goal and remind them of why they are achieving the goal.

Every time Tim Cook is interviewed or gives a talk, he always states the purpose of Apple is to make great products. You just know every department at Apple lives that purpose. Every single employee’s focus in on making great products. As a leader, Tim Cook’s example is a great example to follow. State your goal, or purpose, every chance you have.

5. Set milestones

As obvious as it sounds, I see very few companies and leaders creating clear, specific milestones around their goals.

Most goals are broken up into quarters and as a quarter nears its end, the leaders in an organization run around panicking because they are not on track to achieving their quarterly milestone. This is caused by not maintaining a focus on what the goal is through regular communication.

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Instead, break the goal into weekly and monthly milestones. Remind your team every day, if necessary, of what you want to achieve that week and month so that as a quarter closes, you will be very clear what needs to be done to make sure you hit the overall milestone.

6. Regularly motivate your team members

When I was a young car salesperson, our sales manager had a large whiteboard in his office. On that whiteboard was the team’s monthly target, the quarter’s target and the yearly target. Each salesperson’s current sales both weekly, monthly and annually was also on that whiteboard.

Every morning, we had a fifteen-minute team meeting to discuss what sales we expected that day and the best approach to get the sale. The sales manager’s focus was always on the current situation and always reminded us of where we were and why we were doing it. During the two years, I was a member of that team; we broke all the company’s sales records and we were the best sales team in the group.

This was down to the clarity of our goals and the daily reminders of where we were and where we needed to be. Every time I visited my sales managers’ office, I was reminded of my goals, our team’s goals and what needed to be done to achieve our goals. It was a great incentive.

When it came to motivating our team, our sales manager knew exactly what motivated each team member. Our top salesperson, Claire, was motivated by money and our sales manager incentivised her by giving her a bonus if she sold more cars that month than the previous month. For me, I was motivated by the car I drove.

My sales manager would often incentivise me by allowing me the use of a ‘special’ car for a weekend if I beat my target. I still remember working extremely hard to beat my target one month so I could use a Range Rover Vogue SE to go to the British Rally Championship that month. Needless to say, I beat my target and enjoyed three days driving around the Welsh countryside in a luxurious SUV.

As a leader, it is your responsibility to know what motivates each member of your team and using that to maintain their focus and motivation on the goal.

7. Be transparent

One of the most common reasons why goals are not achieved is caused by a lack of transparency. The larger the company, the larger the temptation to compartmentalize information between departments.

Often leaders think the finance team do not need to know the sales target and the sales teams do not need to know about HR’s staff’s turnover targets. When you compartmentalize these goals, you lose transparency and it can damage the ability for teams to work together to achieve their goals.

If the marketing manager and the HR manager know each other’s goals, they are much more likely to work together to achieve each other’s goals. The marketing manager will work hard to keep his team motivated and less likely to leave. Likewise, the HR department will do whatever they can to assist the marketing department to achieve their goals.

8. Create an annual goal book

When we create personal goals, the best advice is to write our goals down. A great way to ensure your team buy into your goals and to make sure there is complete transparency is to write an annual goal book.

This book outlines the goals you have for your company, why you are achieving them and what will happen when you achieve it. It will also detail how each department in your company can contribute towards those goals and what their goals are for the year.

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This book is provided to all employees so they are clear about what you want to achieve, why and how each department in the organization can contribute towards achieving that goal.

This book will create transparency between all departments and will remove any difficulties caused by compartmentalization within your organisation.

Creating the Annual Goal Book may be more work for you as a leader, but the benefits in terms of buy-in and transparency will more than reward your efforts.

9. Give regular feedback on goal achievement

As a leader, you are responsible for the communication of the goal. But that responsibility does not end once you have communicated it.

Your responsibility is to consistently remind your team of the goal and to give constant feedback on how each member of your team is doing and how they are contributing towards achieving the goal.

10. Filter your decisions

Filter your decisions through the prism of how your decision will best help towards achieving your goals. One way to keep both yourself and your team accountable for your goals is to run any decision through the prism of your goals.

Before making any decision ask yourself and your team how this decision will help towards achieving the goal. Use questions such as “what would be the best way to achieve the goal? For example, if one of your goals is to reduce costs, but your designer’s computer is due for replacement, ask the question “could we get another six months out of this computer?”

Often we blindly follow convention because it has always been done that way, in this case replacing the computer every two years, yet it may be possible to get another year of use out of the computer without disrupting productivity.

However, if the goal is to increase the productivity of your team, perhaps having a faster computer may help to speed up the design process and thus improve your design team’s productivity.

Framing your decision-making through the prism of how best to achieve your goals helps to maintain focus on the goals and when you involve your team in the decision-making process and they understand that the decision needs to best meet the goal’s achievement, helps to maintain buy-in by your team.

A Leader’s SMART Goal Template

To help you utilize SMART goals more effectively, here’s a step-by-step guide of a SMART goal template:

1. Be specific about your goal

Make sure all members of your team are clear about what it is you want to achieve.

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Communicate the goal in as simple language as possible (no latinate or vague words) and make sure everyone, no matter what their position within your team or organisation clearly understands what it is you want to achieve.

2. Make sure each member of your team is clear about their contribution towards the goal and how it will be measured

Once you have communicated your goal to your team, arrange one on one meetings to explain to each member of your team how their contribution will be measured. Also, be clear about the milestones you will be monitoring. Make sure that your team accept and understand how their performance will be measured.

3. Be very clear about what each team member will be accountable for.

Every individual member of your team needs to be given responsibility for a part of the goal. They should have a clear action plan.

Whether that is asking the intern to monitor progress on milestones or your lead designer being responsible for making sure the artwork for the product design is completed on time. Each individual member of your team must be accountable for something to ensure buy-in by all.

4. Make sure everyone believes the goal is realistic

If you have a history of failure to achieve your goals, then you need to communicate to your team that this time there will be no failure. Everyone needs to get behind the goal and everyone needs to know that with effort, persistence and hard work the goal can be achieved.

All goals need to challenge but they also need to be realistic. If your team do not believe the goal can be achieved, you will not get the required effort to achieve your goal from the team. As a leader, you need to show your team it can be achieved.

5. Make the deadline clear

The goal needs to be time bound. When you expect the goal to be achieved needs to be made very clear. Deadlines for your milestones and the eventual achievement of the goal need to be communicated to all your team members.

Consistent feedback and reminders should become part of your daily habit. This focus is a key element towards achieving even the most challenging of goals.

BONUS: Get buy-in from all your team by appealing to your individual team members’ motivators

As a leader, you need to understand what motivates your team members. Make sure the way you communicate your goal is in a way that stirs the individual motivation points of your team members.

Remember people are different. Some are motivated by money, others are motivated by the desire to make the world a better place. Understand these motivators and make sure when you communicate with your team you push their motivation buttons.

Summary

As a leader, your responsibility is to make sure your goals are clearly communicated to your team (Specific) and you regularly give feedback on performance and achievement (Measured). Each team member must be clear what their responsibilities are for achieving the goals (Accountable) and they should understand how the goals will be achieved (Realistic) and by when (Timed).

But it does not stop there. Good leaders understand what motivates their team and use that to get buy-in from all team members to achieve the goal. Consistent motivation by the leader helps to maintain focus, energy and enthusiasm for achieving the goals.

At the same time, to avoid compartmentalization, making sure there is transparency about all the goals in the organisation will encourage the various teams to work together towards achieving the goals.

More Resources About Setting & Achieving Goals

Featured photo credit: Pexels via pexels.com

More by this author

Carl Pullein

Dedicated to helping people to achieve their maximum potential through better time management and productivity.

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Last Updated on January 21, 2021

30 Goals To Set For Yourself Before Turning Into 40s

30 Goals To Set For Yourself Before Turning Into 40s

Some people believe that once they’ve passed the age of 30, they’re too old to do something new and exciting; that it’s time for them to settle down.

If you have found your dream job, and are clear about your purpose of life, then go ahead and live your best life! However, it’s never too late to dream a new dream and set some new goals.

The vast majority of the people focus on their careers and how much they need to earn, but there are certain things you should do to create unforgettable memories and make yourself proud of what you managed to accomplish.

Whereas there are countless ideas which vary on your attitude and lifestyle, the following list is full of things anyone should try.

1. Visit a new continent.

New continent means a whole new experience, different culture and tons of interesting people to meet. Everyone should visit another continent at least once in a lifetime, it’s a priceless experience.

2. Travel to at least 20 countries.

Each new country you visit is an original life lesson and unique memories. The more countries you travel to, the better you can compare them and draw conclusions from people’s behavior, culture, and rituals. By spending time in different environments, we can learn a lot about ourselves.

3. Make at least one friend in every country you visit.

Traveling somewhere without making a new friend there is a huge loss. By interacting with local people, you may have a chance to learn about the secret facts of that very location and explore some mysterious places. What’s more, creating a bond with the locals creates an opportunity to revisit the country cheaper by being hosted by the people you’ve met.

4. Take a spontaneous trip.

Without planning every single detail, pack all the necessary stuff and set off into the unknown. You don’t even have to leave your country, the key is to make it impromptu, face what life throws at you and see how you can deal with that. Once the trip is over, you’ll learn some incredible lessons that you wouldn’t have by booking an all-inclusive vacation.

Catching a last-minute flight to a random destination might be a starting point for a serious adventure.

5. Learn a new language.

Do you know what’s the Bill Gates’ most regretted thing is? It’s not learning a second language. During your travel, it’s a great opportunity to practice your language skills with locals. While you are at home, you can learn the basics using books, attending a course or through online programs. And then, once you have a chance to speak with native speakers, this will be the moment when you learn the most. During just a few months of attending a German high school, I learned far more than spending two years of practice with books (though it was a good preparation).

6. Go Bungee Jumping.

This idea may seem crazy to you, but it’s just a warm up comparing to the next one. Bungee jumping is an insane way to face your fears and do something against common sense. As for me, it’s a valuable lesson which emphasizes the fact that even the scariest things turn out to be tolerable once you go through them.

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7. Skydive.

As I promised, this one is hardcore. Experience the unstoppable power of gravitation and see the world from a different perspective. Though I didn’t skydive yet, doing it at least once is definitely on my bucket list.

8. Face your worst fear.

Whatever you fear, most probably it’s a mental issue and not a real danger. There’re countless phobias people suffer from. I don’t know what’s yours, but I dare you to test your limits and see how far you can go.

9. Stand on top of a mountain.

And get there going on a foot. The view from the top is invaluable and unique. You literally feel the power of nature and see how small we actually are comparing to the natural forces.

10. Boost your financial stability.

Before you turning into 40, becoming financially independent is almost mandatory. To avoid getting lost in debt and make the money work for you and not vice versa, you should devote some time to learning finances. This 14-day plan is a great way to start.

11. Create your personal emergency fund.

Saving money regularly is a life-saving habit once you are in financial troubles. Most experts suggest your emergency fund should allow yourself to cover at least 3 months of living expenses. While you are busy making your dreams come true and doing crazy things, be aware that accidents do happen, so having a financial security is definitely helpful while you’ll be figuring out the alternative plan to solve your problems.

12. Create an online business on the side.

Nowadays, there are endless ways to make some extra money online. A legit method almost anyone can try out is monetizing your skills through creating an online course or ebook. It’s a great way to cover additional expenses and learn a bit of entrepreneurship from real life experience. Maybe you’ll even be able to leave your 9–5 and create your dream lifestyle making money from any place in the world like digital nomads do.

To learn more, check out these 24 easy ways to make money on the internet.

13. Develop a habit of daily exercising.

The older you are, the more likely you are to lead a sedentary lifestyle which is a horrible tendency. To avoid it, focus on creating healthy habits. There’s no excuse for not finding at least 20 minutes a day to train. You can try out bodyweight workouts or go for a quick run.

Your body will be incredibly grateful and serve you well for longer.

Although he has one of the most exacting jobs you can imagine, Barrack Obama works out for 45-minute every day. It’s a habit everyone should borrow.

14. Start eating healthy.

Diet-related problems are a huge concern in today’s world. More than one-third U.S. adults are obese. Mostly, because of unhealthy diet and a sedentary lifestyle. Taking care of your eating patterns is mandatory if you keep your health. The more you put it off, there more likely you are to never get started.

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In a nutshell, choose unprocessed, whole products and avoid junk food with huge amounts of sugar, salt, and fat.

15. Get in the best shape of your life.

There are some living miracles like C.T. Fletcher who achieved the best shape during his 50s. However, now is always the perfect moment to do that. Educate yourself about nutrition, maybe invest in a personal coach and commit to fully transform your body. There are countless 1-year transformations on Youtube which serve as a great source of inspiration.

Once you are in your life’s best shape, go on a photo session so you can proudly show your grandchildren how shredded you once were.

16. Become a disciplined person.

Self-discipline is an enormously useful skill when it comes to making your dreams become a reality. Without discipline, you can’t stick to your commitments and work toward your goals. Becoming a person with rules will have a positive impact on your future self.

The fact is, you can either control yourself or let yourself control you. If you dream of a meaningful life, you’ll definitely aim for the first option.

This free self-discipline book is a good resource to begin with.

17. Become a morning person.

The majority of the most successful people swear by the power of being an early riser. Whether it’s CEOs, world’s best athletes or other outstanding individuals, most of them have a morning routine which highly contributes to their success.

Morning ritual empowers your day and gives you an advantage over the rest of the world which still sleeps while you work to become a better self.

18. Read at leat 100 books.

Whatever your problem is, there is at least one decent book offering a solution. Books hide incredible value and knowledge. The sad fact is, however, more and more people prefer TV shows or video games.

Once I became a regular reader, I realized how much you miss out if you refuse to read. The impact books have made (and still make) on my life is gigantic.

Start to finish reading at least one book a month, and you will have completed 12 book a year!

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If you don’t know which books to choose, check out this post.

19. Write a book.

81% of the population feels they could write a book, but only the minority takes action and starts writing. The truth is, once you begin to write, you are a writer. Finishing a book is challenging but the sense of satisfaction afterward is definitely worth it.

Pick a topic and devote 30 minutes a day to writing. In a year or even sooner, you’ll not only drastically improve your language skills but also finish your first book.

Nowadays, when self-publishing becomes more and more popular, you can release your work avoiding the middlemen and maybe even discover that your calling turns out to be a writer. You don’t know until you try…

20. Write a letter to your future self.

Make sure to include your dreams, expectations and plans. Decide how much time needs to go by until you open your letter. Once you do it, it will be the moment of truth and a chance to see whether you became who you wanted to be.

If you prefer modern technology, you can write an email to your future self using free services like futureme.org.

21. Go offline for a whole month.

Imagine no Facebook, Internet, Reddit or Lifehack for the whole month. This 30-day challenge tests your ability to entertain yourself in the world ruled by technology, avoiding the Internet and computers completely. To make it even more spicy, cut off the television.

It’s a great opportunity to spend more time with your friends and family, focus on your passions and read more books.

22. Take a picture every day for a whole year.

I doubt there are many mementos better than this. Once the year is over, you create a time-lapse which shows portrait by portrait how you changed during the 365 days.

Watching it 20 years later will probably make you cry.

23. Make a list of things that truly make you happy.

And make sure to do these activities as often as possible. You can have all the money in the world and a career that society considers the most successful, yet you can feel miserable. It’s because the real happiness comes from experiences, self-realization, and contribution. While you discover the world checking off the things from this list, try to find out which environment makes you the happiest person in the world.

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Whenever you face a hard moment, take out your happiness-list and start doing one of the things from it. As a result, the bad emotion fades away much quicker.

24. Complete the integrity challenge.

Integrity challenge is an idea from I borrowed from Joel Runyon. Oftentimes our actions don’t represent our thoughts and commitments. This weird phenomenon is most visible when a new year begins and most of the people fail to stick to their resolutions. The way it works is simple. Choose one thing, ideally an uncomfortable task like daily jogging for 30 minutes, determine the timeframe (e.g. 90 days) and then just do your thing every single day without failing even once until you arrive at the finish line.

This test points out your weaknesses and questions your willpower. However, once you accomplish it successfully, it gives you a huge motivation boost to pursue more complex goals which every 20-something should aim at.

25. Help a homeless person to get back to a normal life.

Our life isn’t only about ourselves but also about the people around us. There are many folks who really need help but are ignored by the majority of the society. Imagine supporting a homeless person with the goal in mind to make them a self-sufficient member of the community again.

If you feel miserable, be aware that giving back is one of the fastest methods to make yourself incredibly happy.

26. Donate to a local foundation.

The amount of your donation doesn’t matter, the fact of doing it does. Imagine if everyone (who’s financially independent) donated a dollar a month to a foundation of choice. It seems small but once you add up all the donations, the sum can make a huge difference in other people’s lives.

27. Stop looking for other people’s approval.

This is an especially useful yet rare skill. We definitely care way too much about how others perceive us which in result lowers your self-esteem and confidence as well as makes you overthink the simple choices. Abandoning the validation completely is tough, but it’s worth working toward it.

Once you accept the inevitable disapproval, you can become your true and authentic self. To get started, have a look at this post.

28. Learn to say no.

Saying no at the right moment is a habit which guarantees you a better life. However, the tendency in most people is quite the opposite. They say yes way too much and end up with unnecessary commitments and responsibilities which don’t add any value to their lives.

Now is when you should finally grasp that. There are plenty of things you don’t need to say yes to all the time.

29. Make a DIY furniture.

Do it yourself” movement grows in popularity and some of the ideas people come up with are seriously unbelievable. Creating your own piece of furniture boosts your creativity, tests your manual skills and saves you money. The satisfaction after putting your favorite books on a hand-made shelf beats every commercial furniture.

30. Spend a night under the stars.

As for me, watching the sky in the night is the best way to get the existential buzz. It’s a beautiful scenario to contemplate about your life, plans, and the future. Pitch a tent in the nature, make a bonfire, invite your loved ones and fire your imagination with the stars.

Featured photo credit: Candice Picard via unsplash.com

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